What Fosshotel does

Íslandshótel, operating under the Fosshotel and Hotel Reykjavík brands, is Iceland's largest hotel chain, founded in 1996 and headquartered at Hallgerðargata 13, 105 Reykjavík. The company operates 18 hotels across every region of Iceland — Reykjavík, North and East, South, and West including the Westfjords — alongside six named restaurants and bars and over 25 meeting and event venues. Properties range from a sophisticated convention hotel in Reykjavík (Hotel Reykjavík Grand) to remote countryside hotels near Vatnajökull glacier, Jökulsárlón Glacier Lagoon, and the Snæfellsnes peninsula, as well as Fosshotel Húsavík, which after a 2016 annexe became the largest conference hotel in North Iceland.

The business operates a direct-to-consumer model through the islandshotel.is booking platform (hosted on Azure infrastructure), offering a best-price guarantee on direct bookings and tiered promotional pricing — 15% off for advance bookings 100+ days out on 2–3 night stays, and 15% off for extended Reykjavík stays of 5+ nights. It also runs a Travel Professionals Program for travel agents and tour operators, and a content-led "Explore Iceland" blog for top-of-funnel SEO acquisition. Revenue is generated across four streams: hotel accommodations, food and beverage, event and meeting venue rentals, and promotional/advance-booking pricing optimization. Customer segments span leisure travelers (primary), corporate/MICE travelers (primary), special events/weddings, and travel professionals and groups.

The company is privately held with no disclosed ownership, parent company, or financial data, holds Green Key environmental certification, and is a member of the Reykjavik Convention Bureau, positioning its venues for international convention business. Reported headcount is 101, though this figure appears to understate total workforce given the operational scope across 18 properties and 6 restaurants.

Name

Fosshotel

Legal name

Íslandshótel

Website

https://fosshotel.is

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Íslandshótel, operating the Fosshotel and Hotel Reykjavík brands, is Iceland's largest hotel chain, running 18 hotels, six restaurants/bars, and 25+ event venues across all regions of Iceland for leisure travelers, corporate/MICE clients, and event organizers.

Ownership category

akta.pro rank

Product category

Hotel Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Budget Hotel Chains & Franchises (THAGABAM)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodations
• Conference venues
• Wedding event services
• Icelandic hospitality
• Meeting facilities

Headquarters

HQ city

Reykjavik

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Accommodations: Room rentals across 20+ hotel properties in Iceland, ranging from budget options to upscale hotels. Revenue generated through nightly stays with various room categories.
2. Food & Beverage: On-site restaurants and bars including Grand Brasserie, Haust Restaurant, Fröken Reykjavík Kitchen & Bar, Beer Garden, and lounge facilities generating dining revenue.
3. Event & Meeting Venues: Rental of conference and event spaces across 25+ meeting venues in various hotel properties, catering to corporate events, weddings, and private gatherings.
4. Advance Booking Discounts: Revenue optimization through promotional pricing for advance bookings (100+ days) and extended stays (5+ nights), typically offering 15% discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Fosshotel, operated by Íslandshótel, runs 18 hotel properties across all regions of Iceland offering accommodations ranging from city hotels in Reykjavík to remote countryside properties near glaciers and fjords. Core revenue comes from nightly room rentals, on-site restaurants and bars (Grand Brasserie, Haust Restaurant, Fröken Reykjavík Kitchen & Bar, Beer Garden, etc.), and rentals of 25+ conference and event venues. The portfolio also delivers dedicated wedding, corporate event, graduation, confirmation, and memorial-gathering packages at multiple properties.

Product overview

Íslandshótel operates the Fosshotel brand and other hotel properties across Iceland as a hospitality portfolio of 18 hotels, multiple restaurants, and event venues. The product portfolio consists of the Fosshotel brand (14 properties) and Hotel Reykjavík brand (4 properties in Reykjavík), offering accommodations ranging from romantic countryside hotels with spas to the largest conference hotel in North Iceland. Dining options include 6 named restaurants and bars serving Icelandic cuisine, brunch buffets, and crafted cocktails. Meeting and event services span over 25 distinctive venues for corporate events, weddings, graduations, confirmations, and memorial gatherings, with the company being part of the Reykjavik Convention Bureau. Special offers include early booking discounts and extended stay packages.

Differentiator

Problem solved

Functional benefit

Brands

• Fosshotel: Hotel brand operated by Íslandshótel with locations across Iceland including Reykjavík, Húsavík, Mývatn, Eastfjords, Vatnajökull, Glacier Lagoon, Núpar, Reykholt, Hellnar, Stykkishólmur, and Westfjords.

Products and services

• Fosshotel Reykjavík Conference hotel in Reykjavík offering accommodations alongside the Gullfoss A and B Conference Rooms, the Beer Garden venue, Haust Restaurant (weekend brunch buffet), and Haust Bistro for light meals. Targeted at leisure and business travelers staying in the capital.
• Fosshotel Baron Hotel property in Reykjavík under the Fosshotel brand offering accommodations to leisure and business travelers.
• Fosshotel Lind Hotel property in Reykjavík under the Fosshotel brand offering accommodations to leisure and business travelers.
• Fosshotel Rauðará Hotel property in Reykjavík under the Fosshotel brand offering accommodations to leisure and business travelers.
• Fosshotel Húsavík Hotel at the heart of Húsavík, Europe's whale-watching capital; after opening its new annexe in 2016 it became the largest conference hotel in North Iceland, featuring the Þingey Conference Room. Targeted at leisure travelers exploring North Iceland and corporate event organizers.
• Fosshotel Mývatn Hotel property near Lake Mývatn in North Iceland offering accommodations to nature and leisure travelers.
• Fosshotel Eastfjords Hotel property in the East Iceland fjords region offering accommodations to nature-focused travelers.
• Fosshotel Vatnajökull Hotel offering views of Vatnajökull glacier in southeast Iceland, with the Axlarfoss Conference Room for meetings and events. Targeted at leisure and corporate guests.
• Fosshotel Glacier Lagoon Hotel property near Jökulsárlón Glacier Lagoon in South Iceland offering accommodations to nature travelers.
• Fosshotel Núpar Hotel property in South Iceland offering accommodations to nature-focused travelers.
• Fosshotel Reykholt Romantic country hotel with a spa in West Iceland offering accommodations and wellness facilities to leisure travelers.
• Fosshotel Hellnar Hotel property in West Iceland near the Snæfellsnes peninsula offering accommodations to nature and leisure travelers.
• Fosshotel Stykkishólmur Hotel property in Stykkishólmur, West Iceland, featuring the Hólmurinn venue for corporate events, graduations, confirmations, private events, weddings, and memorial gatherings.
• Fosshotel Westfjords Hotel property in the Westfjords region of Iceland offering accommodations to nature-focused travelers.
• Hotel Reykjavík Saga Hotel property in Reykjavík featuring Fröken Reykjavík Kitchen & Bar, a casual smart restaurant offering crafted cocktails, indulgent meals, and an excellent selection of wine.
• Hotel Reykjavík Grand Sophisticated convention hotel in Reykjavík featuring the Háteigur conference and banquet hall, Ásgaður Meeting Room, Grand Brasserie, Miðgarður Bar, and Torfastofa Lounge; available for weddings, corporate events, graduations, confirmations, private events, and memorial gatherings.
• Hotel Reykjavík Askja Hotel property in Reykjavík under the Hotel Reykjavík brand offering accommodations to leisure and business travelers.
• Hotel Reykjavík Centrum Hotel property in Reykjavík city center offering accommodations to leisure and business travelers.
• Haust Restaurant Restaurant at Fosshotel Reykjavík featuring a weekend brunch buffet, serving hotel guests and outside diners.
• Fröken Reykjavík Kitchen & Bar Casual smart restaurant at Hotel Reykjavík Saga offering crafted cocktails, indulgent meals, and an excellent selection of wine. Targeted at hotel guests and outside diners.
• Beer Garden The meeting place for beer lovers at Fosshotel Reykjavík, serving beer and casual fare to hotel guests and outside visitors.
• Grand Brasserie Restaurant at Hotel Reykjavík Grand offering a selection of light meals and a wide range of wines and cocktails to hotel guests and outside diners.
• Miðgarður Bar Bar at Hotel Reykjavík Grand offering a wide range of wines and cocktails to hotel guests and outside visitors.
• Torfastofa Lounge Lounge at Hotel Reykjavík Grand offering light meals to hotel guests and outside visitors.
• Haust Bistro Bistro at Fosshotel Reykjavík offering light and flavourful meals every day to hotel guests and outside diners.
• Meeting and Event Venues Over 25 distinctive meeting and event venues across the hotel portfolio in Reykjavík and around Iceland, available for business events, sales meetings, board retreats, award presentations, and seminars as part of the Reykjavik Convention Bureau.
• Wedding Services Wedding event services with venue, catering, and planning support offered at Hotel Reykjavík Grand, Fosshotel Reykjavík, Fosshotel Stykkishólmur, Fosshotel Húsavík, Hotel Reykjavík Saga, and Fosshotel Vatnajökull.
• Corporate Event Services Corporate event services with venues, catering, and event coordination available at Hotel Reykjavík Grand, Fosshotel Reykjavík, Fosshotel Stykkishólmur, Fosshotel Húsavík, Hotel Reykjavík Saga, and Fosshotel Vatnajökull.
• Early Booking Offers Promotional stay packages offering 15% off when booking 100+ days in advance for 2-3 consecutive nights at the same hotel, available across the Fosshotel and Hotel Reykjavík portfolio.
• Extended Stay Packages Promotional stay packages offering 15% off for stays of 5 nights or more at Reykjavík hotels, encouraging longer city stays.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Reykjavik Convention BureaucoreStrategic or Co-development PartnerFosshotel and Íslandshótel are part of the Reykjavik Convention Bureau, positioning their venues for international convention and meeting business. This partnership supports marketing of conference facilities and attracts business events to their properties.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Marriott International: World's largest hotel company with growing presence in Iceland via multiple brands. Comparable as an international chain competing for the same business and leisure travelers, with stronger loyalty program and global distribution.
• InterContinental Hotels Group (IHG): Global hotel operator with properties entering the Icelandic market. Comparable as a broad incumbent with overlapping Reykjavík footprint and similar full-service and conference offerings to Fosshotel's properties.
• Hilton Worldwide: Global hospitality giant with Canopy by Hilton and other brands operating in Reykjavík. Comparable as an international incumbent competing for Iceland's leisure, corporate, and MICE guests with overlapping product offerings.
• Radisson Hotel Group: Global hotel group with multiple properties in Reykjavík and across Iceland. Comparable as a broad incumbent with overlapping Iceland footprint competing for the same leisure and corporate demand, especially in the Reykjavík convention market.

Others

• Booking Holdings: OTA parent of Booking.com, Priceline, Agoda, and KAYAK. Comparable as the dominant third-party distribution channel for Fosshotel's room inventory; not a direct competitor but shapes pricing power, commission economics, and demand discovery for the chain.
• Reykjavik Excursions: Iceland's leading tour operator and ground transportation provider. Comparable as an adjacent Icelandic tourism ecosystem partner; Fosshotel's location near key natural attractions creates cross-promotion and bundled-offer opportunities similar to those between hotel chains and tour operators globally.

Direct peers

• Icelandair Hotels: Hotel chain historically tied to Icelandair, operating properties across Iceland. Comparable as a multi-region Icelandic hotel group leveraging Iceland tourism demand and serving similar leisure and corporate segments.
• Center Hotels: One of Iceland's leading hotel chains operating multiple properties in Reykjavík. Directly comparable as a domestically headquartered Icelandic hotel group serving similar leisure, business, and MICE travelers with overlapping city-center footprint.
• Hotel Borg (by Keahotels): KEA Hotels operates multiple upscale Reykjavík properties including Hotel Borg. Directly comparable as an Icelandic hotel operator competing in the Reykjavík leisure and MICE segments with Fosshotel's Hotel Reykjavík brand.
• Alda Hotels: Icelandic boutique hotel group with multiple Reykjavík properties and select regional locations. Directly comparable as a domestically rooted Icelandic hotel operator targeting similar traveler segments with city-center and nature-adjacent properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fosshotel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fosshotel