Icelandair Hotels

What Icelandair Hotels does

Iceland Hotel Collection by Berjaya (formerly Icelandair Hotels) operates the largest hotel portfolio in Iceland, comprising 13 properties across 7 distinct brand names and spanning every major tourism region — Reykjavik, North Iceland (Akureyri, Mývatn), South Iceland (Höfn), and East Iceland (Egilsstadir, Hérað). The portfolio mixes Hilton-affiliated flagships (Canopy by Hilton Reykjavik City Centre, Hilton Reykjavik Nordica, Iceland Parliament Hotel under Curio Collection, Reykjavik Konsulat Hotel) with independent boutiques (Alda Hotel) and Berjaya/Edda branded properties, positioning the group across luxury and mid-market price tiers. The underlying technology is a standard hotel property management system with direct online booking through the company website, supplemented by Hilton's global reservation platform and Honors loyalty network for branded properties.

Revenue is generated across multiple streams: nightly hotel accommodations (the primary stream), on-site food and beverage across approximately 11 restaurants and bars, three full-service spa and wellness facilities (Natura Spa, Parliament Spa, Hilton Reykjavik Spa), corporate meetings and events at dedicated venues across multiple properties, and an integrated Tourdesk partnership for adventure-tour bookings. Pricing is dynamic, varying by property, room type, and season, with special rates offered for direct bookings on the company website. Go-to-market is hybrid: direct-to-consumer through the website and phone reservation center, supplemented by a dedicated travel-agent portal for group and corporate bookings and the Hilton distribution network for branded inventory.

The company is wholly owned by Berjaya Land Berhad, a Malaysian conglomerate, and operates within the international Berjaya Hotels & Resorts network spanning Asia, Europe, and Africa. It maintains BSI ISO 14001 environmental management certification and BSI Equal Pay certification, and runs a social-responsibility partnership with UN Women. Headcount is reported at 501–1,000 employees, consistent with the operational intensity of multi-property hotel operations.

Name

Icelandair Hotels

Legal name

Iceland Hotel Collection by Berjaya

Website

https://icelandairhotels.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Iceland Hotel Collection by Berjaya operates the largest hotel portfolio in Iceland — 13 properties across 7 brands spanning Reykjavik and key regional tourism corridors — serving international leisure travelers and corporate groups with rooms, F&B, spa, events, and integrated tour services.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Accommodation (721), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Wellness-Lifestyle Boutique Hotels (THAGADAF), Resort Convention Hotels (THAGALAC)

Keywords

• Hotel accommodations
• Hospitality services
• Meeting and events
• Spa and wellness
• Restaurant and dining

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Hotel Accommodations: Room rentals across 13 properties in Iceland ranging from luxury to mid-market segments. Includes various room categories from standard rooms to suites.
2. Food & Beverage: On-site restaurants and bars including Hjá Jóni, Satt, Slippbarinn, Geiri Smart, VOX Brasserie & Bar, Konsúlat Wine Room, Aurora, Mylla, Lyng, Verbudin Bar, Telebar. Revenue from dining, cocktails, and private events.
3. Spa & Wellness Services: Three spa facilities - Natura Spa, Hilton Reykjavik Spa, and Parliament Spa offering massage treatments, thermal experiences, and wellness services.
4. Meetings & Events: Corporate event hosting, conferences, and special occasion bookings with dedicated event spaces across multiple properties.
5. Tourism Services: Partnership with Tourdesk for adventure tours and travel services in Iceland.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Iceland Hotel Collection by Berjaya operates a portfolio of 13 hotels across Iceland under 7 distinct brand names, providing accommodations ranging from luxury and boutique city hotels to mid-market regional properties. Core offerings include room and suite rentals, on-site restaurants and bars, three spa and wellness facilities, dedicated meeting and event spaces, and a tour activity booking service. The collection spans Reykjavík, North, South, and East Iceland, including Hilton-affiliated and Berjaya-branded properties.

Product overview

Iceland Hotel Collection by Berjaya operates as a multi-brand hotel portfolio consisting of 13 properties across 7 distinct brand names spanning Reykjavik and regional Iceland. The portfolio includes flagship city-centre hotels (Iceland Parliament Hotel, Canopy by Hilton Reykjavik City Centre, Hilton Reykjavik Nordica, Reykjavik Konsúlat Hotel, Alda Hotel Reykjavik, Reykjavik Marina Hotel, Reykjavik Natura Hotel), regional hotels (Akureyri, Mývatn, Höfn, Hérað, Egilsstadir), and spa-and-wellness offerings (Natura Spa, Parliament Spa, Hilton Reykjavik Spa). Supporting services include restaurant and bar venues (Hjá Jóni, Satt, Slippbarinn, Geiri Smart, VOX Brasserie, Konsúlat Wine Room, Aurora, Mylla, Lyng, Verbudin Bar, Telebar), TourDesk activity booking, and meetings and events facilities. The collection is managed under Berjaya Land Berhad ownership with international connections to Berjaya Hotels & Resorts.

Differentiator

Problem solved

Functional benefit

Brands

• Canopy by Hilton Reykjavik City Centre: Hilton brand hotel in Reykjavik city centre
• Iceland Parliament Hotel
• Reykjavik Konsúlat Hotel
• Hilton Reykjavik Nordica
• Alda Hotel Reykjavik
• Berjaya Reykjavik Marina Hotel
• Berjaya Reykjavik Natura Hotel
• Berjaya Akureyri Hotel
• Berjaya Mývatn Hotel
• Hotel Edda Akureyri
• Berjaya Höfn Hotel
• Berjaya Hérað Hotel
• Hotel Edda Egilsstadir

Products and services

• Canopy by Hilton Reykjavik City Centre A Hilton-affiliated lifestyle hotel located in Reykjavík city centre, offering rooms, dining, and services to leisure and business travelers.
• Iceland Parliament Hotel A flagship boutique hotel in Reykjavík featuring the Hjá Jóni restaurant, Telebar, and Parliament Spa with geothermal tub, sauna, steam room, and cold mist facilities, available to guests and spa visitors.
• Reykjavik Konsulat Hotel A Curio Collection by Hilton property in Reykjavík offering rooms, suites, and the Konsúlat Wine Room dining experience for leisure travelers.
• Hilton Reykjavik Nordica A full-service Hilton hotel in Reykjavík offering accommodations, dining at VOX Brasserie, meeting and event spaces, and access to the Hilton Reykjavik Spa.
• Alda Hotel Reykjavik A boutique hotel in Reykjavík offering rooms, services, and meeting facilities as part of the collection, targeted at leisure and small group travelers.
• Berjaya Reykjavik Marina Hotel A waterfront hotel in Reykjavík's old harbor area featuring Slippbarinn bar, rooms, and the Marina Residence extended-stay offering for leisure travelers.
• Berjaya Reykjavik Natura Hotel A Reykjavík property featuring Natura Spa, diverse room types including King Deluxe Rooms, and meeting and event facilities for leisure and corporate guests.
• Berjaya Akureyri Hotel A hotel in Akureyri in Iceland's north offering rooms, services, and meeting and events facilities for travelers exploring North Iceland.
• Berjaya Mývatn Hotel A hotel near Lake Mývatn in North Iceland featuring the Mylla restaurant, bar, rooms, and meeting and event spaces serving visitors to the Mývatn region.
• Hotel Edda Akureyri A mid-market hotel in Akureyri operated under the Edda brand within the Iceland Hotel Collection, providing regional accommodations.
• Berjaya Höfn Hotel A hotel in Höfn (southeast Iceland) featuring the Verbudin Bar and services for visitors to the South Iceland region.
• Berjaya Hérað Hotel A hotel in East Iceland offering rooms, services, and meetings and events facilities for travelers to the Hérað region.
• Hotel Edda Egilsstadir A hotel in Egilsstaðir in East Iceland operated under the Edda brand, featuring the Lyng restaurant serving regional cuisine.
• Natura Spa A well-being spa located at Berjaya Reykjavik Natura Hotel offering massages, relaxation treatments, and wellness services to guests and visitors.
• Parliament Spa A sanctuary spa at Iceland Parliament Hotel featuring a geothermal tub, sauna, steam room, cold mist, private cabanas, a quiet room, and massage treatments for spa guests and hotel visitors.
• Hilton Reykjavik Spa A spa at Hilton Reykjavik Nordica providing relaxation and well-being treatments in a comfortable atmosphere for hotel guests and outside visitors.
• Hjá Jóni Restaurant An elegantly styled restaurant at Iceland Parliament Hotel offering a culinary journey with quality Icelandic produce, international culinary influences, and a curated wine selection, serving hotel guests and outside diners.
• Satt Restaurant A restaurant in Reykjavík serving fresh, honest, locally sourced produce from farmers and fishermen, focusing on simple preparation to highlight natural flavours, open to hotel guests and the public.
• VOX Brasserie & Bar A restaurant and bar at Hilton Reykjavik Nordica offering a fusion of modern Icelandic and international classics in a relaxed, elegant setting for hotel guests and outside visitors.
• Konsúlat Wine Room An elegant wine venue at Reykjavik Konsulat Hotel offering quality wines in a warm and relaxing atmosphere to hotel guests and outside diners.
• Meetings & Events Meeting and event planning services available across multiple properties in the Iceland Hotel Collection portfolio, targeting corporate clients, conferences, group travel, and special-occasion celebrations.
• Marina Residence An extended-stay offering at Reykjavik Marina Hotel providing residential-style accommodation for longer-duration leisure and business travelers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Berjaya Hotels & ResortscoreStrategic or Co-development PartnerParent company connection through Berjaya Land Berhad ownership. Berjaya Hotels & Resorts operates properties in Malaysia, Philippines, Vietnam, Sri Lanka, Seychelles, Japan, and the United Kingdom, providing international referral network and brand synergy.
• Hilton WorldwideflagshipChannel Partner/ Reseller/ DistributorLicensing partnership for Hilton-branded properties including Canopy by Hilton Reykjavik City Centre, Hilton Reykjavik Nordica, and Iceland Parliament Hotel (Curio Collection). Properties utilize Hilton's reservation system, Honors loyalty program, and global distribution network.
• UN WomenminorStrategic or Co-development PartnerSocial responsibility partnership focusing on gender equality. 'Add Equality to your Stay' program allows guests to support UN Women's initiatives during their stay.
• TourdeskminorChannel Partner/ Reseller/ DistributorAdventure tourism partner providing tours and activities across Iceland. Bookable through the hotel collection's website, driving incremental revenue from experiences.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Trip.com Group: Global OTA and travel platform that distributes Iceland Hotel Collection inventory through online booking channels. Adjacent as a distribution partner while also competing for direct booking share through promotional pricing and bundled travel packages.

Broad incumbents

• Hilton Worldwide: Global hospitality leader and licensor of multiple Iceland Hotel Collection properties (Canopy, Hilton, Curio Collection). Overlaps as both partner and competitor through its worldwide portfolio, providing global distribution, brand standards, and the Honors loyalty program that underpins much of the company's international demand.
• Marriott International: Global hospitality leader with presence in Iceland (e.g., The Reykjavik EDITION). Competes in the same international business and leisure traveler segment via its Bonvoy loyalty ecosystem, and represents a potential alternative licensor for properties should the Hilton relationship shift.
• Radisson Hotel Group: International hotel group with properties in Reykjavik competing for similar international leisure and business travelers. Provides comparable loyalty programs and global distribution, representing both a benchmark and a competitor for the company's Hilton-affiliated inventory.
• Berjaya Hotels & Resorts: Sister brand and parent-affiliated hotel operator with properties across Malaysia, Philippines, Vietnam, Sri Lanka, Seychelles, Japan, and the UK. Operates the same core hospitality business under a different geographic footprint, enabling cross-promotion and corporate-account reciprocity rather than direct property-level competition.

Direct peers

• Hotel Borg: Historic luxury hotel in central Reykjavik operated by the Iceland Collection's NH Hotels competitive set. Targets the same premium international leisure and corporate traveler, and competes directly with the company's luxury flagships such as Iceland Parliament Hotel and Hilton Reykjavik Nordica.
• Center Hotels: An Icelandic-owned hotel operator with multiple properties concentrated in central Reykjavik. Competes head-to-head for the same leisure and corporate travelers, particularly against the company's Reykjavik-based Canopy, Alda, and Konsulat properties.
• Fosshotel: Iceland's largest domestically owned hotel chain, operating properties across Reykjavik and rural Iceland. Direct competitor for the same leisure traveler base, with comparable geographic coverage and regional positioning to Iceland Hotel Collection's Berjaya and Edda brands.

Emerging players

• Icelandair Group (Hotels division successor): The Icelandic aviation and tourism group that previously operated Icelandair Hotels before the Berjaya acquisition. Remains an adjacent competitor in hospitality-tourism bundling and retains brand recognition in the Icelandic market tied to the original Icelandair Hotels identity.

Regional players

• Hotel Rangá: A luxury countryside hotel in south Iceland specializing in Northern Lights and adventure tourism. Comparable to the company's Berjaya Höfn and regional Iceland properties for high-end experiential travelers, though focused on a narrower use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/BerjayaIceland
• YouTubeyoutube.com/channel/UCAwTNf2O1goDsP-DXqtgCVA
• Facebookfacebook.com/Icelandairhotels
• Instagraminstagram.com/berjaya_iceland_hotels
• LinkedInlinkedin.com/company/icelandair-hotels

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Icelandair Hotels