Foto De Vakman

What Foto De Vakman does

Foto De Vakman (legal entity Foto Broekhaus B.V.) is a Dutch specialty retailer of photography and video equipment, founded circa 1965 and operating from two physical showrooms in Uden and Wijchen in the Netherlands, alongside a nationwide e-commerce storefront at fotodevakman.nl. The company is an authorized Pro dealer for Canon, Nikon, and Lumix Pro (Panasonic), and an authorized dealer for Sony, Fujifilm, DJI, Zeiss, and OM Digital Systems, covering cameras, lenses, drones, action cameras, studio lighting, printers, binoculars, tripods, bags, memory/storage, batteries, and photo-editing software. The product catalogue also includes a secondary-market "Occasions" channel for used gear with a trade-in program, plus a services layer (passport photos, sensor cleaning, repairs, warranty support, equipment rental, and online photo printing).

The business operates a hybrid direct-to-consumer model that combines online retail with in-store advice and demonstrations. Revenue is generated through transactional hardware sales across premium and enthusiast tiers, attach revenue from accessories and services, resale of used equipment, and ancillary services such as print-on-demand and equipment rental. Distribution is Netherlands-only, with same-day shipping for orders placed before 17:00, cashback promotions layered on top of principal-brand campaigns, and brand-funded Touch & Try and roadshow events used as experiential demand-generation.

Operationally, the company runs lean — 10 reported employees — supported by standard third-party tooling (Cloudflare, Cookiebot, Google Analytics, Hotjar) and an in3 installment payment option, with no proprietary technology platform, AI/ML capabilities, mobile applications, or external funding disclosed. The business is privately held within the Foto Broekhaus B.V. parent structure and shows no M&A, leadership change, or expansion activity beyond the existing two-store footprint.

Name

Foto De Vakman

Legal name

Foto Broekhaus B.V.

Website

https://fotodevakman.nl

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Foto De Vakman is a Netherlands-based specialty retailer of cameras, lenses, drones, and photography accessories, operating two showrooms in Uden and Wijchen alongside a national e-commerce store, serving both professional photographers and hobbyist consumers as an authorized Canon, Nikon, and Lumix Pro dealer.

Ownership category

akta.pro rank

Product category

Photography Equipment Retail

NAICS

Photographic Services (54192)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Camera & Lens Retail (Photo Cameras, Lenses & Optical Accessories) (CRACAHAA)

akta.pro secondary industries

Photo Printing & Imaging Supplies Retail (Printers, Paper, Ink, Darkroom) (CRACAHAJ), Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF), Action Cameras & Adventure Imaging Retail (CRACAHAD), Consumer Drones for Imaging (Camera Drones) (CRACAPAD)

Keywords

• Photography equipment retail
• Camera and lens sales
• Video equipment dealer
• Drone and action cameras
• Photography accessories

Headquarters

HQ city

Uden

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Primary revenue stream from selling cameras, lenses, drones, video equipment, studio equipment, accessories, and bags from major brands including Canon, Nikon, Sony, Fujifilm, Panasonic, DJI, Olympus, and many others.
2. Photography Services: Provides photo services including passport photos, sensor cleaning, warranty services, and equipment rental for professional photography gear.
3. Used Equipment (Occasions): Resale of pre-owned cameras, lenses, video equipment, and accessories, including a trade-in program for customers.
4. Print Services: Online print service for photo products and album digitalization services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Foto De Vakman sells new and used photography and video equipment — cameras, lenses, drones, action cameras, studio lighting, printers, scanners, and accessories — from major brands, through two physical stores in Uden and Wijchen and a national e-commerce site. The company also offers in-house services including photo printing, passport photos, sensor cleaning, equipment rental, repairs, warranty support, and album digitization. It is an authorized professional dealer for Canon, Nikon, and Lumix Pro (Panasonic).

Product overview

Foto de Vakman is a Dutch e-commerce platform for photography and video equipment serving both consumers and professionals. The company operates physical stores in Uden and Wijchen, Netherlands, under Foto Broekhaus B.V. The product portfolio centers on camera hardware (system cameras, DSLRs, compact cameras, instant cameras, underwater cameras, analog cameras) and lenses from Canon, Nikon, Sony, Fujifilm, Panasonic, and Olympus/OM System. Adjacent categories include drones (DJI), action cameras (GoPro, DJI, Insta360), studio lighting equipment (continuous lights, flash heads, softboxes), and printers/scanners. A full accessory ecosystem covers bags (Lowepro, Peak Design, Think Tank), flashes, tripods/stativizers, memory cards, batteries, lens filters, and photo editing tools. The company also sells used equipment through its 'Occasions' secondary marketplace with trade-in options, and offers professional services including photo prints, passport photos, sensor cleaning, repairs, insurance, and equipment rental.

Differentiator

Problem solved

Functional benefit

Products and services

• Cameras Range of photographic cameras including system cameras, DSLR cameras, compact cameras, instant cameras, underwater cameras, analog cameras, mirrorless cameras, vlog/streaming cameras, and professional cameras from brands such as Canon, Nikon, Sony, Fujifilm, Panasonic, and Olympus/OM System. For amateur and professional photographers in the Netherlands.
• Lenses Extensive selection of camera lenses including prime, zoom, macro, portrait, wide-angle, fisheye, cinema, and telephoto lenses from Canon, Nikon, Sony, Fujifilm, Sigma, Tamron, Laowa, and other manufacturers. For amateur and professional photographers.
• Drones Consumer and professional drones including DJI Air 3, DJI Avata 2, DJI Mavic 3 Pro, DJI Neo, DJI Mini 3, DJI Mini 3 Pro, DJI Mini 4K/2 SE, DJI Mini 4 Pro, and related drone accessories.
• Action Cameras Action cameras and accessories from GoPro, DJI, and Insta360, along with specialized mounting and protective accessories.
• Studio Equipment Professional studio equipment including flash heads, continuous lighting, flash umbrellas, softboxes, grid snoots, light stands, clamps, background systems, backgrounds, transmitters, and TikTok/vlog sets.
• Printers and Scanners Photo printers, all-in-one printers, ink bottle printers, office printers, professional photo printers, scanners, and smartphone printers from Canon, Epson, and others, plus printing supplies including ink, paper, Instax paper, and Polaroid paper.
• Camera Bags and Cases Protective camera bags including backpacks, shoulder bags, trolleys, suitcases, top loaders, compact bags, half cases, lens cases, and battery bags from brands such as Lowepro, Peak Design, Think Tank, Tenba, Shimoda, Evoc, Mindshift, Pacsafe, and Crumpler.
• Flashes and Lighting Accessories Camera flashes from Canon, Nikon, Sony, Fujifilm, Olympus, Panasonic, Godox, and other brands, plus LED lights, omni-bounce diffusers, triggers, transmitters, and flash batteries.
• Binoculars and Scopes Optical instruments including binoculars, monoculars, night vision scopes, telescopes/spotting scopes, and digiscoping equipment from Bushnell, Canon, Konus, Vortex, and Zeiss.
• Tripods and Stabilizers Camera support equipment including tripods, video tripods, ball heads, gimbals, gorillapods, monopods, lamp stands, panoramic heads, sliders, selfie sticks, table tripods, and camera sliders from Manfrotto, Benro, Leofoto, Sirui, and Sunwayfoto.
• Memory and Storage Storage media including SD cards, microSD cards, CF cards, CFexpress cards, XQD cards, SSDs, hard drives, USB drives, and card readers from SanDisk, Sony, Lexar, and other manufacturers.
• Batteries and Power Power solutions including camera batteries, flash batteries, battery grips, battery chargers, AC adapters, power banks, and network adapters from Canon, Nikon, Sony, and third-party manufacturers.
• Lens Accessories Lens-related accessories including UV, polarizing, and protective filters, filter holders, lens caps, lens cases, lens coats, USB docks, lens hoods, autofocus adapters, and lens cleaning supplies.
• Occasions (Used Equipment) Pre-owned and second-hand photography equipment including used cameras (compact, DSLR, mirrorless), used lenses, used video equipment, and used accessories, with a trade-in service available for customers upgrading.
• Photo Services Professional services including photo prints, passport photos, sensor cleaning, repairs, insurance, rental services, photo album digitization, and warranty services for camera and video equipment owners.

Quantifiable outcome

• Same-day shipping for orders before 17:00

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• CanoncoreChannel Partner/ Reseller/ DistributorAuthorized Canon Pro dealer with cashback promotions, Canon Road Show events, and Touch & Try events for Canon products.
• NikoncoreChannel Partner/ Reseller/ DistributorAuthorized Nikon dealer with Nikon Touch & Try events and Nikon cashback promotions.
• Lumix Pro (Panasonic)coreChannel Partner/ Reseller/ DistributorAuthorized Lumix Pro dealer for Panasonic professional imaging equipment.
• SonycoreChannel Partner/ Reseller/ DistributorAuthorized Sony dealer with Sony cashback promotions and Sony A7 V Touch & Try events.
• FujifilmcoreChannel Partner/ Reseller/ DistributorAuthorized Fujifilm dealer with Fujifilm cashback promotions and product launches.
• DJIcoreChannel Partner/ Reseller/ DistributorAuthorized DJI dealer for drones and action cameras with DJI cashback promotions.
• ZeissminorChannel Partner/ Reseller/ DistributorAuthorized Zeiss dealer for optical products including binoculars.
• OM Digital SystemsminorChannel Partner/ Reseller/ DistributorAuthorized OM SYSTEM dealer with OM-SYSTEM Touch & Try events.
• Foto Broekhaus B.V.coreStrategic or Co-development PartnerParent company that owns both Foto de Vakman Uden and Foto de Vakman Wijchen locations.
• in3minorOthersPayment service provider enabling customers to pay in three installments (in3 installment plan).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• B&H Photo Video: Large US-based photography, video, and audio equipment retailer with multi-brand catalog including Canon, Nikon, Sony, DJI, and Fujifilm. Comparable in product breadth and professional customer focus, though serving a different geography.
• Coolblue: Large Dutch omnichannel electronics retailer offering cameras, lenses, drones, and accessories alongside broader consumer electronics. Competes on convenience and price in the same branded SKUs but lacks Foto de Vakman's specialized photography-only focus.
• Bol.com: Largest Dutch online marketplace with a very wide assortment of photography and video equipment from third-party sellers. Overlaps in cameras, lenses, and accessories but is a horizontal marketplace rather than a specialist retailer.

Direct peers

• Foto Konijnenberg: Dutch photography specialist retailer with a multi-brand catalog and physical store presence. Directly comparable as a photography-only specialist serving overlapping consumer and professional photographer segments in the Netherlands.
• Kamera-Express: Major Dutch photo and video equipment retailer with both online and physical stores, carrying Canon, Nikon, Sony, Fujifilm, and DJI. Operates in the same specialty-camera retail segment with comparable product breadth and professional/consumer customer mix.
• CameraNU: One of the largest Dutch online photography and video equipment retailers, offering a similar multi-brand catalog of cameras, lenses, drones, and accessories. Direct competitor in the same product category with overlapping target customers (consumer and professional photographers in the Netherlands).
• Cameraland: Dutch online and physical photography retailer specializing in cameras, lenses, and accessories. Comparable specialty focus and product breadth serving similar amateur and professional photographer segments.
• Foto Verweij: Dutch camera and photo equipment specialist retailer with similar multibrand assortment and professional customer focus. Comparable as a long-established specialist photography retailer in the Netherlands.

Emerging players

• MPB: Leading global platform for buying, selling, and trading used camera and video equipment. Competes directly with Foto de Vakman's 'Occasions' used-equipment and trade-in offering, including in the Dutch market.

Regional players

• Jessops: UK-based photography specialist retailer with multibrand camera, lens, and accessory assortment. Comparable as a national photography-focused specialist, though operating in a different geography from the Dutch market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/foto-de-vakman

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foto De Vakman