Fotto
- Company typePrivate
- Founded2019
- HeadquartersJaú, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Fotto firmographics
Firmographics- Name
- Fotto
- Legal name
- Alboom Internet e Tecnologia Ltda.
- Website
- https://fotto.com.br
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Fotto is headquartered
LocationHeadquarters
- HQ city
- Jaú
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Fotto business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Marketplace Commission (Photographer Side): Fotto charges photographers a 10% commission on each photo sale. No additional platform fees are charged for using features like facial recognition or image management. This is the primary revenue stream from the photographer supply side.
- Photo Sales (Customer Side): Customers purchase individual photos or photo packages at prices set by photographers. Payment is processed via PIX (instant transfer) or credit card. The platform facilitates the transaction and delivers digital downloads.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 摄影师销售照片获得90%，平台收取10%佣金 |
| Transaction based/ take rate | Pay-as-you-go | Volume discounts for photo purchases (5/10/15+ photos) |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Fotto product offering
Product offeringCore offering
Fotto is a Brazilian two-sided online marketplace for sports and event photography that connects independent photographers with event participants. Photographers upload event photos to galleries on the platform, and customers find their photos via event search or facial recognition (by uploading a selfie) and purchase high-quality watermark-free downloads via PIX or credit card. The platform charges photographers a 10% commission on each sale, with photographers retaining 90% of revenue and receiving automatic payouts.
Product overview
Fotto is a Brazilian sports and event photography marketplace with a two-sided platform architecture. The core Fotto Platform (fotto.com.br) serves as the consumer marketplace where customers search for, purchase, and download photos via PIX or credit card with instant email delivery. The Painel do Fotógrafo (Photographer Dashboard), built on the Alboom Pro ecosystem (fotto.alboompro.com), serves as the photographer-facing backend for event management, photo uploads, sales tracking, and payout management. Key product features include AI-powered face recognition search enabling users to find photos by uploading a selfie, bulk discount purchasing options, and a photographer directory for discovering local photographers. The platform supports diverse event categories including football, futsal, running, volleyball, beach tennis, basketball, and parties.
Differentiator
Problem solved
Functional benefit
Brands
- Loja Fotto: Product store for photography-related merchandise
Quantifiable outcome
- 320 million photos on platform
Companies that use Fotto
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Fotto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature2 records
Fotto partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Alboom (Alboom Internet e Tecnologia Ltda)coreFotto is a service owned by Alboom, using the alboompro.com infrastructure and platform technology. Alboom provides the underlying technology stack for photo galleries, photographer accounts, and platform functionality that Fotto operates on top of.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Fotto competitors and assessment
Company assessmentEmerging players
- Instaproofs: Instaproofs is a niche proofing and print-sales platform for photographers. It is a smaller, more specialized player in the same proofing-and-sales category that Fotto operates in for sports and events.
Direct peers
- Pixieset: Pixieset provides photographers with online galleries, store, and client delivery tools. It is a direct peer to Fotto in offering a marketplace-style platform where photographers upload, sell, and deliver photos to clients.
- MarathonFoto: MarathonFoto is a major endurance sports photography company selling race photos to participants. It overlaps with Fotto's core use case of monetizing photos from running events and races.
- Pic-Time: Pic-Time is a global photography platform enabling photographers to deliver galleries, sell prints, and manage client relationships. It competes directly with Fotto in the online gallery and photo sales category for professional photographers.
- ShootProof: ShootProof is a gallery, proofing, and sales platform for professional photographers. It directly overlaps with Fotto's offering of digital galleries with checkout and download capabilities for end clients.
- GotPhoto: GotPhoto is a direct peer operating an online photo sales platform for school, sports, and event photographers in Europe and beyond. It offers the same two-sided marketplace model with facial recognition, online galleries, and direct-to-consumer photo sales that Fotto provides in Brazil.
- PASS Sports Photos: PASS is a US-based sports and event photography platform offering photo sales, facial recognition search, and event galleries. It is a direct competitor to Fotto in the sports photography vertical specifically.
Broad incumbents
- PhotoShelter: PhotoShelter is a portfolio, gallery, and e-commerce platform for professional photographers. It is a broad incumbent with overlapping capabilities in gallery hosting and direct photo sales for professional users.
- SmugMug: SmugMug is an established photo storage, sharing, and sales platform serving both amateur and professional photographers. It is a broad incumbent offering overlapping capabilities with Fotto's photo hosting and sales features.
Others
- AlboomPro: AlboomPro is the parent platform that Fotto is built on top of, providing gallery, photographer dashboard, and sales infrastructure. It is an enabling technology provider within the same ecosystem rather than a marketplace competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
Fotto social profiles
Digital presenceFotto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fotto leadership team
Management profileNumber of profiles
Fotto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fotto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fotto
What does Fotto do?
Fotto is a Brazilian two-sided online marketplace for sports and event photography that connects independent photographers with event participants. Photographers upload event photos to galleries on the platform, and customers find their photos via event search or facial recognition (by uploading a selfie) and purchase high-quality watermark-free downloads via PIX or credit card. The platform charges photographers a 10% commission on each sale, with photographers retaining 90% of revenue and receiving automatic payouts.
Is Fotto a public or private company?
Fotto is a private company. It is classified as corporate owned and is currently operating.
When was Fotto founded?
Fotto was founded in 2019. It employs 11 to 50 people.
Where is Fotto based?
Fotto is headquartered in Jaú, Brazil, in the Latin America region.
How does Fotto make money?
Two revenue lines are on record. Marketplace Commission (Photographer Side) is the primary driver. The others are photo Sales (Customer Side).
Who are Fotto's main competitors?
Instaproofs is listed as an emerging player. Direct peers are Pixieset, MarathonFoto, Pic-Time, ShootProof, GotPhoto and PASS Sports Photos. Broad incumbents are PhotoShelter and SmugMug. AlboomPro is listed as an others.
Does Fotto have an API?
No public API is recorded for Fotto.