LIVERPOOL FC FOUNDATION

What LIVERPOOL FC FOUNDATION does

LIVERPOOL FC FOUNDATION (LFC Foundation) is the official charity of Liverpool Football Club, established in 2002 and registered as charity number 1096572. Operating from Liverpool with a 9-person core team, the foundation delivers sport and physical activity-based interventions across eight programme pillars: Football, Primary Education, Secondary Education, Health & Wellbeing, Inclusion, Community Engagement, Employability & Training, and International. Reach in the most recent season exceeded 145,000 people with a stated goal of supporting 500,000 per season, delivered across 693 community settings and 206 schools in the Liverpool City Region and internationally. The foundation reports £10.28 of social return for every £1 spent across 11,040 sessions annually.

The foundation operates a non-commercial revenue model built on three streams: (1) charitable donations from supporters via JustGiving and Facebook Donate, (2) partnership funding from corporate backers including Standard Chartered, Steve Morgan Foundation (£6m deal in July 2026), James Milner Foundation, The Nippon Foundation, Japan Airlines, Kodansha, and Right To Play, and (3) fundraising events such as Run to Anfield and Kip on the Kop sleepout. Programmes are provided free to beneficiaries and span the UK, Ireland, Tanzania, Ethiopia, Japan, and the USA. The foundation is structurally and operationally deeply embedded with its parent Liverpool Football Club, leveraging the club's brand, OLSC supporter network, and operational infrastructure to deliver outsized reach relative to a 9-person headcount.

Reported impact metrics include 89.7% of participants reporting improved mental health and wellbeing, 90.2% reporting improved physical health, 341 hours of monthly employability training, and 1,136 free football sessions delivered. The most recent annual social impact valuation is £80.32m. The foundation's primary customers are beneficiaries (young people, families, schools in deprived areas) while its primary revenue counterparties are corporate partners and philanthropic foundations.

Name

LIVERPOOL FC FOUNDATION

Legal name

LFC Foundation

Website

https://foundation.liverpoolfc.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

LFC Foundation is the official charity of Liverpool Football Club (founded 2002, registered charity no: 1096572), delivering free sport, education, health, and employability programmes to 145,000+ beneficiaries annually across the Liverpool City Region and internationally via corporate and philanthropic partnerships.

Ownership category

akta.pro rank

Product category

Community Charity Services

NAICS

Grantmaking and Giving Services (81321), Social Advocacy Organizations (8133), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

akta.pro secondary industries

International Development & Donor-Funded Education Programs (EDADALAB), Refugee, Migration & Displacement Support (BPAGABAH)

Keywords

• Community charity programs
• Youth development services
• Sport-based interventions
• Social impact programs
• Education and employability

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Charitable Donations: Direct donations from supporters via JustGiving and Facebook Donate platforms. The foundation is registered charity no. 1096572.
2. Partnership Funding: Funding from corporate partners including Standard Chartered, Steve Morgan Foundation (£6m partnership), James Milner Foundation, and international partners like The Nippon Foundation and Right To Play.
3. Fundraising Events: Revenue generated through events such as Run to Anfield, Kip on the Kop, and other fundraising activities.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

LFC Foundation delivers free, sport- and education-based community programmes to young people and families across the Liverpool City Region and internationally. Its portfolio spans Football, Primary and Secondary Education, Health & Wellbeing, Inclusion, Community Engagement, and Employability & Training, supplemented by fundraising events (Run To Anfield, Kip On The Kop) and international initiatives in Ireland, Tanzania, Ethiopia, Japan, and the USA.

Product overview

LFC Foundation is the official charity of Liverpool Football Club, established in 2002, operating as a community-focused charitable organization. The Foundation delivers a broad range of programmes organized into eight core areas: Football, Primary Education, Secondary Education, Health & Wellbeing, Inclusion, Community Engagement, Employability & Training, and International. The portfolio includes fundraising events (Run To Anfield, Kip On The Kop), community initiatives (Social Action Challenge/You Mean The World), and international programmes delivered in partnership with organizations including Right To Play, The Nippon Foundation, Japan Airlines, and Kodansha across Japan, Tanzania, Ethiopia, Ireland, and the USA. The Foundation's mission is to tackle social inequalities in communities across the Liverpool City Region and internationally, with a goal to support 500,000 people each season.

Differentiator

Problem solved

Functional benefit

Products and services

• Football Programme

Quantifiable outcome

• 145,000+ people supported in last season, goal of 500,000
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Right To PlaycoreStrategic or Co-development PartnerLong-term partnership with international humanitarian organization Right To Play for programmes in Tanzania and Ethiopia. In Tanzania, supports female education through sport in Tarime and Serengeti districts. In Ethiopia, runs the RISE project (Reading and Inclusion for Safe Education) in Debre Birhan City supporting 9,500 children.
• The Nippon FoundationcoreStrategic or Co-development PartnerPartnership with The Nippon Foundation to deliver the 'Leaders of Tomorrow' programme in Japan. Funded by The Nippon Foundation and delivered by LFC Foundation in Kawasaki and Tokyo with ambition to roll out across Japan. Addresses social issues in communities through sport and education.
• Japan AirlinesmajorGTM or Marketing PartnerOfficial Club partner providing support for international programmes. Partners on Soccer Works employability programme for young people ages 15-24 and Social Action Challenge for OLSCs.
• KodanshamajorGTM or Marketing PartnerOfficial Club partner supporting international activities including Creative Works USA programme delivered in partnership with LFC Foundation.
• Islamic Relief UKmajorStrategic or Co-development PartnerPartnership with Islamic Relief UK to bring refugee football teams from across the UK together for a special refugee football tournament as part of National Refugee Week, celebrating inclusion and community through sport.
• Dublin Football Clubs (Bohemians FC, Shelbourne FC, Shamrock Rovers FC)majorStrategic or Co-development PartnerLFC Foundation engages with three Dublin football clubs to deliver community programmes to local children and young people, including provision in schools, youthwork engagement, and wider programmes to support vulnerable groups. Also provides training to upskill coaches.
• SubstanceminorImplementation/ SI/ Consulting PartnerIndependent body commissioned to help build skills and abilities to define, monitor, assess and report on the impact of LFC Foundation's work and that of its partners.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tottenham Hotspur Foundation: Tottenham Hotspur's official charity tackling inequality through sport, education, and employability programmes in North London. Comparable in programme mix, beneficiary focus, and structural affiliation to a Premier League club.
• Manchester United Foundation: The official charity of Manchester United, delivering sport, education, and employability programmes across Greater Manchester and internationally. Most direct comparable as a fellow Premier League club foundation with the same structural relationship to a global football brand.
• Real Madrid Foundation: The official charitable arm of Real Madrid, running sport-based social and educational programmes across Spain, the Americas, Africa, and Asia. Comparable as a globally recognized football club foundation with significant international programme portfolio.
• FC Barcelona Foundation: The official foundation of FC Barcelona, delivering sport-for-development and education programmes globally. Comparable as a top-tier European club foundation leveraging brand equity to deliver social impact at scale.
• Manchester City Foundation (City in the Community): The charitable arm of Manchester City Football Club, delivering health, education, and inclusion programmes in Greater Manchester. Closely comparable in mission, programme portfolio, and reliance on a Premier League brand for community engagement.
• Everton in the Community: The official charity of Everton FC, Liverpool's other Premier League club. Directly comparable as a local peer operating in the same Liverpool City Region with overlapping programme areas (health, education, employability) and beneficiary demographics.
• Arsenal Foundation: Arsenal FC's charitable arm, focused on youth and community programmes across North London and internationally. Direct comparable as a Premier League club foundation delivering education, sport, and social inclusion programmes.
• Chelsea Foundation: Chelsea FC's official charity delivering sport-for-development, education, and social inclusion programmes in London and internationally. Comparable as a fellow London/UK Premier League foundation with similar beneficiary focus.

Others

• Right To Play: International humanitarian organization that protects, educates, and empowers children through the power of play. A direct delivery partner for LFC Foundation's Tanzania and Ethiopia programmes and comparable as a sport-for-development NGO with overlapping methodology.
• StreetFootballWorld: Global network of football-for-good organizations coordinating social impact programmes through football. Comparable as a sector infrastructure peer in the sport-for-development space where LFC Foundation operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LFCFoundation
• Facebookfacebook.com/TheLFCFoundation
• LinkedInlinkedin.com/company/liverpool-fc-foundation
• Instagraminstagram.com/thelfcfoundation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIVERPOOL FC FOUNDATION