Ross Memorial Hospital Foundation

What Ross Memorial Hospital Foundation does

Ross Memorial Hospital Foundation is a Canadian registered charitable organization established in 1989 to raise philanthropic funds for Ross Memorial Hospital, a community hospital serving the Kawartha Lakes region in Ontario. The Foundation operates on a non-profit revenue model reliant on voluntary contributions from individuals, businesses, service clubs, and community partners, channeled through one-time gifts, monthly planned gifts, memorial and celebration giving, pledge programs, charity golf tournaments, gala events, and the Split the Pot Hospital Lottery. It also pursues planned-giving vehicles including bequests, gifts of life insurance, and gifts of securities. The Foundation's primary go-to-market motion is event-driven and community-embedded, anchored by the $25 million WE ARE THE ROSS capital campaign supporting facility expansions (Emergency Department, Intensive Care Unit, Mental Health Emergency Services Unit), diagnostic imaging equipment (MRI, CT, ultrasound), the Epic clinical information system, and bedside care equipment not covered by government healthcare funding.

Operationally the Foundation runs with a small staff led by CEO Erin Coons and supported by a Manager of Finance & Administration and a Manager of Community Giving & Engagement, governed by a volunteer Board of Directors chaired by Jeff Todd. Its core "product" is a portfolio of giving programs and capital campaigns whose outputs are hospital infrastructure upgrades; it does not develop or sell technology products. Distribution spans an online donation portal, phone, mail, in-person giving, point-of-sale partnerships (e.g., Tim Hortons Smile Cookie), a hospital lottery, and a dense annual calendar of charity golf tournaments and community events. The operating footprint is single-country/domestic, limited to the Kawartha Lakes catchment, with no disclosed subsidiaries, M&A activity, or parent-company ownership.

Name

Ross Memorial Hospital Foundation

Legal name

Ross Memorial Hospital Foundation

Website

https://foundation.rmh.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Ross Memorial Hospital Foundation is a Canadian registered charity founded in 1989 that raises philanthropic funds for Ross Memorial Hospital in Lindsay, Ontario, supporting equipment, technology, and facility upgrades through donations, events, and the $25 million WE ARE THE ROSS capital campaign.

Ownership category

akta.pro rank

Product category

Healthcare Philanthropy

NAICS

Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321)

akta.pro industry

PRIMARYBPAGAKAL

Health & Medical Research Grantmaking Foundations

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

SECONDARYBPAGAKAB

Community Foundations

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

Keywords

• Hospital fundraising
• Healthcare philanthropy
• Charitable giving programs
• Community health funding
• Capital campaign management

Headquarters

HQ city

Lindsay

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations and Gifts: The foundation raises funds through one-time gifts, monthly planned gifts, memorial giving, celebration giving, and pledge support from individual donors in the Kawartha Lakes community.
2. Planned Giving: Bequests, planned giving opportunities, gifts of life insurance, and gifts of securities to support long-term hospital funding.
3. Golf Tournaments and Events: Charity golf tournaments, gala events, and community fundraising events organized throughout the year to engage donors and raise funds for specific hospital needs.
4. Split the Pot Hospital Lottery: Lottery program where ticket purchasers designate RMH Foundation as their hospital charity partner, with proceeds from ticket sales benefiting the hospital.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Ross Memorial Hospital Foundation raises charitable donations from individuals, businesses, service clubs, and community organizations to fund medical equipment (MRI, CT, ultrasound), clinical information systems, and facility expansions at Ross Memorial Hospital in Lindsay, Ontario. Its flagship WE ARE THE ROSS capital campaign targets $25 million for hospital transformation projects not covered by government healthcare funding. The foundation offers multiple structured giving programs including one-time gifts, monthly giving, memorial giving, celebration giving, pledge support, and a hospital lottery.

Product overview

Ross Memorial Hospital Foundation is a healthcare philanthropy organization, not a technology product company. Their primary 'product' is fundraising for hospital equipment and facility improvements. The foundation runs the WE ARE THE ROSS capital campaign ($25 million goal) supporting equipment acquisitions (MRI, CT scanners, ultrasound, clinical information system) and facility expansions (Emergency Department, ICU, Mental Health Unit). They also operate various giving programs including one-time gifts, monthly gifts, memorial giving, celebration giving, pledge programs, and the Split the Pot Hospital Lottery. The foundation does not develop, sell, or maintain technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• WE ARE THE ROSS Capital Campaign A $25 million capital campaign funding essential hospital facilities and technology improvements at Ross Memorial Hospital, including Emergency Department expansion, ICU modernization, MRI and CT scanners, clinical information system, and bedside equipment. Targeted at community donors, businesses, and service clubs in the Kawartha Lakes region.
• One-Time Gift Program A donation program enabling individual donors to make a single voluntary contribution to Ross Memorial Hospital Foundation via online portal, phone, or mail. Supports hospital equipment, technology, and facility priorities.
• Monthly Giving Program A recurring donation program allowing donors to make scheduled monthly gifts to Ross Memorial Hospital Foundation, providing sustained support for hospital equipment and technology needs.
• Memorial Giving Program A tribute donation program allowing donors to make gifts in memory of loved ones, with funds directed to Ross Memorial Hospital Foundation's equipment and patient care priorities.
• Pledge Your Support Program A structured giving program allowing donors to make impactful gifts through affordable scheduled multi-year payments toward the WE ARE THE ROSS campaign priorities at Ross Memorial Hospital.
• Celebration Giving A donation program enabling donors to recognize birthdays, anniversaries, weddings, or other milestone events while directing funds to enhanced patient care at Ross Memorial Hospital.
• Split the Pot Hospital Lottery A hospital lottery program where ticket purchasers can designate RMH Foundation as their charity partner, with proceeds from ticket sales supporting hospital equipment and technology needs at Ross Memorial Hospital.
• WE ARE THE ROSS Business Community Program A program that recognizes and engages local businesses that support Ross Memorial Hospital through fundraising events, point-of-sale giving, employee programs, and annual donations as part of the WE ARE THE ROSS campaign.
• Caring in Action 2026 Spring Appeal A 2026 spring fundraising appeal focused on updating and growing Ross Memorial Hospital's fleet of ultrasound machines to meet the needs of the growing patient population in Kawartha Lakes.
• What Matters Most 2025 Holiday Appeal A 2025 holiday fundraising appeal raising funds to grow the Emergency Department, enhance mental health crisis care, and support critical hospital projects at Ross Memorial Hospital.
• Planned Giving Program A long-term giving program offering bequests, planned giving opportunities, gifts of life insurance, and gifts of securities to support Ross Memorial Hospital's funding needs.

Quantifiable outcome

• 85% of $25 million campaign goal already met through quiet phase donations
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered core and minor.

• Morrison Nicholls FamilycoreStrategic or Co-development Partner · 19 December 2025Leadership gift to WE ARE THE ROSS campaign enabling critical investments in facilities and medical technology. Family has supported hospital for 30+ years since Ethelreda Morrison graduated from nursing school in 1946.
• Russell West Optometry (RWO)coreGTM or Marketing Partner · 18 December 2025Optometry clinic raised $30,120 through CHANGE FOR CHANGE fundraiser with 5:1 matching by Dr. Brett Marchand and Dr. Liana Cooper up to $25,000.
• Syed Family (Dr. A.A. Syed Memorial Golf Tournament)minorGTM or Marketing Partner · 8 December 2025Family of late Dr. Azhar Syed donated $4,109 from memorial golf tournament supporting ICU expansion. Dr. Syed practiced at Ross Memorial 1988-2020.
• Baker Tilly KDN LLPcoreStrategic or Co-development Partner · 4 December 2025Accounting and advisory firm pledged $50,000 over two years to WE ARE THE ROSS capital campaign. Supports Emergency Department expansion, ICU, MRI, CT Scanner, IV pumps, and clinical information system.
• HTM Insurance AgentsminorGTM or Marketing Partner · 26 November 2025Insurance agents donated $1,000 to WE ARE THE ROSS capital campaign supporting Emergency Department expansion and Mental Health Emergency Services Unit.
• Dragon Flies Breast Cancer Survivor GroupcoreStrategic or Co-development Partner · 24 October 2025Breast cancer survivor group supporting diagnostic equipment including 3D Mammography and MRI. Cumulative giving of $437,800 since 2002. Annual contribution of $7,500 each to RMH, Lakeridge Health, and Port Perry Hospital.
• WE ARE THE ROSS Business CommunitycoreGTM or Marketing Partner · 20 October 2025Program launched during Small Business Week recognizing businesses supporting the hospital through fundraising events, point-of-sale giving, employee programs, and annual donations. Includes Mary Brown's Chicken, Armada Toolworks, and others.
• Swing Fore Mental Health (Black Diamond Golf Club)minorGTM or Marketing Partner · 1 October 2025Charity golf tournament raised $10,000 supporting Mental Health Emergency Services Unit creation within expanded Emergency Department.
• Thrive Canada and The LoftminorGTM or Marketing Partner · 25 September 2025Wellness retreat partnership where Changing Seasons Sunset Retreat at The Loft in Omemee donated portion of proceeds to WE ARE THE ROSS capital campaign.
• Byrnell Golf ClubminorGTM or Marketing Partner · 5 August 2025Fenelon Falls golf club raised $4,025 through fundraising golf day supporting breast cancer care at Ross Memorial.
• Deer Run Golf CourseminorGTM or Marketing Partner · 20 July 2025Golf course owners Teresa and Alex Arancibia donated $3,000 (honoring their mother who is a cancer survivor) as part of $4,725 total raised for breast cancer care.
• Kawartha Lakes Professional Firefighters AssociationminorGTM or Marketing Partner · 15 July 2025Firefighters association supporting hospital through Boot Drive donation fundraiser.
• Kawartha ATV Association (KATVA)coreGTM or Marketing Partner · 26 June 2025ATV association raised $19,000 in 2025 (total $84,000 since 2017) through annual Poker Run supporting Emergency Department expansion and Mental Health Emergency Services Unit.
• Dunsford Ladies LeagueminorGTM or Marketing Partner · 24 June 2025Golf league donated $3,125 from annual Woodstock-themed tournament supporting WE ARE THE ROSS campaign priorities.
• WE ARE THE ROSS Campaign PartnerscoreStrategic or Co-development Partner · 19 June 2025Partnership with donors, hospital board members, physicians, staff, and community organizations supporting the $25 million capital campaign for hospital transformation. Early support of over $21 million already enabled critical equipment acquisitions.
• Omemee SwansminorGTM or Marketing Partner · 29 May 2025Non-profit volunteer group donated $1,000 for spring appeal supporting Emergency Department and ICU expansion.
• Coboconk and District Lions ClubminorGTM or Marketing Partner · 29 May 2025Service club donated $1,250 supporting Emergency Department and ICU expansion, building on 70+ years of community service.
• Tim Hortons (Smile Cookie Campaign)coreGTM or Marketing Partner · 27 April 2025Tim Hortons restaurants in Lindsay participate in annual Smile Cookie campaign, with proceeds supporting RMH and Kawartha Lakes Food Source.
• Victoria County Genealogical SocietyminorGTM or Marketing Partner · 14 April 2025Disbanding organization donated $500 as final act of philanthropy to WE ARE THE ROSS campaign priorities.
• Kawartha Lakes Health Care InitiativeminorStrategic or Co-development Partner · 28 March 2025Organization supporting physician recruitment and retention; involved in Medical Variety Rounds Show and medical student engagement events.
• Split the Pot Hospital LotterycoreGTM or Marketing Partner · 28 August 2024Lottery program where ticket purchasers designate hospital charity partner; Ross Memorial receives proceeds from ticket sales. New Sweepstakes with Ford F-150 prize added in 2025.
• Jane Shulist-GreenminorGTM or Marketing Partner · 22 August 2024RMH alum and 34-year Registered Nurse won $9,808.60 in Split the Pot Lottery and continues supporting hospital through lottery participation.

Scale indicators25 records

Recent moves6 records

Expansion highlights5 records

Peers

• Halton Healthcare Foundation:

Direct peers

• London Health Sciences Foundation: Foundation supporting London Health Sciences Centre in southwestern Ontario. Comparable as a regional hospital foundation raising funds for diagnostic equipment, ICU/ED expansions, and clinical information systems.
• Sunnybrook Foundation: Major hospital foundation in Ontario raising charitable funds to support Sunnybrook Health Sciences Centre's equipment, research, and facility priorities. Directly comparable as a hospital-affiliated charitable foundation running multi-million-dollar capital campaigns.
• UHN Foundation: Foundation supporting University Health Network hospitals (Toronto General, Toronto Western, Princess Margaret, Toronto Rehab). Comparable as a multi-site Ontario hospital foundation with large capital campaigns and broad donor programs.
• Lakeridge Health Foundation: Regional hospital foundation serving Durham Region. Closely comparable to RMH Foundation in scale and community-hospital model, with similar lottery (Split the Pot), event-driven fundraising, and capital campaign structure.
• Hamilton Health Sciences Foundation: Regional hospital foundation supporting multiple hospital sites in the Hamilton area. Comparable fundraising model via community events, major gifts, and lottery programs for hospital equipment and facility upgrades.
• Grand River Hospital Foundation: Community hospital foundation serving Kitchener-Waterloo region. Comparable as an Ontario community hospital foundation with similar scope (single community, multi-million campaigns, equipment funding).
• Southlake Regional Health Centre Foundation: Foundation supporting Southlake hospital in Newmarket, Ontario. Comparable regional hospital foundation with similar capital campaign scale, community events, and equipment/facility funding focus.
• Trillium Health Partners Foundation: Foundation supporting Trillium Health Partners hospitals in Mississauga. Comparable Ontario hospital foundation running major capital campaigns for ED/ICU expansion and diagnostic equipment, with similar diversified fundraising channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ross-memorial-hospital-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ross Memorial Hospital Foundation