Fountains Direct Ltd.

What Fountains Direct Ltd. does

Fountains Direct Limited is a UK-based commercial water feature specialist founded in 1995 by Nick and Sara Roberts, now operating from headquarters in Weybridge, Surrey with a regional office in Alloa, Scotland. The company designs, installs, refurbishes, and maintains large-scale commercial water features and fountains for local authorities, property developers, and architectural/landscape architectural practices, with a project portfolio including the 130-jet London Dock fountain, the 84-jet clock feature at One Tower Bridge, and installations at V&A Dundee, Kew Bridge, and Riverlight Nine Elms.

The company's commercial model rests on an exclusive 40-year distribution partnership with OASE for commercial fountain equipment, which it specifies and supplies through every project. Technical capabilities span DMX-controlled RGBW underwater lighting, CAD-based mechanical and electrical design (with Revit/BIM adoption in progress), PWTAG-compliant water treatment, and remote monitoring via high-speed internet connection. The team includes CSCS-certified engineers with SMSTS/SSSTS-qualified site managers and supervisors, and a NAPIT-registered electrical capability.

Fountains Direct derives revenue from five streams: equipment supply (OASE hardware), installation services, ongoing maintenance (weekly/monthly recurring plus one-off visits), design and consultancy sub-contracted to architects, and a smaller product line of Millstone and Boulder kits sold for simpler installations. Pricing is quote-based and not publicly disclosed. The business is family-owned across three generations of the Roberts family, with no external investors identified, and operates primarily in the UK with active export projects across the Middle East, Africa, Asia, and the USA.

Name

Fountains Direct Ltd.

Legal name

Fountains Direct Limited

Website

https://fountains-direct.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Fountains Direct Limited is a UK specialist designing, installing, and maintaining large-scale commercial water features for local authorities, property developers, and architectural/landscape practices, using exclusively distributed OASE equipment.

Ownership category

akta.pro rank

Product category

Commercial Water Features and Fountain Services

NAICS

Landscape Architectural Services (54132)

akta.pro primary industry

Water Features Design & Installation (Ponds, Fountains, Waterfalls) (HSAIABAE)

Keywords

• Commercial water features
• Fountain design installation
• Water feature maintenance
• Landscape architecture services
• OASE fountain equipment

Headquarters

HQ city

Weybridge

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D

Revenue model

1. Commercial Water Feature Equipment: Supply of OASE commercial fountain equipment including pumps, lighting, jets, and control systems. Equipment-only sales for commercial projects.
2. Installation Services: Installation and refurbishment of water features using company's own experienced and skilled engineers. Site team fully trained in varied disciplines associated with water feature installations.
3. Maintenance Services: Regular weekly or monthly maintenance visits as well as one-off service visits. Includes daily monitoring via high speed internet connection and weekly maintenance service visits.
4. Design and Consultancy Services: Sub-consultancy service for complete design of all types of water features to Architectural and Landscape Architectural practices. Includes detailed CGIs and lifelike animations.
5. Millstone and Boulder Kits: Smaller scale product kits for simpler water feature installations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Fountains Direct Limited designs, supplies, installs, and maintains large-scale commercial water features and fountains for local authorities, property developers, and architectural/landscape practices across the UK and internationally. The company combines consultancy, mechanical/electrical design, in-house installation, and ongoing maintenance services, supported by an exclusive 40-year distribution partnership with OASE for commercial fountain equipment. They also supply smaller Millstone and Boulder kits for residential and small commercial installations.

Product overview

Fountains Direct Limited is a commercial water feature and fountain specialist offering a comprehensive suite of services and products. Their core offering centers on the design, installation, and maintenance of large-scale commercial water features for corporate, public, and residential developments across the UK and internationally. As a distributor of OASE commercial fountain equipment (a partnership spanning 40 years), they supply and install fountains ranging from 50-jet to 130-jet configurations, incorporating DMX-controlled lighting systems and interactive features. Their product portfolio includes Millstone Fountain Kits (GSA 2075, GSA 1575, GSA 900) and Boulder Fountain Kits for smaller projects, alongside full-service consultancy, design, installation, and maintenance offerings. The company operates its own engineering teams and provides services across the complete project lifecycle, from concept through ongoing maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Feature Consultancy
• Water Feature Mechanical & Electrical Design
• Water Feature Installation and Refurbishment
• Water Feature Maintenance Services
• Export Services
• OASE Commercial Fountain Equipment Supply
• Millstone and Boulder Fountain Kits

Quantifiable outcome

• 130-jet fountain at London Dock - one of the largest fountains constructed in London in the last ten years
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• OASEcoreTechnology or IntegrationFountains Direct is one of the world's largest distributors of OASE commercial fountain equipment. This exclusive distribution relationship spanning 40 years provides the company with flexibility to fulfil all commercial water feature requirements. They only specify and supply fountain equipment from the OASE range due to its highest quality standards.
• AecomminorStrategic or Co-development PartnerOne of the largest practices in the world included in Fountains Direct's client list. Aecom represents architectural and engineering firms that commission water features through Fountains Direct.
• HOKminorStrategic or Co-development PartnerOne of the largest practices in the world included in Fountains Direct's client list. HOK represents architectural firms that commission water features through Fountains Direct.
• Grant AssociatesminorStrategic or Co-development PartnerOne of the largest practices in the world included in Fountains Direct's client list. Grant Associates represents landscape architectural firms that commission water features through Fountains Direct.
• ArupminorStrategic or Co-development PartnerOne of the largest practices in the world included in Fountains Direct's client list. Arup represents engineering firms that commission water features through Fountains Direct.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Crystal Fountains: Canadian commercial fountain design, manufacturing, and installation specialist serving architects, developers, and municipalities. Closely comparable business model combining proprietary equipment with full design/install/maintenance services.
• Fountain People Inc: US commercial fountain design, fabrication, and installation firm serving municipalities, developers, and architects across North America. Comparable as a regional specialist with full-service design-install-maintenance offering for commercial water features.
• Lumiartecnia: Portuguese-headquartered international designer and installer of large-scale commercial water features, fountains, and aquatic show elements. Comparable as a Europe-rooted specialist exporter serving architects and developers globally.
• WET Design: US-based world-leading commercial fountain and water feature designer (Bellagio, Dubai Fountain). Directly comparable as a premium specialist designer/installer of large-scale commercial water features for property developers and public realm clients.

Emerging players

• Water Sculpting Services Ltd: UK specialist in design, supply, and installation of bespoke water features for commercial and residential projects. Comparable niche competitor offering water feature installation services to UK architects and developers.
• Sutcliffe Play (Water Play division): UK-based supplier of splash pads, aquatic playgrounds, and interactive water play installations. Comparable as a UK specialist in adjacent water feature/aquatic play infrastructure for public realm and commercial clients.
• Mark Freesen Water Features: Boutique UK water feature designer/installer serving high-end residential and small commercial clients. Comparable as a smaller UK water feature specialist competing in a portion of the same addressable market.

Broad incumbents

• OASE Living Water: German-headquartered global manufacturer of water feature equipment, fountain technology, and ProfiLux lighting systems. Fountains Direct's exclusive 40-year distribution partner; comparable as the upstream incumbent in the same commercial fountain equipment value chain.

Regional players

• Aquatic Engineering & Construction Ltd: UK specialist contractor designing and constructing ponds, lakes, waterfalls, and commercial water features for developers, architects, and landscape designers. Comparable as a UK-based water feature contractor operating in adjacent pond/lake and landscape water feature niches.

Others

• Arup Water Engineering Practice: Global engineering consultancy whose water feature design capabilities are engaged on many of the same projects (and is a current client of Fountains Direct). Comparable as an upstream specifier/integrator that occasionally competes for water feature design scopes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fountains-direct-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fountains Direct Ltd.