Fountain Square Brew Co.

What Fountain Square Brew Co. does

Fountain Square Brew Co. is a craft microbrewery and taproom operator based in Indianapolis, Indiana, located at 1301 Barth Avenue in the Fountain Square neighborhood. Originally opened on January 21, 2012, the business has produced over 1,500 batches of beer under the Fountain Square legacy brand and is among the oldest microbreweries in Indianapolis. The current ownership — Head Brewer Beppe Cuello, his wife Dama Cuello, and two additional investors — acquired the brewery in January 2023 after it was at risk of dissolution and reopened it in March 2023 with a renewed focus on original recipes using locally grown ingredients.

The company operates a direct-to-consumer model with no wholesale or retail distribution; all revenue is generated at the single taproom. Its product portfolio includes five core flagship beers (Workingman's Pilsner, Preacher's Daughter Amber Ale, Hop 4 Teacher, Backyard Porter, Soul Ride IPA) plus seasonal and experimental small batches, the Hop Your Face Double IPA as an annual festival release, and a broad beverage menu of wine, cider, Floral seltzers, and non-alcoholic options. The taproom functions as a community gathering space with 7-day event programming including recurring karaoke, open mic comedy, game nights, drag shows, and live music — many of which are free admission, with paid events such as the annual Hop Your Face festival priced at $15-$25.

Revenue is derived from on-premise pint and growler sales, weekly $5 Pint Night promotions, beverage sales beyond beer, and ticketed special events. The company has approximately 10 employees, no disclosed funding rounds, no parent company, and no technology platform beyond a WordPress site with Mailchimp newsletter integration. Its primary customer segment is local Fountain Square neighborhood residents and regional craft beer enthusiasts who attend special events.

Name

Fountain Square Brew Co.

Legal name

Fountain Square Brew Co.

Website

https://fountainsquare.beer

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Fountain Square Brew Co. is a single-taproom craft microbrewery in Indianapolis's Fountain Square neighborhood, serving core flagship and seasonal beers alongside wine, cider, and NA options, and driving revenue through on-premise sales and a dense weekly community-event programming calendar.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing & Taproom Services

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Craft Beer Bars & Taprooms (THAFAEAG), Taprooms & Brewpubs (CRANACAF), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft microbrewery
• Taproom beer sales
• Seasonal beer releases
• Brewery event venue
• Local craft beer

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Taproom Beer Sales: Direct sales of craft beer brewed on-site including flagship and seasonal varieties. Revenue generated from pint sales, flights, and growler fills.
2. Beverage Sales: Sale of wine, cider, Floral seltzers, and non-alcoholic options alongside craft beer to cater to diverse customer preferences.
3. Event Ticket Sales: Revenue from ticketed special events such as Hop Your Face festival ($15-$25 tickets) and concert performances ($10 adv/$12 door).
4. Weekly Promotional Events: $5 Pint Night events on Wednesdays drive volume sales. Many events are free entry to attract foot traffic.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Fountain Square Brew Co. is a craft microbrewery operating a single taproom at 1301 Barth Avenue in Indianapolis, where it brews and sells its own flagship and seasonal beers (including Workingman's Pilsner, Preacher's Daughter Amber Ale, Hop 4 Teacher, Backyard Porter, Soul Ride IPA, and the Hop Your Face Double IPA) using locally grown ingredients. The taproom also serves wine, cider, floral seltzers, and non-alcoholic options, and functions as a community venue hosting weekly events such as karaoke, open mic comedy, game nights, live music, and ticketed festivals.

Product overview

Fountain Square Brew Co. is a craft microbrewery in Indianapolis, Indiana, operating since 2012. The company offers a portfolio of core flagship beers including Workingman's Pilsner, Preacher's Daughter Amber Ale, Hop 4 Teacher, Backyard Porter, and Soul Ride IPA, along with seasonal and experimental small batches. The brewery also serves wine, cider, Floral seltzers, and NA options at their taproom. They specialize in using locally grown ingredients and have produced over 1500 batches of beer. The brewery hosts regular events including karaoke, comedy nights, game nights, and live music performances.

Differentiator

Problem solved

Functional benefit

Products and services

• Workingman's Pilsner Core flagship pilsner beer brewed on-site at the Fountain Square Brew Co. taproom as part of the original recipe lineup, sold by the pint to walk-in taproom guests aged 21+.
• Preacher's Daughter Amber Ale Core flagship amber ale from the original Fountain Square Brewing recipe lineup, served on draft at the Indianapolis taproom.
• Hop 4 Teacher Core flagship beer from the original Fountain Square Brewing recipe lineup, served on draft at the Indianapolis taproom.
• Backyard Porter Core flagship porter from the original Fountain Square Brewing recipe lineup, served on draft at the Indianapolis taproom.
• Soul Ride IPA Core flagship India Pale Ale from the original Fountain Square Brewing recipe lineup, served on draft at the Indianapolis taproom.
• Hop Your Face Double IPA Special release Double IPA brewed for the annual Hop Your Face festival, served on draft at the event and taproom alongside live music, local vendors, and food trucks.
• Wine, Cider, Floral Seltzers, and NA Options Alternative beverage options served at the taproom including wine, cider, floral-flavored seltzers, and non-alcoholic drinks for customers who do not consume beer.
• FSB Taproom Physical taproom at 1301 Barth Avenue, Indianapolis, serving craft beer, wine, cider, seltzers, and NA beverages for on-premises consumption to adults 21+, with dog-friendly areas and event entertainment.
• Weekly Taproom Events Recurring weekly events at the taproom including $5 Pint Night + Open Mic Comedy on Wednesdays, karaoke on Thursdays, game nights on Tuesdays, and rotating weekend live music, comedy, and drag show programming.
• Hop Your Face 2025 Festival Annual ticketed festival celebrating hops, art, and music featuring a special Double IPA release, live music performances, local vendors, and food trucks, hosted indoors at the FSB Taproom. Tickets priced $15–$25.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Stix N RiceminorGTM or Marketing Partner · 1 January 2024Jason, a new investor added in 2024, brings his Stix N Rice Filipino American Food truck to the brewery. The food truck provides food service during events and regular taproom hours, enhancing the customer experience with Filipino cuisine offerings.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Gentleman Brewer at Kettlehead Brewing: Indianapolis-based craft brewery and taproom producing a range of core and seasonal beers. Comparable small Indianapolis microbrewery competing for similar neighborhood traffic and event-driven customers.
• 38 North Brewing: Indianapolis-based craft brewery operating a taproom with rotating event programming. Comparable small-scale Indianapolis microbrewery competing for similar neighborhood and craft beer enthusiast customers.
• Taxman Brewing Company: Batesville, Indiana craft brewery with taproom focus on Belgian-inspired and barrel-aged beers. Comparable as an Indiana craft brewery operating its own hospitality venue with food service and event programming.
• Broad Ripple Brewpub: Long-running Indianapolis brewpub combining on-site brewing with full food service and a community gathering space. Comparable as an Indy brewing establishment with a long neighborhood heritage and event-driven taproom model.
• Sun King Brewery: Indianapolis-based craft brewery and taproom founded in 2009, producing a broad lineup of flagship and seasonal beers with on-site taprooms. Direct competitor in the same Indianapolis microbrewery category with overlapping local customer base and event-driven programming.
• Two Deep Brewing: Indianapolis craft brewery with taproom and community-focused event programming. Comparable as an Indy neighborhood microbrewery targeting similar local patrons with on-premise beer and event-driven revenue.
• Bier Brewery: Indianapolis neighborhood craft brewery and taproom focused on approachable, locally-inspired beers. Comparable as an Indianapolis small-format microbrewery competing for similar local community traffic and event-driven visits.
• Indiana City Brewing: Indianapolis craft brewery operating a taproom with focus on small-batch, locally-inspired recipes. Comparable microbrewery model in the same city with similar community-engagement positioning.

Regional players

• Three Floyds Brewing: Munster, Indiana craft brewery famous for IPAs and seasonal releases including Dark Lord Day. Comparable as a high-profile Indiana craft brewery with strong taproom culture and event-driven demand, though much larger scale and broader distribution.
• Quaff On! Brewing Company: Bloomington, Indiana craft brewery producing a broad portfolio of beers and operating a taproom with food service. Comparable Indiana-based craft brewery with similar taproom and event orientation, though located in a different regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/189566697738661
• LinkedInlinkedin.com/company/fountain-square-brewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fountain Square Brew Co.