Four Wheelers

What Four Wheelers does

Four Wheelers is an automotive editorial publication covering off-road vehicles, 4x4 trucks, and SUVs, operating under Hearst Autos, Inc. (a Hearst Communications subsidiary) and integrated into the MotorTrend digital media network. The brand positions itself as the 'World's Largest Off-Road and 4X4 Authority' and produces vehicle reviews, buyer's guides, industry news, event coverage, and first-look editorial content targeted at off-road and 4x4 enthusiast consumers. It is headquartered in Glenwood Springs, Colorado, with a workforce reported in the 11–50 range.

The core product surface is a digital publishing platform and editorial content management system that distributes content through the MotorTrend.com network, a dedicated sub-site, and email newsletters. No standalone mobile application or proprietary technology stack is disclosed; the publication relies on the parent group's digital media infrastructure for content delivery, audience analytics, and ad serving.

Revenue mechanics are not disclosed but, as a Hearst-owned enthusiast media title, are most likely driven by digital advertising (OEM, aftermarket parts, and event sponsors) alongside legacy print subscription revenue. The publication serves off-road and 4x4 enthusiast consumers and, as a single brand within the much larger Hearst Autos portfolio, does not have independent financial reporting, fundraising, or M&A activity disclosed.

Name

Four Wheelers

Legal name

Hearst Autos, Inc.

Website

https://fourwheeler.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Four Wheelers is an automotive editorial publication covering off-road vehicles, 4x4 trucks, and SUVs for enthusiast consumers, operating as part of Hearst Autos and the MotorTrend digital media network.

Ownership category

akta.pro rank

Product category

Automotive Media and Publishing

NAICS

Periodical Publishers (513120)

akta.pro primary industry

Automotive & Transportation Magazines (MPAJAEAI)

Keywords

• Automotive editorial content
• Off-road vehicle reviews
• 4x4 truck news
• Vehicle buyer's guides
• Off-road comparison testing

Headquarters

HQ city

Glenwood Springs, Colorado

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels2 records

Core offering

Four Wheeler Magazine is an editorial publication specializing in off-road and 4x4 vehicle content, delivering expert reviews, first-look reports, buyer's guides, comparison tests, and event coverage. It operates as a digital publication within the MotorTrend/Hearst Autos media network, distributing content through the MotorTrend.com platform and email newsletters to off-road and 4x4 enthusiast readers.

Product overview

Four Wheeler Magazine is a single, unified publication focused on off-road and 4X4 automotive content. It offers editorial coverage including vehicle reviews, industry news, buyer's guides, and event information through its online digital platform at MotorTrend. The magazine serves as the authoritative resource for the off-road enthusiast community.

Differentiator

Problem solved

Functional benefit

Products and services

• Four Wheeler Magazine An authoritative digital publication covering off-road and 4X4 vehicles, providing vehicle reviews, news, buyer's guides, comparison tests, and event coverage for off-road and 4x4 enthusiasts. Operates as part of the MotorTrend/Hearst Autos media network.
• Email Newsletter Curated email newsletters delivering the latest car news and editor-selected stories directly to subscribers interested in off-road vehicles, trucks, and SUVs.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• MotorTrend: MotorTrend is Four Wheeler's sister brand under Hearst Autos and the platform hosting its digital content; it covers all vehicles with comparable editorial depth and audience, making it the closest peer and direct parent environment.
• Overland Journal: Overland Journal is a niche print/digital publication dedicated to overland and off-road adventure travel and vehicles — directly comparable to Four Wheeler's off-road/4x4 enthusiast editorial niche.
• Truck Trend: Truck Trend is a sister Hearst Autos title focused on pickup trucks and truck culture, materially overlapping Four Wheeler's pickup/truck review coverage and audience.
• Car and Driver: Car and Driver is a flagship automotive enthusiast magazine that competes for the same reader attention and OEM advertising spend across reviews, comparisons, and buyer's guides — directly comparable editorial product.
• Road & Track: Road & Track is a Hearst-owned automotive enthusiast publication covering cars, trucks, and performance vehicles with comparable editorial formats (reviews, news, features) targeting a similar enthusiast demographic.
• Automobile Magazine: Automobile Magazine is another sister Hearst Autos title covering enthusiast vehicles with comparable editorial formats; overlaps directly with Four Wheeler's review and first-look content.
• Hot Rod Magazine: Hot Rod is an enthusiast automotive publication covering modified, performance, and off-road-capable vehicles; it competes for the same enthusiast reader attention and aftermarket advertising dollars.

Emerging players

• Petrolicious: Petrolicious is a digital automotive media brand covering enthusiast and specialty vehicles through editorial, video, and original content — competing for premium enthusiast audience share and OEM/aftermarket attention.
• Expedition Portal: Expedition Portal is a digital community and publication focused on overland and off-road vehicles, adventure travel, and builds — a focused niche competitor within Four Wheeler's core subject area.
• Hagerty Media: Hagerty operates a media network (Hagerty Drivers Club, Drivers Club magazine, YouTube) targeting automotive enthusiasts, with growing digital editorial competing for the same enthusiast attention and aftermarket brand dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/four-wheelers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Four Wheelers