Fowler Heating Cooling

What Fowler Heating Cooling does

Fowler Heating & Cooling is a second-generation, family-owned HVAC contractor founded in 1979 and headquartered in a 20,000 square foot facility in Marion, Illinois. The company sells, installs, and services residential and light-commercial heating, cooling, ventilation, and indoor air quality systems across the southernmost 15 counties of Illinois (a roughly 35-mile service radius), with a portfolio anchored by Bryant heating and cooling equipment (as a Bryant Factory Authorized Dealer since 1982), GeoComfort geothermal heat pumps, Generac whole-house standby generators, and solar PV systems, complemented by duct cleaning, Global Plasma Solutions bi-polar ionization, and Bryant Captures & Kills air purifiers.

Operationally, the business runs a 24/7 emergency service model staffed by NATE-certified technicians and supported by an in-house sheet metal fabrication shop (Fowler's Fabrication) and a fully stocked parts department. Revenue is generated through one-time equipment installation, on-demand repair calls ($99-$159 trip fee plus flat-rate repairs), recurring maintenance agreements ($239-$259/yr with 33% repair discount and priority service), air duct cleaning, and a 10-year Premier Program lease bundle. Financing is offered through Premier Program/Service 1st Financial, Microf rent-to-own (no credit check), GoodLeap, and Wells Fargo, reducing upfront-cost friction for residential buyers.

The go-to-market is a direct-to-consumer field-sales motion supported by a multi-channel digital presence (Google Ads with remarketing, Facebook/Instagram/YouTube, Google reviews at 4.7 stars, traditional radio, and referrals), with a sales-led emphasis on financing-enabled equipment replacement, maintenance contracts, and emergency service. The company is privately held by the Fowler family, led by owners Steve and Allen Fowler with Shari Fowler as CFO, Shannon Gabby as General Manager, and approximately 25+ employees including 10+ named technicians.

Name

Fowler Heating Cooling

Legal name

Fowler Heating & Cooling

Website

https://fowlerheatingandcooling.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Fowler Heating & Cooling is a second-generation, family-owned HVAC contractor in Marion, Illinois that sells, installs, and services Bryant, geothermal, Generac, and solar systems plus duct cleaning for residential and commercial customers across 15 Southern Illinois counties.

Ownership category

akta.pro rank

Product category

HVAC Services

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373)

SIC

Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industry

Heat Pump Repair & Maintenance (HSAOAHAD)

Keywords

• HVAC services
• Heating and cooling
• Geothermal systems
• Air duct cleaning
• Standby generators

Headquarters

HQ city

Marion

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Equipment Installation: New HVAC system installations including Bryant heating and cooling, geothermal systems, Generac generators, and solar PV arrays. Revenue from equipment sales and installation labor.
2. Repair Services: 24/7 emergency repair services for furnaces, AC units, heat pumps, generators, and geothermal systems. Flat-rate pricing with service call fees ranging $99-$159 plus repair costs.
3. Maintenance Agreements: Annual maintenance plans (Geothermal Plan at $259/yr, Central A/C and Heat Plan at $239/yr) with 33% discount on repairs, priority emergency service, no overtime charges, and included tune-ups.
4. Generator Maintenance: Generator maintenance plans including oil changes, filter replacements, spark plugs, transfer switch inspection, and engine tune-ups. Air cooled starting at $395, water cooled at $495.
5. Air Duct Cleaning: Professional air duct cleaning using specialized truck with 20,000 CFM suction power. Includes Germ-Guard disinfectant treatment. Also services dryer vents, boilers, and chimneys.
6. Premier Program (Lease-to-Own): 10-year lease program with annual maintenance included, no trip/diagnostic charges, air filters included, covered repairs included. Equipment ownership options at end of term.
7. Microf Rent-to-Own: Rent-to-own financing for HVAC equipment. No credit check required, flexible payment options, early payoff available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Fowler Heating & Cooling is a Bryant Factory Authorized Dealer that sells, installs, services, and maintains residential and commercial HVAC systems across Southern Illinois. Its core offerings include heating and cooling equipment installation (Bryant, GeoComfort geothermal, Generac generators, solar PV), 24/7 emergency repair, preventive maintenance plans, air duct cleaning, indoor air quality products, and in-house metal fabrication for ductwork.

Product overview

Fowler Heating & Cooling is a Bryant Factory Authorized Dealer offering a comprehensive portfolio of HVAC products and services for residential and commercial customers in Southern Illinois. The core product portfolio centers on Bryant heating and cooling systems (furnaces, AC units, heat pumps), GeoComfort geothermal systems, and Generac whole-house standby generators, supplemented by solar PV installations. The company provides add-on indoor air quality products including Bryant air purifiers with Captures & Kills technology, Global Plasma Solutions bi-polar ionization systems, and professional air duct cleaning services using specialized equipment. Service offerings include 24/7 emergency repairs, preventive maintenance plans, and metal fabrication for HVAC ductwork. Financing options include the in-house Premier Program lease, GoodLeap financing, Wells Fargo financing, and Microf rent-to-own programs. The company also facilitates Ameren Illinois energy efficiency rebates for customers.

Differentiator

Problem solved

Functional benefit

Brands

• Fowler's Fabrication: In-house custom sheet metal fabrication shop handling shearing, bending, rolling, punching, and welding for HVAC ductwork and commercial projects

Products and services

• Bryant Heating & Cooling Systems Residential and commercial HVAC systems including furnaces, air conditioners, and heat pumps sold and installed as a Bryant Factory Authorized Dealer since 1982, including Perfect Heat and Perfect Humidity technologies.
• GeoComfort Geothermal Systems Ground source heat pump systems that transfer heat to and from the earth to provide heating, cooling, and hot water for homes and buildings, with efficiency ratings of 400-500% and forced air or radiant heating options.
• Generac Whole House Standby Generators Automatic standby generators providing backup power for homes during outages, operating on natural gas or LP fuel and starting automatically within seconds of power loss.
• Solar PV Energy Services Solar photovoltaic (PV) system installation for residential and commercial properties, including guidance on federal tax credits (26%) and SREC certificate programs.
• Air Duct Cleaning Professional air duct cleaning using a dedicated duct cleaning truck with 20,000 CFM suction power, including dryer vent cleaning, chimney cleaning, and insulation removal using source removal techniques meeting NADCA standards.
• 24/7 Emergency HVAC Repair Services Round-the-clock emergency furnace repair, AC repair, and heat pump service for residential and commercial properties, including service for all brands, ductless mini splits, geothermal systems, and various heating equipment.
• HVAC Maintenance Plans Preventive maintenance agreements including precision tune-ups, 33% discount on repairs, priority emergency service, and no overtime charges, with plans for geothermal systems ($259/year) and central AC/heat systems ($239/year).
• Microf Rent-to-Own Financing Rent-to-own financing program for residential replacement HVAC systems with no credit check required, flexible payment options, and early payoff options.
• Premier Program (Worry-Free Financing) 10-year lease program including annual maintenance, no trip/diagnostic charges, air filters, covered repairs, and no overtime charges, with options to upgrade, extend, purchase, or return at end of term.
• GoodLeap Financing Flexible payment options for HVAC projects using soft credit check until funding and highest score from all three bureaus for qualification.
• Generator Maintenance Maintenance plans for Generac generators including oil changes, filter replacements, spark plugs, transfer switch inspection, and engine tune-ups, with air cooled starting at $395 and water cooled at $495.
• Ameren Illinois Rebates & Incentives Customer facilitation of energy efficiency rebates, discounts, and cost incentives on energy-saving HVAC projects through partnership with Ameren Illinois.

Quantifiable outcome

• Energy savings of 30-70% on heating/cooling costs with geothermal systems
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BryantcoreChannel Partner/ Reseller/ DistributorBryant Factory Authorized Dealer since 1982. Provides access to Bryant heating and cooling products including Evolution systems, Perfect Heat, and Perfect Humidity technologies. Receives specialized training, factory support, and 100% satisfaction guarantee backing.
• GeoComfortcoreChannel Partner/ Reseller/ DistributorGeothermal systems partner providing ground source heat pumps for residential and commercial heating, cooling, and hot water. GeoComfort products manufactured in America with focus on efficiency, reliability, and quiet operation.
• GeneraccoreChannel Partner/ Reseller/ DistributorWhole-house standby generator partner. Provides automatic backup power solutions that start within seconds of outage. American Red Cross recommends Generac as safer alternative to portable generators.
• Ameren IllinoisminorGTM or Marketing PartnerUtility company partnership connecting customers with energy efficiency rebates, incentives, and programs. Fowler refers customers to Ameren Illinois Savings for home and business energy programs.
• Global Plasma SolutionsminorChannel Partner/ Reseller/ DistributorIndoor air quality partner providing bi-polar ionization air purification technology. Products kill mold, bacteria, viruses, allergens, and reduce particulates in HVAC systems.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• One Hour Heating & Air Conditioning: National residential HVAC service franchise offering installation, repair, and maintenance across multiple U.S. markets — directly comparable to Fowler's residential service-led model with 24/7 availability and multi-brand equipment expertise.
• Lee Company: Tennessee-based mechanical services firm providing HVAC, plumbing, and building services to residential and commercial customers with in-house fabrication capabilities — analogous to Fowler's combined HVAC + metal-fabrication model.
• Coolray Heating, Cooling, Plumbing & Electrical: Large Southeast-U.S. residential HVAC services company offering installation, repair, and maintenance with in-house technician teams — closely matches Fowler's regional service business with a strong technician-led go-to-market.
• Morris-Jenkins: Regional residential HVAC services company in the Charlotte, NC market offering installation, repair, and maintenance with large technician teams — a comparable regional HVAC services operator in a similar single-metro footprint.
• Service Logic / Hoffmann Brothers: Multi-state residential and commercial HVAC, plumbing, and electrical services company with a regional branch model — comparable in service breadth, financing options, and multi-product positioning.

Broad incumbents

• Comfort Systems USA: Public national commercial and industrial HVAC mechanical-services contractor — a much larger incumbent in the same HVAC services category, providing scale, geographic diversification, and enterprise-contract capability that Fowler does not match.
• Lennox International: Global HVAC manufacturer with a strong residential dealer network — a broad incumbent whose Dave Lennox Signature Collection dealers compete against Bryant Factory Authorized Dealers like Fowler for premium residential installations.
• Trane Technologies: Global HVAC equipment manufacturer and dealer-network sponsor — a broad incumbent whose authorized-dealer programs compete directly with Bryant's channel in which Fowler operates.
• Carrier Corporation: Global HVAC equipment manufacturer and parent of Bryant — directly upstream of Fowler's product supply chain and a broad incumbent shaping the dealer network Fowler participates in.

Regional players

• Baker Distributing Company: National HVAC/R distribution company selling equipment, parts, and supplies to contractors and dealers — relevant as a supplier/channel peer that supplies HVAC products to dealers like Fowler.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCjEPa1OUEKwjRTMlevzzNrg
• Facebookfacebook.com/fowlerheating
• Instagraminstagram.com/fowlerheatingandcooling
• LinkedInlinkedin.com/company/fowler-heating-cooling

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fowler Heating Cooling