Fox and Fiddle

What Fox and Fiddle does

Fox & Fiddle is a privately held Canadian pub and restaurant chain founded in 1989, operating 10+ locations across Ontario and British Columbia, including Toronto (Fox Bay, Fox Danforth, Fox John, Fox St Clair, Fox York Mills), North Bay, and Langley. Each location carries its own community-tied character under the broader 'den' theme, offering traditional pub fare such as appetizers ($13.99-$18.99), wings ($18.99-$37.99), mains ($20.99-$24.99), salads, and cocktails, plus entertainment including darts, live music, and open mic nights. The company serves casual social diners and sports enthusiasts seeking an elevated pub atmosphere with quality food and a wide beverage selection (described as 1,200+ daily brews and cocktails across the system).

The business operates through company-owned storefronts complemented by an active franchise program that recruits new operators to extend the brand. Revenue is generated from three streams: direct food and beverage sales at pub locations, catering and group-event bookings (platters priced $41.99-$95.99 serving 5-6 people with 24-hour notice), and franchise/licensing royalties from new operators. Distribution is omnichannel in nature — dine-in service supplemented by online ordering through third-party platforms including DoorDash, SkipTheDishes, Ritual, Ambassador.ai, and Order-Online.ai, plus email subscription and social media marketing on Facebook and Instagram.

The technology posture is intentionally low-tech: there is no proprietary platform, no app, no API, and no disclosed AI/ML capability. Marketing relies on organic social media, a corporate newsletter, and sports-event-linked promotions such as a Coors Light Canada partnership during Toronto Raptors games. The organization has 69 employees system-wide, suggesting either a lean central/franchisor structure or that location-level hourly staff is not centrally captured. One location (Fox & Fiddle at 27 Wellesley) closed at the end of 2024 after 15 years of operation, indicating a small footprint rationalization concurrent with franchise-led expansion efforts.

Name

Fox and Fiddle

Legal name

Fox & Fiddle

Website

https://foxandfiddle.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Fox and Fiddle is a privately held Canadian pub restaurant chain founded in 1989, operating 10+ locations across Ontario and British Columbia, serving casual diners with pub food, cocktails, and live entertainment, and earning revenue via direct sales, catering, group events, and franchise fees.

Ownership category

akta.pro rank

Product category

Pub Restaurant Services

NAICS

Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (72241)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Neighborhood Bars & Taverns (CRANACAA)

akta.pro secondary industries

Cocktail Bars & Lounges (CRANACAD), Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)

Keywords

• Pub restaurant chain
• Franchise hospitality
• Sports bar dining
• Group event catering
• Craft beverage service

Headquarters

HQ city

Langley

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Food and Beverage Sales: One-time transaction revenue from food and beverage sales at pub locations. Menu includes appetizers, mains, wings, sandwiches, burgers, salads, and cocktails. Average check varies by item selection with mains ranging from $18.99 to $24.99 and appetizers from $13.99 to $18.99.
2. Franchise Fees and Royalties: Revenue from franchise operations. The company actively recruits franchisees and offers franchise opportunities to 'like-minded foxes' seeking to join the brand.
3. Group Events and Catering: Revenue from catering platters and group event bookings. Platters serve 5-6 people and require 24-hour advance notice. Prices range from $41.99 for sweet potato fries platter to $95.99 for chicken wings platter.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels4 records

Core offering

Fox & Fiddle operates a chain of traditional Canadian pub restaurants offering chef-prepared food (appetizers, wings, sandwiches, burgers, salads, mains), a wide selection of cocktails and beverages served by in-house mixologists, and live entertainment such as darts, open mic nights, and live music. The company also sells franchise opportunities for branded expansion and offers catering platters and group event hosting across its pub locations.

Product overview

Fox & Fiddle is a Canadian pub restaurant chain founded in 1989, operating 10+ locations under distinct names (Fox Langley, Fox North Bay, Fox Bay, Fox Danforth, Fox John, Fox St Clair, Fox York Mills). The core offering comprises pub food, beverages, live entertainment (darts, open mic, live music), and group event services. The business offers franchise opportunities for expansion and maintains an online ordering presence through third-party delivery platforms including DoorDash, SkipTheDishes, Ritual, Ambassador.ai, and Order-online.ai.

Differentiator

Problem solved

Functional benefit

Products and services

• Fox & Fiddle Pub Restaurants Traditional pub restaurant offering chef-prepared food (appetizers, wings, sandwiches, burgers, salads, mains), a wide beverage selection including craft cocktails by in-house mixologists, and live entertainment such as darts, open mic nights, and live music across 10+ Canadian locations.
• Franchise Program

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Coors Light CanadaminorGTM or Marketing PartnerPromotional partnership during Toronto Raptors games. Customers who purchase Coors Light products during Raptors games receive a QR code for online contest entry to win prizes.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kelsey's Original Roadhouse: Canadian casual dining chain under Recipe Unlimited with neighborhood roadhouse positioning, full bar, and similar shareables/entrées. Comparable as another Ontario-concentrated franchise-style bar and grill concept.
• The Loose Moose Tap & Grill: Toronto-based sports bar and grill near the entertainment district. Comparable as a high-volume pub concept in the same Toronto market with similar wing, burger, and beer-led offering.
• The Pint Public House: Canadian sports bar and pub chain with multiple Ontario locations. Directly comparable as a casual neighborhood pub with cocktails, shareables, and sports viewing audience.
• Milestones Grill + Bar: Canadian full-service grill and bar chain with cocktails and shareables. Comparable on full bar + elevated casual dining positioning, though typically higher price point than Fox and Fiddle.
• St. Louis Bar & Grill: Canadian wing-focused casual bar chain with strong Ontario presence. Highly comparable on bar + shareables model and casual-sports customer overlap with Fox and Fiddle.
• Montana's BBQ & Bar: Canadian casual BBQ and bar chain under Recipe Unlimited with Ontario-heavy footprint. Comparable on casual pub+grill hybrid offering and sports/family demographic.
• Jack Astor's Bar and Grill: Canadian full-service casual dining and bar chain owned by Recipe Unlimited with locations across Ontario and other provinces. Closely comparable menu breadth (burgers, wings, shareables) and target demographic to Fox and Fiddle.
• Boston Pizza: Canada's largest casual dining and sports bar chain with 350+ locations nationwide. Directly comparable as a multi-unit Canadian pub/sports bar franchise serving similar menu (wings, burgers, pasta) and beverages to family/casual diner segments.

Emerging players

• Bier Markt: Canadian craft beer hall and European beer bar concept with Ontario locations. Comparable as an Ontario-based bar concept competing for the same casual drinker demographic, though with a more beer-forward positioning.

Broad incumbents

• Recipe Unlimited (parent of Kelsey's, Montana's, etc.): TSX-listed parent of multiple Canadian casual dining and bar brands. Relevant as a broad incumbent that competes at scale and sets franchise economics benchmarks for chains like Fox and Fiddle.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FoxandFiddleCorporate
• Instagraminstagram.com/foxandfiddle
• LinkedInlinkedin.com/company/fox-and-fiddle

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fox and Fiddle