JACK ASTORS

What JACK ASTORS does

Jack Astor's Bar & Grill is a Canadian casual dining restaurant chain operating 40+ locations across four provinces—Ontario, Quebec, Nova Scotia, and Newfoundland & Labrador—with a stated founding date of 1990 and headquarters in Newmarket, Ontario. The company operates under parent Service Inspired Restaurants, which centralizes functions including marketing, HR, feedback handling, and careers. Its restaurant offering centers on a broad menu of burgers, chicken dishes, wings, sandwiches, salads, shareable appetizers, and a full bar of cocktails, beer, and wine, served in a lively social atmosphere targeting families, friend groups, sports viewers, and corporate/private event guests.

The core product is the in-restaurant dining experience, augmented by the Inspired Rewards loyalty mobile application on iOS and Android. The app provides waitlist management, mobile payment, refill ordering, points accumulation, and member discounts (up to 50% off every 4th dine-in visit, 15% off takeout or free delivery, 10% off lunches), and includes differentiated in-restaurant interactive features such as song selection, trivia perks, and headphone TV audio. Ordering channels include dine-in, proprietary takeout via order.jackastors.com, third-party delivery through Uber Eats, and reservations via Crunchtime (embedded) and OpenTable. Gift cards are processed through the Givex platform for both in-restaurant and online purchase, and a branded merch storefront operates at shop.jackastors.com.

The business model is consumer direct-to-consumer transaction-based, generating revenue from dine-in food and beverage sales, takeout and delivery orders, private events and catering (including dedicated venues such as Jack's Mezzanine at Laval with a 20-guest minimum), gift card sales, and merch. Pricing is location-specific and not publicly disclosed on the corporate website. Customer acquisition relies on location-based SEO, email newsletter, the Inspired Rewards app, and walk-in traffic. The marketing function is centralized at the parent company level, and a charitable partnership with Make-A-Wish Canada is supported through a portion of Kids Menu sales.

Name

JACK ASTORS

Legal name

Jack Astor's Bar & Grill

Website

https://jackastors.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Jack Astor's Bar & Grill operates a Canadian casual dining restaurant chain with 40+ locations across four provinces, serving burgers, wings, sandwiches, and drinks alongside the Inspired Rewards loyalty app, takeout, delivery, and event services under Service Inspired Restaurants.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

akta.pro secondary industries

Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF), Neighborhood Bars & Taverns (CRANACAA)

Keywords

• Casual dining restaurant
• Restaurant chain
• Loyalty rewards program
• Sports bar dining
• Private event catering

Headquarters

HQ city

Newmarket

HQ country

Canada

HQ region

North America

Offices25 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Revenue generated from customers dining in at restaurant locations, including food and alcoholic beverages. The restaurant serves a broad menu of burgers, chicken dishes, wings, sandwiches, salads, shareable appetizers, cocktails, beer, and wine.
2. Takeout and Delivery: Revenue from takeout orders placed through the Inspired Rewards App, website at order.jackastors.com, or via third-party delivery partner Uber Eats.
3. Loyalty Program and Gift Cards: Revenue supported by the Inspired Rewards loyalty program which drives repeat visits, and gift card sales redeemable at all Jack Astor's locations across Canada.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Jack Astor's Bar & Grill operates a casual dining restaurant chain across Canada, serving burgers, chicken dishes, wings, sandwiches, salads, shareable appetizers, and alcoholic and non-alcoholic beverages in a lively social dining environment. The chain operates 40+ locations across Ontario, Quebec, Nova Scotia, and Newfoundland & Labrador, and supports the Inspired Rewards mobile loyalty app with interactive in-restaurant features.

Product overview

Jack Astor's Bar & Grill is a Canadian casual dining restaurant chain operating across multiple provinces. The core offering is the restaurant dining experience featuring a broad menu of burgers, chicken dishes, wings, sandwiches, salads, and alcoholic beverages. The company also operates the Inspired Rewards loyalty mobile app which provides members with waitlist management, mobile payment, order-ahead capabilities, and personalized rewards including up to 50% off every 4th dine-in visit. Additional services include online ordering for takeout, event hosting for private parties and corporate functions, and gift card purchasing.

Differentiator

Problem solved

Functional benefit

Products and services

• Jack Astor's Bar & Grill Dine-in Restaurant Experience Casual dining restaurant offering a broad menu of burgers, chicken dishes, wings, sandwiches, salads, shareable appetizers, and alcoholic beverages for individuals, families, and groups seeking a lively social dining experience. Serves lunch and dinner daily with happy hour specials at participating locations.
• Inspired Rewards Loyalty App Mobile loyalty program application enabling members to join waitlists, order refills, pay bills, earn points, access personalized rewards including up to 50% off every 4th dine-in visit, 15% off takeout or free delivery, and 10% off lunches, plus interactive features such as selecting the next song playing in the restaurant and trivia perks.
• Online Ordering (Takeout and Delivery) Takeout and delivery ordering service allowing customers to place orders directly through the Jack Astor's website or Inspired Rewards App, with delivery fulfilled via Uber Eats for off-premise consumption.
• Private Events and Corporate Catering Private event hosting and corporate party services including dedicated dining areas, set menus, drink packages, and AV equipment at select locations for groups of 20 or more guests.
• Jack Astor's Gift Cards Gift cards available for purchase both in-restaurant and online, redeemable across all Jack Astor's Bar & Grill locations in Canada.

Quantifiable outcome

• Earn up to 50% off every 4th dine-in visit through Inspired Rewards program
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Uber EatscoreChannel Partner/ Reseller/ DistributorThird-party delivery partner enabling restaurant delivery to customers. Orders placed through Uber Eats platform connect customers to Jack Astor's menu for home delivery.
• OpenTableminorChannel Partner/ Reseller/ DistributorOnline reservation platform partner allowing customers to make reservations at Jack Astor's locations through the OpenTable platform.
• CrunchtimecoreTechnology or IntegrationReservation management system provider powering Jack Astor's online reservation functionality. Embedded on the restaurant website for table availability and booking.
• Make-A-WishminorOthersCharitable partner receiving donations from a portion of sales from all Kids Menu items. Supports the organization's mission to grant wishes for children with critical illnesses.
• Service Inspired RestaurantscoreOthersParent company of Jack Astor's Bar & Grill. Service Inspired Restaurants operates multiple restaurant brands and provides centralized functions including marketing, HR, feedback handling ([email protected]), and careers (careersen-sircorp.icims.com).

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• TGI Fridays: Global casual dining and bar chain. Comparable to Jack Astor's in casual full-service dining + prominent bar, sports/occasion-based positioning, broad comfort menu; competes in the same casual dining + bar category though with international footprint.
• Buffalo Wild Wings: Major US-based sports bar and wings chain with 1,000+ locations. Comparable to Jack Astor's in sports-bar positioning, wings-heavy menu, group/family targeting, and interactive loyalty engagement — though larger and US-focused.
• Applebee's Neighborhood Grill + Bar: Large US-based casual dining chain with strong bar program. Comparable to Jack Astor's in full-service casual dining + bar combination, broad American menu, family/friend group targeting, and loyalty program emphasis (although primarily US-focused).

Direct peers

• Montana's BBQ & Bar: Canadian casual dining chain owned by Recipe Unlimited, focused on BBQ, burgers, and sports bar atmosphere. Comparable to Jack Astor's in casual dining + sports bar positioning, broad comfort-food menu, and Ontario-heavy footprint.
• The Keg Steakhouse & Bar: Canadian upscale-casual steakhouse chain with strong bar program. Comparable to Jack Astor's in full-service dining + bar combination, multi-province Canadian footprint, and emphasis on social occasions; competes for similar occasion-based dining occasions at higher price point.
• Harvey's: Canadian quick-service burger chain owned by Recipe Unlimited. Partial overlap with Jack Astor's — comparable in Canadian footprint and casual family positioning, though Harvey's is more limited-service/QSR.
• Swiss Chalet: Iconic Canadian casual dining chain owned by Recipe Unlimited. Comparable to Jack Astor's in full-service casual dining, family/groups positioning, and Canada-wide footprint (though more QSR-leaning with rotisserie chicken focus).
• Kelsey's Original Roadhouse: Canadian casual dining chain owned by Recipe Unlimited with roadhouse-style menu and bar. Directly comparable in casual full-service dining, broad American-style menu, and Ontario-anchored Canadian footprint.
• East Side Mario's: Canadian casual dining Italian-American chain owned by Recipe Unlimited. Comparable to Jack Astor's in full-service casual dining, broad menu, family-friendly positioning, and Canadian geographic footprint.
• Boston Pizza: Canada's largest casual dining and sports bar chain with 350+ locations across Canada. Directly comparable to Jack Astor's in full-service casual dining, sports viewing emphasis, broad menu (pizza, burgers, wings), and family/friend group target market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JACK ASTORS