Fox City's Towing

What Fox City's Towing does

Fox City's Towing is a privately held, founder-owned towing, roadside assistance, and auto repair company founded in 2015 and headquartered in Greenville, Wisconsin. The company operates across the Fox Valley region — including Appleton, Green Bay, De Pere, Neenah, Kimberly, and surrounding communities — and employs approximately 100 people across the towing operation and integrated repair facilities. It runs as a direct-to-consumer local service provider, with revenue generated on a per-call transaction basis through emergency towing (light, medium, heavy-duty, and semi-truck), vehicle recovery, mobile battery and tire service, lockout, fuel delivery, mobile EV charging, motorcycle towing, enclosed luxury/classic vehicle transport, and a full-service auto repair shop.

The underlying operational asset is a diversified fleet of light-, medium-, and heavy-duty tow trucks with flatbed, wheel-lift, and integrated tow capabilities, plus mobile service vehicles equipped for battery delivery, jump starts, and mobile EV charging, and specialized winching/rigging equipment for vehicle recovery. Five physical facilities across Greenville, Appleton, Kimberly, and Neenah support impound, storage, and repair operations, with the Neenah site combining repair and storage under one roof. Distribution is direct via phone, website service forms, AAA member referrals, and insurance-company contracted dispatch.

The business model is a fragmented per-service-call transactional model with no disclosed pricing tiers; the company accepts all major credit cards and works with all insurance carriers. Customer mix is overwhelmingly individual motorists, with secondary segments in commercial/fleet operators, luxury and classic car owners, motorcyclists, and EV owners. There is no public revenue disclosure, no institutional funding, and no parent company — Nicholas Van, the founder-owner, holds both a BS and an MBA and started the business at age 25. The company holds the exclusive AAA-Preferred Towing Service Provider designation across five Wisconsin counties.

Name

Fox City's Towing

Legal name

Fox City's Towing LLC

Website

https://foxcitystowing.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Fox City's Towing is a privately held Wisconsin towing and auto repair company operating 24/7 across the Fox Valley, serving individual motorists, commercial drivers, and fleet operators with towing, roadside assistance, vehicle recovery, mobile EV charging, and integrated repair services.

Ownership category

akta.pro rank

Product category

Towing & Roadside Assistance

NAICS

Motor Vehicle Towing (48841), Support Activities for Road Transportation (4884)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Accident Recovery, Winch-Out & Towing Services (Light/Heavy) (TLAKAFAH)

akta.pro secondary industries

Roadside Assistance & Motorist Aid Patrols (Service Patrols) (TLAJAJAB), Towing, Recovery & Vehicle Storage (Collision-Related) (TLAKAEAM)

Keywords

• Emergency towing services
• Roadside assistance
• Vehicle recovery
• Heavy duty towing
• Auto repair services

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Emergency Towing Services: On-demand towing services for vehicles requiring transport due to breakdown, accident, or mechanical failure. Services include light-duty, medium-duty, and heavy-duty/semi-truck towing, with revenue generated per service call based on distance, vehicle type, and complexity.
2. Auto Repair Services: Full-service auto repair shop providing brakes, suspension, exhaust, heating/cooling, starters, alternators, batteries, and comprehensive diagnostics. Revenue generated through repair service fees, parts markup, and labor charges.
3. Roadside Assistance: Mobile services including battery delivery/jump starts, fuel delivery, tire changes, vehicle lockout, and mobile EV charging. Revenue generated per service call for these on-site assistance services.
4. Vehicle Transportation: Scheduled transportation of vehicles including luxury, classic, and high-end cars using enclosed trailers, as well as boat transport and long-distance towing. Revenue generated per transport job based on distance and vehicle value.
5. Insurance Contract Services: Contracted towing services through insurance companies, providing towing for policyholders. Revenue received through insurance reimbursement agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Fox City's Towing is a 24/7/365 emergency towing and roadside assistance provider serving motorists across Wisconsin's Fox Valley, including Appleton, Green Bay, De Pere, and Neenah. The company offers light, medium, and heavy-duty/semi towing, vehicle recovery, mobile battery and EV charging services, roadside tire changes, fuel delivery, vehicle lockout, motorcycle towing, and enclosed luxury/classic vehicle transportation, complemented by a full-service auto repair shop handling brakes, suspension, exhaust, diagnostics, and general mechanical repairs.

Product overview

Fox City's Towing is a family-owned and locally operated towing and roadside assistance business serving the Fox Valley area of Wisconsin since 2015. The company offers a comprehensive suite of interrelated automotive services organized around two core pillars: emergency roadside assistance (towing, vehicle recovery, lockout, tire changes, fuel delivery, battery service, and EV charging) and full-service auto repair. Services range from light-duty towing for standard vehicles to heavy-duty recovery for commercial trucks and semi-trucks, with specialized offerings including enclosed vehicle transportation for luxury/classic cars and mobile EV charging for electric vehicles. The company operates 24/7/365 with skilled technicians and maintains an AAA-Preferred certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Light and Medium Duty Towing Towing services for standard sedans, crossovers, and light commercial vehicles using modern flatbed trucks or wheel-lift equipment that keeps vehicles completely isolated from road friction. Available 24/7 from this family-owned Wisconsin towing provider.
• Heavy Duty & Semi Towing Specialized recovery for semi-trucks, construction machinery, municipal buses, and other large-scale vehicles using heavy-capacity wreckers and integrated towing units capable of handling tens of thousands of pounds. Targeted at commercial drivers, fleet operators, and municipalities across the Fox Valley.
• Mobile Battery Service On-site battery diagnostics, jump-starts, and replacement services delivered to stranded motorists using surge-protected equipment designed for safe power delivery that protects alternators, fuses, and onboard computers. Available 24/7 in the Fox Valley.
• Vehicle Recovery Recovery services for vehicles that have slid off the road, become stuck in mud or snow, or require extraction from precarious positions using winches, heavy-duty cables, and specialized rigging. Targeted at motorists stranded in off-road or hazardous conditions in the Fox Valley.
• Roadside Tire Changes Emergency tire repair and replacement including flat repairs, tire inflation, plugs, and full tire changes performed on-site using commercial-grade hydraulic equipment. Targeted at motorists experiencing flat or damaged tires in the Fox Valley.
• Fuel Delivery Emergency fuel delivery bringing gasoline directly to stranded motorists using certified, spark-proof containers. Targeted at drivers who run out of fuel in the Fox Valley.
• Vehicle Lockout Non-destructive vehicle entry services using professional-grade tools to gain access without damaging windows, door locks, or paint finishes. Targeted at motorists locked out of their vehicles in the Fox Valley, available 24/7.
• Vehicle Transportation Specialized transport for classic cars, luxury vehicles, boats, and high-end automobiles, including enclosed trailer options for maximum protection from road debris and weather. Targeted at luxury and classic car owners needing cross-town or cross-country transport.
• Mobile EV Charging On-demand electric vehicle charging service where trained technicians dispatch to the customer's location with charging equipment to provide partial or full charges without requiring the vehicle to be towed. Targeted at EV owners in the Fox Valley experiencing range anxiety or depleted batteries away from fixed charging stations.
• Motorcycle Towing Specialized motorcycle towing service using the latest equipment and techniques to ensure safe and secure transport of cruisers, sportbikes, and touring bikes. Targeted at motorcyclists needing dedicated two-wheeled towing in the Fox Valley.
• Auto Repair Full-service auto repair shop providing diagnostics, maintenance, and repairs including brakes, suspension, exhaust, heating/cooling, starters, alternators, batteries, and comprehensive engine care. Operated as part of Fox City's vertically integrated business model alongside towing and roadside services.

Quantifiable outcome

• 24/7 availability with skilled technicians
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• American Automobile Association (AAA)coreStrategic or Co-development PartnerFox City's Towing is the only AAA-Preferred Towing Service Provider in Outagamie, Winnebago, Brown, Calumet, and Waupaca counties. This exclusive designation requires meeting AAA's professional standards for equipment, technician training, and customer service quality. AAA members in these counties are referred to Fox City's Towing for roadside assistance and towing needs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Urgent.ly: Urgent.ly is an on-demand roadside assistance platform serving insurers, fleets, and OEMs with connected-car integration; it overlaps with Fox City's in roadside service delivery and insurance-channel relationships, though it relies on a service-provider network rather than owned trucks.
• Coach-Net / Nation Motor Club: Nation Motor Club sells roadside assistance memberships and dispatches to provider networks including towing — a comparable business in that Fox City's operates as the receiving end of similar referral relationships through AAA and insurance contracts.
• HONK Technologies: HONK is a digital marketplace connecting drivers to nearby towing and roadside assistance providers; it competes for the same end-customer (motorists needing tow/recovery) as Fox City's but through a software-mediated model rather than owned assets.

Broad incumbents

• Safelite AutoGlass: Safelite is the largest U.S. auto glass repair/replacement specialist with mobile service delivery; comparable to Fox City's in mobile vehicle repair capability and insurance-channel integration, though narrower in service scope.
• ARC (Allstate Roadside): ARC is a large roadside services provider handling dispatch and towing for multiple insurance carriers; it operates in the same insurance-referral towing channel that Fox City's contracts into, but at national scale as part of Allstate's broader portfolio.
• Copart: Copart operates a national vehicle storage and auction network fed by impound and salvage tow operations; its impound/storage capacity parallels Fox City's multiple impound facilities, though at vastly larger scale and with an auction-driven model.
• Goodyear Auto Service: Goodyear operates a national network of tire and auto service centers; comparable to Fox City's roadside tire-change and full-service repair capabilities, with overlapping customer segments (motorists needing immediate tire/vehicle service).
• Meineke Car Care Centers: Meineke is a national franchised auto repair chain offering brakes, exhaust, and general maintenance — directly comparable to the auto-repair side of Fox City's integrated towing-plus-repair model.
• AAA (American Automobile Association): AAA is Fox City's preferred-provider counterparty and the dominant roadside membership brand in the U.S.; while AAA itself is not a direct tow operator, its membership/referral platform defines the competitive backdrop Fox City's navigates.

Direct peers

• Agero: Agero is a major roadside assistance platform that connects stranded motorists with tow and recovery providers for insurers, automakers, and fleet operators — directly comparable to the towing/roadside core that Fox City's Towing operates, with the key difference of Agero's national scale vs. Fox City's regional focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Foxcitystowing
• LinkedInlinkedin.com/company/fox-citys-towing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fox City's Towing