Fox Creek Golf Club

What Fox Creek Golf Club does

Fox Creek Golf Club operates a dual-property public golf facility in Smyrna, Georgia, comprising two executive golf courses (Fox Creek Golf Club designed by Larry Nelson and Legacy Golf Links designed by John LaFoy) and two driving ranges offering more than 90 natural grass tee stations combined. The company serves recreational, beginner, and junior golfers in the Atlanta metro area with course play, practice facilities, and structured PGA-led instruction through its Golf Academy (individual and group lessons, summer junior camps, adult programs, and after-school junior programs). Its technology stack is built on third-party platforms: GolfNow Business powers online tee time booking and the iOS/Android mobile applications, while the recently launched Virtual Tee Time Assistant is delivered via the Noteefy platform to notify customers by text and email when desired tee times open up. Revenue is generated from green fees, driving range access, professional instruction, gift certificates, and a recurring Player Pass membership program, all distributed through direct-to-consumer channels at the physical facilities and digital booking portals. Operations are supported by a core management partnership with Bobby Jones Links, and the business is privately held with no disclosed funding, ownership structure, or revenue figures.

Name

Fox Creek Golf Club

Legal name

Legacy Fox Creek

Website

https://foxcreekgolfatlanta.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Fox Creek Golf Club operates two executive golf courses and award-winning driving ranges in Smyrna, Georgia, serving Atlanta-area recreational, beginner, and junior golfers with course play, PGA instruction, and digital tee time booking.

Ownership category

akta.pro rank

Product category

Public Golf Courses

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Executive golf courses
• Public driving range
• Golf instruction services
• Tee time booking
• Golf membership programs

Headquarters

HQ city

Smyrna

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Green Fees / Tee Time Revenue: Revenue from players booking and paying for tee times to play the executive golf courses at Fox Creek Golf Club and Legacy Golf Links
2. Driving Range Access: Revenue from use of practice facilities including the 100-grass tee range at Fox Creek and lit range at Legacy, with premium golf balls included
3. Golf Instruction Services: Revenue from PGA professional instruction including individual lessons, group lessons, summer junior camps, adult programs, and junior programs
4. Gift Certificates: Sale of gift certificates for golf play, instruction, and driving range access
5. Player Pass Membership: Recurring membership revenue from the Player Pass Program offering exclusive benefits to members

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fox Creek Golf Club operates two executive golf courses in Smyrna, Georgia (Fox Creek Golf Club designed by Larry Nelson and Legacy Golf Links designed by John LaFoy), complemented by two driving ranges with 90+ natural grass tee stations, PGA professional instruction for individuals and groups, online tee time booking, a loyalty Player Pass program, and group outing/event hosting. Facilities are recognized as a Top 50 Public Driving Range by the Golf Range Association of America and serve Atlanta-area golfers with quick-to-play, affordable executive-course rounds.

Product overview

Fox Creek Golf Club operates a dual-property golf facility in Smyrna, Georgia, consisting of Fox Creek Golf Club (executive course by Larry Nelson) and Legacy Golf Links (executive course by John LaFoy). The integrated offering centers on these two executive golf courses complemented by award-winning driving ranges (Top 50 Public Driving Range by Golf Range Association of America), online tee time booking powered by GolfNow Business, a mobile app for iOS/Android, and comprehensive golf instruction through the Golf Academy featuring PGA teaching professionals. Additional offerings include Player Pass loyalty program, group outings and events services, and gift certificates. The portfolio provides a complete golf experience from course play to practice facilities to instruction.

Differentiator

Problem solved

Functional benefit

Products and services

• Fox Creek Golf Club (executive course) Executive golf course featuring 18 holes of executive-length play, designed by Larry Nelson, located on Windy Hill Road in Smyrna, Georgia. Offering affordable, fun, and quick-to-play rounds for advanced and beginner golfers.
• Legacy Golf Links (executive course) Executive golf course designed by John LaFoy, located at 1825 Windy Hill Road in Smyrna, Georgia. Companion course to Fox Creek Golf Club offering affordable and quick-to-play golf.
• Driving Ranges Two separate driving ranges featuring over 90 natural grass tee stations combined, premium golf balls, target greens simulating on-course situations, and partial lighting at Legacy for evening practice. Recognized as one of the nation's Top 50 Public Driving Ranges by the Golf Range Association of America.
• Player Pass Program Recurring membership loyalty program offering perks and benefits for frequent golfers at Fox Creek Golf Club and Legacy Golf Links.
• Golf Academy (PGA Teaching Professionals) PGA-certified instructors offering individual and group lessons for golfers at all skill levels, available at both Fox Creek and Legacy driving ranges.
• Golf Outings and Events Event planning and hosting services for corporate golf outings, charity events, tournaments, and team-building outings at Fox Creek Golf Club and Legacy Golf Links.
• Gift Certificates Digital and physical gift certificates available for purchase, redeemable for golf rounds, lessons, driving range access, and pro shop items at Fox Creek Golf Club and Legacy Golf Links.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Bobby Jones LinkscoreChannel Partner/ Reseller/ DistributorManagement company overseeing Fox Creek Golf Club and Legacy Golf Links operations. Bobby Jones Links is a golf course management company handling career opportunities, course operations, and business strategy for the facilities.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• Troon: Troon is a large golf course management company overseeing private and public facilities nationwide. It is adjacent-comparable as an operator of golf venues with similar service offerings including instruction, events, and membership programs.
• Bobby Jones Links: Bobby Jones Links is the management company operating Fox Creek Golf Club and Legacy Golf Links. As an industry participant, it is comparable as a peer/operator and signals the operating model category the business sits within.

Broad incumbents

• Topgolf: Topgolf operates a national network of tech-enabled golf entertainment venues with driving range, dining, and event components. It competes for the same Atlanta-area leisure and group-outing spend that Fox Creek targets, but at a much larger scale and with broader entertainment positioning.
• American Golf Corporation: American Golf operates a large portfolio of public and private golf facilities across the U.S. It is broadly comparable as a multi-course public golf operator with range, instruction, and event revenue streams similar to Fox Creek's model.

Direct peers

• Drive Shack: Drive Shack operates golf entertainment venues featuring driving ranges and tech-enabled play. It is directly comparable to Fox Creek's range-led offering and group-outing focus, though it sits at a more entertainment-skewed price point.
• Candler Park Golf Course: Candler Park Golf Course is a public 9-hole executive course in intown Atlanta with range and instruction offerings. It overlaps Fox Creek's executive-course, beginner-friendly positioning within the same metro catchment.
• Charlie Yates Golf Course: Charlie Yates Golf Course is a municipal 9-hole course in Atlanta with a driving range and instruction programs. It mirrors Fox Creek's combination of affordable executive play, range use, and PGA instruction within the same metro market.

Regional players

• Peachtree Golf Club: Peachtree Golf Club is a private Atlanta-area club that anchors premium and tournament demand in the metro. It is relevant context for the competitive set of golfers and corporate events Fox Creek competes for within Atlanta.
• TPC Sugarloaf: TPC Sugarloaf is a private country club in the Atlanta suburbs, but its public-facing TPC experience and tournament-host role serve a comparable Atlanta-area affluent golfer segment. It competes for corporate outings and premium event dollars in the same geography.
• Stonebridge Golf Club: Stonebridge Golf Club is a public 18-hole facility in the Atlanta metro area offering executive and championship play. It directly competes with Fox Creek and Legacy for Atlanta-area golfers seeking accessible, mid-priced public rounds.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/foxcreekgolfclub
• Instagraminstagram.com/legacyfoxcreekgolf
• LinkedInlinkedin.com/company/fox-creek-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fox Creek Golf Club