Foxhall Resort

What Foxhall Resort does

Foxhall Resort is a private, founder-owned luxury resort and outdoor recreation property located on over 1,000 acres along the Chattahoochee River in Douglasville, Georgia, approximately 30 minutes from Hartsfield-Jackson Atlanta International Airport. The property features 16 freshwater lakes (including a 200-acre professionally managed trophy bass lake), hardwood forests, and 47 accommodation units comprising 92 bedrooms across guest rooms, suites, villas, cottages, and luxury homes ranging from 500 sq. ft. lakeside rooms to 2,700 sq. ft. cottages that sleep up to 18. The company operates three dining venues (Pheasant Blue farm-to-table restaurant, Foxhall Bar, and The Flying Fox Market), three primary event venues (The Clubhouse at 20,000 sq. ft., The Stables at 5,000 sq. ft., and Legacy Lookout at 4,600 sq. ft.), and over 40 recreational activities including fishing, kayaking, archery, a Beretta Trident sporting clays course, tennis, pickleball, and hiking.

The resort monetizes through six primary revenue streams: lodging (nightly rates plus a $20/bedroom/night resort fee), food and beverage, event venue rental and catering for corporate retreats and weddings, recreational activities and day passes ($50 adult, $30 children), a Sporting Members annual membership program (with $300 Sharpshooter Annual Pass and other tiers), and a real estate sales program called Foxhall Residences offering 43 new Modern Lake Houses (from the $600s) along Lunker Lake under a managed rental program. GTM is direct-to-consumer via the website, phone, and a corporate sales team, supplemented by distribution partnerships with TravelClick (lodging), OpenTable (dining), FareHarbor (activities), and Compass Development Marketing Group (real estate). Technology is standard hospitality SaaS with no proprietary AI/ML layer.

Leadership is anchored by founder Harrison Merrill Sr., who has driven brand-building through environmental stewardship initiatives including the 2023 partnership with the American Chestnut Foundation. The company serves leisure travelers, corporate groups, wedding parties, outdoor enthusiasts, day visitors, real estate buyers, and film production clients (including Netflix's Dog Gone and the 2017 film Table 19).

Name

Foxhall Resort

Legal name

Foxhall Resort

Website

https://foxhallresort.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Foxhall Resort is a private 1,000+ acre luxury resort and sporting property in Douglasville, Georgia, offering lodging, dining, events, and over 40 outdoor activities to leisure travelers, corporate groups, wedding parties, and real estate buyers.

Ownership category

akta.pro rank

Product category

Luxury Resort and Outdoor Recreation Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Mountain & Wilderness Lodges (THAAAHAE), Hunting & Fishing Lodges (Sporting Lodges) (THAGAIAJ)

Keywords

• Luxury resort lodging
• Outdoor recreation activities
• Corporate event venues
• Destination wedding venues
• Resort real estate

Headquarters

HQ city

Douglasville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Lodging and Accommodations: The resort generates primary revenue from 47 accommodation units comprising 92 bedrooms, including guest rooms, suites, villas, cottages, and luxury homes. Accommodations range from 500 sq. ft. lakeside rooms to 2,700 sq. ft. cottages, with nightly rates varying by unit type and season. A $20 per bedroom per night resort fee applies in addition to room rates.
2. Food and Beverage: Revenue from three on-site dining venues: Pheasant Blue restaurant (farm-to-table fine dining with locally sourced game and seasonal produce), Foxhall Bar (cocktails and social hub), and The Flying Fox Market (grab-and-go market). Weekend brunch service on Saturdays and Sundays. Dinner service Tuesday through Saturday, lunch Monday through Friday.
3. Recreational Activities and Day Passes: Over 40 recreational activities available including fishing, kayaking, canoeing, paddleboarding, archery, sporting clays, shooting, tennis, pickleball, and hiking. Day passes available for $50 adults and $30 for children 12 and under. Equipment rentals for fishing rods, tennis/pickleball rackets, guns, and golf carts. Sporting member program with annual passes and prepaid options.
4. Real Estate Sales - Foxhall Residences: The resort offers real estate properties for sale including Modern Lake Houses (from the $600s, 43 new single family homes with 2, 3, and 4-bedroom plans), Lakeside Villas (furnished 2-bedroom), and Estates. Properties are part of a rental program managed by the resort, generating income for property owners while maintaining resort guest access.
5. Event Venue Rental and Catering: Corporate retreats, meetings, weddings, and social events hosted at venues including The Clubhouse (20,000 sq ft, 100 guests), The Stables (5,000 sq ft, 225 guests), and Legacy Lookout (4,600 sq ft, 250 guests). Custom catering services available for events.
6. Membership Program: Sporting Members enjoy full access to sporting club amenities including 25 recreational activities, sports lawn, tennis courts, clubhouse pool, Jon boats, and member-exclusive gear rentals. Annual pass options and prepaid target packages available.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels9 records

Core offering

Foxhall Resort operates a 1,000-acre luxury outdoor resort in Douglasville, Georgia, providing overnight accommodations (47 units / 92 bedrooms across rooms, villas, cottages, and luxury homes), three on-site dining venues, more than 40 recreational activities (including fishing, kayaking, sporting clays, archery, tennis, hiking), three event venues for corporate retreats and weddings, a Sporting Members membership program, and a Foxhall Residences real estate program with a managed rental option.

Product overview

Foxhall Resort is a 1,000+ acre luxury resort and residential community in Douglasville, Georgia, offering an integrated hospitality experience centered on outdoor recreation and natural beauty. The property features 47 accommodation units (92 bedrooms) across lodges, villas, cottages, and luxury homes; three dining venues (Pheasant Blue restaurant, Foxhall Bar, Weekend Brunch, and Flying Fox Market); corporate event and wedding venues (The Clubhouse, The Stables, Legacy Lookout); over 40 outdoor activities (fishing, kayaking, archery, sporting clays, tennis, pickleball); and Foxhall Residences real estate program. The resort operates a Sporting Members program and offers day passes for external visitors. Core lodging and dining products are supplemented by activity packages, special offers, film production services, and residential real estate investment opportunities with rental program participation.

Differentiator

Problem solved

Functional benefit

Brands

• Pheasant Blue: Farm-to-table restaurant serving seasonally inspired cuisine featuring local game, overlooking Lunker Lake and resort pools.
• Foxhall Bar
• The Flying Fox Market
• Foxhall Residences
• Weekend Brunch
• Sporting Members

Products and services

• Accommodations (Guest Rooms, Suites, Villas, Cottages, Luxury Homes) Rental of 47 lodging units comprising 92 bedrooms across lodges, villas, cottages, and luxury homes situated on more than 1,000 acres along the Chattahoochee River, including 500-2,700 sq. ft. configurations sleeping 2 to 18 guests, with plush bedding, nature views, high-speed WiFi, and flatscreen TVs; available for leisure travelers, families, corporate groups, and wedding parties.
• Pheasant Blue Restaurant Farm-to-table dining establishment serving seasonally inspired cuisine with locally sourced game and Northern Georgia flavors, including lunch, dinner, and weekend brunch service; overlooks Lunker Lake and resort pools and is open to resort guests and outside diners via reservations.
• Foxhall Bar Social hub and cocktail bar featuring handcrafted cocktails and views of the resort property, open Tuesday through Saturday evenings; serves resort guests and outside visitors.
• Weekend Brunch Saturday and Sunday brunch service featuring Southern-inspired dishes including Brioche French Toast, Breakfast Burger, Southern Benedict, and classic comfort foods, served within Pheasant Blue.
• The Flying Fox Market On-site grab-and-go market offering outdoor apparel, sandwiches, salads, soups, breakfast items, and souvenirs; open daily 9am to 2pm.
• Outdoor Activities More than 40 recreational activities including fishing on 16 freshwater lakes (with a 200-acre professionally managed trophy bass lake), kayaking, canoeing, paddleboarding, hiking, biking, archery, sporting clays on the Beretta Trident Course, shooting, tennis, pickleball, and sports lawn games; available to resort guests and day pass holders.
• Corporate Events and Retreats Venue rental and event services for corporate meetings, conferences, team retreats, and business events at The Clubhouse (20,000 sq ft, 100 guests), The Stables (5,000 sq ft, 225 guests with 20-foot vaulted ceilings), and Legacy Lookout (4,600 sq ft, 250 guests), including custom catering and on-site lodging for attendees.
• Wedding Venues and Events Wedding and social event venue rental featuring natural settings including hilltop lodges, lakefront ceremony spaces, and indoor reception venues with grand chandeliers and 30-foot beamed ceilings; includes custom catering, wedding planning support, and on-site lodging blocks for guests.
• Sporting Members Program Annual membership program providing full access to 25 sporting club amenities including sports lawn, tennis courts, clubhouse pool, Jon boats, member-exclusive gear rentals, plus discounted activity pricing and prepaid target packages.
• Foxhall Residences Real Estate Sale of residential real estate within the resort community, including 43 new Modern Lake Houses from the $600s with 2-, 3-, and 4-bedroom plans along Lunker Lake, Lakeside Villas (furnished 2-bedroom), and Estates; properties are marketed through Compass Development Marketing Group.
• Foxhall Residences Rental Program Resort-managed rental program enabling property owners to generate rental income by placing their residence into a short-term rental pool serving corporate groups, retreat attendees, and wedding guests, with the resort overseeing bookings and providing guest access to property amenities.
• Film and Production Services Production-friendly filming location offering natural scenic settings, production office space, complimentary WiFi, flexible reservations, custom catering, and discounted rates for production crews; previous productions include the Netflix film Dog Gone starring Rob Lowe and the 2017 feature film Table 19.

Quantifiable outcome

• Approximately 30 minutes from Hartsfield-Jackson Atlanta International Airport
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Two partnerships are on record, tiered core.

• The American Chestnut FoundationcoreStrategic or Co-development Partner · 1 January 2023Foxhall Resort partnered with the American Chestnut Foundation in 2023 to become the first site in Georgia to plant blight-resistant American Chestnut Trees on the property. Under the guidance of advisor Dot Padgett, the initiative aims to restore the American Chestnut species to its ancestral range along the Chattahoochee River. The partnership represents the resort's commitment to environmental stewardship and ecological conservation, led by founder Harrison Merrill Sr.
• Compass Development Marketing GroupcoreChannel Partner/ Reseller/ DistributorCompass Development Marketing Group serves as the licensed real estate broker for Foxhall Residences, marketing the Modern Lake Houses, Lakeside Villas, and Estates to prospective buyers. The marketing group operates under Equal Housing Opportunity laws and provides sales information and scheduling for property viewings.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brasstown Valley Resort & Spa: North Georgia mountains resort offering lodge-style accommodations, dining, golf, and outdoor recreation — competes for Georgia outdoor-oriented leisure and corporate group bookings.
• Reynolds Lake Oconee: Luxury lakefront resort community in Greensboro, GA offering high-end lodging, dining, golf, and an integrated real estate program — directly comparable to Foxhall's lodging-plus-residential model in the Georgia market.
• Barnsley Resort: North Georgia countryside resort featuring varied lodging, farm-to-table dining, and outdoor activities in a wooded estate setting — overlaps with Foxhall's rustic-luxury, nature-immersed hospitality model.
• Blackberry Farm: Luxury Appalachian resort renowned for farm-to-table dining, outdoor pursuits (hiking, fishing, sporting clays), and curated experiences — benchmark for Foxhall's Beretta Trident, fishing, and farm-to-table positioning.
• Sea Island Resort: Premier Georgia luxury resort with multiple lodging options, fine dining, recreational amenities, and a residential component — competes for the same Atlanta-driven leisure and corporate retreat demand.
• Callaway Gardens: Large-scale Georgia resort spanning thousands of acres with extensive recreational activities, lodging, and event venues — a close analogue to Foxhall's 1,000-acre outdoor recreation positioning near a major Southeast metro.
• Banning Mills: Georgia wilderness retreat featuring zip-lining, outdoor adventure, lodging, and event venues — overlaps with Foxhall's outdoor-activity-driven stay-and-play positioning west of Atlanta.

Broad incumbents

• The Ritz-Carlton Reynolds, Lake Oconee: Branded luxury resort on Lake Oconee operated by a global hotel group — competes for Georgia luxury corporate retreats, weddings, and leisure stays with the backing of a major loyalty and distribution platform.

Regional players

• Old Edwards Inn and Spa: Luxury mountain resort in the Carolinas offering upscale lodging, dining, and outdoor amenities — relevant Southeast regional comparable for premium leisure and wedding demand patterns.

Emerging players

• The Cliffs at Keowee Falls: Lakefront residential-resort community in the Carolinas combining real estate ownership with access to recreational and hospitality amenities — analogous to Foxhall's residences-plus-resort flywheel strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/foxhallresort
• Instagraminstagram.com/foxhallresort
• LinkedInlinkedin.com/company/foxhall-resort-&-sporting-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foxhall Resort