Functional Performance Institute

What Functional Performance Institute does

Functional Performance Institute (FPI) is a privately held chiropractic and sports medicine practice operating a single clinic in the Sorrento Valley area of San Diego, California. Founded in 2020 by Dr. Colton Korne, the practice delivers an integrated treatment methodology combining Diversified Chiropractic Technique, Y Strap spinal decompression, myofascial release (including IASTM), corrective exercise and rehabilitation, cupping therapy, sports taping, and TMJ treatment. FPI positions itself as a hybrid of physical therapy, bodywork, and sports medicine rather than a traditional chiropractic office, emphasizing root-cause analysis and customized care plans with defined end dates over indefinite ongoing treatment.

The practice serves active adults, athletes, fitness enthusiasts, and patients seeking non-surgical alternatives for musculoskeletal conditions such as herniated discs, hip impingement, chronic pain, and sports injuries. Its go-to-market is sales-led: prospective patients complete a New Patient Discovery Application and qualify via a free 1-on-1 consultation call before treatment begins. FPI uses content marketing (blog, Instagram, Facebook, TikTok) and patient testimonials as primary demand-generation channels, and operates scheduling through Jane App.

FPI is bootstrapped with no external investors, no funding rounds, and no parent company. The team consists of two doctors of chiropractic (Dr. Colton Korne and Dr. Brian Kang) and supporting administrative/marketing staff. All services are delivered in-person at the single San Diego location; no remote, telehealth, or digital product revenue streams are present. Pricing is not publicly disclosed but follows a pay-as-you-go model with a free initial consultation. The practice has accumulated 100+ five-star Google reviews, indicating an established local patient base within a single metropolitan market.

Name

Functional Performance Institute

Legal name

Functional Performance Institute

Website

https://fpisandiego.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Functional Performance Institute is a privately held chiropractic and sports medicine practice in San Diego, CA that delivers integrated, hands-on treatment (chiropractic adjustments, Y Strap, myofascial release, rehab, cupping) to active adults, athletes, and patients seeking non-surgical alternatives for musculoskeletal pain and injury.

Ownership category

akta.pro rank

Product category

Chiropractic and Sports Medicine Services

NAICS

Offices of Chiropractors (62131), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO)

akta.pro secondary industry

Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM)

Keywords

• Chiropractic services
• Sports medicine therapy
• Spinal decompression treatment
• Injury rehabilitation services
• Myofascial release therapy

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Chiropractic and Sports Medicine Services: Fee-for-service professional healthcare services delivering personalized chiropractic care, sports medicine treatments, and rehabilitative therapy. Services include initial evaluations, follow-up treatment sessions, and specialized treatments like Y Strap. No referral required as they are portal-of-entry healthcare providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Functional Performance Institute is a single-location chiropractic and sports medicine practice that delivers hands-on manual therapy and rehabilitative services to individual patients. Its core offerings combine chiropractic adjustments, Y Strap spinal decompression, myofascial release, corrective exercise/rehab, cupping therapy, sports taping, and TMJ treatment into customized care plans with defined end dates. New patients begin with a free 1-on-1 discovery consultation before committing to treatment.

Product overview

Functional Performance Institute (FPI) is a chiropractic and sports medicine practice offering a unified treatment approach that combines multiple therapeutic modalities. Their core offerings include Chiropractic Adjustments (Diversified Technique), Y Strap Treatment (spinal decompression), Myofascial Release (soft tissue therapy including IASTM), Corrective Exercise/Rehab, Cupping Therapy, Sports Taping, and TMJ Treatment. New patients begin with a free discovery consultation. The practice differentiates itself through longer appointment sessions, customized care plans with end dates, and a focus on addressing root causes of pain rather than temporary relief.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Adjustments Diversified Chiropractic Technique involving short, low-amplitude, high-velocity thrusts over restricted joints (one at a time) with the goal of restoring normal range of motion. Each visit includes thorough assessment to locate specific areas of joint restriction. Targets spine and extremities for patients with joint restriction and mobility loss.
• Y Strap Treatment Spinal decompression treatment using a specialized Y-shaped strap to apply gentle traction to the spine, decompressing joints and discs, increasing blood flow, removing pressure from spinal nerves, and increasing endorphin release. FPI is one of the only providers in San Diego County offering this treatment. Designed for patients seeking non-invasive spinal decompression.
• Myofascial Release Soft tissue therapy including deep massage, pin & stretch technique, percussion massage, and Instrument Assisted Soft Tissue Mobilization (IASTM). IASTM is based on the classic Chinese medicine practice of Gua Sha, using a smooth stainless steel tool to scrape the skin, cause mild inflammation, stimulate fresh blood flow, and speed up long-term healing. Targeted at loosening tight muscles and improving joint mobility.
• Corrective Exercise/Rehab Targeted exercise program to correct functional weaknesses, improve mechanics and movement patterns, and reduce risk of re-injury. Designed to complement in-clinic treatment and enable long-term self-care for active adults and athletes.
• Cupping Therapy Traditional and dynamic cupping therapy to improve blood flow and lymphatic drainage, reduce pain, and enhance the sliding ability of muscles and tissues. Used as part of integrated treatment plans.
• Sports Taping Application of elastic kinesiotape or sports tape to provide support, reduce swelling, and improve postural support and biomechanics during activities. Targeted at athletes and active individuals needing structural support during training or recovery.
• TMJ Treatment Assessment and treatment of temporomandibular joint dysfunction including massage, trigger point release, jaw mobilizations, neck adjustments, and at-home exercises. Targeted at patients with jaw pain, dysfunction, or related neck symptoms.
• New Patient Discovery Application Free 1-on-1 consultation call with FPI doctors to discuss prospective patients' cases and determine if they are a good fit for FPI services. The structured application collects information about pain areas, concerns, and goals before scheduling. Functions as the patient intake and qualification process for new individuals seeking treatment.

Quantifiable outcome

• Patient testimonial reports 100% mobility restoration from 50% range of motion within 2 months
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• The Joint Chiropractic: Largest US chiropractic retail chain, providing a benchmark for high-volume, low-touch chiropractic delivery that contrasts with FPI's premium 1-on-1 sports-medicine model in the same category.
• Remedy Place: Wellness/recovery social club offering manual therapy, recovery modalities, and fitness programming; targets a similar premium active-adult demographic in an adjacent recovery-and-wellness category.
• ATI Physical Therapy: Large US outpatient PT chain with sports-medicine and industrial rehab programs, competing for the same active-adult and post-injury patient segment via insurance-based care versus FPI's cash-pay model.
• StretchLab: Franchised assisted-stretching and recovery brand targeting active adults, overlapping FPI's mobility and recovery positioning at a lower price point and broader retail footprint.
• Mamba Sports Academy / Mamba & Mamba: Multi-disciplinary sports-medicine and performance facility where Dr. Colton previously worked; offers integrated sports rehab, chiropractic, PT and performance therapy to youth through professional athletes, overlapping FPI's sports-rehab positioning.

Emerging players

• Gait Happens: Educational and clinical brand focused on gait, foot biomechanics, and movement screening, sharing FPI's corrective-exercise and biomechanics emphasis but with a primarily educational/content model.

Direct peers

• STRONG Sports Medicine: Sports-medicine practice blending chiropractic, soft-tissue therapy, and strength-and-conditioning for athletes and active adults, closely aligned with FPI's integrated sports-rehab approach.
• Airrosti: National outcomes-focused manual therapy group that combines chiropractic-style and soft-tissue treatment with active rehab in defined episode-of-care plans, mirroring FPI's end-date, root-cause positioning.
• Myodetox: Multi-location manual therapy and sports-recovery brand blending soft-tissue work, chiropractic, and corrective exercise for active adults and athletes, targeting a similar urban premium clientele.

Regional players

• Caliber Pain & Performance: Multi-location sports rehab and performance clinic combining chiropractic, PT, and corrective exercise, comparable in service mix but operating in a different regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fpisandiego
• Instagraminstagram.com/fpisandiego
• TikToktiktok.com/@drcoltonkorne?lang=en
• LinkedInlinkedin.com/company/functional-performance-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Functional Performance Institute