FRAGRANCE WORLD TRADING LLC

What FRAGRANCE WORLD TRADING LLC does

Fragrance World Trading LLC is a Dubai-headquartered, family-owned fragrance manufacturer and distributor operating a multi-brand portfolio of Fragrance World, French Avenue, and Street Origins. The company runs production capacity of 75M+ units annually and exported 60M+ units in the trailing year to distributors across 150+ countries, sourcing fragrance compounds from tier-one suppliers including IFF, Givaudan, CPL Aromas, MANE, and Robertet. Its distribution model combines wholesale export channels with owned direct-to-consumer e-commerce, capturing margin across both B2B volume and B2C unit economics.

The business was established by Poland Moosa Haji following his arrival in the UAE in 1977; the corporate website references an origin year of 1988 while the entity was formally incorporated in 2004. Leadership transitioned in 2024 with the founder's sons, Abdul Samad (Salam) and Safeer Moidu, assuming joint CEO roles. The firm has built a deliberate three-brand architecture targeting distinct consumer tiers — the core Fragrance World line, French Avenue (launched 2014) positioned around French-inspired premium aesthetics, and Street Origins (launched 2024) targeting youth and street-culture segments. The company is structured as a UAE Limited Liability Company under family governance.

Revenue mechanics rely on per-unit wholesale pricing across a high-volume, internationally distributed product line, supplemented by DTC margin capture through proprietary e-commerce. The 150-country export footprint, tier-one ingredient sourcing relationships, and three-brand portfolio architecture constitute the principal operating assets of the firm. Operational scale is materially inconsistent with publicly listed headcount (1–10 employees), suggesting either data underreporting or undisclosed workforce structure that would be material to any diligence.

Name

FRAGRANCE WORLD TRADING LLC

Legal name

Fragrance World Trading LLC

Website

https://fragranceworld.ae

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Fragrance World Trading LLC is a Dubai-based family-owned perfume manufacturer and multi-brand distributor (Fragrance World, French Avenue, Street Origins) producing 75M+ units annually and exporting to 150+ countries via wholesale and owned DTC e-commerce.

Ownership category

akta.pro rank

Product category

Premium Perfumes and Fragrances

NAICS

Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD)

akta.pro secondary industries

Niche & Artisan Fragrance (CRABADAH), Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

Keywords

• Fragrance manufacturing
• Premium perfume products
• Global fragrance distribution
• Niche perfume brands
• Perfume wholesale

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time sale of fragrance products through owned e-commerce platforms and distribution network. Products sold include perfumes under Fragrance World, French Avenue, and Street Origins brands.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Fragrance World Trading LLC is a Dubai-based perfume manufacturer and brand owner that produces premium fragrances under three sub-brands: Fragrance World, French Avenue, and Street Origins. The company crafts perfumes using globally sourced ingredients from major suppliers (IFF, Givaudan, CPL Aromas, MANE, Robertet), with state-of-the-art production facilities capable of 75M+ units annually and exports to 150+ countries.

Product overview

Fragrance World Trading LLC operates a multi-brand portfolio of premium perfumes organized into three distinct sub-brands: Fragrance World (core brand, est. 2003) offering affordable luxury fragrances; French Avenue (est. 2014) targeting premium/niche market with Parisian-inspired blends; and Street Origins targeting youth culture with bold, city-inspired scents. All three brands share manufacturing facilities and global distribution infrastructure (75M+ annual production capacity, presence in 150+ countries) while maintaining separate e-commerce storefronts and distinct brand identities.

Differentiator

Problem solved

Functional benefit

Brands

• Fragrance World: Main brand creating accessible, high-quality perfumes since 2003/2004
• French Avenue
• Street Origins

Products and services

• Fragrance World The core brand of Fragrance World Trading LLC, creating accessible premium perfumes since 2004. Offers high-quality scents including Soir, Jour, Caramel Macchiato, Bouquet of Euphoria, Champion G.O.A.T, and Artisan Perfumery Hibiscus Magic, available through shopfragranceworld.com, targeting mass market consumers seeking luxury fragrance experiences at affordable prices.
• French Avenue A premium, niche fragrance brand founded in 2014, inspired by Parisian elegance and perfumery. Offers high-end blends such as Vulcan Baie, Royal Blend Nero, Spectre Ghost, Royal Blend Sequoia, and Aether Extrait, sold through shopfrenchavenue.com. Targets contemporary young consumers inspired by modern trends and Parisian elegance.
• Street Origins A youth-focused fragrance sub-brand targeting street culture and bold self-expression without luxury markup. Features city-inspired scents including Bangkok Bang, Auckland Craze, Cape Town Dream, Hanoi Drizzle, Berlin Bash, and Amsterdam Blaze, available through streetorigins.co.

Quantifiable outcome

• 60M+ units exported in the past year
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• IFF (International Flavors & Fragrances)coreOthersGlobal supplier of fragrance ingredients. IFF is one of the world's largest fragrance and flavor companies, providing raw materials for Fragrance World's perfume formulations.
• GivaudancoreOthersMajor global fragrance ingredient supplier. Givaudan is a Swiss multinational company and one of the largest in the flavor and fragrance industry, providing ingredients for Fragrance World's products.
• CPL AromascoreOthersGlobal fragrance supplier providing ingredients for Fragrance World's perfume formulations. CPL Aromas specializes in creating unique fragrance compounds.
• MANEcoreOthersFrench fragrance and flavor house providing ingredients for Fragrance World's product line. MANE is known for innovation in fragrance compounds and natural extracts.
• RobertetcoreOthersGlobal fragrance ingredient supplier specializing in natural and botanical extracts. Robertet provides high-quality raw materials for Fragrance World's formulations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maison Alhambra: UAE-based fragrance brand with directly comparable positioning — niche-inspired, affordable-luxury scents distributed globally with multi-country e-commerce storefronts.
• Lattafa Perfumes: UAE-based fragrance house operating the same affordable-luxury, multi-brand, mass-distribution model — also selling 'inspired by' niche fragrances globally through DTC and wholesale channels.
• Swiss Arabian: UAE-based perfume house with overlapping product categories (oud, oriental, Western-style fragrances), global distribution, and a comparable accessible-premium brand architecture.
• Arabian Oud: Saudi Arabia-based Middle Eastern fragrance house with comparable premium positioning, global retail expansion, and ingredient-driven formulation approach targeting mass-affluent consumers.
• Ajmal Perfumes: UAE/India-headquartered family-owned fragrance manufacturer with multi-decade history, multi-brand portfolio, and global wholesale plus DTC distribution — directly comparable scale and go-to-market.
• Afnan Perfumes: UAE-headquartered fragrance maker targeting the same affordable-luxury segment with global export footprint, multiple sub-brands, and DTC e-commerce — directly comparable business model and category.
• Dossier: US-based DTC fragrance brand built explicitly on the 'inspired by' / dupe model at accessible prices — directly competes with Fragrance World's value proposition and demonstrates the digital-first execution the Dubai players are pursuing.
• Rasasi Perfumes: Long-established UAE-based family-owned fragrance manufacturer with similar multi-brand portfolio, global distribution, and premium-to-mass positioning spanning Middle East, South Asia, and beyond.

Broad incumbents

• Coty (Calvin Klein, Hugo Boss fragrance portfolio): Global mass-prestige fragrance conglomerate owning brands like Calvin Klein and Hugo Boss — actively defending share in the affordable-luxury tier and representing the kind of scale competitor Fragrance World must increasingly compete with.
• Zara Fragrances (Inditex): Mass-market global retailer with a large, fast-rotating fragrance line positioned at affordable-luxury price points — represents the same competitive pressure from established Western players expanding into accessible fragrance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@frenchavenueofficial
• Facebookfacebook.com/FragranceWorldCorporate
• Instagraminstagram.com/fragranceworldofficial
• TikToktiktok.com/@fragranceworldofficial
• LinkedInlinkedin.com/company/fragrance-world-trading-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRAGRANCE WORLD TRADING LLC