Dossier
Dossier is a New York-based fragrance brand crafting premium-quality perfumes in Grasse, France, at $29-$50 price points, selling through its DTC e-commerce site, company-owned NYC boutiques, and mass-market retailers including Walmart (#1 perfume brand), Target, and CVS, targeting value-conscious consumers with designer-inspired and exclusive scent portfolios.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dossier does
Dossier is a New York-based fragrance brand, founded in 2019 by former banker Sergio Tache and operating under the legal entity 13 Scents Inc., that produces premium-quality perfumes in Grasse, France at price points between $29 and $50 — a fraction of luxury comparables like Baccarat Rouge 540 ($230). The portfolio spans more than 150 fragrances organized into two main lines: Impressions (designer-inspired dupes such as Gourmand Caramel, Floral Raspberry, and Musky Sandalwood) and Originals (exclusive in-house formulations across themed collections like Clean Comforts, Lauren, and Genderless), alongside a home scents category (candles and room diffusers) and curated gift and discovery sets. The company has shipped over one million orders since inception and scaled from 3 founding employees to over 100.
The business operates a hybrid go-to-market model combining direct-to-consumer e-commerce at dossier.co (including iOS and Android mobile apps and an AI Scent Finder recommendation tool) with mass-market retail distribution through Walmart (where Dossier is the #1 perfume brand), Target (top 3 fragrance brands), and CVS Pharmacy, plus company-owned boutiques in NYC's Nolita and Queens Center neighborhoods. The Dossier+ subscription membership at $39.90/month provides up to 30% discounts, free shipping, and mystery perfume rewards, introducing a recurring-revenue layer atop the primarily transactional core. Marketing is community-led, with TikTok Shop Super Brand Day participation, Instagram presence at @dossierperfumes, creator collaborations (e.g., Lauren Giraldo), celebrity endorsements (e.g., Kyle Richards on Amazon Live), and a $10 referral coupon program driving viral acquisition.
Manufacturing leverages standardized bottle architecture across SKUs to reduce production complexity, while formulations are phthalate-free, cruelty-free, and PETA-certified. In April 2026, American Pacific Group (APG), a $1.2B AUM San Francisco-based private equity firm, acquired a controlling stake in partnership with founder Sergio Tache and existing shareholders, with capital directed at portfolio expansion, supply chain strengthening, and global distribution reach — signaling an inflection from US-only mass-market leader to international consumer-products platform.
Dossier firmographics
Firmographics- Name
- Dossier
- Legal name
- 13 Scents Inc.
- Website
- https://dossier.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dossier is a New York-based fragrance brand crafting premium-quality perfumes in Grasse, France, at $29-$50 price points, selling through its DTC e-commerce site, company-owned NYC boutiques, and mass-market retailers including Walmart (#1 perfume brand), Target, and CVS, targeting value-conscious consumers with designer-inspired and exclusive scent portfolios.
- Ownership category
- akta.pro rank
Dossier industry classification
Industry- Product category
- Fragrances and Perfumes
- NAICS
- Drugs and Druggists' Sundries Merchant Wholesalers (42421), Drugs and Druggists' Sundries Merchant Wholesalers (4242)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)
- akta.pro secondary industries
- Fragrance Gift Sets & Discovery Kits (CRABADAI), Fragrance & Deodorant Distribution (CRAOAEAF)
Keywords
Where Dossier is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Dossier business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer Fragrance Sales: Primary revenue stream through Dossier's e-commerce website selling perfumes ranging from $29-$50, including Impressions (designer-inspired) and Originals (exclusive) fragrances, along with home scents products.
- Retail Distribution: Sales through major retail partners including Walmart (where Dossier is the number-one perfume brand), Target (top 3 fragrance brands), and CVS pharmacy, generating wholesale and/or retail revenue.
- Dossier+ Membership Subscription: Monthly subscription program at $39.90/month (excluding taxes) providing 30% discounts, free shipping, and free mystery perfumes after three consecutive active months, with store credits that do not expire during active membership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Product Pricing ($29-$50) |
| Subscription | Monthly | Dossier+ Membership ($39.90/month) |
| Unit Pricing | Pay-as-you-go | Discovery and Gift Sets |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Dossier product offering
Product offeringCore offering
Dossier is a New York-based fragrance brand that crafts and sells premium-quality, cruelty-free perfumes formulated in Grasse, France, at accessible price points of $29–$50. Its portfolio includes Dossier Impressions (designer-inspired fragrances), Dossier Originals (exclusive in-house formulations), home scents such as candles and room diffusers, curated gift and discovery sets, and the Dossier+ monthly membership program offering discounts and free shipping.
Product overview
Dossier is a New York-based fragrance brand founded in 2019 that crafts premium-quality, cruelty-free perfumes in Grasse, France, and sells them at accessible prices ($29-$50) through both direct-to-consumer e-commerce and major retail partners (Walmart, Target, CVS). The company operates two main product lines: Dossier Impressions (designer-inspired dupes of luxury fragrances) and Dossier Originals (exclusive own-formulation scents), along with home scents (candles and room diffusers), gift sets, and a subscription membership program (Dossier+). The brand differentiates through AI-powered personalization tools (AI Scent Finder), perfume layering guidance, and a Dossier+ loyalty program offering up to 30% discounts plus free products. Dossier has expanded from purely online sales into physical retail with company-owned boutiques in New York's Nolita and Queens neighborhoods.
Differentiator
Problem solved
Functional benefit
Products and services
- Dossier Impressions Designer-inspired premium fragrances at accessible prices, offering dupes of luxury perfumes priced between $29 and $50, crafted in Grasse, France. Targeted at consumers seeking affordable alternatives to high-end designer scents.
- Dossier Originals Exclusive own-formulation fragrances crafted in Grasse, France, representing Dossier's proprietary scents distinct from designer-inspired products. Sold in collections including Clean Comforts, Lauren, mgk, Allyiah, Seasons, Color Factory, Icons, Musk, Genderless, Wellness, Wedding, and Speakeasy.
- Home Scents (Candles & Room Diffusers) Home fragrance products including scented candles and room diffusers extending the brand's scent portfolio beyond personal perfumes into home ambience products.
- Dossier+ Membership Monthly subscription program at $39.90/month (with $3.95 first-month trial fee) offering up to 30% off all purchases, free shipping, free mystery perfumes after three consecutive active months, and non-expiring store credits while membership is active.
- Gift Sets & Discovery Sets Curated fragrance sets including the Discovery Set, Better Together, From the Heart, and Advent Calendar, designed for sampling and gifting occasions.
Companies that use Dossier
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Dossier technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Dossier partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lauren GiraldominorCreator Lauren Giraldo collaborated with Dossier on fragrance development through the brand's creator collaboration model, contributing insights rooted in authenticity to product innovation.
Scale indicators5 records
Recent moves8 records
Expansion highlights4 records
Dossier competitors and assessment
Company assessmentDirect peers
- Phlur: Phlur is a digitally native fine fragrance brand selling original and inspiration-driven scents at premium price points. It competes for the same Gen Z and Millennial DTC fragrance buyer as Dossier, with comparable social commerce and discovery-driven merchandising.
- Snif: Snif is a DTC fragrance brand with discovery sets, mini-sizes, and a social-commerce-first model targeting Gen Z. Its discovery-first mechanic and TikTok-native funnel overlap directly with Dossier's DTC playbook.
- DedCool: DedCool is a clean, vegan DTC fragrance and body care brand positioned at the affordable-luxury tier. It competes for the same cruelty-free, gender-neutral consumer and sells through Sephora and its own site.
- Henry Rose: Henry Rose is a clean, transparent DTC fine fragrance brand built on ingredient disclosure and direct-to-consumer sampling. It targets the same clean-conscious, value-driven fragrance buyer Dossier courts.
- Alde Parfums: Alde is a fragrance brand built around affordable, perfume-inspired scents sold direct-to-consumer. It is the closest pure 'dupe'-positioned competitor to Dossier's Impressions line.
- Mixology NYC: Mixology is a New York-based fragrance brand that markets luxury-inspired scents at accessible prices. It directly competes with Dossier on Impressions-style dupes and operates in the same NYC base.
Broad incumbents
- Nest Fragrances: Nest is an established prestige fragrance and home scent brand with broad retail distribution in department stores and specialty beauty. It overlaps with Dossier on home scents (candles, diffusers) and competes for the same end consumer.
- Bath & Body Works: Bath & Body Works is a mass-market personal care and home fragrance retailer with deep U.S. mall and outlet distribution. It competes with Dossier on accessible fragrance and body care, particularly through adjacent price points at retail.
- Sol de Janeiro: Sol de Janeiro is a fast-growing fragrance-led body care brand with strong mass and prestige retail. It competes with Dossier on Brazilian-inspired scents, body mists, and cross-category fragrance expansion.
- Ariana Grande Fragrances (Luxe Brands): Luxe Brands manufactures and distributes Ariana Grande's celebrity fragrances in mass and mid-tier retail including Ulta and Target. It is a direct competitor in the affordable fragrance shelves where Dossier targets Walmart, Target, and CVS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Dossier social profiles
Digital presenceDossier financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dossier leadership team
Management profileNumber of profiles
Profiles2 records
Dossier funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dossier M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dossier
What does Dossier do?
Dossier is a New York-based fragrance brand that crafts and sells premium-quality, cruelty-free perfumes formulated in Grasse, France, at accessible price points of $29–$50. Its portfolio includes Dossier Impressions (designer-inspired fragrances), Dossier Originals (exclusive in-house formulations), home scents such as candles and room diffusers, curated gift and discovery sets, and the Dossier+ monthly membership program offering discounts and free shipping.
Is Dossier a public or private company?
Dossier is a private company. It is classified as private equity controlled and is currently operating.
When was Dossier founded?
Dossier was founded in 2019. It employs 11 to 50 people.
Where is Dossier based?
Dossier is headquartered in New York, United States, in the North America region.
How does Dossier make money?
Three revenue lines are on record. Direct-to-Consumer Fragrance Sales are the primary driver. The others are retail Distribution and dossier+ Membership Subscription.
Who are Dossier's main competitors?
Direct peers on record are Phlur, Snif, DedCool, Henry Rose, Alde Parfums and Mixology NYC. Broad incumbents are Nest Fragrances, Bath & Body Works, Sol de Janeiro and Ariana Grande Fragrances (Luxe Brands).
Does Dossier have an API?
No public API is recorded for Dossier.
What industry is Dossier in?
Dossier's product category is Fragrances and Perfumes. Its primary akta.pro industry code is CRABADAA, Fine Fragrance (Women’s/Men’s/Unisex), with a secondary code of CRABADAI, Fragrance Gift Sets & Discovery Kits. Its NAICS code is 42421 and its SIC code is 2844.