Framtiden i våre hender

What Framtiden i våre hender does

Framtiden i våre hender is Norway's largest environmental and solidarity organization, founded in April 1974 at a public meeting in Bærum by Erik Dammann with philosopher Arne Næss as inaugural chairman. The non-profit operates as a membership-based advocacy NGO headquartered in Oslo at Økernveien 94, with 63 employees and 50,000+ members organized across 14 county-level local chapters covering every Norwegian county. Its mission is to combat overconsumption, environmental destruction, and poor labor conditions by holding corporations and politicians accountable, proposing policy solutions, and educating Norwegian consumers on sustainable living.

The organization's core outputs are advocacy campaigns rather than technology products. The portfolio includes the biannual membership magazine Folkevett, downloadable research reports on textiles, finance, and lifestyle emissions (available in Norwegian and English), a digital petition platform on issues such as VAT on secondhand goods, healthy food affordability, and clothing overproduction, the grønne tips (green tips) educational content library, and a consumer-facing climate footprint calculator called Klimatesten. The underlying infrastructure is a content-and-community stack: a website (framtiden.no) with online membership signup, an integrated CRM/membership portal, biweekly email newsletter, four social media channels (Facebook, Instagram, LinkedIn, TikTok), and a network of in-person events (fiksekvelder, folkeverksteder, byttekvelder) hosted by the local chapters.

The revenue model relies on recurring membership dues and individual donations (via Vipps 9090, a dedicated gift account, and the website), supplemented by project-based institutional funding such as the EU co-financing of the Fashioning a Just Transition initiative. Members receive Folkevett and gain participation rights in campaigns and local chapter activities; the go-to-market is community-led and direct-to-consumer, with no intermediaries or resellers. The organization has directly shaped Norwegian legislation, including the Transparency Act (2022), consumption-based climate statistics (2024), and the food waste law passed by the Storting in May 2025 after eight years of advocacy. It is the Norwegian national coordinator of the international Clean Clothes Campaign, embedding it in transnational textile-worker rights work, and operates a dedicated English-language website to engage international audiences.

Name

Framtiden i våre hender

Legal name

Framtiden i våre hender

Website

https://framtiden.no

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Framtiden i våre hender is Norway's largest environmental and solidarity organization, operating as a membership-based NGO with 50,000+ members across 14 county chapters. It runs advocacy campaigns, publishes the Folkevett magazine, and has driven major Norwegian legislation including the 2025 food waste law.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership dues: Norwegians pay to become members of the organization. Membership sign-up is offered online and provides access to the biannual member magazine Folkevett, participation in campaigns, local chapter events, and the organization's advocacy work.
2. Donations and gifts: The organization collects one-time and recurring financial contributions from supporters. Options include Vipps (9090), a dedicated gift account (1254 62 79977), and a general donation page. No specific donation tiers or amounts are publicly disclosed.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Framtiden i våre hender is a Norwegian membership-based environmental and solidarity NGO that delivers advocacy campaigns, petition platforms, the biannual member magazine Folkevett, downloadable research reports, practical green living tips, and a consumer climate footprint calculator (Klimatest). Members, donors, and petition signers are the primary customers, served through the framtiden.no website, a biweekly newsletter, social media, and a network of 14 county-level local chapters.

Product overview

Framtiden i våre hender is Norway's largest environmental and solidarity organization, operating as a membership-based NGO rather than a commercial technology product company. The organization provides advocacy campaigns, petitions (underskriftskampanjer), educational publications, and a consumer-facing climate calculator tool (Klimatest). The portfolio consists of: the membership magazine Folkevett (published twice yearly as a print publication), downloadable reports and research publications on textiles, finance, and climate topics, campaign platforms for petitions and advocacy, and the green tips (grønne tips) section providing consumer advice on sustainable living. The organization does not operate a software product platform but rather provides public interest content and advocacy tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Folkevett Member Magazine Biannual print membership magazine featuring investigative journalism on consumption, environmental topics, and sustainability; delivered to the 50,000+ members of Framtiden i våre hender.
• Reports and Publications Downloadable PDF reports covering textile industry impacts, oil fund investments, Nordic banking climate performance, and lifestyle emissions analysis; available in both Norwegian and English.
• Campaign Petitions Digital petition platform enabling supporters to sign active campaigns on issues including VAT on secondhand goods, sustainable food policy, and textile overproduction.
• Klimatest (Climate Test) Consumer-facing climate footprint calculator (klimatesten.no) that allows individuals to measure their personal carbon footprint and receive tailored reduction recommendations.
• Grønne Tips (Green Tips) Library of practical consumer advice articles on sustainable living topics including food, clothing, travel, home improvement, and environmental toxins.
• Membership Sign-Up Recurring membership program offering Norwegians access to the biannual Folkevett magazine, participation in campaigns and local chapter events, and the organization's advocacy work.

Quantifiable outcome

• Norway's food waste law was passed by the Storting in May 2025, after 8 years of advocacy by Framtiden i våre hender.
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Clean Clothes CampaigncoreStrategic or Co-development Partner · 30 April 2026Framtiden i våre hender is the Norwegian coordinator of Clean Clothes Campaign, an international network that fights for workers' rights in the textile and clothing industry. The organization coordinates activities, supports factory worker campaigns, and participates in the Fashioning a Just Transition (FJT) initiative jointly with other NGOs and trade unions. Over 230 trade unions and civil society organizations have endorsed the FJT manifesto.
• CENTRAL (Cambodia)minorStrategic or Co-development PartnerCENTRAL is a partner organization in Cambodia that Framtiden i våre hender works with on textile worker rights issues, particularly in the context of the ML Intimate factory case in Poipet, Cambodia.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bellona: Norwegian environmental foundation that combines policy advocacy, technical research, and communications on climate, energy, and ocean issues. Directly comparable as a Norwegian environmental advocacy organization with paid staff and donor funding.
• Naturvernforbundet (Norwegian Society for Nature Conservation): Norway's other large environmental membership NGO and FIVH's closest domestic peer. Both are membership-driven advocacy organizations focused on environmental policy in Norway, competing for the same donor and volunteer base.
• Clean Clothes Campaign: International garment-industry worker-rights coalition of which FIVH is the Norwegian coordinator. Directly comparable as a textile-worker-rights advocacy network running joint campaigns, reports, and EU-funded projects.
• Zero (Zero Emission Resource Organisation): Norwegian climate-policy foundation focused on emissions reductions. Comparable as a Norway-based, policy-oriented environmental NGO competing for similar grants and policy influence.
• Greenpeace Norway: Norwegian branch of a global environmental NGO. Comparable in mobilizing grassroots campaigns, petitions, and media advocacy on overconsumption, climate, and corporate accountability — directly overlapping issue areas with FIVH.

Broad incumbents

• Norwegian Red Cross (Røde Kors): One of Norway's largest membership-based humanitarian NGOs. Comparable as a peer Norwegian NGO in scale, member-based governance, and local chapter network across all Norwegian counties.
• WWF Norway (Verdens naturfond): Norwegian arm of a large global conservation NGO. Comparable in member-driven environmental advocacy and donor fundraising in Norway, though broader in scope (biodiversity, oceans, wildlife) than FIVH's consumption-focused mission.

Regional players

• Hold Norge Rent (Keep Norway Clean): Norwegian environmental NGO focused on littering and waste reduction. Directly comparable in operating within Norway on consumption/waste advocacy themes that overlap with FIVH's overconsumption and textile-waste campaigns.

Emerging players

• Amnesty International Norway: Norwegian human-rights NGO with similar membership-driven advocacy structure, donation model, and policy-campaign approach. Comparable as a peer Norwegian NGO competing for the same engaged-citizen donor pool, though with a different cause area.

Others

• Climate Action Network (CAN): Global network of 1,900+ environmental NGOs coordinating climate advocacy. Comparable as a peer civil-society network where FIVH could potentially participate for cross-border advocacy leverage, though FIVH is not currently listed as a member.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xlinkedin.com/company/framtiden-i-v%C3%A5re-hender
• Facebooknb-no.facebook.com/framtidenivh
• LinkedInlinkedin.com/company/framtiden-i-v%C3%A5re-hender
• Instagraminstagram.com/framtidenivare hender
• TikToktiktok.com/@framtidenivare hender

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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