franc.agency

What franc.agency does

franc.agency monetizes through three revenue streams: project-based strategic consulting (audits, strategy, plans, budgets), monthly retainer engagements covering the full integrated marketing stack with media spend billed at cost (no markup), and performance media buying with separate management fees. Pricing is quote-based and not publicly disclosed; the entry point is a free 30-minute discovery call and an interactive 6-question marketing audit tool that feeds a paid strategy workshop with CEO Daniela Șuhanea, MBA. The go-to-market is sales-led and consultative, targeting medium-to-premium B2B and B2C companies across Romania with depth in Transylvania. The customer base is diversified across healthcare and dental clinics (MedLife, Aesthetique Dental, OZONO, MB Dental, Zenith Estetique, Dr. Sabina Gliga), hospitality (Hampton by Hilton), retail and e-commerce (Kalenda, Petry), real estate (Green Residence), diversified holdings (FomCo Group), spirits (Sfinx), and co-working (BeHub). The firm discloses €1.8M in 2025 revenue, 42 brands launched since inception, 96% client retention, and 247% average client ROI. Operations are delivered through a 9-person core team supplemented by an external network of photographers, videographers, and programmers, with offices in Târgu-Mureș (HQ) and Cluj-Napoca.

Name

franc.agency

Legal name

S.C. Intelligent Digital Solutions S.R.L.

Website

https://franc.agency

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

franc.agency is a privately held, founder-led strategic marketing agency in Romania (legal entity S.C. Intelligent Digital Solutions S.R.L.) that sells an integrated 5-discipline marketing ecosystem — strategy, creative, technology, media, conversion — to medium-to-premium B2B and B2C clients, with vertical specialization in healthcare and dental clinics via its Pacient Flow+ product.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Marketing strategy services
• Digital marketing agency
• Brand strategy consulting
• Performance media buying
• Integrated marketing services

Headquarters

HQ city

Târgu-Mureș

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Marketing Consulting: Project-based strategic consulting services including marketing audits, 3-year strategy development, 12-month marketing plans, and budget planning. Delivered through structured 4-step process with workshops and deliverables.
2. Integrated Marketing Services: Ongoing retainer-based services across Creative, Technology, Media, and Conversion disciplines. Includes branding, website development, social media management, PPC campaigns, email marketing, and conversion optimization.
3. Performance Media Buying: Media buying services across Meta Ads, Google Ads, LinkedIn, programmatic, native, and outdoor channels. Billed at cost directly to platforms without markup, with separate management fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

franc.agency is a strategic marketing consultancy that provides an integrated marketing ecosystem built on five disciplines (Strategy, Creative, Technology/Experience, Media, and Conversion) to deliver predictable, measurable growth for medium-to-premium B2B and B2C companies. Services span marketing audits, multi-year strategy development, branding, website and CRM development, paid media management, and full-funnel conversion optimization. The agency also delivers a vertical-specific Patient Flow+ system for medical clinics.

Product overview

franc.agency is a strategic marketing agency based in Târgu-Mureș, Romania, founded in 2019, operating as a services firm rather than a packaged software product. Its core offering is an integrated marketing ecosystem structured around five disciplines: Strategy (covering marketing audit, 3-year strategy, 12-month plan, and budget), Creative (branding, communication, copywriting, video), Experience/Technology (websites, apps, CRM, lead boosting), Media (paid search/social/outdoor/radio/TV), and Conversion (full-funnel optimization with tracking and reporting). These five disciplines are internally labeled sSTRATEGY, cCREATIVE, tTECHNOLOGY, mMEDIA, and xCONVERSION. The agency also offers vertical-specific programs such as Pacient Flow+ for medical clinics, and specialized services including email marketing automation, customer loyalty strategy, CRM implementation, and employer branding. It maintains a content channel through the Francology Podcast and blog. The ecosystem is delivered as consulting and execution services, not as a standalone SaaS platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Audit (Audit de marketing) Three integrated customer, market, and channel analyses using frameworks including Cohort Analysis, NPS, STEEPLE, Porter Five Forces, and VRIO to assess current marketing maturity and prioritize the next three years. Delivered as a standalone 4-6 week project to medium-to-premium B2B and B2C clients in Romania.
• 3-Year Marketing Strategy (Strategie de marketing pe 3 ani) Three-year marketing strategy covering brand positioning, validated USP, three strategic waves, messaging house, KPI tree, and risk register, built on audit findings and validated with the client's team. Sold as a standalone 4-6 week deliverable to business clients.
• 12-Month Marketing Plan (Plan de marketing pe 12 luni) Annual operational plan translating the 3-year strategy into a monthly calendar with SMART quarterly objectives, communication mix, campaign schedule, RACI matrix, and quarterly business reviews. Sold as a standalone 2-3 week deliverable.
• Marketing Budget (Buget de marketing) Marketing budget structured across 12 months with media plan, ROAS targets per channel, creative and production budget, tools and SaaS costs, opportunistic reserve, and 3-year YoY comparison in live Sheets. Sold as a standalone 1-2 week deliverable.
• Branding & Communication (Creative) Creative services including branding, visual identity, communication strategy, copywriting, video marketing, and promotional materials, aligned with strategic positioning and designed to support all other disciplines. Delivered to B2B and B2C clients across Romania.
• Website & CRM Development (Technology/Experience) Technology services covering website development, mobile app development, CRM setup, and lead boosting, forming the digital infrastructure that connects marketing to commercial outcomes. Delivered as standalone projects or as part of full-service retainers.
• Media Buying (PPC and traditional media) Paid media management across PPC (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads), outdoor, radio, TV, and press, with multi-touch attribution, ROAS optimization, and audience strategy built on audit data. Media spend is billed at cost to platforms without markup, with separate agency management fees.
• Conversion Optimization (Funnel Optimization) Full-funnel conversion optimization covering awareness-to-interest, intent-to-sale, up-sell, cross-sell, and referral stages with granular conversion tracking, A/B testing, live dashboards, and weekly reporting. Sold as part of full-service retainers or as a standalone engagement.
• Pacient Flow+ (Medical Clinic Patient Flow System) Specialized marketing system for medical clinics that attracts new patients through local visibility and brings existing patients back through recall, reminder, and loyalty flows. Tracks patient journey from discovery through recommendation with automated reminders and recall systems. Designed for dental clinics, medical aesthetics, and other healthcare providers.
• Email Marketing & Marketing Automation Email marketing and automation services including cart abandonment flows, re-engagement campaigns, personalized newsletters, and lead capture optimization, designed to increase repeat purchases and customer lifetime value. Sold as a standalone engagement or as part of full-service retainers.
• Customer Loyalty Strategy (Strategie de fidelizare a clienților) Customer loyalty strategy design and implementation including loyalty card programs, automated email flows, data-driven PPC remarketing, and online-offline integration, focused on increasing CLV and reducing acquisition costs. Sold to retail and e-commerce clients.
• CRM Implementation for Sales (Implementare CRM pentru vânzări) CRM implementation for sales teams covering process audit, pipeline design, lead qualification definitions, marketing-sales integration, automation rules, commercial dashboards, and forecast methodology. Sold as a standalone engagement to B2B and B2C clients.
• 5-Discipline Integrated Marketing Ecosystem (Ecosistem de marketing) The agency's flagship integrated marketing ecosystem, organized around five disciplines (Strategy, Creative, Experience/Technology, Media, Conversion) that deliver predictable, measurable, and sustainable business growth. Sold as a full-service monthly retainer to medium-to-premium B2B and B2C clients throughout Romania.

Quantifiable outcome

• 247% average ROI per client portfolio
• +6 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Leo Burnett Romania: Publicis-affiliated creative agency in Romania with deep brand-building and integrated communications capabilities. Overlaps with franc.agency's Strategy and Creative disciplines but at significantly larger scale.
• Tribal Worldwide Romania: Global digital-first agency network with Romanian presence, offering digital strategy, creative, and media buying. Directly overlaps with franc's digital marketing offering but at larger scale.
• McCann Romania: Romanian arm of the global McCann network, offering full-service advertising, brand strategy, and communications across multiple verticals. Competes for the same enterprise and mid-market clients but with a much larger team and global creative resources.
• Publicis Romania: Romanian presence of the global Publicis network, offering advertising, media, digital, and data services. Competes for the same integrated marketing mandates but with the backing of a global holding company.
• DDB Romania: Omnicom-affiliated creative agency in Romania offering integrated communications and brand strategy. Comparable in offering but with a larger team and global network support.
• Saatchi & Saatchi Romania: Global network agency operating in Romania, focused on brand strategy and creative campaigns. Targets the same enterprise and mid-market clients as franc.agency but with significantly more resources.
• Ogilvy Romania: WPP-owned global agency with a Romanian office covering brand strategy, advertising, PR, and digital. Directly comparable in service scope but at materially larger scale and with international client roster.
• Wunderman Thompson Romania: Global creative, data, and technology agency with presence in Romania (now part of VML). Overlaps with franc's Experience (Technology), Media, and Conversion disciplines but with much deeper tech and data capabilities.

Emerging players

• Golin Romania: Interpublic-owned PR and communications agency with a Romanian office. Partial overlap with franc's PR and social media services, particularly for healthcare and corporate clients.

Direct peers

• DARE Digital Romania: Romanian integrated digital marketing agency of similar size, offering strategy, creative, media, and CRM services to mid-market clients. Comparable in geography, service breadth, and target segment to franc.agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/franc-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about franc.agency