What FRANCE DOUCHE does

Douches & Bains, operating under the brand "France Douche," is a France-based specialist in senior-safe bathroom renovation founded in 1975 and headquartered in Nomexy, France. The company designs, sells, and installs walk-in showers ("Douche Senior Sécurisée") and walk-in bathtubs ("Baignoire à Porte") engineered specifically for elderly individuals and people with reduced mobility. Core technical components include ultra-flat anti-slip shower trays rated PN24 under XP-0510 standard, BioCote antibacterial bi-component resin trays manufactured in France, German-made thermostatic anti-scald faucets, 6mm CE- and TUV-certified securit glass screens with TechnoClean anti-limescale treatment, PVC lift-up seats, and robust grab bars. The offering is rounded out by complementary products such as wall panels manufactured in England, vanity furniture, and a free 3D bathroom simulation service that lets customers visualize the finished installation before committing.

The business model is direct-to-consumer and quote-based, with no publicly disclosed pricing. Revenue is generated primarily through one-time installation and product sales to individual homeowners, with 90% of projects reportedly completed within a single day. The go-to-market relies on free in-home visits by technical advisors, 3D simulations, and installation by 30 in-house qualified plumber teams covering all of metropolitan France, supported by 100 total collaborators. Customers can access government adaptation subsidies such as Ma Prime Adapt' to offset project costs. The company is a member of the Silver Alliance network of senior-focused businesses and holds a décennale (ten-year) installation warranty, with additional warranties of 2 years on showers and faucets and 1 year on joints and small equipment.

Douches & Bains positions itself as a reference player in the French senior bathroom market, citing more than 20,000 completed bathroom renovations and over 50 years of operating history. The company is privately held with no disclosed institutional investors, funding rounds, or M&A activity in the source data. Revenue figures are not publicly disclosed, and the firm's website serves as its primary marketing channel alongside phone-based consultation and a referral/affiliate program.

Name

FRANCE DOUCHE

Legal name

Douches & Bains

Website

https://france-douche.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Douches & Bains (France Douche) is a France-based specialist in senior-safe bathroom renovation, designing and installing walk-in showers and bathtubs for elderly and mobility-impaired homeowners via 30 in-house installation teams covering all of metropolitan France.

Ownership category

akta.pro rank

Product category

Senior Bathroom Renovation Services

akta.pro primary industry

Bathroom Renovation for Accessibility (Walk-In Tubs, Roll-In Showers) (HSABAJAN)

akta.pro secondary industries

Bathtub Replacement & Tub-to-Shower Conversions (HSAPABAC), Bathroom Accessibility Modifications (Walk-In Tubs, Roll-In Showers, Grab Bars) (HSAPANAD)

Keywords

• Senior bathroom renovation
• Walk-in showers
• Accessible bathtubs
• Bathroom accessibility solutions
• Mobility bathroom改装

Headquarters

HQ city

NOMEXY

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Bathroom renovation services and products: One-time installation and sale of senior-safe bathroom products including walk-in showers, walk-in bathtubs, and accessories. Revenue is generated primarily through product sales combined with professional installation services. The company serves individual consumers directly, completing renovations in a single day for 90% of projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

FRANCE DOUCHE (Douches & Bains) sells and installs senior-safe walk-in showers and walk-in bathtubs for individual homeowners, primarily seniors and people with reduced mobility across France. The offering includes a free in-home consultation, 3D bathroom simulation, and one-day professional installation by 30 in-house qualified plumber teams covering all of metropolitan France, with premium European-sourced components (French anti-slip trays with BioCote, English wall panels, German thermostatic faucets).

Product overview

Douches & Bains is a bathroom renovation company specializing in senior-safe shower and bathtub solutions. The core product is the Douche Senior Sécurisée—a walk-in shower system featuring French-made non-slip shower trays with BioCote technology, German thermostatic faucets, and CE/TUV-certified securit glass screens—complemented by Baignoires à Porte (walk-in bathtubs). The company also offers wall panels manufactured in England, vanity furniture, and a complimentary 3D bathroom simulation service. All products are customizable with various finishes (marble, granite, concrete, wood) and are installed by certified teams across France, with most projects completed within one day.

Differentiator

Problem solved

Functional benefit

Products and services

• Douche Senior Sécurisée (Senior-Safe Walk-In Shower) Turnkey walk-in shower solution for seniors and people with reduced mobility, including an extra-flat anti-slip shower tray (PN24, XP-0510 standard), robust grab bars, liftable PVC seat, thermostatic anti-scald faucets, and a 6mm securit glass shower screen (CE and TUV certified). Installed by in-house qualified plumbers in a single day for 90% of projects. Targets individual residential customers, primarily seniors and their families, across France.
• Baignoire à Porte (Walk-In Bathtub) Walk-in bathtub with integrated door for step-free access, designed for seniors and people with reduced mobility. Features include a built-in seat, non-slip coating, and glass partition. Custom-made models with multiple finish options. Installed by in-house qualified plumbers and sold to individual residential customers across France.
• Simulation 3D de Salle de Bain (3D Bathroom Simulation Service) Free 3D simulation service that lets individual customers visualize their future senior-safe bathroom before installation. Provided as part of the consultation process following the free in-home visit.

Quantifiable outcome

• 90% of bathroom renovations completed in a single day
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Silver AlliancecoreStrategic or Co-development PartnerMembership network of companies selected for solutions dedicated to seniors' well-being and autonomy. Douches & Bains is part of this exclusive network, demonstrating commitment to the senior market segment.
• European product suppliers (French, English, German manufacturers)coreTechnology or IntegrationPartnerships with European manufacturers for premium bathroom products: French-manufactured receivers with BioCote technology, English wall panels, German premium faucets, and European glass solutions. These supply partnerships ensure product quality and compliance with European standards.

Scale indicators6 records

Expansion highlights5 records

Broad incumbents

• Castorama: Large French home improvement chain selling bathroom fixtures, showers, and offering installation services. Broad incumbent competing on product range and price rather than senior-specialist expertise, but reachable alternative for budget-conscious buyers.
• Lapeyre: Major French home improvement retailer offering bathroom products, installation services, and accessibility solutions. Larger incumbent with broader portfolio that competes on price and convenience but lacks specialist senior-only positioning.
• Leroy Merlin: Leading French home improvement retailer offering bathroom products and installation services. Competes with France Douche on general bathroom renovation but lacks dedicated senior-accessibility specialization and full-service installation network.
• Point.P: French building materials distributor serving contractors and homeowners with sanitary, heating, and bathroom products. Competes indirectly through its professional installer network that performs bathroom renovations including accessibility work.
• Brico Dépôt: French home improvement retailer under Kingfisher Group, selling bathroom fixtures and offering installation services through partners. Competes on price and convenience for general bathroom renovation, including basic walk-in shower replacements.

Direct peers

• Kinedo: French manufacturer and installer of walk-in showers, walk-in bathtubs, and accessibility bathing products (Kinedo, Kinemagic brands). Overlaps with France Douche on senior-safe shower solutions and serves the same end customer through a national installer network.
• Indépendance Royale: French specialist in home adaptation solutions for seniors, including walk-in showers, stairlifts, and accessibility renovations. Most direct competitor with comparable target customer (seniors) and similar direct-to-consumer, France-wide installation model.
• Grandbains: French bathroom renovation franchise network offering design, supply, and installation across France. Comparable business model focused on bathroom remodeling for residential customers, with overlapping walk-in shower and accessibility offerings.
• Bain et Confort: French specialist in walk-in bathtubs, walk-in showers, and accessibility bathroom equipment for seniors and mobility-impaired individuals. Comparable product range and target customer base with similar direct sales and installation model in France.

Others

• CEDEO: French sanitary, heating, and plumbing distributor serving professional installers. Acts as a B2B supplier and channel partner for plumbers performing bathroom renovations like France Douche, rather than a direct end-customer competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/france-douche

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRANCE DOUCHE