FRANCE ETALONS
France Étalons is a French SARL founded in 2015 that manages 96 sport horse stallions and distributes their semen (fresh, chilled, frozen, ICSI) to breeders in 28 countries through partner breeding centers, with a focus on show jumping genetics.
- Company typePrivate
- Founded2015
- HeadquartersGrandpré, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What FRANCE ETALONS does
France Étalons is a French private limited liability company (SARL) founded in 2015 by veterinarians Michel Guiot and Denis Hubert, operating from Grandpré in the Ardennes region. The company manages a portfolio of 96 sport horse stallions and distributes their genetics globally through a network of 30+ partner breeding centers spanning 28 countries. Its core offering is stallion semen in four formats—fresh (IAF), chilled (IAR), reinforced chilled (IAR-R), and frozen (IAC)—with complementary services including ICSI (Intracytoplasmic Sperm Injection) for selected stallions and the 'Jeune Génétique' young genetics program that offers free young stallion breedings with confirmed stallion purchases.
The business model is transaction-based: breeders pay stud fees for breeding contracts, with revenue concentrated in the European breeding season (roughly February-July). Pricing is quote-based by stallion, with seasonal promotions (e.g., 20% early-season discounts). The company maintains a direct sales relationship with breeders through its website and small team (6-10 employees including sales/export, administration, communication, and technical advisory functions), while leveraging partner breeding centers for local semen distribution and insemination services. The catalog is heavily weighted toward Selle Français bloodlines, with 19 stallions labeled 'Selle Français Originel' (4+ generations of pure SF bloodlines), and includes high-profile performers such as MYLORD CARTHAGO (5th in WBFSH Sire ranking for 4 consecutive years) and ERMITAGE KALONE (Belgian Horse of the Year 2023).
The go-to-market is primarily direct-to-consumer via the website with an account system for ordering semen and signing breeding contracts, supplemented by content marketing (blog, podcast series 'Paroles d'Éleveurs'), event participation (Salon des Etalons, Selle Français Filly Championship sponsorship), and social media engagement. France Étalons maintains a strategic collaboration with the Selle Français studbook for stallion licensing and grading, and has established rider partnerships (e.g., Edward Levy) for distribution of specific stallions. The company is privately held by its two founding veterinarians with no disclosed external investment.
FRANCE ETALONS firmographics
Firmographics- Name
- FRANCE ETALONS
- Legal name
- France Etalons
- Website
- https://france-etalons.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- France Étalons is a French SARL founded in 2015 that manages 96 sport horse stallions and distributes their semen (fresh, chilled, frozen, ICSI) to breeders in 28 countries through partner breeding centers, with a focus on show jumping genetics.
- Ownership category
- akta.pro rank
FRANCE ETALONS industry classification
Industry- Product category
- Equine Breeding Services
- NAICS
- Horses and Other Equine Production (11292)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Stallion Services & Semen Collection/Distribution (AFAEAGAB)
- akta.pro secondary industries
- Horse Breeding & Stud Farms (AFAEAGAA), Equine Reproduction Services (Embryo Transfer, AI, Fertility Clinics) (AFAEAGAK)
Keywords
Where FRANCE ETALONS is headquartered
LocationHeadquarters
- HQ city
- Grandpré
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
FRANCE ETALONS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Stud Fees / Breeding Contracts: Revenue generated from selling breeding contracts for stallion semen. Breeders pay stud fees for artificial insemination services, with various semen types (fresh, chilled, frozen) available at different price points.
- Semen Sales: Sale of stallion semen for artificial insemination, including fresh (IAF), chilled (IAR), reinforced chilled (IAR-R), and frozen (IAC) options
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Early Season Offer - 20% discount on stud fees |
| Transaction based/ take rate | Pay-as-you-go | Young Genetics Program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
FRANCE ETALONS product offering
Product offeringCore offering
France Étalons manages a catalog of 96 sport horse stallions and distributes their semen globally for show jumping breeding purposes. The company sells breeding contracts and provides fresh, chilled, reinforced chilled, and frozen semen through a network of 30+ partner breeding centers across 28+ countries, complemented by specialized services including ICSI and the Jeune Génétique young stallion program.
Product overview
France Étalons is a French stallion breeding company (SARL, founded 2015) that operates a comprehensive stallion catalog as its core product. The company distributes stallion semen globally through a network of 30+ partner breeding centers across 28+ countries, offering multiple insemination methods (fresh, chilled, reinforced chilled, frozen). The portfolio includes supplementary programs such as the 'Jeune Génétique' young genetics initiative (offering free young stallion breedings with confirmed stallion purchases), ICSI services for selected stallions, and the 'Paroles d'Éleveurs' podcast. The company maintains strong ties to the Selle Français studbook while also pursuing international licensing for their stallions.
Differentiator
Problem solved
Functional benefit
Products and services
- Stallion Breeding Catalog Comprehensive catalog of 96 stallions available for breeding, offering fresh, chilled, reinforced chilled, frozen semen and in-hand covering services for sport horses, primarily in show jumping discipline.
- Stallion Semen Distribution Distribution of stallion semen in four formats (fresh IAF, chilled IAR, reinforced chilled IAR-R, frozen IAC) through a global network of 30+ partner breeding centers across 28+ countries.
- Jeune Génétique (Young Genetics) Program
Quantifiable outcome
- MYLORD CARTHAGO ranked 5th in WBFSH Sire ranking for 4 consecutive years
- +3 more outcomes
Companies that use FRANCE ETALONS
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
FRANCE ETALONS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
FRANCE ETALONS partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- GroomycorePayment processing partner for online breeding contract payments. Handles secure payment transactions for stud fees and semen orders through their Groomy App platform.
- EquiDécliccoreWebsite development and hosting partner. Responsible for the France Etalons website design, development, and ongoing hosting services.
- KEROS NVmajorPartner breeding center in Passendale, Belgium handling local semen distribution and insemination services.
- GENESI STALLONImajorPartner breeding center in Ponteranica, Italy handling local semen distribution and insemination services.
- LÖVSTA STUTERImajorPartner breeding center in Upplands Väsby, Sweden handling local semen distribution and insemination services.
- Avantea – Equine Assisted ReproductionmajorItalian partner laboratory for ICSI procedures, one of the selected labs for VIGO CECE ICSI sessions.
- EmbryotoolsmajorSpanish partner laboratory for ICSI procedures, one of the selected labs for VIGO CECE ICSI sessions.
- Genetech EuropemajorGerman and UK partner laboratory for ICSI procedures, one of the selected labs for VIGO CECE ICSI sessions.
- EquiceptionmajorNetherlands partner laboratory for ICSI procedures, one of the selected labs for VIGO CECE ICSI sessions.
- Haras de Saint-LôcoreHistoric French National Stud location in Saint-Lô, Normandy - key breeding center for fresh/chilled semen distribution of France Etalons stallions including MYLORD CARTHAGO.
- Selle Français StudbookcoreOfficial collaboration with the French Selle Français studbook for stallion licensing, grading, and breed registration. France Etalons presents all stallions at SF studbook grading.
- Edward LevymajorInternational rider partnership for distribution of his two top performing stallions (JUNIOR DU SEIGNEUR and another) through France Etalons.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
FRANCE ETALONS competitors and assessment
Company assessmentDirect peers
- Stallion AI Services: UK-based stallion semen collection and distribution company shipping fresh, chilled and frozen semen globally. Direct overlap in semen distribution logistics and international breeder customer base, though portfolio is more mixed across breeds.
- Zangersheide (Studbook Z): Belgian studbook and stallion station operating a Z-licensed stallion catalog with global frozen semen distribution. Highly comparable to France Etalons: same show jumping focus, semen distribution model, WBFSH-aligned stallion portfolio, and international partner-center network.
- Global Stallions (and Horse Fertility Ltd): UK-based equine fertility specialist and semen distributor offering fresh, chilled and frozen semen from a multi-breed stallion catalog with worldwide shipping. Comparable international distribution model and use of partner stations across multiple European markets.
- Paul Schockemöhle (PS Stallion Station): One of Europe's largest stallion stations, based in Mühlen, Germany, offering fresh, chilled and frozen semen from elite jumping and dressage stallions globally. Direct competitor in the European sport-horse semen market with overlapping stallion quality tier and global distribution.
- Helgstrand Stallions: Danish stallion station distributing semen from top-tier dressage and jumping stallions worldwide with a large partner-center and depot network. Comparable in business model (catalog sales, partner stations, ICSI/embryo transfer services) though more dressage-heavy than France Etalons.
Broad incumbents
- BWP (Belgian Warmblood): Belgian studbook for show jumping horses, running its own stallion selection and licensing pipeline. Overlaps with France Etalons on stallion grading and partner-center activity in Belgium (e.g., KEROS is a France Etalons partner and BWP-licensed).
- KWPN (Royal Dutch Sport Horse): Dutch studbook that licenses and promotes sport-horse stallions globally, with active semen distribution via approved stations. Comparable in stallion-licensing role and global show jumping reach, but operates as a breed registry rather than a commercial stallion agency.
- IFCE / Haras Nationaux: France's national stud and horse institute, historically the dominant French stallion platform that France Etalons was explicitly founded to perpetuate the heritage of. Same domestic French stallion market and Selle Français alignment, but as a public-sector entity with a much broader scope (training, identification, racing).
Others
- Embryotools: Spanish ICSI/ART laboratory for horses and other species, partnered with France Etalons for VIGO CECE ICSI sessions. Adjacent infrastructure provider rather than a catalog competitor, but central to France Etalons' advanced-reproduction service offering.
- Avantea (Equine Assisted Reproduction): Italian equine reproduction laboratory offering ICSI, embryo transfer and related advanced reproductive services; named partner of France Etalons for VIGO CECE ICSI. Not a direct competitor for stallion ownership, but a key enabling/infrastructure provider in the same value chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FRANCE ETALONS social profiles
Digital presenceFRANCE ETALONS compliance and trust
Trust signalCompliance2 records
FRANCE ETALONS financial estimates
Financial estimateRevenue estimate
Valuation estimate
FRANCE ETALONS leadership team
Management profileNumber of profiles
Profiles10 records
FRANCE ETALONS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FRANCE ETALONS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FRANCE ETALONS
What does FRANCE ETALONS do?
France Étalons manages a catalog of 96 sport horse stallions and distributes their semen globally for show jumping breeding purposes. The company sells breeding contracts and provides fresh, chilled, reinforced chilled, and frozen semen through a network of 30+ partner breeding centers across 28+ countries, complemented by specialized services including ICSI and the Jeune Génétique young stallion program.
Is FRANCE ETALONS a public or private company?
FRANCE ETALONS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FRANCE ETALONS founded?
FRANCE ETALONS was founded in 2015. It employs 1 to 10 people.
Where is FRANCE ETALONS based?
FRANCE ETALONS is headquartered in Grandpré, France, in the Europe region.
How does FRANCE ETALONS make money?
Two revenue lines are on record. Stud Fees / Breeding Contracts are the primary driver. The others are semen Sales.
Who are FRANCE ETALONS's main competitors?
Direct peers on record are Stallion AI Services, Zangersheide (Studbook Z), Global Stallions (and Horse Fertility Ltd), Paul Schockemöhle (PS Stallion Station) and Helgstrand Stallions. Broad incumbents are BWP (Belgian Warmblood), KWPN (Royal Dutch Sport Horse) and IFCE / Haras Nationaux. Others are Embryotools and Avantea (Equine Assisted Reproduction).
Does FRANCE ETALONS have an API?
No public API is recorded for FRANCE ETALONS.
What industry is FRANCE ETALONS in?
FRANCE ETALONS's product category is Equine Breeding Services. Its primary akta.pro industry code is AFAEAGAB, Stallion Services & Semen Collection/Distribution, with a secondary code of AFAEAGAA, Horse Breeding & Stud Farms. Its NAICS code is 11292 and its SIC code is 200.