France Minerals

What France Minerals does

France Minéraux, founded in 2015 and operating as a brand under French parent Groupe Kevalex, is a direct-to-consumer and wholesale e-commerce retailer of handcrafted natural-stone jewelry and minerals (lithotherapy products). Its core catalogue spans over 15,000 artisanal creations manufactured in French workshops, organized into jewelry (bracelets, pendants, necklaces, rings, earrings), minerals (tumbled stones, polished pebbles, raw specimens), wellness objects (massage tools, pendulums, ritual sets), purification accessories, and educational lithotherapy materials. The company also sells a co-authored book through an exclusive publishing partnership with Éditions Guy Trédaniel.

The business runs a hybrid go-to-market: a primary owned e-commerce storefront (www.france-mineraux.fr) with localized English (minerals-kingdom.com) and Spanish (reino-minerales.es) variants shipping to 50+ countries; a network of 50+ physical retail partner points of sale across major French cities (Paris, Lyon, Marseille, Bordeaux, Toulouse, Nantes, Strasbourg, Lille); plus B2B wholesale, dropshipping, and Comité d'Entreprise corporate-gifting channels. Pricing is unit-based, ranging from approximately €8.90 for entry tumbled stones to €149+ for premium baroque necklaces and high-end spheres, with seasonal promotions up to -80%, free shipping above €49, and a 10% first-order welcome code.

The leadership consists of co-founders Alexandra Moysan and Kevin Papot, who continue to publicly represent the brand and have authored the company's published lithotherapy guide. Scale indicators include 12M annual website visitors, 50,000+ cumulative customers, 200,000+ social media followers across Facebook, Instagram, YouTube, TikTok, and Pinterest, and a 4.8/5 Google rating across 2,500+ reviews. There are no disclosed funding rounds, revenue figures, headcount data, AI/ML capabilities, patents, certifications, or M&A activity in the input data — the company remains privately held and operationally independent under the parent group.

Name

France Minerals

Legal name

France Minéraux

Website

https://france-mineraux.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

France Minéraux is a French e-commerce and wholesale retailer of handcrafted natural-stone jewelry and lithotherapy products, serving individual wellness buyers, gift purchasers, and B2B resellers through owned storefronts, 50+ French retail partners, and shipping to 50+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

France

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Retail (B2C): Direct-to-consumer sales through owned e-commerce platform. One-time purchase model for jewelry and minerals. Core revenue stream with over 2,000 product references.
2. Wholesale / B2B: Wholesale program for professionals including jewelers, resellers, and practitioners. Bulk purchasing options available.
3. Dropshipping: Dropshipping program available for partners to sell France Minéraux products without inventory.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

France Minéraux handcrafts and sells natural stone jewelry (bracelets, pendants, necklaces, rings, earrings) and minerals (tumbled stones, pebbles, raw specimens) for the lithotherapy and wellness market, with production in French workshops. The catalog of 15,000+ references also includes wellness objects (massage tools, Gua Sha, pendulums, ritual sets), decorative items, purification products, lithotherapy books, and DIY jewelry materials, sold via owned e-commerce, 50+ retail partners across France, and B2B wholesale/dropshipping.

Product overview

France Minéraux operates as a direct-to-consumer e-commerce platform specializing in lithotherapy (healing with crystals and minerals). The company offers over 15,000 handcrafted artisanal creations made in France using 100% natural stones. The product portfolio centers on jewelry (bracelets, pendants, necklaces, rings, earrings) as the primary revenue driver, complemented by raw and polished minerals (tumbled stones, pebbles, raw specimens), wellness objects (massage tools, pendulums, ritual sets), and educational resources (lithotherapy books). Additional services include a loyalty program, affiliation partnerships, dropshipping for resellers, and wholesale accounts. The company distinguishes itself through French artisanal craftsmanship, stone authenticity certification, and an interactive product discovery tool. With 50+ partner retail locations across France and international shipping to 50+ countries, the business serves both individual consumers seeking wellness products and professional practitioners in the lithotherapy space.

Differentiator

Problem solved

Functional benefit

Products and services

• Bracelets Handcrafted natural stone bracelets in styles including baroque, faceted (3-4mm), and round beads (4mm to 14mm). Collections for men, women, children, and astrological signs.
• Pendants Necklace pendants featuring natural stones, including silver 925 settings, angel wings, tree of life, crosses, drops, ovals, small hearts, and polished or raw stone varieties.
• Necklaces Natural stone necklaces in baroque, faceted 4mm, knotted 8mm, and bead styles ranging from 6mm to 14mm stones, including children's collections.
• Rings & Accessories Rings, earrings, charms, chains, and pearl sets in natural stones with various sizes and cord options.
• Tumbled Stones (Pierres Roulées) Tumbled natural stones sold individually, in 500g packs, 1kg packs, or curated stone boxes.
• Polished Stones & Pebbles (Galets) Polished stones and flat stones sold by unit, 500g, or 1kg, including polished labradorite pieces.
• Raw Minerals (Pierres Brutes) Raw and unpolished minerals including quartz clusters, amethyst druses, geodes, collection minerals, gold nuggets, and prisms.
• Wellness Objects (Bien-être) Massage tools including massage sticks, massage mushrooms, Gua Sha, combs, hot stones, roll-ons, massage rollers, worry stones, and pendulum divination tools.
• Objects & Cut Items Decorative and functional objects including eggs, spheres, Pi Chinese/donuts (20/30/40mm), keychains, and pyramids in natural stones.
• Ritual Sets (Coffrets Rituels) Five ritual sets each containing pairs of natural stones for specific intentions: Sleep, Harmony, Protection, Anchoring, and Love. Each set comes in a premium case with pouch.
• Purification & Knowledge Recharging plates, white sage and Palo Santo for stone purification, and lithotherapy books including 'Le Guide Essentiel des Pierres de Santé' for educational purposes.
• DIY Materials Beading wire in 40cm lengths (stone sizes 6mm to 14mm) and packs of 5 beads for self-made jewelry creation.
• Wholesale Program B2B wholesale program with professional pricing for businesses (jewelers, gift shops, wellness boutiques) purchasing semi-precious stones and jewelry in bulk for resale.
• Dropshipping Service Dropshipping program for resellers to sell semi-precious stone jewelry without holding inventory; products are shipped directly to end customers.
• Gift Cards Digital gift cards available for purchase, suitable for birthdays, Mother's Day, Father's Day, Christmas, retirement, and other special gifting occasions.

Quantifiable outcome

• 12M annual website visitors with 50K+ customers served
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Partner Retail Points of Sale (50+)coreChannel Partner/ Reseller/ DistributorNetwork of over 50 physical retail partner locations across France including major cities (Paris, Lyon, Marseille, Bordeaux, Toulouse, Nantes, Strasbourg, Lille). Partners sell France Minériaux artisanal jewelry and minerals in their stores.
• Wholesale PartnerscoreChannel Partner/ Reseller/ DistributorB2B wholesale program for professionals including jewelers, gift shops, and wellness boutiques. Partners purchase products at wholesale prices for resale.
• Dropshipping PartnersminorChannel Partner/ Reseller/ DistributorDropshipping partners can sell France Minériaux products without holding inventory, with products shipped directly to end customers.
• Affiliate PartnersminorGTM or Marketing PartnerAffiliate marketing program where partners earn commissions for referring customers to France Minériaux through tracked links.
• Guy Trédaniel (Publisher)coreStrategic or Co-development PartnerExclusive book publishing partnership with Editions Guy Trédaniel. Co-authored book 'Le Guide Essentiel des Pierres de Santé' by founders Alexandra Moysan & Kevin Papot published through this partnership.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Esprit Minéraux: France-based online specialist in semi-precious stones, lithotherapy jewelry, and wellness objects; competes directly with France Minéraux on assortments, educational content, and gifting occasions.
• 123 Pierres: Leading French online retailer of natural stone jewelry, minerals, and lithotherapy products. Most direct head-to-head competitor in the French D2C lithotherapy market with similar assortment and educational content.
• Crystal Age: UK-based specialist retailer of crystals, minerals, and crystal jewelry. Similar mix of raw minerals, tumbled stones, and finished jewelry with education-driven content.
• Energy Muse: US-based online retailer of healing crystal jewelry and wellness stones. Comparable D2C model selling stone bracelets, pendants, and lifestyle content to wellness/spiritual consumers.
• La Maison de la Lithothérapie: French e-commerce player focused on natural stones, crystal bracelets, and lithotherapy resources. Comparable assortment, target audience, and content-led discovery model.

Emerging players

• Mejuri: D2C fine fashion jewelry brand with strong content and community flywheel. Comparable D2C jewelry operating model, lifestyle content, and gifting focus, though positioned in fine rather than lithotherapy.
• Missoma: Independent fashion jewelry brand sold via D2C and partners. Similar premium-positioned independent brand model with social-media-driven discovery and gifting.

Broad incumbents

• Lovisa Holdings: Global fast-fashion jewelry retailer with extensive mall-based and partner retail. Comparable entry-level price points and trend-driven assortment targeting similar gifting demographics.
• Pandora: Global mass-market fashion/charm jewelry incumbent with large physical retail footprint. Comparable price band and gifting occasion, but much broader mainstream positioning rather than a lithotherapy niche.

Others

• Etsy (lithotherapy sellers): Global marketplace aggregating thousands of independent lithotherapy and crystal jewelry makers. Provides the indirect competitive context for France Minéraux' assortment and price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• YouTubeyoutube.com/@FranceMineraux
• Facebookfacebook.com/france.mineraux.fr
• Instagraminstagram.com/france.mineraux
• TikToktiktok.com/@francemineraux
• Pinterestfr.pinterest.com/francemineraux
• LinkedInlinkedin.com/company/france-mineraux

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about France Minerals