What Etagi International does

Etagi International (legal name: Компания «Этажи») is a real estate agency founded in 2000 in Russia, with an international/franchise presence referenced via a Prague-linked domain (franchise.etagi.com). The firm operates a multi-country brokerage network spanning 168 cities across 7 countries and reports 17,000+ employees in aggregate. Its core offering is full-service residential and commercial real estate brokerage: property selection with legal document verification, transaction support, and post-registration services delivered to individual buyers and sellers.

The company's go-to-market is sales-led, combining a phone hotline (operating 8:00-20:00, toll-free +7 (800) 510-2-510) with in-person consultation at regional offices across 168 cities, plus a mobile application available on iOS and Android (instrumented with Yandex AppMetrica analytics). The revenue model is transaction-based: consultations, property selection, and legal support are provided free of charge, and the company earns a fee only upon successful closing of a real estate deal. Customer segments are horizontal — individuals and families buying or selling real estate — with no named enterprise customers or B2B anchor contracts disclosed.

Core technology is described as "Not disclosed," with no proprietary features, integrations, APIs, AI modalities, patents, or certifications in the source data. The product portfolio consists of a single integrated service offering (the real estate agency) and a mobile app serving as a property-search and client-intake channel. Etagi is privately held with no public ticker, no disclosed funding history, no management team roster, and no parent company. A 20-year operating history is explicitly used as a brand and trust signal in customer-facing materials.

Name

Etagi International

Legal name

Компания «Этажи»

Website

https://franchise.etagi.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Etagi International is a Russian-founded real estate agency operating across 168 cities in 7 countries with 17,000+ employees. It provides property selection, legal transaction support, and post-registration services to individual buyers and sellers on a transaction-fee basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Murmansk

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction-based real estate services: Company charges customers only after successful completion of real estate transaction. All consultations and services during the deal process are provided free of charge. Revenue is generated as a percentage or fixed fee upon closing of property deals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Etagi International is a real estate agency that provides residential property selection assistance for buyers, free legal support for property transactions, post-registration services, and access to a complete property database. The company operates across 168 cities in 7 countries with a workforce of more than 17,000 employees and has been in operation since 2000.

Product overview

Etagi International is a real estate agency operating as a single integrated service offering rather than a modular platform. The core offering encompasses property selection with document verification, free legal transaction support, and post-registration services. The company also provides a mobile application for iOS and Android devices to facilitate property searches and client interactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Etagi Property Selection and Transaction Support End-to-end real estate agency service for individual buyers and sellers: property selection assistance, free legal support for the transaction, legal verification of documents, and continued post-registration services. Clients are charged only after a successful deal is closed.
• Etagi Mobile Application Mobile application on iOS and Android that exposes Etagi's complete property database to users, with AppMetrica integration for analytics; serves individual residential property buyers and sellers across the 7-country coverage area.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• ЦИАН (CIAN Group): CIAN is the leading Russian online real estate classifieds and listings platform, connecting buyers, sellers, and agents. Comparable to Etagi as the dominant Russian residential real estate intermediation platform, with overlapping buyer/seller customer base.
• RE/MAX: RE/MAX is the world's largest franchised real estate brokerage network, operating across global geographies through franchise offices. Comparable to Etagi's franchise.etagi.com model, multi-country footprint, and agent-mediated transaction fee revenue model.
• Century 21 Real Estate: Century 21 operates a global franchised real estate brokerage network with thousands of offices worldwide. Comparable to Etagi on franchise model, brand-led consumer marketing, and residential transaction services with affiliated agent networks.
• Coldwell Banker Real Estate: Coldwell Banker operates one of the oldest global franchised real estate networks, with affiliated agents in dozens of countries. Comparable to Etagi on cross-border real estate services, residential brokerage focus, and franchise-based distribution.

Regional players

• Rightmove: Rightmove is the UK's largest residential property portal, connecting agents, buyers, and sellers. Comparable to Etagi as a residential real estate intermediation platform serving similar buyer and seller segments, though UK-only and portal rather than brokerage.

Broad incumbents

• Compass: Compass is a US-based tech-enabled residential real estate brokerage with affiliated agents. Comparable to Etagi on agent-mediated residential transactions and digital consumer tools, though Compass is publicly listed and US-focused.
• Keller Williams Realty: Keller Williams is the largest real estate franchise by agent count in the US with a heavily agent-centric model. Comparable to Etagi on agent-led transaction services and franchise structure, though materially larger in scale and primarily US-focused.
• Avito (Naspers/Prosus): Avito is Russia's largest horizontal classifieds platform with a substantial real estate vertical. Comparable to Etagi as a primary Russian real estate intermediation channel, though Avito operates as a listings marketplace rather than a full-service brokerage.

Emerging players

• DomClick (Sberbank): DomClick is Sberbank's real estate platform combining listings, mortgage origination, and agent services in Russia. Comparable to Etagi on residential transaction services in Russia, with the additional advantage of integrated Sberbank mortgage financing.

Others

• Zillow Group: Zillow operates the leading US residential real estate platform with listings, agent services, and ancillary fintech offerings. Comparable to Etagi as a residential real estate intermediation business serving buyers and sellers, though materially larger and more tech-centric.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/etagi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etagi International