Fox's Pizza Den

What Fox's Pizza Den does

Fox's Pizza Den, Inc. is a privately held pizza restaurant franchise system founded in 1971 by Jim Fox in Pitcairn, Pennsylvania, with corporate headquarters in Murrysville, PA. The company operates 195+ franchise locations across 18 U.S. states, targeting individual entrepreneurs, existing pizza shop owners, multi-unit operators, and veterans as franchisees. Its menu is built around 100% real cheese, an award-winning sauce, and signature items including a 24"x12" rectangular 21-cut "Big Daddy" pizza and a "Wedgie" sandwich made on pizza crust; the broader menu covers hoagies, strombolis, wings, salads, and garlic breadsticks.

The core technology and operational backbone consists of two in-house distribution centers (Pittsburgh, PA and Vicksburg, MS) that supply all Fox's proprietary branded products to franchisees, a mobile ordering app, and an enhanced customer reward program. Unlike most franchise systems that charge percentage-based royalties, Fox's charges a flat $500 monthly royalty, with a $20,000 standard initial franchise fee (discounted to $10,000 for veterans via VetFran, first responders, multi-unit owners, and conversion-program participants). Total investment per location ranges from $108,800 to $236,000. The franchisor supports franchisees with training, a dedicated buildout project manager, marketing program group pricing, and ongoing operational assistance. The customer base is entirely long-tail SMB franchisees with no enterprise or institutional concentration.

Name

Fox's Pizza Den

Legal name

Fox's Pizza Den, Inc.

Website

https://franchise.foxspizza.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Fox's Pizza Den is a privately held pizza restaurant franchise system founded in 1971, operating 195+ locations across 18 U.S. states. It sells franchise rights with a flat $500 monthly royalty, supplies proprietary products through two in-house distribution centers, and targets individual entrepreneurs, veterans, and existing pizza shop owners.

Ownership category

akta.pro rank

Product category

Pizza Restaurant Franchising

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Pizza restaurant franchise
• Franchise opportunities
• Food service franchise
• Restaurant franchising
• Pizza delivery

Headquarters

HQ city

Murrysville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Franchise Royalties: Flat monthly royalty of $500 per franchise location. Unlike percentage-based royalties common in the franchise industry, Fox's charges a fixed monthly fee regardless of sales volume, allowing high-performing franchisees to retain more earnings.
2. Initial Franchise Fees: One-time franchise fee of $20,000 per new location. Discounted to $10,000 (50% off) for conversion program participants, veterans (50% off through VetFran), first responders, and multi-unit owners.
3. Proprietary Product Distribution: Franchisees purchase all Fox's proprietary branded products and ingredients through the company's two in-house distribution centers (Pittsburgh, PA and Vicksburg, MS), generating revenue through product markup while providing buying power savings to franchisees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Fox's Pizza Den sells and licenses pizza restaurant franchise rights to entrepreneurs who then operate independently branded locations under the Fox's Pizza Den name. The company supports its 195+ franchise network with two in-house product distribution centers, training, marketing programs, and a flat $500 monthly royalty structure. End-consumer offerings at franchise locations include signature items such as the 24"x12" Big Daddy pizza, the Wedgie sandwich, hoagies, strombolis, wings, salads, and garlic breadsticks.

Product overview

Fox's Pizza Den is a pizza restaurant franchise system founded in 1971, operating over 195 locations across 18 states. The franchise offers a unified business model built around signature menu items including the Big Daddy Pizza (a 24"x12" rectangular 21-cut pizza for families) and the famous Wedgie sandwich (a sandwich made on pizza crust). The broader menu includes hoagies, strombolis, wings, fresh salads, and garlic breadsticks, all made with 100% real cheese and award-winning sauce. The company supports franchisees through in-house distribution centers in Pittsburgh, PA and Vicksburg, MS, a flat $500 monthly royalty structure, comprehensive training, marketing programs with group pricing, and a mobile app with customer ordering and reward functionality. The Conversion Plus Program enables existing pizza operators to join the franchise with discounted fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Fox's Pizza Den Franchise A pizza restaurant franchise opportunity for entrepreneurs to own and operate a Fox's Pizza Den location, with support including in-house product distribution, training, marketing assistance, a dedicated buildout project manager, on-site grand opening, and a flat $500 monthly royalty structure. Standard initial franchise fee is $20,000; total investment ranges from $108,800 to $236,000.
• Conversion Plus Program
• Big Daddy Pizza Fox's signature rectangular pizza measuring 24 inches by 12 inches with 21 cuts, designed for growing families and group sharing, sold at Fox's Pizza Den franchise locations.
• Wedgie Sandwich Fox's famous sandwich made on a pizza crust, a long-time customer favorite and signature menu item, sold at Fox's Pizza Den franchise locations.
• Fox's Pizza Den Menu (Pizzas, Hoagies, Strombolis, Wings, Salads, Garlic Breadsticks) The full core menu of pizzas, hoagies, strombolis, wings, fresh salads, and garlic breadsticks made with 100% real cheese and award-winning sauce, sold to consumers through Fox's Pizza Den franchise locations for dine-in, carryout, and delivery.

Quantifiable outcome

• Over 195 franchise locations nationwide in 18 states
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• VetFrancoreGTM or Marketing PartnerFox's Pizza Den is a proud member of VetFran, offering a 50% discount off the franchise fee to veterans seeking franchise ownership. This partnership supports veterans transitioning to entrepreneurship and provides a pathway to business ownership with reduced financial barriers.
• Marketing CompaniesminorGTM or Marketing PartnerFox's Pizza Den has partnerships with marketing companies that franchisees can use to promote their locations. The franchisor negotiates group pricing for these marketing services, providing cost savings to franchisees.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jet's Pizza: Jet's Pizza is a Michigan-based pizza franchise known for its Detroit-style square pizza, operating hundreds of U.S. locations primarily in the Midwest. Comparable to Fox's in regional franchise model, square-pizza product differentiation, and family-focused positioning.
• Mountain Mike's Pizza: Mountain Mike's Pizza is a California-based pizza franchise with 200+ locations, known for family-friendly dine-in and a similar menu of pizzas, wings, and sandwiches. Comparable in regional franchise scale, family positioning, and dine-in/carryout/delivery format.
• Godfather's Pizza: Godfather's Pizza is an Omaha-based pizza franchise with a long history (founded 1973) and hundreds of locations concentrated in the Midwest. Directly comparable to Fox's in franchise business model, target market of small-town America, and family-style menu.
• Papa Murphy's: Papa Murphy's is a take-and-bake pizza franchise with roughly 1,000+ U.S. locations, a similar franchise-led growth model, comparable low-cost entry, and overlapping customer base. Comparable in franchise structure, mid-tier investment level, and franchisee-friendly economics.
• Marco's Pizza: Marco's Pizza is a Toledo, OH-based pizza franchise with roughly 1,000+ U.S. locations, a similar franchise-led growth model, comparable dine-in/carryout/delivery format, and overlapping customer base of suburban families. It is the most direct comparable to Fox's Pizza Den in terms of franchise structure, menu breadth, and unit count ambition.

Emerging players

• MOD Pizza: MOD Pizza is a fast-casual assembly-line pizza concept with hundreds of U.S. locations, sharing pizza QSR/fast-casual overlap with Fox's. Comparable in menu variety and dine-in focus, but differentiated by fast-casual price point and brand identity.
• Blaze Pizza: Blaze Pizza is a fast-casual build-your-own pizza chain with hundreds of U.S. locations, positioned as a more premium, tech-forward competitor. Comparable to Fox's in pizza QSR category but differentiated by fast-casual service model and younger-skewing customer base.

Broad incumbents

• Domino's Pizza: Domino's is the largest U.S. pizza chain with 6,000+ U.S. locations and a leading digital ordering platform. Comparable in core pizza QSR product but a vastly larger incumbent with national reach, percentage-based royalties, and dominant brand awareness.
• Papa John's: Papa John's is a major U.S. pizza chain with 3,000+ U.S. locations, focused on delivery and carryout. Comparable in pizza QSR and franchise model, but a broad incumbent with greater national density and marketing scale.
• Pizza Hut: Pizza Hut is one of the largest U.S. pizza chains with 6,000+ U.S. locations, owned by Yum! Brands. Comparable in pizza QSR and dine-in heritage but a broad incumbent with substantially larger marketing, dine-in, and delivery infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/foxspizzaden

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fox's Pizza Den