Fox's Pizza Den
Fox's Pizza Den is a privately held pizza restaurant franchise system founded in 1971, operating 195+ locations across 18 U.S. states. It sells franchise rights with a flat $500 monthly royalty, supplies proprietary products through two in-house distribution centers, and targets individual entrepreneurs, veterans, and existing pizza shop owners.
- Company typePrivate
- Founded1971
- HeadquartersMurrysville, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Fox's Pizza Den does
Fox's Pizza Den, Inc. is a privately held pizza restaurant franchise system founded in 1971 by Jim Fox in Pitcairn, Pennsylvania, with corporate headquarters in Murrysville, PA. The company operates 195+ franchise locations across 18 U.S. states, targeting individual entrepreneurs, existing pizza shop owners, multi-unit operators, and veterans as franchisees. Its menu is built around 100% real cheese, an award-winning sauce, and signature items including a 24"x12" rectangular 21-cut "Big Daddy" pizza and a "Wedgie" sandwich made on pizza crust; the broader menu covers hoagies, strombolis, wings, salads, and garlic breadsticks.
The core technology and operational backbone consists of two in-house distribution centers (Pittsburgh, PA and Vicksburg, MS) that supply all Fox's proprietary branded products to franchisees, a mobile ordering app, and an enhanced customer reward program. Unlike most franchise systems that charge percentage-based royalties, Fox's charges a flat $500 monthly royalty, with a $20,000 standard initial franchise fee (discounted to $10,000 for veterans via VetFran, first responders, multi-unit owners, and conversion-program participants). Total investment per location ranges from $108,800 to $236,000. The franchisor supports franchisees with training, a dedicated buildout project manager, marketing program group pricing, and ongoing operational assistance. The customer base is entirely long-tail SMB franchisees with no enterprise or institutional concentration.
Fox's Pizza Den firmographics
Firmographics- Name
- Fox's Pizza Den
- Legal name
- Fox's Pizza Den, Inc.
- Website
- https://franchise.foxspizza.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Fox's Pizza Den is a privately held pizza restaurant franchise system founded in 1971, operating 195+ locations across 18 U.S. states. It sells franchise rights with a flat $500 monthly royalty, supplies proprietary products through two in-house distribution centers, and targets individual entrepreneurs, veterans, and existing pizza shop owners.
- Ownership category
- akta.pro rank
Fox's Pizza Den industry classification
Industry- Product category
- Pizza Restaurant Franchising
- NAICS
- Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Pizza QSR (THAFAAAB)
- akta.pro secondary industry
- Pizza Fast Casual (THAFABAB)
Keywords
Where Fox's Pizza Den is headquartered
LocationHeadquarters
- HQ city
- Murrysville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Fox's Pizza Den business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Franchise Royalties: Flat monthly royalty of $500 per franchise location. Unlike percentage-based royalties common in the franchise industry, Fox's charges a fixed monthly fee regardless of sales volume, allowing high-performing franchisees to retain more earnings.
- Initial Franchise Fees: One-time franchise fee of $20,000 per new location. Discounted to $10,000 (50% off) for conversion program participants, veterans (50% off through VetFran), first responders, and multi-unit owners.
- Proprietary Product Distribution: Franchisees purchase all Fox's proprietary branded products and ingredients through the company's two in-house distribution centers (Pittsburgh, PA and Vicksburg, MS), generating revenue through product markup while providing buying power savings to franchisees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flat Monthly Royalty - $500/month |
| One time/ perpetual license | Multi-year contract | Initial Franchise Fee - $20,000 |
| Other | Pay-as-you-go | Total Investment Range - $108,800 to $236,000 |
| Other | Pay-as-you-go | Qualification Requirements |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Fox's Pizza Den product offering
Product offeringCore offering
Fox's Pizza Den sells and licenses pizza restaurant franchise rights to entrepreneurs who then operate independently branded locations under the Fox's Pizza Den name. The company supports its 195+ franchise network with two in-house product distribution centers, training, marketing programs, and a flat $500 monthly royalty structure. End-consumer offerings at franchise locations include signature items such as the 24"x12" Big Daddy pizza, the Wedgie sandwich, hoagies, strombolis, wings, salads, and garlic breadsticks.
Product overview
Fox's Pizza Den is a pizza restaurant franchise system founded in 1971, operating over 195 locations across 18 states. The franchise offers a unified business model built around signature menu items including the Big Daddy Pizza (a 24"x12" rectangular 21-cut pizza for families) and the famous Wedgie sandwich (a sandwich made on pizza crust). The broader menu includes hoagies, strombolis, wings, fresh salads, and garlic breadsticks, all made with 100% real cheese and award-winning sauce. The company supports franchisees through in-house distribution centers in Pittsburgh, PA and Vicksburg, MS, a flat $500 monthly royalty structure, comprehensive training, marketing programs with group pricing, and a mobile app with customer ordering and reward functionality. The Conversion Plus Program enables existing pizza operators to join the franchise with discounted fees.
Differentiator
Problem solved
Functional benefit
Products and services
- Fox's Pizza Den Franchise A pizza restaurant franchise opportunity for entrepreneurs to own and operate a Fox's Pizza Den location, with support including in-house product distribution, training, marketing assistance, a dedicated buildout project manager, on-site grand opening, and a flat $500 monthly royalty structure. Standard initial franchise fee is $20,000; total investment ranges from $108,800 to $236,000.
- Conversion Plus Program
- Big Daddy Pizza Fox's signature rectangular pizza measuring 24 inches by 12 inches with 21 cuts, designed for growing families and group sharing, sold at Fox's Pizza Den franchise locations.
- Wedgie Sandwich Fox's famous sandwich made on a pizza crust, a long-time customer favorite and signature menu item, sold at Fox's Pizza Den franchise locations.
- Fox's Pizza Den Menu (Pizzas, Hoagies, Strombolis, Wings, Salads, Garlic Breadsticks) The full core menu of pizzas, hoagies, strombolis, wings, fresh salads, and garlic breadsticks made with 100% real cheese and award-winning sauce, sold to consumers through Fox's Pizza Den franchise locations for dine-in, carryout, and delivery.
Quantifiable outcome
- Over 195 franchise locations nationwide in 18 states
- +3 more outcomes
Companies that use Fox's Pizza Den
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Fox's Pizza Den technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fox's Pizza Den partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- VetFrancoreFox's Pizza Den is a proud member of VetFran, offering a 50% discount off the franchise fee to veterans seeking franchise ownership. This partnership supports veterans transitioning to entrepreneurship and provides a pathway to business ownership with reduced financial barriers.
- Marketing CompaniesminorFox's Pizza Den has partnerships with marketing companies that franchisees can use to promote their locations. The franchisor negotiates group pricing for these marketing services, providing cost savings to franchisees.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Fox's Pizza Den competitors and assessment
Company assessmentDirect peers
- Jet's Pizza: Jet's Pizza is a Michigan-based pizza franchise known for its Detroit-style square pizza, operating hundreds of U.S. locations primarily in the Midwest. Comparable to Fox's in regional franchise model, square-pizza product differentiation, and family-focused positioning.
- Mountain Mike's Pizza: Mountain Mike's Pizza is a California-based pizza franchise with 200+ locations, known for family-friendly dine-in and a similar menu of pizzas, wings, and sandwiches. Comparable in regional franchise scale, family positioning, and dine-in/carryout/delivery format.
- Godfather's Pizza: Godfather's Pizza is an Omaha-based pizza franchise with a long history (founded 1973) and hundreds of locations concentrated in the Midwest. Directly comparable to Fox's in franchise business model, target market of small-town America, and family-style menu.
- Papa Murphy's: Papa Murphy's is a take-and-bake pizza franchise with roughly 1,000+ U.S. locations, a similar franchise-led growth model, comparable low-cost entry, and overlapping customer base. Comparable in franchise structure, mid-tier investment level, and franchisee-friendly economics.
- Marco's Pizza: Marco's Pizza is a Toledo, OH-based pizza franchise with roughly 1,000+ U.S. locations, a similar franchise-led growth model, comparable dine-in/carryout/delivery format, and overlapping customer base of suburban families. It is the most direct comparable to Fox's Pizza Den in terms of franchise structure, menu breadth, and unit count ambition.
Emerging players
- MOD Pizza: MOD Pizza is a fast-casual assembly-line pizza concept with hundreds of U.S. locations, sharing pizza QSR/fast-casual overlap with Fox's. Comparable in menu variety and dine-in focus, but differentiated by fast-casual price point and brand identity.
- Blaze Pizza: Blaze Pizza is a fast-casual build-your-own pizza chain with hundreds of U.S. locations, positioned as a more premium, tech-forward competitor. Comparable to Fox's in pizza QSR category but differentiated by fast-casual service model and younger-skewing customer base.
Broad incumbents
- Domino's Pizza: Domino's is the largest U.S. pizza chain with 6,000+ U.S. locations and a leading digital ordering platform. Comparable in core pizza QSR product but a vastly larger incumbent with national reach, percentage-based royalties, and dominant brand awareness.
- Papa John's: Papa John's is a major U.S. pizza chain with 3,000+ U.S. locations, focused on delivery and carryout. Comparable in pizza QSR and franchise model, but a broad incumbent with greater national density and marketing scale.
- Pizza Hut: Pizza Hut is one of the largest U.S. pizza chains with 6,000+ U.S. locations, owned by Yum! Brands. Comparable in pizza QSR and dine-in heritage but a broad incumbent with substantially larger marketing, dine-in, and delivery infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fox's Pizza Den social profiles
Digital presenceFox's Pizza Den financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fox's Pizza Den leadership team
Management profileNumber of profiles
Profiles1 record
Fox's Pizza Den funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fox's Pizza Den M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fox's Pizza Den
What does Fox's Pizza Den do?
Fox's Pizza Den sells and licenses pizza restaurant franchise rights to entrepreneurs who then operate independently branded locations under the Fox's Pizza Den name. The company supports its 195+ franchise network with two in-house product distribution centers, training, marketing programs, and a flat $500 monthly royalty structure. End-consumer offerings at franchise locations include signature items such as the 24"x12" Big Daddy pizza, the Wedgie sandwich, hoagies, strombolis, wings, salads, and garlic breadsticks.
Is Fox's Pizza Den a public or private company?
Fox's Pizza Den is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fox's Pizza Den founded?
Fox's Pizza Den was founded in 1971. It employs 501 to 1,000 people.
Where is Fox's Pizza Den based?
Fox's Pizza Den is headquartered in Murrysville, United States, in the North America region.
How does Fox's Pizza Den make money?
Three revenue lines are on record. Franchise Royalties are the primary driver. The others are initial Franchise Fees and proprietary Product Distribution.
Who are Fox's Pizza Den's main competitors?
Direct peers on record are Jet's Pizza, Mountain Mike's Pizza, Godfather's Pizza, Papa Murphy's and Marco's Pizza. Emerging players are MOD Pizza and Blaze Pizza. Broad incumbents are Domino's Pizza, Papa John's and Pizza Hut.
Does Fox's Pizza Den have an API?
No public API is recorded for Fox's Pizza Den.
What industry is Fox's Pizza Den in?
Fox's Pizza Den's product category is Pizza Restaurant Franchising. Its primary akta.pro industry code is THAFAAAB, Pizza QSR, with a secondary code of THAFABAB, Pizza Fast Casual. Its NAICS code is 722513 and its SIC code is 5810.