Franchise-me Up

What Franchise-me Up does

Franchise-me Up is a French franchise consulting firm founded in 2013 by David Borgel, headquartered in France with operations spanning Western Europe and select international markets. The firm advises franchisors, franchisees, and international brands on building, structuring, and expanding franchise networks. Its service portfolio is organized around three pillars: (1) core franchise consulting, including preparatory audits, operating procedure manuals, contract and prospectus drafting, and candidate journey structuring; (2) international development services delivered through a partnership with Franchise World Link, covering master franchise, licensing, joint venture, and M&A transactions across 52+ countries; and (3) Franquishop speed-meeting trade shows, for which the firm acquired the French master license in 2024 from the established Spanish operator.

The business model is project-based professional services with no disclosed pricing or subscription components. The firm has reached 100+ clients cumulatively across industries including food service (Bagel Corner, L'Alsacien), retail (CAVAVIN, Casino Proximity), real estate services (ORPI International), auto parts (Relaxauto), optics (EYES OPTIC), HR (Odyssée RH), and hospitality (B&B Hotels). It also serves as franchise consultant to BpiFrance's initiative consulting division, an institutional client relationship held since 2017. The go-to-market is sales-led and referral-driven, with over 80% of assignments sourced from existing client referrals and €0 spent on marketing since founding. Distribution channels include direct senior-consultant engagements, the Franquishop event series, and the Franchise World Link international network, with the founder David Borgel serving personally as France Country Manager and Europe Area Director at Franchise World Link.

The firm's technology footprint is minimal: a WordPress-based website, fully digitized operations with zero paper usage, and no software platform or AI capabilities. The firm publishes a book on international franchising — the first French-language work on the topic — and maintains a public testimonial catalog across 40+ clients. The team is small (~10 employees) and founder-centric, with Ava Fadoun added in 2024 to lead Franquishop France operations. Ownership is private and founder-held; the company is bootstrapped with no institutional investment and no parent company.

Name

Franchise-me Up

Legal name

Franchise-me Up

Website

https://franchisemeup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Franchise-me Up is a French franchise consulting firm founded in 2013 by David Borgel, advising franchisors, franchisees, and international brands on franchise network development, cross-border expansion via Franchise World Link, and franchisee recruitment through Franquishop speed-meeting trade shows.

Ownership category

akta.pro rank

Product category

Franchise Consulting Services

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Franchise Resale & Franchise Brokerage (Transfers/Resales) (FSAEAIAG)

Keywords

• Franchise consulting
• Franchise development
• International franchising
• Franchise trade shows
• Franchise network expansion

Headquarters

HQ city

Not specified

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others, Technology or R&D

Revenue model

1. Franchise Consulting Services: Consulting engagements including preparatory audit, development strategy, operating manual creation, contract drafting assistance, and candidate journey structuring. Project-based professional services.
2. Master Franchise & Licensing: International development support through Franchise World Link platform. Sign-up fee plus exclusivity plus success fee model for matching brands with international partners.
3. Trade Show Organization (Franquishop): Speed Meeting trade show format for franchise recruitment. Organizing participation in franchise trade shows with pre-qualified candidate matching.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Franchise-me Up is a franchise consulting firm that helps companies become franchisors and develop their franchise networks in France and internationally. The firm provides end-to-end services including franchise readiness audits, operating manual drafting, contract preparation, candidate journey structuring, international expansion via a 52+ country partner network, and Franquishop speed-meeting trade shows that connect franchisors with potential franchisees.

Product overview

Franchise-me Up is a franchise consulting firm (not a software platform) offering a portfolio of advisory services for franchise development. The core offerings include Franchise Consulting Services (helping companies become franchisors through a 4-step package covering audit, manuals, contracts, and recruitment), International Development Services (leveraging Franchise World Link partnership for expansion across 52+ countries), and Franquishop Speed Meetings (trade show organization for franchisee recruitment). The firm also publishes an international franchising book. These services are delivered as consulting engagements rather than software products, with no platform architecture or AI capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Franquishop: Speed Meeting franchise recruitment trade show concept operated by Franchise-me Up in France, part of the Franchise World Link platform. Provides targeted meetings between franchise brands and potential franchisee candidates.

Products and services

• Franchise Consulting Services End-to-end franchise consulting engagement for companies wanting to become franchisors and develop franchise networks, including preparedness audits, operating manual drafting, contract preparation, and structuring the franchise candidate journey.
• International Franchise Development Services Cross-border franchise expansion services for brands seeking to grow internationally, leveraging the Franchise World Link partner network spanning 52+ countries.
• Franquishop Speed-Meeting Trade Shows Speed-meeting trade show events in France that bring franchisors together with pre-qualified prospective franchisees, with the format having generated over 17,000 franchisee-franchisor meetings.
• International Franchising Book Published book on international franchising authored by David Borgel, made available for order through the Franchise-me Up website.

Quantifiable outcome

• Over 17,000 meetings generated between retailers and entrepreneurs
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Franquishop (Spain)coreStrategic or Co-development Partner · 1 January 2024David Borgel acquired master license of the Spanish Franquishop concept for France in 2024. Franquishop operates speed meeting franchise trade shows, having organized 70+ events in Spain (6-8 annually in main cities), supporting 600+ franchise networks with 17,000+ meetings generated between retailers and entrepreneurs.
• Franchise World LinkcoreStrategic or Co-development Partner · 1 January 2014David Borgel serves as Directeur national France et Directeur régional Europe at Franchise World Link since 2014. Partnership provides international development platform connecting brands with investors in 52+ countries. Supports master franchise, licensing, joint ventures, and M&A agreements. Country managers provide local market expertise and professional networks.
• Bagel CornerminorStrategic or Co-development PartnerConsultant and partner of the Bagel Corner network since its creation (2014). David provided franchise development consulting and network structuring support.
• Taylor Wessing Law FirmminorStrategic or Co-development PartnerGrégoire Toulouse, partner at Taylor Wessing, served as franchise lawyer advisor for David's book on international franchising.
• Gouache AvocatsminorStrategic or Co-development PartnerJean-Baptiste Gouache, lawyer specialized in franchise at Gouache Avocats, provides legal expertise in franchise matters; featured in customer testimonials.
• AC-franchise.com & Franchise Business ClubminorStrategic or Co-development PartnerJean Samper, founder at AC-franchise.com and Franchise Business Club, collaborated with David on franchise consulting matters; David served as speaker-trainer at Franchise Business Club workshops.
• BpiFranceminorStrategic or Co-development PartnerDavid serves as franchise consultant for BpiFrance's 'initiative consulting division' since 2017.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Taylor Wessing France: International law firm with a franchise practice that has worked with Franchise-me Up. Comparable as an adjacent, broader professional services incumbent serving the same franchisor and franchisee client base.

Direct peers

• AC-franchise.com: French franchise media and consulting platform founded by Jean Samper. Comparable as a French-market franchise consulting and advisory resource targeting both franchisors and franchisees; the founder is also linked to Franchise Business Club workshops alongside David Borgel.
• Activ Franchise: French franchise development consultancy helping brands design and roll out franchise networks. Comparable service offering (network structuring, candidate recruitment, international expansion support) targeting French franchisors.
• FranChoice: US-based franchise consulting firm helping entrepreneurs select and acquire franchises. Comparable as a senior-consultant-led franchise advisory serving prospective franchisees and franchisors, though operating primarily in North America.
• Franchise World Link: International franchise development platform with which Franchise-me Up partners. Directly comparable as a cross-border franchise development and master franchise intermediary operating across 50+ countries; Franchise-me Up is its exclusive France country manager and Europe area director.
• iFranchise Group: US-based franchise consulting and development firm offering franchise program design, documentation, and international expansion support. Comparable in scope (consulting-led franchise development) though primarily serving the North American market.
• The Franchise Consulting Company: US-based franchise consultancy assisting individuals in evaluating and purchasing franchise opportunities. Comparable franchisee-side advisory offering, providing franchise education and brand-matching services similar to Franchise-me Up's 'Are you a franchisee?' track.

Regional players

• BpiFrance: French public investment bank for which David Borgel serves as a franchise consultant. Comparable as an institutional channel through which growth-stage French companies are directed toward franchise development advisory.

Emerging players

• Franchise Business Club: French franchise education and workshop community where David Borgel is a regular speaker-trainer. Comparable as a franchise ecosystem enabler targeting prospective franchisees and emerging franchisors in France.

Others

• Gouache Avocats: French franchise-specialist law firm cited as a referral partner of Franchise-me Up. Comparable as an adjacent professional services provider in the French franchise development value chain (legal documentation, contract review).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/midas-europe

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franchise-me Up