Bagel Corner

What Bagel Corner does

Bagel Corner (legal entity: SAS BAGEL CORNER) is a privately held French fast-food chain founded in 2010 by Michael Cohen and Rachid following a trip to Hungary, with headquarters at 10 rue Letellier, 75015 Paris. The company operates a network of approximately 40+ restaurants across metropolitan France, Belgium, and Réunion Island (as of mid-2026), targeting 100 units as part of a stated five-year plan to become the European benchmark for small-format bagel concepts. Its core operations revolve around made-to-order bagels, freshly prepared gourmet donuts ('Amazing Donuts'), customisable salads, and a full specialty coffee programme built on Nuova Simonelli equipment and Single Origin coffee from Terres de Café. A distinguishing technical/operational feature is the 'no-extraction-required' restaurant model, which eliminates the need for kitchen extraction systems and enables location in premium, high-footfall venues (kiosks of ~25m², shopping-centre food courts, train stations, listed town-centre sites) that are typically inaccessible to traditional QSR operators requiring full ventilation infrastructure.

Bagel Corner generates revenue through a primarily franchise/licence model (since 2015) supplemented by direct restaurant sales, a Traiteur (catering) division for corporate and event clients, and an in-store loyalty programme (Cornerclub, evolving to a 1€ = 1 point digital card from January 2026). GTM is multi-channel: a franchise-recruitment motion (Franchise Expo Paris, dedicated 'Ouvrir un restaurant' landing page), direct-to-consumer sales via dine-in, takeaway, online ordering and third-party delivery (Uber Eats), and event-driven marketing built on partnerships with major CPG brands (Lipton/Unilever, Perrier/Nestlé, Schweppes/Suntory, Orangina/Suntory, Doritos/PepsiCo, Monin, Oatly, La Vie). The customer base is broadly B2C and fragmented (urban professionals, students, mall visitors, all-day diners, and dietary-restricted consumers served via vegetarian/vegan/gluten-free options at parity pricing), with a minor enterprise exposure through catering.

The product range is anchored by ~30 bagel SKUs including seasonal limited editions (Brooklyn, Modena, Chicken Avocado), a rotating donut line that represents 25%+ of food-court sales, eight recently launched specialty coffee drinks, and curated plant-based options supported by Oatly and La Vie. Sustainability positioning includes 88% recycled packaging, reusable containers, plant-based milk at standard price, and food-waste partnerships with Too Good To Go and Phénix. Culinary development is led by consultant Christophe Marotel (in place since 2014); the leadership team comprises co-founders Cohen and Rachid, Managing Director Théo Lelièvre, and marketing lead Jean-Marc Desfougères. The company is privately held with no disclosed parent, no institutional funding beyond a ~$280K Crowdcube round in November 2023, and no public listing.

Name

Bagel Corner

Legal name

SAS BAGEL CORNER

Website

https://bagelcorner.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Bagel Corner is a privately held French fast-food chain (founded 2010, Paris) operating 40+ franchise-licensed restaurants across France, Belgium, and Réunion Island, serving made-to-order bagels, gourmet donuts, and specialty coffee to urban consumers and mall visitors, with a stated target of 100 units in Europe.

Ownership category

akta.pro rank

Product category

Fast Casual Restaurant / Bagel QSR

NAICS

Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515), Baked Goods Retailers (445291)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Sandwiches & Wraps Fast Casual (THAFABAG)

akta.pro secondary industries

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG), Breakfast & Brunch Fast Casual (THAFABAL)

Keywords

• Fast casual dining
• Bagel restaurants
• Specialty coffee shop
• Franchise food service
• Customizable sandwiches

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Franchise / Brand License Fees: Bagel Corner generates revenue through franchise fees and brand licensing. License holders pay for the right to operate under the Bagel Corner brand and receive support, products, and operational guidance.
2. Direct Restaurant Sales: Revenue from direct restaurant operations including dine-in, takeaway, and delivery orders across all Bagel Corner locations in France, Belgium, and Réunion Island.
3. Catering Services: Corporate and event catering services offered through the Traiteur division.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Bagel Corner is a French fast-casual restaurant chain that sells made-to-order bagels, freshly prepared gourmet donuts, customizable salads, and a full specialty coffee shop menu (lattes, milkshakes, smoothies, cold brew). The company operates primarily through a franchise/license model with restaurants located in shopping centres, urban centres, and high-traffic areas in France, Belgium, and Réunion Island. The brand emphasizes a no-extraction-required kitchen model, plant-based alternatives at standard prices, and all-day dining from breakfast through dinner.

Product overview

Bagel Corner is a fast-food restaurant chain specializing in bagels, donuts, and specialty coffee. The core offering centers on made-to-order bagels and freshly prepared donuts, complemented by a full coffee shop operation featuring creative lattes, cold brew, and seasonal beverages. The company operates on a franchise model with customizable products supporting vegetarian, vegan, and gluten-free dietary requirements. Additional offerings include salads, desserts (cookies, muffins, cheesecakes), and catering services. The Cornerclub loyalty program provides digital rewards accessible via Apple Wallet and Google Wallet.

Differentiator

Problem solved

Functional benefit

Products and services

• Bagels Made-to-order fresh bagels with customizable ingredients assembled to order. Available in numerous varieties including signature recipes, seasonal limited editions, and dietary options (vegetarian, vegan, gluten-free). 30% more generous portions than national average.
• Amazing Donuts Gourmet donuts prepared fresh each morning, featuring elaborate toppings and creative flavors. Available in numerous varieties and seasonal decorations; represents 25%+ of sales at food court locations.
• Coffee Shop Drinks Full specialty coffee shop offering including Freakshakes, Milkshakes, iced lattes, Matcha drinks, cold brew, smoothies, and creative seasonal lattes (Golden, Pumpkin, Ube, Matcha). Features Single Origin coffee, plant-based milk options, and cold foam.
• Salads Fresh salads offered as an alternative to bagels, customizable with various ingredients and toppings, assembled to order before customers' eyes.
• Desserts & Pastries Gourmet desserts including cookies (including Valentine's heart-shaped varieties), muffins, cheesecakes, compotes, and fromage blanc, baked on premises daily.
• Catering (Traiteur) Catering service for corporate events and gatherings, offering bagels, donuts, and other menu items for groups through the Traiteur division.
• Cornerclub Loyalty Program Digital loyalty program rewarding customers with points for purchases. Points redeemable for drinks, desserts, sides, bagels, salads, and menus. Digital card available in Apple Wallet and Google Wallet. Evolution to 1€=1 point system from January 2026.
• Chicken Avocado Bagel Signature bagel featuring avocado, crispy breaded chicken, cheddar, and steakhouse sauce.
• New Coffee Shop Drinks Range Eight new specialty coffee shop drinks including Matcha variants, Ube vanilla, Ice golden latte, Ice Choco latte, Babyccino, plus cold foam and included plant-based milk.
• Modena Bagel Summer seasonal bagel featuring cream cheese, feta, tomatade, bresaola, fresh tomato, salad, and Modena balsamic cream.
• Veganuary 2025 Vegan Bagel Vegan bagel with veggie bacon, guacamole, avocado, cherry tomatoes, and salad, part of the Veganuary 2025 campaign.
• Brooklyn Bagel Winter seasonal bagel inspired by New York delis, featuring cream cheese, pastrami, smoked turkey, pickles, and coleslaw.
• Golden & Pumpkin Spice Latte Seasonal Golden Latte (turmeric-based) and Pumpkin Latte developed with creative drinks partner La Main Noire.
• Doritos x Bagel Corner Collaboration Bagels Limited-edition Sweet Chili Bagel and Loaded Doritos featuring Doritos chips in sandwiches, a November 2024 collaboration with Doritos (PepsiCo).
• Christmas Bagel 2024 Holiday seasonal bagel with cream cheese, brie, apples, walnuts, and salad, complemented by decorated donuts.

Quantifiable outcome

• 43% of revenue before 12h and after 14h - demonstrating true all-day concept
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Lipton (Unilever)coreGTM or Marketing Partner · 21 June 2026Summer 2026 promotion partnership. Lipton Ice Tea France collaboration offering Disneyland Paris weekend prizes, bagels, and donuts as prizes across all Bagel Corner restaurants. Customers who purchase menus with Lipton products can enter prize draw.
• Perrier (Nestlé)coreGTM or Marketing Partner · 27 April 2026Roland Garros 2026 promotion partnership. Joint competition offering French Open quarter-final tickets, tennis kits, bagels, and Perrier drinks as prizes.
• OatlycoreStrategic or Co-development Partner · 6 April 2026Oat milk provider for plant-based latte alternatives. Bagel Corner offers plant-based lattes at same price as dairy, positioning sustainability as accessible.
• OdysseaminorStrategic or Co-development Partner · 1 October 2025Breast cancer research charity partnership. Pink Bagel campaign during October Rose. €1 donated per Pink Bagel sold to fund research and support women affected by breast cancer.
• Orangina (Suntory)coreGTM or Marketing Partner · 5 July 2025Tour de France 2025 promotion. Scratch-to-win competition with prizes including road bikes (€550 value), Orangina drinks, and bagels. Available across participating restaurants.
• Schweppes (Suntory)coreGTM or Marketing Partner · 1 June 2025Les Déferlantes festival 2025 partnership. Collaboration offering festival passes with transport, bagels, donuts, and Schweppes products across all restaurants.
• RayansaxminorGTM or Marketing Partner · 1 June 2025Musician collaboration for National Donut Day 2025. Saxophonist performed for video content and promotional event with Lipton Ice Tea France at Nice location.
• La VieminorStrategic or Co-development Partner · 1 January 2025Plant-based bacon provider for Veganuary 2025 bagel. La Vie's veggie bacon used in vegan bagel creation alongside guacamole, avocado, and cherry tomatoes.
• La Main Noire (The Black Hand)coreStrategic or Co-development Partner · 1 November 2024Creative drinks expert partnership for specialty lattes. Collaborated on Golden Latte, Pumpkin Latte, Matcha, Ube, and Velvet Latte products. The Black Hand provides original, tasty, high-quality latte recipes.
• Doritos (PepsiCo)coreStrategic or Co-development Partner · 1 October 2024November 2024 limited-time product collaboration. Sweet Chili Bagel and Loaded Doritos creations featuring Doritos chips in sandwiches. Collaboration emphasized brand's innovation and indulgence spirit.
• MonincoreStrategic or Co-development Partner · 1 June 2024Summer 2024 drinks collaboration. Monin provided flavour expertise for new range of iced teas (Hibiscus, Mango-Passion), lemonade, and creative milkshakes (popcorn, vanilla, banana flavours).
• Terres de CafécoreStrategic or Co-development PartnerPremium artisanal coffee partner. Single Origin coffee served in Bagel Corner locations. Terres de Café provides ethically roasted French coffee.
• L'autre ThéminorStrategic or Co-development PartnerOrganic hand-picked tea selection provider for Bagel Corner locations.
• Nuova SimonellicoreTechnology or IntegrationPremium barista equipment provider for specialty coffee setup at Paris Forum des Halles and other locations.
• Too Good To GominorStrategic or Co-development PartnerFood waste reduction partnership. Bagel Corner works with Too Good To Go to sell unsold food at reduced prices, reducing waste.
• PhénixminorStrategic or Co-development PartnerWaste reduction and anti-food waste partnership. Collaboration to limit consumption of disposable packaging and eliminate plastic from packaging.
• Christophe MarotelcoreStrategic or Co-development PartnerCulinary consultant since 2014. 35-year career chef who develops recipes and experiments in Bagel Corner kitchens. Responsible for product innovation and quality.

Scale indicators8 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Bagelstein: French bagel-focused fast-casual chain and Bagel Corner's closest direct competitor in France; both target urban consumers with made-to-order bagels, donuts, and coffee through a multi-site franchise/store network.
• Columbus Café & Co: French fast-casual café-restaurant chain offering bagels, salads, coffee and sweet treats in shopping centres and urban locations - directly overlapping Bagel Corner's format, customer base, and franchise-style expansion model.
• Exki: Belgian-origin fast-casual chain offering salads, soups, sandwiches, and baked goods in urban and transport-hub locations; comparable to Bagel Corner on healthy, customizable, made-to-order formats and European franchise-style rollout.

Broad incumbents

• Paul: Long-established French bakery-café chain with nationwide retail footprint, offering sandwiches, viennoiserie, and coffee. Overlaps Bagel Corner on all-day breakfast/snack occasions and shopping-centre real estate, though with a broader bakery heritage.
• Brioche Dorée: French fast-casual bakery-restaurant chain (Le Duff Group) with broad national footprint in transport hubs and shopping centres; competes directly for breakfast and lunch occasions and benefits from far larger scale and institutional backing.
• Pret A Manger: Global fast-casual sandwich and coffee chain expanding across European cities; comparable to Bagel Corner on made-to-order sandwiches, premium coffee, urban location strategy, and all-day trading, though at significantly larger scale.
• Subway: Global sandwich franchise chain with massive network and brand recognition; comparable to Bagel Corner through franchise-driven expansion and customizable sandwich offer, though at a different price and format positioning.
• Five Guys: US-origin fast-casual burger chain expanding aggressively in France and Europe; competes with Bagel Corner for premium shopping-centre real estate and the urban quick-service customer willing to pay above QSR average.

Regional players

• La Bague de Kenza: French bakery-pâtisserie chain with multiple Paris-area locations offering pastries, sandwiches, and specialty baked goods; relevant peer in the Parisian all-day bakery-café segment where Bagel Corner also operates.

Emerging players

• Bagatelle Café: Emerging French bagel and brunch café concept competing for the same urban, all-day dining customer as Bagel Corner; comparable on menu positioning (bagels, brunch, specialty coffee) though at a smaller, single-city scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bagelcorner
• Facebookfacebook.com/bagelcorner
• LinkedInfr.linkedin.com/company/bagel-corner
• Instagraminstagram.com/bagelcorner/?hl=fr
• TikToktiktok.com/@bagelcorner?lang=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bagel Corner