GameTruck Licensing, LLC
GameTruck Licensing, LLC is the franchisor of a mobile video game entertainment network, licensing its brand, trailers, and proprietary booking technology to 50+ franchise owners across 21 U.S. states serving family birthday parties, schools, and corporate events.
- Company typePrivate
- Founded2006
- Headquarters—
- Headcount51–100
- GTM typeB2B
- OfferingServices
What GameTruck Licensing, LLC does
GameTruck Licensing, LLC is the franchisor of a mobile video game entertainment system founded in 2006 in Tempe, Arizona. The company licenses its brand, operational playbook, and proprietary technology stack to 50+ franchise owners operating 100+ mobile theater trailers across 21 U.S. states, delivering roughly 30,000 parties per year. Each trailer is a climate-controlled vehicle fitted with flat panel displays and multiple gaming consoles; the franchise also offers laser tag as an add-on experience. Corporate shared services include the GameTruck Portal (franchise management platform), a Knowledge Base for training and franchisee communication, and a National Booking Center that captures and routes more than 10,000 inbound leads monthly across the network.
The franchisor earns revenue from initial franchise and territory fees, ongoing royalties on franchisee revenue, and equipment sales to new and existing operators. End customers are primarily families with children ages 5-15 booking birthday parties, supplemented by schools, community organizations, and a growing corporate events channel served by a dedicated corporate sales team. The company emphasizes local community marketing and word-of-mouth referrals as the primary demand drivers, layered on top of national brand spend and a centralized online booking system that accounts for drive times and truck positioning when offering reservation slots.
GameTruck Licensing, LLC firmographics
Firmographics- Name
- GameTruck Licensing, LLC
- Legal name
- GameTruck Licensing LLC
- Website
- https://franchising.gametruck.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GameTruck Licensing, LLC is the franchisor of a mobile video game entertainment network, licensing its brand, trailers, and proprietary booking technology to 50+ franchise owners across 21 U.S. states serving family birthday parties, schools, and corporate events.
- Ownership category
- akta.pro rank
GameTruck Licensing, LLC industry classification
Industry- Product category
- Mobile Entertainment Franchise Services
- NAICS
- Amusement Arcades (713120)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Party Games, Activities & Interactive Entertainment (HSACACAJ)
Keywords
GameTruck Licensing, LLC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D, Supply Chain
Revenue model
- Franchise Fees: GameTruck generates revenue through franchise licensing fees. Prospective franchise owners pay initial fees to join the franchise system. The company keeps franchise fees low to make entry accessible, with scalable territory fees. This is a primary revenue stream for the franchisor.
- Franchise Royalties: Ongoing royalties from franchise owners likely based on a percentage of franchisee revenue or a flat fee per booking. The corporate team provides ongoing marketing, operations, and sales support to franchise owners in exchange for royalty payments.
- Equipment Sales: GameTruck provides equipment (trailers, gaming consoles, displays) to franchise owners at competitive prices. Equipment is manufactured and sold to franchisees as part of the business startup package, creating a revenue stream from initial franchise setup.
- Franchise Owner Party Revenue: The core business model involves franchise owners generating revenue by hosting mobile video game parties for consumers. Parents and organizations book GameTruck for birthday parties, celebrations, and events. The service is priced per event with typical party bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Franchise ownership with full business system access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
GameTruck Licensing, LLC product offering
Product offeringCore offering
GameTruck Licensing franchises the mobile video game theater business, licensing its brand, proprietary management technology (GameTruck Portal, Knowledge Base, online booking system), and operational systems to franchise owners. Franchisees operate mobile gaming party services delivered via trailers equipped with flat panel displays and gaming consoles to consumer events such as birthday parties, corporate events, school functions, and community gatherings across 21 U.S. states.
Product overview
GameTruck Licensing, LLC operates a franchise business model centered on mobile video game entertainment. The core offering is the GameTruck Mobile Video Game Theater, a trailer-based party experience delivering video game and laser tag entertainment to events. The portfolio includes the GameTruck Portal for franchise operations management, the Knowledge Base for training and support, and a National Booking Center for lead follow-up and party booking. These products and systems work together to enable franchise owners to deliver party experiences while the corporate team handles marketing, sales, and operational support.
Differentiator
Problem solved
Functional benefit
Products and services
- GameTruck Mobile Video Game Theater
- GameTruck Laser Tag
- GameTruck Franchise Ownership
Quantifiable outcome
- 90%+ customer recommendation rate (86% NPS)
- +4 more outcomes
Companies that use GameTruck Licensing, LLC
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
GameTruck Licensing, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GameTruck Licensing, LLC partnerships and signals
Strategic signalScale indicators11 records
Recent moves7 records
Expansion highlights6 records
GameTruck Licensing, LLC competitors and assessment
Company assessmentBroad incumbents
- Urban Air Adventure Parks: Urban Air is a large indoor adventure park franchise featuring trampolines, climbing, and party rooms. It targets the same family birthday party customers with a fixed-location entertainment offering.
- Color Me Mine: Color Me Mine is a paint-your-own-ceramics franchise specializing in birthdays, group events, and walk-in family entertainment. It operates a similar franchise model and serves the same birthday party demographic.
- Sky Zone: Sky Zone is the largest trampoline park franchise in the U.S., offering active entertainment and birthday party packages. It competes for the same birthday party wallet share as GameTruck at a larger scale and fixed locations.
- Goldfish Swim School: Goldfish Swim School is a swimming lesson franchise for children that also offers birthday party packages. It targets the same family demographic with a year-round recurring service model.
- The Little Gym: The Little Gym is a long-established children's motor-skills and gymnastics franchise serving families with birthday parties, classes, and camps. It targets the same parent demographic with a broader, more durable service offering.
- School of Rock: School of Rock is a music education franchise serving children and teens with lessons and performance parties. While the activity differs, it competes for the same parent-driven enrichment and party spending.
- Painting with a Twist: Painting with a Twist is a paint-and-sip franchise that also hosts private birthday parties and kids' events. It competes with GameTruck for parent spend on celebration events.
Direct peers
- Pump It Up: Pump It Up is a franchise of inflatable party venues offering private birthday party experiences for children. It directly competes with GameTruck for the same parents-and-birthday-party customer base and operates through a similar franchise model.
- BounceU: BounceU is a franchise of inflatable party centers providing supervised play and birthday party packages. It competes head-to-head with GameTruck in the children's birthday party market with a similar franchise-driven go-to-market.
- Monkey Joe's: Monkey Joe's is an indoor playground franchise that hosts birthday parties and family entertainment events. It directly competes with GameTruck for children's birthday party bookings in the same U.S. markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
GameTruck Licensing, LLC social profiles
Digital presenceGameTruck Licensing, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
GameTruck Licensing, LLC leadership team
Management profileNumber of profiles
Profiles5 records
GameTruck Licensing, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GameTruck Licensing, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GameTruck Licensing, LLC
What does GameTruck Licensing, LLC do?
GameTruck Licensing franchises the mobile video game theater business, licensing its brand, proprietary management technology (GameTruck Portal, Knowledge Base, online booking system), and operational systems to franchise owners. Franchisees operate mobile gaming party services delivered via trailers equipped with flat panel displays and gaming consoles to consumer events such as birthday parties, corporate events, school functions, and community gatherings across 21 U.S. states.
Is GameTruck Licensing, LLC a public or private company?
GameTruck Licensing, LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GameTruck Licensing, LLC founded?
GameTruck Licensing, LLC was founded in 2006. It employs 51 to 100 people.
How does GameTruck Licensing, LLC make money?
Four revenue lines are on record. Franchise Fees are the primary driver. The others are franchise Royalties, equipment Sales and franchise Owner Party Revenue.
Who are GameTruck Licensing, LLC's main competitors?
Broad incumbents on record are Urban Air Adventure Parks, Color Me Mine, Sky Zone, Goldfish Swim School, The Little Gym, School of Rock and Painting with a Twist. Direct peers are Pump It Up, BounceU and Monkey Joe's.
Does GameTruck Licensing, LLC have an API?
No public API is recorded for GameTruck Licensing, LLC.
What industry is GameTruck Licensing, LLC in?
GameTruck Licensing, LLC's product category is Mobile Entertainment Franchise Services. Its primary akta.pro industry code is HSACACAJ, Party Games, Activities & Interactive Entertainment. Its NAICS code is 713120 and its SIC code is 7900.