Francina Modelling Agency

What Francina Modelling Agency does

Francina Models 1983 is a privately held, independent modelling and talent agency headquartered in Barcelona, Spain, with a second office in Madrid. Founded in 1983, the agency has operated continuously for over 40 years and is structured into three divisions: Women's (with sub-categories Image, Development, Main, Direct, and Curve), Men's (Main, Development, Direct, Curve), and a TV/acting division operating through the affiliated domain actingbyfrancina.com. The roster spans international markets — Europe, Asia, Africa, South America, and North America — and includes both editorial/established talent and development/new-face categories, plus dedicated plus-size (Curve) rosters. The agency generates revenue through the traditional modelling agency commission model: it represents models and takes a percentage of the fees on bookings it secures for them. Clients are fashion brands, advertising and marketing agencies, and media/television production companies seeking talent for editorial, commercial, runway, and on-camera work. Pricing is not publicly disclosed and is negotiated per project. Lead generation is a mix of street scouting (notably by Julia Campora), online submissions via [email protected], and inbound inquiries through the company website and direct contact. Distribution is anchored by an official listing on Models.com (under "Francina International Agency") and an Instagram presence (@francinamodels), both of which serve as discovery channels for casting directors and brands. The operational technology stack is minimal: the website is built on Netwalk, a purpose-built CMS/scouting platform common to small and mid-sized agencies, and there is no mobile app, no public API, and no integration ecosystem. The agency holds GDPR compliance and operates as a privately held Spanish entity with no parent company, no venture capital backing, and no disclosed institutional ownership. Its strategic posture is that of a traditional, relationship-driven boutique agency with an internationally diverse roster but a geographically concentrated physical footprint in Spain.

Name

Francina Modelling Agency

Legal name

Francina Models 1983

Website

https://francinamodels.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Francina Models 1983 is a privately held Spanish modelling and talent agency headquartered in Barcelona with a Madrid office, representing female, male, and TV/acting talent across editorial, commercial, and curve categories for fashion brands, advertising agencies, and media clients.

Ownership category

akta.pro rank

Product category

Modelling and Talent Agency Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

akta.pro primary industry

Tour & Artist Management Services (HSACAHAN)

Keywords

• Modelling agency services
• Talent representation
• Model booking
• Fashion talent casting
• Commercial talent agency

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Model Commission: As a modelling agency, Francina Models generates revenue by representing models and taking a commission on bookings secured for clients in fashion, advertising, and media industries. The agency connects its roster of models with brands and agencies requiring talent for campaigns, editorials, and commercial work.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Francina Models 1983 is a Spain-based modelling and talent agency that represents female, male, and television/acting talent across multiple categories (Image, Main, Development, Direct, and Curve). The agency provides scouting, development, and full booking representation services, connecting its roster of models with fashion brands, advertising agencies, and media companies for editorial, commercial, runway, and on-camera work. Revenue is generated through commissions on bookings secured for clients.

Product overview

Francina Models 1983 is a modelling and talent agency established in 1983, operating as a traditional modelling agency with a platform-plus-divisions architecture. The company offers representation for female models (Women division), male models (Men division), and television/talent (TV division), each with specialized sub-categories including Main, Development, Direct, and Curve portfolios. The agency provides model submission services, scouting operations, and manages talent across editorial, commercial, and plus-size segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Models Division The agency's female model roster, organized into sub-categories: Image (womimg) for editorial/fashion models, Development (DEV) for emerging talent, Main (wommai) for established models, Direct (womdir) for direct bookings, and Curve (womcur) for plus-size models. The division provides fashion brands and advertising agencies with professionally represented female talent across the full spectrum of model types.
• Men's Models Division The agency's male model roster, organized into sub-categories: Main (menmai) for established male models, Development (DEVMEN) for emerging male talent, Direct (mendir) for direct bookings, and Curve (mencur) for plus-size male models. The division provides fashion brands and advertising agencies with professionally represented male talent.
• TV/Talent Division Television and acting talent representation through the affiliated website actingbyfrancina.com, serving TV production companies and media outlets requiring on-camera talent with acting and presenting capabilities.
• Model & Talent Submission Service Online submission process for aspiring models and talent to apply for representation, with a dedicated email ([email protected]) for submissions and street scouting operations (Julia Campora, [email protected]). This service feeds the agency's talent pipeline across all divisions.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Models.comcoreChannel Partner/ Reseller/ DistributorFrancina Models maintains an official agency listing on Models.com (Francina International Agency profile), one of the leading industry directories where casting professionals and brands discover and evaluate modelling agencies. This listing provides visibility to a global network of fashion industry professionals.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Munich Models: Germany-based modelling agency representing editorial and commercial talent across multiple categories. Comparable to Francina as a European mid-sized modelling agency serving regional fashion brands and advertising clients with similar multi-division structure.
• View Management: Spanish modelling and talent agency with offices in Barcelona and Madrid, representing models and creatives across editorial and commercial categories. Directly comparable regional competitor to Francina, sharing the same Spanish fashion market footprint and similar multi-division roster structure.
• Trend Model Management: Barcelona-based modelling agency representing men, women, and new faces for fashion and commercial clients. Comparable regional peer to Francina operating in the same Spanish market with overlapping client base of advertising agencies and fashion brands.
• Uno Models: Spanish modelling agency headquartered in Barcelona representing women, men, and curve talent. Closest direct competitor to Francina within the Spanish market, operating from the same city with comparable multi-category structure and similar client base of domestic fashion brands and advertising agencies.

Direct peers

• Wilhelmina Models: Long-established modelling and talent management agency founded in 1967, publicly traded, representing models, talent, and influencers. Directly comparable to Francina as a traditional modelling agency with diversified talent divisions and similar commission-based revenue model.
• Next Management: International modelling agency with offices across New York, London, Paris, Milan, and Los Angeles, representing models in editorial, runway, and commercial categories. Comparable to Francina as a multi-division, multi-category model representation firm serving global fashion brands.
• Ford Models: Historic New York-based modelling agency representing editorial, runway, and commercial talent, founded in 1946. Comparable to Francina as a long-standing traditional modelling agency with multi-category representation and similar B2B client base of fashion brands and advertisers.
• Elite Model Management: One of the world's largest and oldest modelling agencies, founded in Paris in 1972, representing models across editorial, commercial, and plus-size segments globally. Directly comparable to Francina as a multi-category fashion model representation business serving advertising and fashion brand clients.
• Marilyn Agency: Paris-based international modelling agency representing editorial, commercial, and men's talent since 1985. Comparable to Francina as a European modelling agency of similar vintage serving fashion and advertising clients across editorial and commercial categories.
• IMG Models: Global modelling agency and part of IMG's talent representation portfolio, representing editorial and commercial talent across fashion capitals. Directly comparable to Francina as a full-service model management business, though operating at significantly larger scale and with international office footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/francinamodels
• LinkedInlinkedin.com/company/francina-modelling-agency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Francina Modelling Agency