Franke Home Company

What Franke Home Company does

Franke Home Company GmbH is a privately held, owner-operated furniture and kitchen retailer headquartered in Lübeck, Germany. Founded around 2000 (originally as Pfiff Möbel Lübeck) and now in its second generation of family ownership, the company operates a single 9,000+ sqm exhibition showroom — including a 1,500 sqm brand outlet — on Schwertfegerstraße near the A1 motorway exit Lübeck-Moisling. The company is currently undergoing renovation, accompanied by a major clearance sale of exhibition inventory. Its product portfolio spans living room, dining room, bedroom, kitchen, garden/outdoor, and office furniture, sourced from a broad premium-brand network including Stressless, Musterring, Nolte Küchen, Leicht Küchen, BORA, Quooker, TEMPUR, Henders & Hazel, Natura Home, Global Family, Contur, Miele, Bosch, Bretz, WK Wohnen, and Villeroy & Boch.

The business model is direct-to-consumer and physical-retail-first: customers cannot transact online but can browse the catalog and book consultations via the website, then visit the showroom for in-person consultation, 3D kitchen planning, and purchase. Revenue is generated through one-time sales of furniture and fitted kitchens, supplemented by professional services bundled into the purchase (interior consultation, 3D planning, financing via partner bank TARGOBANK AG & Co. KGaA, delivery, professional assembly by trained carpenters, and old-furniture disposal). Pricing is quote-based with a Best Price Guarantee matching stationary competitors for 365 days, and financing is available from €250 with a 12-month minimum term.

The primary customer segment is individual homeowners in the Lübeck, Hamburg, and Baltic Sea coastal catchment (Hamberge, Ratekau, Bad Schwartau, Timmendorfer Strand, Scharbeutz, Neustadt). A secondary, growing segment is vacation-property owners seeking turnkey furnishing packages for holiday rentals. Marketing leverages Instagram, Facebook, Google reviews (4.8 stars from 98 reviews), newsletter, blog content, and in-showroom experiential events (Candlelight concerts, BORA live cooking, Stressless Truck tours, charity weekends). The company has no online sales channel, no app, no disclosed API integrations, no AI/ML capabilities, and operates exclusively within Germany.

Name

Franke Home Company

Legal name

Franke Home Company GmbH

Website

https://franke-hc.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Franke Home Company is a family-owned furniture and kitchen retailer operating a 9,000+ sqm showroom in Lübeck, Germany. It serves individual homeowners and vacation-property owners in the Schleswig-Holstein and Hamburg region with premium-brand furniture, fitted kitchens, and bundled services.

Ownership category

akta.pro rank

Product category

Furniture and Kitchen Retail

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

akta.pro secondary industries

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC), Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)

Keywords

• Furniture retail
• Kitchen showroom
• Home furnishings
• Interior design
• Fitted kitchens

Headquarters

HQ city

Lübeck

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Furniture Sales: One-time sale of furniture including sofas, armchairs, coffee tables, sideboards, dining tables, chairs, benches, highboards, beds, nightstands, mattresses, wardrobes, outdoor furniture, office furniture, and decorative accessories.
2. Kitchen Sales: One-time sale of fitted kitchens, exhibition kitchens, and kitchen appliances. The company offers reduced exhibition kitchens due to renovation/construction.
3. Professional Services: Additional services including interior consultation, 3D computer planning, financing through TARGOBANK AG & Co. KGaA, assembly by trained craftsmen, delivery to home, old furniture disposal, and free measurement for fitted kitchens.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Franke Home Company operates a 9,000+ sqm physical furniture and kitchen showroom in Lübeck, Germany, selling living room, dining room, bedroom, garden, and office furniture alongside fitted kitchens and kitchen appliances from premium brands such as Stressless, Musterring, Nolte Küchen, Leicht Küchen, Bora, and Quooker. The company complements product sales with professional services including 3D kitchen planning, free in-home measurement, assembly by trained craftsmen, financing through TARGOBANK, and old furniture disposal.

Product overview

Franke Home Company is a family-owned furniture and kitchen retail business operating a single-location store in Lübeck, Germany. The company offers an integrated portfolio of core product categories (living room, dining room, bedroom, kitchen, garden furniture, and office furniture) alongside complementary services (3D kitchen planning, professional assembly, financing, and old furniture disposal). The product portfolio includes multiple branded furniture collections and kitchen brands sold through their showroom, with brands like Stressless, Musterring, Nolte Küchen, Leicht Küchen, Bora, Quooker, Global Family, Contur, Natura Home, Henders & Hazel, TEMPUR, Bretz, WK Wohnen, Miele, Bosch, and Villeroy & Boch representing the core brands. Services are bundled into the purchase experience rather than sold as standalone modules.

Differentiator

Problem solved

Functional benefit

Brands

• Global Family: Furniture collection brand offering comfortable living solutions
• Contur
• Natura Home

Products and services

• Living Room Furniture

Quantifiable outcome

• 4.8 out of 5 stars rating from 98 Google reviews

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• MusterringcoreOthersFeatured furniture brand offering sofas, armchairs, and living room furniture. Exclusive collection available.
• Stressless (Ekornes)coreOthersPremium recliner chair brand with exclusive partnership. Active promotional campaigns including up to €700 savings, free heating/massage functions, and Stressless Truck touring events.
• Henders & HazelcoreOthersFeatured furniture brand with dedicated showroom location in Lübeck (luebeck.hendersandhazel.de). Offers modern and contemporary furniture collections.
• Nolte KüchencoreOthersLeading German kitchen manufacturer. Featured brand offering modern and classic kitchen designs including Nolte neo line.
• Leicht KüchencoreOthersPremium German kitchen brand featured in the showroom.
• BORAcoreTechnology or IntegrationPremium kitchen appliance brand specializing in cooktop extraction systems and steam ovens. Regular BORA live experience events held at the showroom where customers can test products in person.
• QuookercoreTechnology or IntegrationDutch kitchen tap manufacturer offering combination taps with boiling water, cold filtered, and sparkling water options. Featured in kitchen displays and blog content.
• Global FamilycoreOthersExclusive furniture collection brand with dedicated showroom section. Offers contemporary and modern furniture designs.
• ConturcoreOthersExclusive furniture collection brand. Offered as a curated collection alongside Natura Home.
• Natura HomecoreOthersFeatured furniture brand offering natural and sustainable furniture designs including wardrobes and living room pieces.
• TempurcoreOthersPremium mattress and sleep products brand. Active promotional campaigns offering free pillows and blankets with mattress purchases.
• MielecoreOthersPremium German appliance brand featured in kitchen displays.
• Villeroy & BochminorOthersPremium tableware and bathroom ceramics brand featured in the showroom.
• BretzminorOthersGerman designer furniture brand featured in the showroom.
• WK WohnenminorOthersGerman furniture brand featured in the showroom.
• Wehrsdorfer MöbelwerkeminorOthersGerman furniture manufacturer featured in the brand portfolio.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IKEA Deutschland: Global furniture and kitchen retail leader with a Hamburg-area store drawing regional shoppers. Sets the competitive baseline for showroom-based furniture and fitted-kitchen retail in Germany that Franke competes against.
• XXXLutz: European furniture and kitchen retail giant with extensive showroom formats across Germany and beyond. Directly comparable in product breadth (furniture plus fitted kitchens) and serves overlapping consumer segments in Northern Germany.
• Möbel Höffner: One of Germany's largest furniture retail chains with full-range living, dining, bedroom, and kitchen showrooms. Highly comparable to Franke Home Company in product mix, but operates at national scale rather than a single regional location.

Others

• Nolte Küchen: Leading German fitted-kitchen manufacturer and key Franke supplier brand. Listed as a direct comparability reference for Franke's kitchen showroom economics and brand-portfolio strategy.

Emerging players

• Home24: European online furniture retailer. Relevant as a digital-native alternative that highlights the channel gap Franke faces by relying solely on physical showroom sales.
• Westwing Group: Online home and living retailer with curated designer furniture and decor. Comparable as a competing discovery-and-purchase channel for premium home furnishings that targets the same end consumer Franke serves.

Direct peers

• Mömax: German furniture discounter/retailer operating large-format showrooms with a focus on value-priced furniture and kitchen assortments. Comparable as a competing showroom-based furniture and kitchen retailer in the German market.
• Segmüller: Family-owned German furniture and kitchen retailer operating large destination showrooms. Closely comparable in premium positioning, in-house service, and integrated kitchen studios.
• Porta Möbel: Mid-market German furniture and kitchen retailer with multiple showroom locations. Closely comparable to Franke Home Company in targeting mainstream-to-mid-premium consumers seeking full-room furnishing with attached kitchen studios.
• Roller Möbel: Discount furniture and kitchen chain with broad showroom footprint in Germany. Comparable to Franke in offering one-stop furniture and kitchen retail to mass-market German consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/frankehomecompany
• Instagraminstagram.com/frankehomecompany
• LinkedInlinkedin.com/company/franke-home-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franke Home Company