Henders & Hazel
Henders & Hazel is a Dutch consumer furniture brand of Habufa Meubelen B.V., selling customizable sofas, chairs, tables, cabinets, lighting, and home accessories across the Netherlands and Belgium via e-commerce, showrooms, and a dealer network.
- Company typePrivate
- Founded-
- HeadquartersHapert, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Henders & Hazel does
Henders & Hazel is a Dutch consumer furniture brand operated under Habufa Meubelen B.V., a private limited company headquartered in Hapert, Brabant, Netherlands. The company sells indoor furniture across six core categories — sofas (banken), armchairs (fauteuils), storage cabinets (kasten), chairs (stoelen), tables (tafels), lighting (verlichting), and home accessories (woonaccessoires) — through a coordinated catalogue of more than 50 named collections at mid-market price points (e.g., dining chairs from €199, dining tables from €799–€1,499). Its primary customer segment is individual homeowners in the Netherlands and Belgium seeking coordinated, customizable furniture for living rooms and dining rooms.
The company operates a hybrid omnichannel model: direct-to-consumer e-commerce for in-stock items, company-owned physical showrooms for custom orders and interior design consultations (2D and 3D), and an independent dealer network across the BeNeLux region accessible via a store-locator tool. The digital platform is built around an interactive 3D table configurator, a chair configurator, a 2D roomplanner, and augmented reality visualization that allows customers to place furniture in their own rooms. The brand also offers a CARE+ 7-year warranty and stain service programme delivered through partner POS Service Group, a 30-day online return policy, and professional delivery and assembly.
Revenue mechanics are predominantly one-time product sales of furniture at VAT-inclusive retail prices, augmented by the CARE+ extended warranty attached at point of sale. Marketing combines a content-rich website, newsletter, Instagram user-generated-content programme, printed and digital inspiration magazine, and physical showroom experiences. The company is privately held, reports no disclosed funding, M&A, or leadership changes, and operates with a lean brand-level team of approximately 20 employees, with manufacturing scale and overheads sitting at the parent, Habufa Meubelen B.V.
Henders & Hazel firmographics
Firmographics- Name
- Henders & Hazel
- Legal name
- Habufa Meubelen B.V.
- Website
- https://hendersandhazel.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Henders & Hazel is a Dutch consumer furniture brand of Habufa Meubelen B.V., selling customizable sofas, chairs, tables, cabinets, lighting, and home accessories across the Netherlands and Belgium via e-commerce, showrooms, and a dealer network.
- Ownership category
- akta.pro rank
Henders & Hazel industry classification
Industry- Product category
- Home Furniture Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)
Keywords
Where Henders & Hazel is headquartered
LocationHeadquarters
- HQ city
- Hapert
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Henders & Hazel business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Furniture Product Sales: One-time sales of furniture products including sofas, armchairs, cabinets, chairs, tables, lighting, and home accessories. Products are sold at retail prices with VAT included.
- CARE+ Warranty Plan: Extended warranty and maintenance service sold alongside furniture purchases. Provides 7-year construction service, 7-year stain service for textile, 7-year stain service for leather, and 3-year stain service for artificial leather. Delivered in partnership with POS service group.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for furniture products |
| Other | Pay-as-you-go | CARE+ Warranty Plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Henders & Hazel product offering
Product offeringCore offering
Henders & Hazel designs, sells, and delivers indoor furniture — sofas, armchairs, cabinets, dining chairs, tables, lighting, and home accessories — through 50+ coordinated collections. Products are sold directly to consumers via the brand's e-commerce site, company showrooms, and an authorized dealer network across the Netherlands and Belgium. The offering is supported by a 3D table and chair configurator, augmented reality visualization, a 2D room-planner, and an optional CARE+ extended warranty plan.
Product overview
Henders & Hazel is a Dutch furniture retailer offering a comprehensive portfolio of indoor furniture across six core product categories: upholstered sofas (banken), armchairs (fauteuils), storage cabinets (kasten), dining chairs (stoelen), tables (tafels), lighting (verlichting), and home accessories (woonaccessoires). The company operates a multi-collection strategy with over 50 named furniture collections (including Pavarotti, Nyborg, Nyon, Bovina, Bell, and Mia) that offer coordinated designs across multiple product types. Key digital tools include a Table Configurator (tafelconfigurator) for custom table design, a Chair Configurator for personalized chair selection, and an Augmented Reality feature for in-room visualization. The company also offers interior design consultation services in both 2D and 3D formats, and a CARE+ extended warranty program. Products are available for online ordering or through physical retail stores, with customizable options for materials, colors, and configurations.
Differentiator
Problem solved
Functional benefit
Products and services
- Banken (Sofas and Couches) Upholstered seating furniture for living rooms: corner sofas, modular sofas, relax/recliner sofas, loveseats, and 2–5 seater sofas in multiple configurations and upholstery options.
- Fauteuils (Armchairs) Single-seat armchairs in fabric and leather, including relax, swivel, and standard models, intended for living-room seating.
- Kasten (Cabinets and Storage Furniture) Storage furniture including sideboards/buffet cabinets, bookshelves, dressoirs, TV units, display cabinets, and room dividers, for living and dining rooms.
- Stoelen (Dining Chairs and Bar Stools) Dining chairs, armchairs, dining benches, and bar stools from collections such as Bell, Bovina, Mia, Nikolas, Isaac, and Zaya.
- Tafels (Tables) Dining tables, coffee tables, side tables, extendable tables, and bar tables from collections such as Nyborg, Nyon, Pavarotti, and Trapani.
- Verlichting (Home Lighting) Home lighting including floor lamps, pendant lights, and table lamps for indoor use.
- Woonaccessoires (Home Accessories) Decorative home accessories including cushions, rugs, and wall decorations.
- Collecties (Coordinated Furniture Collections) Over 50 named furniture collections (e.g., Pavarotti, Nyborg, Nyon, Bovina, Bell, Mia) offering coordinated designs across multiple product categories for whole-room furnishing.
- 2D/3D Interieuradvies (Interior Design Consultation Service) Personalized interior design consultation service offered in showrooms, including 2D room design and 3D visualization to help customers plan furniture and room layouts.
- CARE+ Garantieplan (CARE+ Extended Warranty Plan) Paid extended warranty and maintenance service sold alongside new seating furniture, providing 7 years of construction service and stain removal service for textile and leather upholstery, delivered in-home through POS Service Group.
Companies that use Henders & Hazel
Customer profileSegments2 records
Ideal customer profiles1 record
Henders & Hazel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Henders & Hazel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- POS Service GroupcorePartnership for CARE+ warranty plan delivery. POS Service Group is a specialist in furniture maintenance and repair, providing professional assistance at customers' homes for unexpected problems or stains on furniture. Services include no extra call-out or parts costs, available 7 years for construction and stain services on upholstered furniture.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Henders & Hazel competitors and assessment
Company assessmentDirect peers
- Fonq: Dutch online home and living retailer offering furniture and home accessories across multiple brands, comparable to H&H's e-commerce channel and broader home furnishings category mix.
- Wehkamp: Large Dutch online retailer with a substantial furniture and home category, comparable to H&H on DTC e-commerce motion and assortment overlap in the BeNeLux market.
- Home24: European online furniture and home accessories retailer offering a wide assortment of own and third-party brands, comparable to H&H on e-commerce motion and multi-category furniture positioning in Europe.
- Westwing: European online home and living retailer with curated collections and a content-driven commerce model, comparable to H&H's design-led, multi-category furniture approach in a pan-European e-commerce context.
- Leen Bakker: Dutch furniture and home furnishings retailer with a multi-channel model and own-brand assortment, closely comparable to H&H's positioning in the BeNeLux furniture market across dining, living, and bedroom categories.
- Kwantum: Dutch home furnishings retailer selling furniture, decoration, and home accessories with its own stores and online channel, directly comparable to H&H in assortment breadth and BeNeLux consumer focus.
- Beter Bed: Dutch bedding and furniture retailer with physical stores and online sales, comparable to H&H as a BeNeLux home furnishings specialist with a multi-category assortment and showroom-led model.
Broad incumbents
- IKEA: Global furniture and home furnishings giant with Dutch origins and a large BeNeLux presence, comparable to H&H as a multi-category furniture retailer but operating at vastly greater scale and price point.
- JYSK: Danica-headquartered discount home furnishings retailer with a broad BeNeLux store footprint, comparable to H&H on category overlap but operating at much larger scale and with a discount-led positioning.
- XXXLutz: European furniture retail group with a BeNeLux store network, comparable to H&H on assortment and showroom-led model but with significantly larger scale and broader category coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Henders & Hazel social profiles
Digital presenceHenders & Hazel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Henders & Hazel leadership team
Management profileNumber of profiles
Henders & Hazel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Henders & Hazel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Henders & Hazel
What does Henders & Hazel do?
Henders & Hazel designs, sells, and delivers indoor furniture — sofas, armchairs, cabinets, dining chairs, tables, lighting, and home accessories — through 50+ coordinated collections. Products are sold directly to consumers via the brand's e-commerce site, company showrooms, and an authorized dealer network across the Netherlands and Belgium. The offering is supported by a 3D table and chair configurator, augmented reality visualization, a 2D room-planner, and an optional CARE+ extended warranty plan.
Is Henders & Hazel a public or private company?
Henders & Hazel is a private company. It is classified as corporate owned and is currently operating.
When was Henders & Hazel founded?
Henders & Hazel was founded in -1. It employs 11 to 50 people.
Where is Henders & Hazel based?
Henders & Hazel is headquartered in Hapert, Netherlands, in the Europe region.
How does Henders & Hazel make money?
Two revenue lines are on record. Furniture Product Sales are the primary driver. The others are CARE+ Warranty Plan.
Who are Henders & Hazel's main competitors?
Direct peers on record are Fonq, Wehkamp, Home24, Westwing, Leen Bakker, Kwantum and Beter Bed. Broad incumbents are IKEA, JYSK and XXXLutz.
Does Henders & Hazel have an API?
No public API is recorded for Henders & Hazel.
What industry is Henders & Hazel in?
Henders & Hazel's product category is Home Furniture Retail. Its primary akta.pro industry code is CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards). Its NAICS code is 4491 and its SIC code is 5700.