FranklinCovey Singapore

What FranklinCovey Singapore does

FranklinCovey Singapore (Franklin Covey Singapore Pte Ltd) is the Singapore operating entity of Franklin Covey Co. (NYSE: FC), a US-headquartered global leadership development firm. It provides professional services and training to enterprise organizations, educational institutions (preschool through tertiary), and individual professionals across Singapore and Southeast Asia, operating from 60 Paya Lebar Road with a 24-employee team.

The company's core offering is the All Access Pass, a subscription platform that grants organizations unlimited access to FranklinCovey's content library — including The 7 Habits of Highly Effective People, The 4 Disciplines of Execution, The 4 Essential Roles of Leadership, Multipliers, Working at the Speed of Trust, and newer AI-era workshops (Leading AI Adoption With Trust and Change Agility; Working Smarter With AI). The platform supports in-person, live-online, and on-demand delivery modes, with enterprise SSO/SAML 2.0 and two-factor authentication integration. Supporting technology includes the proprietary Execution Performance Score (XPS) measurement system that tracks 4DX implementation against Wildly Important Goals, and the Impact Platform for measuring training effectiveness and behavior change. The education vertical is served by the Leader in Me school program (implemented in 5,000+ schools across 50+ countries) and The 7 Habits of Highly Effective College Students for tertiary institutions.

Revenue is generated through four streams: All Access Pass enterprise subscriptions (recurring, quote-based), public personal workshops priced at SGD 750–2,200 per participant, executive and reinforcement coaching (professional services), and Leader in Me institutional licensing. Go-to-market combines enterprise field sales for All Access Pass, event-driven public workshop registrations, and channel partnerships with schools. The entity operates as a private limited company under the corporate ownership of Franklin Covey Co., with no external funding, M&A activity, or independent investor signals disclosed.

Name

FranklinCovey Singapore

Legal name

Franklin Covey Singapore Pte Ltd

Website

https://franklincovey.com.sg

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

FranklinCovey Singapore (Franklin Covey Singapore Pte Ltd) is the Singapore subsidiary of Franklin Covey Co. (NYSE: FC), delivering the All Access Pass subscription, leadership workshops, executive coaching, and the Leader in Me education program to enterprises, schools, and professionals in Southeast Asia.

Ownership category

akta.pro rank

Product category

Leadership Development Training

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Executive Leadership & C-Suite Development (EDABAAAA)

akta.pro secondary industries

People Management & Supervisory Skills (EDABAAAB), Organizational Culture & Values-Based Leadership (EDABAAAE), DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Innovation Leadership & Leading Growth (EDABAAAO)

Keywords

• Leadership development training
• Executive coaching services
• Organizational culture transformation
• Corporate training workshops
• Professional education programs

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. All Access Pass (Enterprise Subscription): Subscription-based unlimited access to all FranklinCovey content for organizations. The All Access Pass provides organizations unlimited access to all content, whenever and wherever needed. Includes enterprise SSO configuration with SAML 2.0 support and two-factor authentication capabilities.
2. Personal Workshops: Individual workshop registrations for public courses. Pricing ranges from SGD 750 to S$2,200 per participant depending on course duration and content. Workshops include materials, hotel venue (for in-person), and e-certificates.
3. Coaching Services: Executive coaching and reinforcement coaching services provided to organizations and individuals to support behavior change and leadership development.
4. Education Program (Leader in Me): Licensing and implementation program for educational institutions (preschool to tertiary) to develop student leadership and institutional culture.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

FranklinCovey Singapore provides leadership development and organizational training solutions including flagship programs (The 7 Habits of Highly Effective People, The 4 Disciplines of Execution, The 4 Essential Roles of Leadership, Multipliers, Speed of Trust), executive and reinforcement coaching services, and the All Access Pass subscription platform. The company also licenses the Leader in Me education program to schools and offers specialized workshops on unconscious bias, inclusive leadership, AI adoption, and change management for both enterprise organizations and individual professionals.

Product overview

FranklinCovey Singapore is a leadership development company offering a comprehensive portfolio of training programs, coaching services, and technology platforms. The core offering includes flagship courses like The 7 Habits of Highly Effective People® and The 4 Disciplines of Execution®, supported by the All Access Pass subscription platform for unlimited organizational access. The company provides specialized leadership programs including The 4 Essential Roles of Leadership®, The 6 Critical Practices for Leading a Team™, and Multipliers®, alongside professional development workshops covering trust-building, unconscious bias, inclusive leadership, sales, project management, and presentation skills. Coaching services (Executive Coaching and Reinforcement Coaching) complement the workshop offerings. For education, Leader in Me serves K-12 schools while The 7 Habits for College Students targets tertiary institutions. The company has recently introduced AI-focused workshops including Leading AI Adoption With Trust and Change Agility and Working Smarter With AI. A technology platform (Impact Platform) enables organizations to track training effectiveness and behavior change.

Differentiator

Problem solved

Functional benefit

Products and services

• All Access Pass A subscription offering providing unlimited access to all FranklinCovey content for organizations, enabling enterprise-wide deployment of training programs with expert consultants, coaches, and a technology platform for behavior change. Includes SAML 2.0 SSO and two-factor authentication.
• The 7 Habits of Highly Effective People FranklinCovey's flagship course teaching timeless principles of personal effectiveness based on Stephen Covey's bestselling book, covering seven habits from proactivity to continuous improvement.
• The 4 Disciplines of Execution A methodology for achieving wildly important goals (WIGs) through focused execution, using lead and lag measures, a scoreboard, and a cadence of accountability, tracked via the proprietary Execution Performance Score (XPS) system.
• The 4 Essential Roles of Leadership A leadership development framework defining four key roles (Modeling, Pathfinding, Aligning, and Empowering) to help leaders build effective teams.
• The 6 Critical Practices for Leading a Team A program designed to equip first-level and new leaders with six essential practices for leading teams effectively.
• Working at the Speed of Trust A workshop teaching individuals to build credibility and trust in relationships to convert trust taxes into trust dividends, accelerating productivity.
• Unconscious Bias: Understanding Bias to Unleash Potential A workshop helping participants recognize and adapt to unconscious bias to create an inclusive workplace where everyone feels respected and valued.
• Inclusive Leadership A leadership program focused on practical strategies to cultivate inclusion, diversity, and build better teams.
• Multipliers: How the Best Leaders Ignite Everyone's Intelligence A program based on Liz Wiseman's research, teaching leaders to multiply the intelligence of their teams rather than diminish it.
• Navigating Difficult Conversations A workshop teaching leaders how to approach and conduct difficult conversations effectively to turn tension into productive outcomes.
• Presentation Advantage A workshop helping professionals improve their presentation skills and win audiences every time.
• Project Management for the Unofficial Project Manager A program for individuals who manage projects without a formal project management title, teaching essential project management skills.
• Building Business Acumen A program helping employees understand business fundamentals and how their work impacts the organization's financial success.
• Change: How to Turn Uncertainty Into Opportunity A workshop helping individuals and organizations navigate change effectively and transform uncertainty into opportunity.
• Helping Clients Succeed: Strikingly Different Selling A sales training program teaching a distinctive approach to selling that focuses on helping clients succeed rather than traditional sales tactics.
• The 5 Choices to Extraordinary Productivity A time management and productivity program teaching a decision-making process for achieving extraordinary results by prioritizing what matters most.
• Executive Coaching One-on-one coaching services for senior executives and leaders to develop leadership capabilities and address specific organizational challenges.
• Reinforcement Coaching Follow-up coaching services to reinforce learning and behavior change from FranklinCovey workshops and programs.
• Impact Platform A technology platform for tracking and measuring the impact of FranklinCovey training programs on organizational behavior change and business results.
• Leader in Me An award-winning school leadership program for preschool through secondary education, teaching students the principles of leadership and effectiveness, implemented in over 5,000 schools in 50+ countries.
• The 7 Habits of Highly Effective College Students A version of the 7 Habits program adapted for tertiary education students, helping them develop leadership and effectiveness skills during their college years.
• Leading AI Adoption With Trust and Change Agility A 2-day workshop helping leaders adopt AI technologies effectively by building trust and developing change agility capabilities (S$1,950 per participant).
• Working Smarter With AI A 1-day workshop teaching skills and mindset for everyday AI impact, helping participants integrate AI tools into their daily work ($750 per participant).
• OnDemand Microcourses Short, on-demand learning modules providing flexible access to FranklinCovey content for just-in-time learning needs.

Quantifiable outcome

• 2.5x better financial results when organisations intentionally design human-AI interactions
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Skillsoft: Digital learning platform offering leadership, business, and technology content via subscription — competes with FranklinCovey's All Access Pass on price-sensitive, self-serve enterprise L&D budgets.
• LinkedIn Learning: Video-based on-demand learning library covering leadership, management, and productivity skills — a low-cost, scalable alternative that competes with FranklinCovey's on-demand microcourses and digital content.
• Coursera for Business: Enterprise learning subscription providing university-grade leadership and management courses — emerging digital alternative to traditional workshop-based leadership training like FranklinCovey's.

Direct peers

• Wilson Learning: Provider of sales, leadership, and workforce development programs with strong Asia-Pacific presence — closely comparable to FranklinCovey Singapore's mix of leadership, sales, and culture training for enterprise clients.
• DDI (Development Dimensions International): Specialist in leadership development, leader assessment, and behavior change for enterprises — competing head-to-head with FranklinCovey's All Access Pass, leadership assessments, and executive coaching portfolio.
• Dale Carnegie Training: Long-established global leadership and professional development training franchise with a similar premium, workshop-based delivery model and strong brand recognition — directly comparable to FranklinCovey's 7 Habits and leadership methodology offerings.
• Ken Blanchard Companies: Leadership and management training firm built on author-anchored IP (Situational Leadership) — directly comparable to FranklinCovey's content-led, methodology-driven enterprise training model.
• Center for Creative Leadership (CCL): Research-backed leadership development provider offering programs, assessments, and coaching — a direct competitor in the same enterprise leadership training category as FranklinCovey.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a substantial leadership development and talent practice — broader portfolio but overlaps directly with FranklinCovey's leadership advisory, coaching, and culture transformation offerings.
• Franklin Covey Co. (parent): US-listed parent company (NYSE: FC) operating the same global content library and All Access Pass subscription — included as the natural benchmark for the Singapore subsidiary's portfolio and pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCkDTkFu5t1oQdxCLJ7T-F_w
• Facebookfacebook.com/franklincoveysingapore
• LinkedInlinkedin.com/company/franklincovey-singapore
• Instagraminstagram.com/franklincoveysg/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FranklinCovey Singapore