FranklinCovey France

What FranklinCovey France does

FranklinCovey France is the French-market subsidiary of FranklinCovey Co. (NYSE: FC), a Salt Lake City-headquartered leadership development organization founded in 1989. The Paris-based office serves French-speaking enterprise and educational clients and operates under FranklinCovey Europe Ltd, a UK-incorporated private subsidiary that also oversees wholly-owned entities in Germany, Austria, and Switzerland. Globally, the parent reports 2,000+ employees, 15,000+ client engagements per year, and operations across 160+ countries with content adapted into 24 languages.

The company's product portfolio is anchored by proprietary methodology frameworks—Les 7 Habitudes des Gens Très Efficaces (The 7 Habits), Les 4 Disciplines d'Exécution (4DX), Les 5 Choix pour une Productivité Exceptionnelle, Leader in Me, and Speed of Trust—delivered through both facilitator-led training and technology-enabled platforms. The technology stack consists of the Plateforme Impact (Impact Platform) for content deployment, progress tracking, and behavior-change measurement, and 4DX OS for weekly accountability and execution tracking under the 4 Disciplines of Execution framework.

Revenue is generated primarily through annual subscriptions (All Access Pass and Leader in Me) sold via consultative enterprise field sales, supplemented by content licensing and professional services from expert facilitators. The go-to-market targets Fortune 500-style enterprises and K-12/higher education institutions through direct sales, events, webinars, and a "Request a Demo" conversion path. Customer logos span at least eight industries—PepsiCo, Marriott, Whirlpool, X-Fab, SM Energy, Mississippi Power, Vibe Group, Jefferson Community & Technical College, and others—indicating a broadly diversified base rather than customer concentration.

Name

FranklinCovey France

Legal name

FranklinCovey Europe Ltd

Website

https://franklincovey.fr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

FranklinCovey France is the Paris-based subsidiary of FranklinCovey Co. (NYSE: FC), delivering proprietary leadership and effectiveness training programs—including the 7 Habits, 4 Disciplines of Execution, and 5 Choices—to French enterprise and educational clients via the All Access Pass subscription.

Ownership category

akta.pro rank

Product category

Leadership Development Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Software Publishers (513210)

SIC

Services-Management Services (8741), Services-Prepackaged Software (7372)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

akta.pro secondary industries

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI), Change Management for Operations Transformations (EDABAKAM), Sales & Customer Service Training (EDAGANAC)

Keywords

• Leadership development training
• Executive education programs
• Organizational effectiveness consulting
• Corporate training solutions
• Change management training

Headquarters

HQ city

Banbury, Oxfordshire

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. All Access Pass Subscription: Annual subscription model providing organizations unlimited access to FranklinCovey's entire global content library, expert consultants and coaches, and technology platform for measuring behavior change. Sold on per-user or organizational basis with annual billing.
2. Leader in Me Subscription: Subscription-based program for schools providing leadership development content, implementation support, and ongoing resources for educational institutions worldwide.
3. Individual Training Programs: Individual program access including The 7 Habits, The 4 Disciplines of Execution, The 5 Choices for Extraordinary Productivity, and other training offerings sold as discrete engagements.
4. Content Licensing: Multi-user licenses and content licensing options for using protected FranklinCovey content for internal training purposes. International permission requests processed for uses outside standard licensing.
5. Professional Services: Consulting, coaching, implementation support, and facilitation services delivered by FranklinCovey expert consultants to support organizational transformation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

FranklinCovey France sells leadership development, productivity, execution, and change management training programs to enterprises and schools. Offerings are delivered via the All Access Pass subscription, which bundles a content library of 20+ programs (7 Habits, 4 Disciplines of Execution, 5 Choices, Speed of Trust, etc.) with expert consultants, facilitators, and proprietary technology platforms (Plateforme Impact, 4DXOS) for content delivery and behavior change measurement.

Product overview

FranklinCovey France offers a portfolio of leadership and effectiveness training solutions centered around its flagship content programs. The core offerings include Les 7 Habitudes des Gens Très Efficaces® (The 7 Habits), Les 4 Disciplines d'Exécution® (4DX) for strategic execution, Les 5 Choix pour une Productivité Exceptionnelle® (The 5 Choices) for productivity, and Change Management programs. These are delivered through multiple channels: in-person training, live online, and on-demand formats. The technology layer consists of La Plateforme Impact (Impact Platform) for content delivery and measurement, and 4DXOS for execution tracking. The All Access Pass® provides subscription-based access to the entire content library, expert consultants, and platform technology. An education-focused offering called Leader in Me serves schools across 50+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• All Access Pass: Subscription platform providing unlimited access to FranklinCovey's global content, expert consultants, and technology for sustainable behavioral change.
• Leader in Me
• 4DX (4 Disciplines of Execution)

Products and services

• Les 7 Habitudes des Gens Très Efficaces® (The 7 Habits of Highly Effective People) Flagship personal and interpersonal effectiveness training program based on Stephen R. Covey's bestselling book. Covers 7 universal habits progressing from dependence to independence to interdependence, including proactivity, vision-setting, prioritization, win-win thinking, empathetic listening, synergistic collaboration, and self-renewal. Designed for individuals and teams in organizations seeking foundational leadership and effectiveness skills.
• Les 4 Disciplines d'Exécution® (4DX) Strategic execution training program focused on translating strategy into results at the team level. The 4 Disciplines framework guides teams to focus on wildly important goals, act on lead measures, keep a compelling scoreboard, and create a cadence of accountability. Used by enterprises seeking consistent execution of strategic priorities.
• Les 5 Choix pour une Productivité Exceptionnelle® (The 5 Choices to Extraordinary Productivity) Productivity training program combining timeless principles with neuroscience research to help individuals manage decisions, attention, and energy more effectively. Teaches five key choices: act on the important vs. urgent, pursue extraordinary vs. ordinary, plan big rocks vs. sorting gravel, master technology vs. being mastered by it, and fuel energy vs. burning out.
• Changement: Comment transformer l'incertitude en opportunité™ (Change) Change management training program that addresses the human side of organizational change. Helps participants understand the predictable pattern of change, manage emotional and functional reactions, and develop skills to navigate change successfully. Designed for organizations undergoing transformation initiatives.
• Gérer les conversations difficiles: Transformer les tensions en progrès™ (Managing Hard Conversations) Training program that helps learners manage emotional tensions and conduct difficult conversations while maintaining collaborative engagement. Teaches skills to balance courage and consideration when addressing sensitive topics in the workplace.
• All Access Pass® Annual subscription-based platform providing organizations unlimited access to FranklinCovey's entire global content library (20+ training programs), expert consultants and coaches, and the Impact Platform technology for sustained behavioral change. Sold on per-user or organizational basis with annual billing; bundles content, coaching, and technology.
• La Plateforme Impact (Impact Platform) Digital learning platform that delivers FranklinCovey's training content, tracks progress, and enables behavior change measurement for organizational clients. Offered within the All Access Pass subscription; enables deployment, tracking, and measurement of training content.
• 4DXOS Operating system for the 4 Disciplines of Execution methodology. Enables teams to track commitments, weekly accountability sessions, and progress toward strategic goals using the 4DX framework.
• Leader in Me School-based leadership program designed to transform school cultures by developing leadership principles in students and staff. Operating in over 5,000 schools across more than 50 countries. Includes implementation support and certification for educators delivering the program in K-12 institutions.
• Diriger à la Vitesse de la Confiance® (Speed of Trust) Leadership training program based on Stephen M.R. Covey's book on building trust-based organizational cultures. Helps leaders and teams build trust, reduce hidden costs of low trust, and improve organizational performance.
• Les 6 pratiques critiques pour diriger une équipe™ (The 6 Critical Practices for Leading a Team) Team leadership training program targeting the work of a team leader. Teaches six critical practices including establishing team purpose, aligning on expectations, developing team members, managing team members, leading team interactions, and managing the team's external relationships.

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• FC Germany GmbHcoreChannel Partner/ Reseller/ DistributorGerman subsidiary and license partner responsible for delivering FranklinCovey content and programs in Germany, operating as part of the European regional structure under FranklinCovey Europe Ltd.
• FC Austria GmbHcoreChannel Partner/ Reseller/ DistributorAustrian subsidiary and license partner delivering FranklinCovey solutions in Austria, part of the European regional network.
• FC Switzerland GmbHcoreChannel Partner/ Reseller/ DistributorSwiss subsidiary and license partner operating in Switzerland, integrated into FranklinCovey Europe's regional structure.
• International License Partners (140+ countries)coreChannel Partner/ Reseller/ DistributorGlobal network of license partners delivering FranklinCovey content and programs in local markets across 140+ countries, adapted to local languages and cultures. Part of FranklinCovey's international expansion strategy.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Skillsoft: Skillsoft is a direct competitor offering corporate digital learning subscriptions (Skillsoft Percipio, SumTotal) that bundle leadership, business, and compliance content into enterprise-wide subscriptions, comparable to FranklinCovey's All Access Pass.
• Development Dimensions International (DDI): DDI is a direct peer providing leadership development, talent management, and behavioral assessment solutions to large enterprises, overlapping with FranklinCovey's enterprise sales motion and leadership content library.
• Dale Carnegie Training: Dale Carnegie Training is a direct competitor in the corporate leadership, sales, and professional development training space, offering franchise-based instructor-led programs similar in delivery to FranklinCovey's flagship offerings.
• Center for Creative Leadership: CCL is a direct peer offering leadership development programs, executive education, and research-backed content to enterprises and individuals globally, comparable to FranklinCovey's leadership and effectiveness portfolio.

Emerging players

• BTS: BTS is an emerging player specializing in strategy execution and leadership simulation-based learning, with significant overlap with FranklinCovey's 4 Disciplines of Execution (4DX) and strategic execution portfolio.
• Blanchard: The Ken Blanchard Companies is an emerging player offering leadership and management training programs (e.g., SLII) to enterprises, with comparable methodology-based content and instructor-led delivery to FranklinCovey's 7 Habits and leadership programs.

Broad incumbents

• Coursera for Business: Coursera for Business is a broad incumbent offering enterprise subscriptions to top university and industry-led content, including leadership and management specializations, competing with FranklinCovey in digital-first L&D budgets.
• Harvard Business Publishing Corporate Learning: Harvard Business Publishing Corporate Learning licenses premium Harvard-authored leadership and management content to enterprises, comparable to FranklinCovey in segment and distribution model but with a different brand anchor.
• Korn Ferry: Korn Ferry is a broad incumbent offering executive coaching, leadership development, and organizational consulting at the high end of the enterprise market, partially overlapping with FranklinCovey's senior leadership offerings.
• LinkedIn Learning: LinkedIn Learning (Microsoft) is a broad incumbent in the enterprise digital learning space, offering on-demand leadership and business courses integrated with the LinkedIn talent platform, competing with FranklinCovey on accessibility and price.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@franklincoveyfrance3983/videos
• LinkedInlinkedin.com/company/franklincoveyfrance

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FranklinCovey France