Franklin Gun Shop Llc

What Franklin Gun Shop Llc does

Franklin Gun Shop LLC, operating as The Outpost Armory, is a family-owned firearms retailer and shooting range operator serving the Tennessee market. The company runs three physical locations in Franklin, Murfreesboro, and Hendersonville, offering retail sales of firearms and accessories from brands including GLOCK, Smith & Wesson, and Walther, alongside an indoor shooting range with 15-yard, 25-yard, and 100-yard lanes. The business model is omnichannel and service-diversified: revenue is generated through hardware sales, range lane fees, firearm rentals, FFL transfers, armorer services, a tiered membership program with recurring fees, and a broad training curriculum that includes beginner courses (First Shots), the TN Enhanced Carry Permit program, and multi-tier defensive and performance pistol and rifle series. The company also hosts community events such as the Run & Gun Competition and Shieldmaiden Nation, and has begun extending into e-commerce via an online Pro Shop. Its customer base is predominantly individual consumers, including new and prospective gun owners, defensive shooters seeking carry permit training, experienced shooters pursuing advanced skills, and recreational range users.

The company employs approximately six people, supports a multi-location retail and range operation, and maintains a training program with structured curricula and certified instructors, some with former military backgrounds. Marketing is centered on its own website, SEO for regional terms such as "guns in Nashville" and "Murfreesboro gun training," and customer testimonials that highlight staff expertise, facility quality, and a welcoming environment. The business is privately held with no external investors, no parent company, no disclosed funding rounds, and no documented M&A or strategic partnership activity.

Name

Franklin Gun Shop Llc

Legal name

The Outpost Armory

Website

https://franklingunshop.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Franklin Gun Shop LLC (The Outpost Armory) is a family-owned gun store and indoor shooting range operator serving individual consumers across three Tennessee locations, offering firearms retail, range access, training, and FFL transfer services.

Ownership category

akta.pro rank

Product category

Firearms Retail & Shooting Range Services

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYCRAMAKAA

Firearms & Ammunition Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Hunting, Shooting & Archery Retail

SECONDARYEDAOAMAN

Firearms, Range Safety & Less-Lethal Weapons Training

Education/Vocational, Technical & Trade Education/Protective Services & Public Safety Training

SECONDARYCRAMAKAG

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Hunting, Shooting & Archery Retail

Keywords

• Firearms retail sales
• Indoor shooting range
• Firearms training classes
• Concealed carry permit
• FFL transfer services

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory / Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Firearms and Accessories Sales: Retail sale of firearms, ammunition, and related gear including brands such as GLOCK, Smith & Wesson, and Walther.
2. Shooting Range Fees: Fee-based access to indoor shooting range with 15-yard, 25-yard, and 100-yard lanes. Range open Monday-Saturday with extended hours on Saturday.
3. Firearm Rentals: Rental firearms available for customers to try before purchasing or for practice sessions.
4. Training Classes: Comprehensive training programs including First Shots (beginner), TN Enhanced Carry Permit, Defensive Pistol series, Red Dot Pistol series, Low Light Pistol series, AR Fundamentals, Personal Instruction, and Defensive Pistol Program. Classes range from 3-hour sessions to multi-course programs.
5. FFL Transfers: Federal Firearms License transfer services for purchasing firearms.
6. Armorer Services: Professional armorer services for firearm maintenance and repairs.
7. Membership Program: Gold membership option providing benefits for frequent range users, includes ability to practice holster draws indoors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Franklin Gun Shop LLC operates "The Outpost Armory," a family-owned firearms retailer and indoor shooting range across three Tennessee locations (Murfreesboro, Franklin, Hendersonville). It sells firearms, ammunition, and accessories (GLOCK, Smith & Wesson, Walther), provides a 15/25/100-yard indoor shooting range with firearm rentals, and delivers structured firearms training from beginner (First Shots) through advanced defensive and performance series, including TN Enhanced Carry Permit certification. Ancillary services include FFL transfers, armorer services, and membership programs.

Product overview

The Outpost Armory operates as a family-owned gun store and shooting range with three Tennessee locations (Franklin, Murfreesboro, Hendersonville). The company offers a Pro Shop retail operation featuring firearms from manufacturers including Glock, Smith & Wesson, and Walther, along with a 15/25/100-yard indoor shooting range, rental firearms, and armorer services. Training services include beginner courses (First Shots), TN Enhanced Carry Permit certification, and advanced defensive/performance series for pistols and rifles. The company also provides FFL transfer services, membership programs, and special events including competitive shooting competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Firearms and Accessories Retail (Pro Shop)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cabela's: National outdoor retailer (now part of Bass Pro) carrying firearms, ammunition, and hunting gear with in-store gun libraries; broad incumbent competing for hunting/shooting sports customer wallet share.
• Academy Sports + Outdoors: Large multi-category sporting goods retailer carrying firearms, ammunition, and hunting gear across the Southeast including Tennessee; represents the big-box competitive set for retail hardware sales.
• Bass Pro Shops: National outdoor retailer with hunting, fishing, and firearms categories including full-service gun counters and shooting ranges; broad incumbent competing for the same firearms/accessories basket.

Direct peers

• Range USA: Multi-state indoor shooting range and retail concept combining firearms sales, rentals, training, and memberships under one roof; directly comparable multi-revenue business model and customer base.
• Shoot Smart: Texas-based indoor range and gun retailer offering firearms sales, training classes, and range memberships; directly comparable integrated retail/range/training model.
• GAT Guns: Illinois-based indoor range and full-line gun store with extensive training programs and armorer services; comparable single-market integrated retailer with strong training-led customer acquisition.
• Shoot Point Blank: Indoor shooting range and gun store chain offering retail sales, range access, firearms rentals, and structured training courses; closest direct competitor in the integrated range-plus-retail format.
• The Gun Store: Long-running Las Vegas-based gun shop and indoor range offering firearms sales, rentals, training, and special events; comparable destination retail/range hybrid with event-driven traffic.
• Eagle Gun Range: Texas indoor shooting range and firearms retailer with training courses and membership programs; comparable multi-lane facility, retail storefront, and lesson-based customer engagement.
• Sharpshooters Indoor Range: Regional indoor range and gun retail chain offering firearms sales, range rentals, and firearms training classes; directly comparable in-store experience and service mix.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/franklin-gun-shop-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franklin Gun Shop Llc