What Shoot Smart does

Shoot Smart is a privately held, family- and employee-owned operator of indoor shooting ranges headquartered in the Dallas–Fort Worth metroplex, founded March 26, 2011, that today runs five retail locations (Alliance, Benbrook, Fort Worth East, Fort Worth West, Grand Prairie) serving a long tail of consumer and recreational shooters, educators, women, military and first-responder personnel, and international visitors. The core offering consists of traditional pistol-caliber lanes and exclusive soundproof Private Suites (supporting rifle, shotgun, full-auto, rapid fire, and holster draw) with flat per-shooter pricing and unlimited range time, supported by a 10,000+ firearm rental fleet that enables a try-before-you-buy model. A structured Path to Proficiency training curriculum (from New Shooter fundamentals through defensive and low-light classes), Texas License to Carry certification, private lessons, and bundled training packages are taught by NRA- and USCCA-certified instructors; revenue is also generated through a five-tier membership stack (Smart 2.0, Patriot 2.0, HERO, Liberty 2.0, and Platinum 2.0 Lifetime), on-site gunsmithing (Cerakote, engraving, stippling, cleaning plans), FFL firearm transfers, custom holster fabrication, buy-sell-trade and consignment, and NFA suppressor sales as an official Silencer Shop dealer.

The business operates an asset-heavy, location-dependent model with high licensing and regulatory fixed costs (FFL, NFA dealer, Texas DPS LTC testing site) and minimal proprietary technology beyond third-party SaaS integrations (Momence for class bookings, QLess for virtual queue management, OtterWaiver for digital waivers, Square for payments, ATF eForms for compliance). Go-to-market is direct-to-consumer with no appointment required for lane access, supplemented by segment-specific promotions (Machine Gun Mondays, Teacher Tuesdays, Women's Wednesday), community events with U.S. LawShield, and digital acquisition through email newsletter, social media, and specialty promotional pricing. Customer economics are diversified across eight reported revenue streams (range lane rentals, firearm rentals, training classes, membership subscriptions, gunsmith services, firearm transfers, retail sales, lane bundles), with management and operations staffed by an 11–50 employee base anchored by the founding family and a roster of roughly two dozen named sales, training, and gunsmith personnel.

Name

Shoot Smart

Legal name

Shoot Smart

Website

https://shootsmart.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Shoot Smart is a privately held, family- and employee-owned operator of five indoor shooting ranges across the Dallas–Fort Worth metroplex, offering lane rentals, a 10,000+ firearm rental fleet, structured training, on-site gunsmithing, and a five-tier membership program serving consumer and recreational shooters, educators, and military/first-responder personnel.

Ownership category

akta.pro rank

Product category

Indoor Shooting Range Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN)

akta.pro secondary industries

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Firearms & Ammunition Retail (CRAMAKAA)

Keywords

• Indoor shooting range
• Firearm training classes
• Gunsmith services
• Concealed carry certification
• Firearm retail

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Range Lane Rentals: Flat-rate lane fees for traditional lanes and private suites. No hourly limits. Revenue varies by day of week and lane type.
2. Firearm Rentals: Unlimited firearm rental at flat fee. Machine gun rentals available for 21+ customers.
3. Training Classes: Fees for structured classes from beginner to advanced. Private lessons, group classes, and LTC certification courses.
4. Membership Subscriptions: Monthly recurring memberships (Smart, Patriot, Liberty tiers) plus lifetime Platinum membership. Provides unlimited lane access, discounts on services, and exclusive perks.
5. Gunsmith Services: Professional gunsmithing including repairs, customization, Cerakote coating, engraving, stippling, and cleaning services.
6. Firearm Transfers: FFL transfer services for online firearm purchases. Standard $45 fee with discounted rates for members.
7. Retail Sales: Firearms, accessories, range gear, holsters, EDC products, and suppressors. Both in-store and online with pickup option.
8. Lane Bundles: Pre-purchased lane bundles (5, 10, or 20 lanes) at discounted rates for traditional lanes or private suites.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Shoot Smart operates five indoor shooting range locations across the Dallas-Fort Worth metroplex, offering flat-rate lane rentals (traditional lanes and private soundproof suites), an unlimited-use rental fleet of over 10,000 firearms including machine guns, structured firearms training classes through a Path to Proficiency curriculum, state-certified Texas License to Carry (LTC) courses, private lessons, on-site gunsmith services, FFL firearm transfers, custom holster fabrication, and NFA suppressor sales as an official Silencer Shop dealer. The business also runs a tiered membership program (Smart, Patriot, HERO, Liberty, Platinum) and operates an online store for range gear and accessories with in-store pickup.

Product overview

Shoot Smart operates as a multi-location indoor shooting range and firearms training facility with five DFW-area locations. The core offering consists of Traditional Lanes and Private Suites for gun range rentals, supplemented by a rental fleet of over 10,000 firearms including machine guns. The training division offers structured classes through the Path to Proficiency system (New Shooter, On Target, Troubleshooting, Rapid Fire) and defensive courses (Holster Draw, Home Defense, Self Defense, Lights Out), plus Texas LTC certification and private 1-on-1 lessons. Additional services include professional gunsmithing (cleaning, Cerakote, engraving, stippling), firearm transfers, buy-sell-trade with consignment, custom holster fabrication, and NFA suppressor sales through Silencer Shop. The membership program spans five tiers (Smart 2.0, Patriot 2.0, Hero, Liberty 2.0, Platinum 2.0) offering escalating benefits from discounts to lifetime all-access passes with $2,000 in training credits.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Lane Rentals Indoor pistol-caliber shooting lanes for slow-fire practice without holster draw, available 7 days a week at flat per-shooter rates with no hourly fee or time limit. Targeted at walk-in shooters and beginners practicing fundamentals.
• Private Suites Exclusive soundproof shooting booths supporting pistol, rifle, shotgun, full-auto, rapid fire, and holster draw for up to 4 people with unlimited range time. Designed for advanced shooters and small groups.
• Firearm Rental Unlimited firearm rental service providing access to the entire rental fleet for one flat fee, allowing customers to try different guns without ownership pressure. Aimed at beginners exploring firearms and hobbyists seeking variety.
• Machine Gun Rental Full-auto machine gun rental experience for customers aged 21 and above, available daily with unlimited use and ammo sold separately. Targeted at recreational and experiential shooters.
• Firearms Training Classes (Path to Proficiency) Structured firearms training curriculum covering New Shooter, On Target, Troubleshooting, Rapid Fire, Holster Draw, Home Defense, Self Defense, and Lights Out classes, progressing students from beginner fundamentals to advanced defensive techniques. Targeted at first-time shooters, hobbyists, and advanced practitioners.
• Private Lessons One-on-one personalized firearms instruction covering pistol, rifle, shotgun, holster draw, rapid fire, EDC, and competition training, with classroom, range, rentals, targets, and protection included.
• Texas LTC (License to Carry) Certification Class State-certified Texas concealed carry course covering open and concealed carry laws, use of force, written test, and 50-round shooting qualification, delivered by DPS-certified instructors.
• Gunsmith Services Professional firearm repair, customization, and maintenance services including cleaning, Cerakote coating, laser engraving, stippling, inspections, and hourly repair work performed by on-site gunsmiths.
• Firearm Transfer Service FFL transfer service for online firearm purchases with ATF-compliant processing, no hidden background check fees, and discounted rates for members. Standard fee $45 per item.
• Firearm Buy-Sell-Trade Firearm purchasing, selling, and trade-in services with consignment options available across all five DFW locations, offering both new and used firearms.
• Suppressor Sales NFA suppressor sales handled as an official Silencer Shop dealer, including kiosk-based customer fingerprinting, ATF eForms support, and complete Form 4 transfer processing.
• Custom Holster Fabrication On-site custom holster crafting in IWB or OWB configurations with optic and light compatibility, completed in under 30 minutes at any of the five DFW locations.
• Range Memberships Tiered subscription membership program (Smart 2.0 at $45/month, Patriot 2.0 family at $70/month, HERO at $30/month for military/LEO/EMS/fire, Liberty 2.0 premium at $105/month, and Platinum 2.0 lifetime) offering unlimited lane access, discounts on services, and exclusive perks.
• Range Gear and Accessories Retail Retail sales of range gear, EDC products, holsters, ammunition, range bags, and accessories from brands including Kore Essentials, Vertx, and Savior Equipment, available in-store and online with in-store pickup.
• Lane Bundles Pre-purchased lane bundles of 5, 10, or 20 lanes at discounted rates for traditional lanes or private suites, providing savings of up to $370 versus pay-as-you-go pricing.

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Silencer ShopcoreTechnology or IntegrationOfficial Silencer Shop dealer providing NFA-compliant suppressor sales and transfer services. Includes kiosk for customer fingerprinting, ATF eForms support, and streamlined Form 4473 processing. Makes suppressor purchases accessible to customers through simplified paperwork handling.
• U.S. LawShieldminorStrategic or Co-development PartnerLegal defense provider for self-defense. U.S. LawShield offers 24/7 emergency attorney access starting at $10/month. Shoot Smart hosts workshops and seminars on self-defense topics including Active Shooter Survival, First Aid for Gunshot Wounds, and Situational Awareness.
• NRA (National Rifle Association)coreOthersMultiple instructors hold NRA certifications including Range Safety Officer, Basic Pistol Instructor, and Personal Protection Instructor credentials.
• USCCA (United States Concealed Carry Association)minorOthersUSCCA certified instructors for Concealed Carry & Home Defense and Defensive Shooting Fundamentals.
• Texas Department of Public Safety (DPS)coreOthersState-certified instructors for Texas License to Carry (LTC) program. Shoot Smart serves as authorized LTC testing and certification site.
• Kore EssentialsminorGTM or Marketing PartnerEDC belt manufacturer featured in store for everyday carry products. Kore belts feature hidden track with 40+ micro-adjustment points for comfortable carry.
• VertxminorGTM or Marketing PartnerEDC bag and tactical gear brand. Shoot Smart offers Vertx products featuring CCW compartments and rapid-access functionality for concealed carry.
• Savior EquipmentminorGTM or Marketing PartnerRange bag and case manufacturer. Products feature 600D/1000D polyester construction, reinforced stitching, and lifetime warranty.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Others

• Silencer Shop: E-commerce platform and dealer network that integrates NFA-compliant suppressor purchases, ATF eForms, and kiosk-based fingerprinting — direct integration partner for Shoot Smart's suppressor business and enabler of NFA revenue stream.
• National Shooting Sports Foundation (NSSF): Firearms industry trade association representing range operators, manufacturers, and retailers — industry ecosystem participant relevant to Shoot Smart's regulatory environment, supplier relationships, and marketing reach.

Direct peers

• GAT Guns: East Alton, Illinois indoor shooting range and full-line firearms retailer combining range, training, gunsmithing, large retail selection, and transfers — comparable integrated range-plus-retail-plus-services model.
• Range USA: Multi-state indoor shooting range chain offering traditional lanes, private suites, training, retail, and memberships — the closest scale comparable to Shoot Smart, with overlapping value proposition and direct competitive overlap in Texas.
• 88 Tactical: Omaha-based indoor shooting range and training facility combining range, full-auto experiences, firearms training curriculum, retail, and event programming — comparable integrated range/training/retail stack with strong focus on curriculum-driven progression.
• Buds Gun Shop: Kentucky-based large-format firearms retailer operating a range alongside one of the largest online gun retail catalogs — comparable combination of in-person range experience with strong retail/transfer infrastructure.
• The Range 702: Las Vegas-based premium indoor shooting range offering traditional lanes, private suites, firearm rentals including full-auto experiences, training, and retail — directly comparable high-end indoor range targeting both hobbyists and tourists.
• American Shooters: Texas-based indoor shooting range (Tomball, Houston area) offering lane rentals, training classes, firearm rentals, and retail — directly comparable Texas competitor with similar range, training, and retail stack.

Broad incumbents

• Bass Pro Shops: National outdoor recreation retailer with hunting, shooting, and archery categories including firearms, ammunition, and accessories — broad incumbent competing for the same hunting/shooting-sports consumer wallet, though not as a range operator.
• Academy Sports + Outdoors: Texas-headquartered sporting goods retailer with firearms, ammunition, hunting, and outdoor recreation categories — broader incumbent in the same Texas geography with overlapping firearms/hunting retail demand.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shoot-smart

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoot Smart