Franklin United Football Club

What Franklin United Football Club does

Franklin United Football Club is a community-led, non-profit football club based in the Franklin district of Auckland, New Zealand, operating as a joint venture between three local member clubs — Pukekohe AFC, Drury FC, and Tuakau Soccer Club. Founded in 2016 and registered as Franklin United Football Club Incorporated, the club runs a continuous development pathway from junior football (Player Development Program and Skill Centre for ages 6–13) through Junior Pre-Academy (U10–U12) and Youth Academy (U13–U17) into senior men's and women's teams competing in the NRFL. It is primarily staffed and run by volunteers, with a small paid headcount of six.

The underlying technology is conventional club-management SaaS rather than a proprietary platform: registration, programs, fixtures, and content are delivered through Sporty.co.nz, with a Franklin United FC mobile app in app stores for member updates and push notifications. Merchandise (training kits, game-day apparel, off-field gear) is distributed via the Lotto Club Shop and a third-party retail partner. The coaching product layer was recently strengthened by an MOU with the Ricki Herbert Football Academy (RH3), which brings the Ricki Herbert coaching curriculum, national-camp selection opportunities, and international-tour pathways into Franklin United programs.

Revenue is generated from three streams: recurring annual player registration and program fees (Youth Academy at $1,200/yr, Junior Pre-Academy at $800/yr, Skill Centre and Player Development Program at $135 per term), short-cycle holiday program fees ($135 for the three-day Franklin United Holiday Program; $149 per RH3 camp), and tiered sponsorship packages (Platinum and Gold) sold to local businesses. Go-to-market is community-led, with marketing via social media, an email newsletter, the mobile app, and the website, while registration is self-serve through Sporty.co.nz. The club has grown on-field participation from 45 players in 2017 to 200 players in 2025 and cites a broader 1,300+ membership base.

Name

Franklin United Football Club

Legal name

Franklin United Football Club Incorporated

Website

https://franklinunited.nz

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Franklin United Football Club is a community-led non-profit football club in Auckland's Franklin region, New Zealand, operating as a joint venture between Pukekohe AFC, Drury FC, and Tuakau Soccer Club to deliver a junior-to-senior development pathway and NRFL senior teams.

Ownership category

akta.pro rank

Product category

Youth Football Development

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Youth football development
• Football coaching programs
• Community football club
• Player development pathway
• Football academy programs

Headquarters

HQ city

Drury

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Player Registration and Program Fees: Annual fees for participation in development programs including Youth Academy (U13-U17: $1,200 annually), Junior Pre-Academy (U10-U12: $800 annually), and term-based programs (Skill Centre and Player Development Program at $135 per term). Fees cover all training sessions, club registrations, and national federation fees.
2. Holiday Program Fees: Short-term program revenue from holiday football programs. Franklin United Holiday Program at $135 for three days, RH3 Camps at $149 per camp.
3. Merchandise and Apparel: Partnership with Lotto for on and off field apparel. Training kits, game day shirts, socks, and off-field gear (jackets, hoodies, track suits) sold through Club Shop.
4. Sponsorship Revenue: Sponsorship packages including Platinum, Gold tiers. NZHL Pukekohe (Platinum), Carters (Gold), Campbell Tyson, Pukekohe Builders Ltd as Gold sponsors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Franklin United Football Club delivers a community-led football development pathway for ages 6 and up in the Franklin region of New Zealand. The core offering spans term-based development programs (Player Development Program, Skill Centre), Junior Pre-Academy (U10-U12), Youth Academy (U13-U17), school-holiday football camps (Franklin United Holiday Program and RH3 Holiday Program), and competitive senior men's and women's teams competing in NRFL leagues. Programs are sold as annual memberships or per-term fees to local families and complement grassroots community football.

Product overview

Franklin United Football Club is a community-based football organization offering a unified suite of development programs and competitive teams. The portfolio centers on age-specific football development: Player Development Program and Skill Centre Program for ages 6-13 on weekday evenings during school terms; Holiday Programs (Franklin United Holiday Program for ages 6-13 and RH3 Holiday Program for ages 8-16) during school breaks; Youth Academy for ages 10-17; and Senior Men's and Women's teams competing in NRFL leagues. The programs are designed to complement community football while providing a clear talent pathway from junior levels through to senior competition.

Differentiator

Problem solved

Functional benefit

Products and services

• Player Development Program A development program for boys and girls ages 6-13 running on Mondays during Terms 1-4, focused on skill development, ball confidence, and enjoyment of the game.
• Skill Centre Program An invitational program for ages 9-12 (U10-U12) running on Mondays during Terms 1-4, focusing on technical skills, game understanding, and decision-making in match situations.
• Franklin United Holiday Program Football program for players aged 6-13 run during school holidays, focusing on skill development, confidence, and enjoyment in a fun and challenging environment.
• RH3 Holiday Program Holiday football camps for ages 8-16 associated with the Ricki Herbert coaching curriculum, open to Franklin member-club players, with opportunities for standout players to progress to RH3 national camps.
• Junior Pre-Academy Development program for U10 Franklin Hub (ages 10), U11 & U12 mixed Pre-Academy (ages 11-12), training Tuesdays and Thursdays 4:30pm-5:30pm with Junior programme coaches.
• Youth Academy Academy program for U13, U14, U15, and U17 teams training Mondays, Tuesdays, and Thursdays 5:00pm-6:15pm, participating in Aotearoa's top leagues and national tournaments.
• Men's First Team & U23 Reserves Men's senior football team playing in League 1 of the NRFL in 2026, with a focus on player pathway development and aspiration to progress to Premiership and Championship Leagues.
• Women's First Team & U23 Reserves Women's senior football team playing in the NRFL Championship in 2026, aspiring towards the Northern Premiership for the 2027 season.

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and secondary.

• RH3 Football Academy (Ricki Herbert Football Academy)coreStrategic or Co-development PartnerFranklin United FC entered into an MOU with RH3 Football Academy. This partnership provides players who attend Franklin programs an opportunity to be selected for the RH3 national camp which happens annually in January. From there, players can get selected to attend international tours. The association brings Ricki Herbert coaching curriculum to Franklin United programs.
• LottocoreChannel Partner/ Reseller/ DistributorFranklin United FC has partnered with Lotto for its on and off field apparel. Training kits, game day gear, socks, and off-field apparel are sold through the Lotto Club Shop.
• NZHL Pukekohe (New Zealand Home Loans)coreOthersPlatinum sponsor providing financial support to the club. NZHL office in Pukekohe established in 2009, winner of Big Business Award 2017 and Branch of the Year 2017.
• CarterssecondaryOthersGold sponsor - building materials supplier with over 150 years in business. Supports trade through industry sponsorship and events.
• Campbell TysonsecondaryOthersGold sponsor - Chartered Accountants established in 1922, oldest and largest in Franklin District. Proudly sponsoring Youth teams for 2026 Season.
• Pukekohe Builders LtdsecondaryOthersGold sponsor - commercial and residential construction company established in 1969. Proudly sponsoring Youth teams for 2026 Season.
• Member Clubs (Pukekohe AFC, Drury FC, Tuakau Soccer Club)coreStrategic or Co-development PartnerFranklin United was formed as a joint venture between Franklin's member clubs. These clubs share a common purpose of providing the environment, culture and pathways that enable players, coaches and referees to achieve their full potential in football.
• Campbell TysonsecondaryOthersCampbell Tyson proudly sponsoring Youth teams for 2026 Season.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Wellington Phoenix: New Zealand's longest-running professional football club in Australia's A-League. Comparable as a NZ football organization with senior teams and youth development programs, though at a fully professional scale.
• Auckland FC: A-League professional football club based in Auckland, founded in 2021. Operates in the same regional market and competes for the same player talent and sponsorship dollars, but at the professional tier rather than community development level.

Regional players

• Bay Olympic: Auckland-based community football club with senior teams and youth development programs in the eastern Auckland suburbs. Comparable as a community-rooted club competing in the same NRFL leagues.
• Takapuna AFC: North Shore Auckland football club with senior teams and youth development programs. Comparable community football club structure operating in the same Auckland metropolitan region.
• Hamilton Wanderers: Waikato-region football club competing in NRFL leagues with senior teams and youth pathways. Comparable as a regional NZ community football club with development pathway ambitions, though operating in a different geography.

Direct peers

• Eastern Suburbs AFC: Auckland-based football club with men's and women's senior teams in NRFL leagues and youth academy programs. Most direct community-level comparable in the Auckland region with a similar youth-to-senior pathway structure.
• Metro FC: Auckland-based community football club with senior men's and women's teams in NRFL leagues. Comparable as a community-led Auckland football organization with a youth-to-senior development pathway.
• Waitakere United: Auckland-based football club with senior teams in NRFL and a community youth development focus. Comparable regional community football club serving the greater Auckland area.
• Auckland City FC: New Zealand's most successful football club, competing in the NRFL and OFC Champions League. Comparably a community-rooted Auckland football organization with senior teams and youth development pathways, but at a much larger and more professional scale.

Others

• RH3 Football Academy (Ricki Herbert Football Academy): Elite football development organization founded by former All Whites coach Ricki Herbert. Currently a strategic partner of Franklin United, and comparable as a youth football coaching/development provider with national camps and international tour pathways.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/franklin-united-football-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franklin United Football Club