Fransen Groep

What Fransen Groep does

Fransen Groep is a privately held Dutch home improvement company based in Oldenzaal, Netherlands, with origins in a painting business founded more than 75 years ago (1933 per firmographic data). The company operates from a single retail and service location on Zandbreeweg 4, employing 7 people, and offers an integrated portfolio across three core lines: Schilders (professional interior and exterior painting services including color consultation and environmentally friendly paints), Kozijnen (supply and installation of aluminum and plastic window frames sourced from Dutch and German manufacturers such as WERU, plus Sunpoint outdoor sun protection), and Thuisin (a franchised interior design retail line offering curtains, wallpaper, carpets, and flooring). Supporting the offering is an in-store assortment of paint, wallpaper, carpet, and curtains, plus a specialized glass range covering safety, fire-retarding, intrusion-retarding, HR++ insulation, acoustic, and decorative variants. Color mixing is handled by two in-store color mixing machines, and the company offers regular styling days with Art en Living interior stylists for personalized design consultations.

The business model is sales-led and project-based. The company generates revenue through one-time project sales and installations, with free onsite measurement and obligation-free quotes for custom-made products (window frames, sun protection, curtains). Go-to-market relies on a physical retail storefront in Oldenzaal, a website quote request form, an active Facebook page, word-of-mouth in the local region, and the brand recognition provided by the Thuisin franchise affiliation. Customer segments are split horizontally between private individuals (homeowners undertaking renovations, painting, window replacement, and interior styling) and a smaller business market (contractors and commercial clients requiring utility construction, new builds, and renovation glazing). Pricing is not publicly disclosed; quotes are provided on a per-project basis.

Operationally, Fransen Groep differentiates through an 'everything under one roof' positioning that bundles painting, glazing, window frames, interior decoration, and styling advice — addressing the customer's pain point of coordinating multiple contractors. The company leverages WERU-certified installers for window/door work, specialized expertise in safety glass applications, and Dutch/German quality suppliers for frames. Geographic scope is regional, limited to Oldenzaal and surrounding areas. There is no disclosed revenue, no funding history, no M&A activity, no app or API product, and no evidence of digital expansion beyond a basic website and Facebook presence. The ownership structure is not disclosed but appears to be an independent family business.

Name

Fransen Groep

Legal name

Fransen Groep

Website

https://fransengroep.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fransen Groep is a family-owned Dutch home improvement company in Oldenzaal operating a retail storefront and offering professional painting, window frame installation, interior design retail (Thuisin franchise), specialized glass products, and sun protection — serving private homeowners and commercial clients regionally.

Ownership category

akta.pro rank

Product category

Home Improvement Services

NAICS

Window Treatment Retailers (449122)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Custom Window & Door Fabrication & Replacement (HSAPAJAI)

akta.pro secondary industry

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA)

Keywords

• Home improvement services
• Painting services
• Window frame installation
• Interior decoration retail
• Specialty glass products

Headquarters

HQ city

Oldenzaal

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Painting Services and Products: Provides professional painting services for interior and exterior work, including color consultation and environmentally friendly paint options. Also sells paint products directly from their store with color mixing capabilities.
2. Window Frame Sales and Installation: Supplies and installs aluminum and plastic window frames from Dutch and German suppliers. Serves both private market (conservatories, extensions, dormers, terrace coverings) and commercial market (utility construction, new builds, renovations).
3. Interior Products Retail: Retail sales of paint, wallpaper, carpet, curtains, flooring and other interior design products through their physical store. Organized styling days with interior design advice from professional stylists.
4. Outdoor Sun Protection: New product line of outdoor sun protection products from Sunpoint brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fransen Groep is a Dutch home improvement company that provides professional interior and exterior painting services, supplies and installs aluminum and plastic window frames, and sells interior decoration products (paint, wallpaper, carpet, curtains, and flooring) through its physical retail store and Thuisin franchise in Oldenzaal. The company also offers specialized glass products (safety, fire-retarding, insulation, acoustic) and Sunpoint outdoor sun protection solutions, with free onsite measurement and obligation-free quotes for custom-made products.

Product overview

Fransen Groep is a multi-service home improvement company offering a unified portfolio of painting, window frame, and interior decoration products/services under one roof. The core offerings consist of Schilders (professional painting and maintenance services), Kozijnen (aluminum and plastic window frame supply and installation), and Thuisin (franchised interior design retail). Supporting product categories include specialized glass products for various applications and a retail assortment of paint, wallpaper, carpet, and curtains with styling advice. The company serves both residential and commercial markets.

Differentiator

Problem solved

Functional benefit

Brands

• Thuisin: Franchise store offering interior design products including curtains, wallpaper, carpets, and floor coverings. The company is affiliated with this franchise enterprise.

Products and services

• Professional Painting Services (Schilders)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• WERUcoreImplementation/ SI/ Consulting PartnerWERU is a German manufacturer of windows and doors. WERU trains Fransen Groep's personnel in proper installation techniques, ensuring windows and doors are installed according to quality standards and guidelines. This partnership ensures installation quality and product performance.
• SunpointminorChannel Partner/ Reseller/ DistributorSunpoint is a supplier of outdoor sun protection products. Fransen Groep has added Sunpoint's outdoor sun shading products to their assortment, expanding their product offerings in the exterior home improvement segment.
• Art en LivingminorStrategic or Co-development PartnerArt en Living provides professional interior stylists who offer personalized interior design advice at Fransen Groep's store during styling days. Stylists have access to the full product assortment including fabrics, colors, samples, carpets, floor coverings, and wallpapers to help customers design interiors to their taste.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Praxis: Praxis is a nationwide Dutch home improvement retailer operating larger-format stores and offering installation services in select categories. Comparable to Fransen Groep in serving DIY and renovation customers with paint, flooring, and window treatment products, but at significantly larger scale.
• Karwei: Karwei is another leading Dutch home improvement retail chain with comparable assortment to GAMMA, including paint, wallpaper, curtains, and flooring. It overlaps with Fransen Groep's interior retail offering and competes for the same regional renovation customer in eastern Netherlands.
• Hubo: Hubo is a Dutch franchise formula of independent hardware and home improvement stores, similar in structure to Thuisin. Comparable because Hubo franchisees often serve as local one-stop renovation shops with paint, tools, and basic installation services.
• GAMMA: GAMMA is a major Dutch home improvement and DIY chain offering paint, wallpaper, flooring, window treatments, and tool hire. While national in scope versus Fransen Groep's single Oldenzaal store, both serve residential renovation customers across overlapping categories (paint, wallpaper, flooring, curtains). GAMMA competes primarily on convenience and assortment breadth.
• Hornbach: Hornbach is a European big-box home improvement retailer with a Dutch presence, focusing on professional and serious DIY customers. It overlaps with Fransen Groep in paint, windows, and renovation categories but competes via much larger store footprint and assortment depth.

Others

• WERU: WERU is a German manufacturer of aluminum and plastic windows and doors. Fransen Groep installs WERU products and its staff are WERU-certified, making WERU a key upstream supplier and capability partner rather than a direct competitor.
• Sunpoint: Sunpoint is a Dutch supplier and installer of outdoor sun protection products (screens, shutters, awnings). Fransen Groep is a Sunpoint dealer, making Sunpoint both an upstream product partner and a comparable specialist in the outdoor shading niche.
• Thuisin: Thuisin is the Dutch interior design retail franchise of which Fransen Groep is a franchisee. Comparable as the parent brand that supplies Fransen Groep's curtain, wallpaper, and flooring assortment, and through which Fransen Groep participates in national promotional campaigns.

Emerging players

• raamdecoratie.com: raamdecoratie.com is a leading Dutch online specialist in made-to-measure blinds, shades, and curtains. Comparable to Fransen Groep's Thuisin window treatment retail offering but competes via direct-to-consumer e-commerce and configurator tools rather than physical store service.
• Verfwebwinkel.nl: Verfwebwinkel.nl is a Dutch online paint retailer offering wide assortment, color mixing, and home delivery. It overlaps with Fransen Groep's paint retail offering (Schilders + store) and is an emerging digital competitor to traditional paint retailers in regional markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fransengroep
• LinkedInlinkedin.com/company/fransen-groep

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fransen Groep