Raamdecoratie.com

What Raamdecoratie.com does

Raamdecoratie.com B.V. is a Dutch direct-to-consumer e-commerce retailer specializing in window treatments, founded in 2014 (originally as DTCH) and headquartered in Enter, Netherlands. The company serves residential homeowners and, to a lesser extent, small businesses across the Netherlands and Belgium, operating localized Dutch-language websites for each market. It self-describes as one of the largest window decoration webshops in the Dutch-speaking region, with a cumulative footprint of more than 2.6 million windows fitted and a 9.0/10 rating across 24,246+ customer reviews on Feedback Company, supplemented by 3,000+ Trustpilot reviews and 575+ Google reviews.

The core product catalog spans roller blinds, Venetian blinds (wood, bamboo, aluminum, plastic), pleated shades, double roller blinds, curtains, Roman blinds, vertical blinds, insect screens, skylight blinds, and a motorized/electric line controllable via remote, app, or smart-home systems. Each category is offered in a dual-model format — ready-made (kant-en-klaar) for low-friction purchase and made-to-measure (op maat) configured via online tools for dimensions, fabric, transparency, color, mounting method, and control side. Production is sourced from European facilities, with products priced from approximately €21.95 for ready-made roller blinds.

The business model is unit-priced, one-time purchase of physical goods with optional professional services layered on top: a free in-home advisory and measurement service (with size guarantee), free color samples (up to 8), a paid installation service (€59 travel + €29 per product), and a physical showroom in Enter. Distribution is omnichannel D2C — own e-commerce platform plus physical showroom plus a field-sales advisor force — and the company claims a 40% price advantage versus competitors. Customer concentration is highly fragmented across individual homeowners, with no enterprise contracts, no subscriptions, and no disclosed funding rounds, indicating a bootstrapped, cash-funded growth profile supported by 8 FD Gazellen Awards (since 2017) and Twinkle100 recognition in 2022 and 2023.

Name

Raamdecoratie.com

Legal name

Raamdecoratie.com B.V.

Website

https://raamdecoratie.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Raamdecoratie.com is a Dutch D2C e-commerce retailer of custom and ready-made window treatments (roller, Venetian, pleated, curtain, motorized), serving residential homeowners and small businesses across the Netherlands and Belgium via online configurators, a physical showroom, and a free in-home measurement service.

Ownership category

akta.pro rank

Product category

Window Treatments Retail

NAICS

Window Treatment Retailers (449122)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB)

akta.pro secondary industries

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD), Window Treatment Hardware & Accessories Retail (Rods, Tracks, Rings, Finials, Tiebacks) (CRAIAKAI), Curtain, Blind & Shade Installation/Repair (HSAGAAAG)

Keywords

• Window treatments retail
• Made-to-measure blinds
• Custom window coverings
• Home decor e-commerce
• Roller blinds and curtains

Headquarters

HQ city

Enter

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Window Treatments): One-time purchase of window treatments including roller blinds, pleated blinds, Venetian blinds, curtains, shutters, and screens. Both made-to-measure and ready-made (kant-en-klaar) options available. Products sold directly through e-commerce platform.
2. Professional Services (Measurement and Installation): Optional paid services including professional measurement (bundled with advisory service) and installation. Installation service priced at 59 travel costs plus 29 per product.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Raamdecoratie.com is an online retailer of window decoration products, selling roller blinds, Venetian blinds, pleated shades, double roller blinds, curtains, Roman blinds, vertical blinds, insect screens, skylight blinds, and motorized window treatments in both ready-made and custom-made variants. The company supplements its e-commerce platform with free in-home advisory and measurement services, free color samples, optional paid installation, and a physical showroom in Enter, Netherlands, serving customers in the Netherlands and Belgium.

Product overview

Raamdecoratie.com is a Dutch online retailer specializing in window treatments and window decoration. The company operates a dual-model offering with both custom-made (op maat) and ready-made (kant en klaar) products. The core product portfolio spans roller blinds (rolgordijnen), Venetian blinds in various materials (jaloezieën - wood, bamboo, aluminum, plastic), pleated shades (plisségordijnen), double roller blinds (duo rolgordijnen), curtains (gordijnen), Roman blinds (vouwgordijnen), vertical blinds (lamellen), insect screens (horren), skylight blinds (dakraam rolgordijnen), and motorized/electric window treatments (elektrische raamdecoratie). Services include free advisory and measurement service at customers' homes, free color samples, professional installation service, and a showroom in Enter. The company emphasizes European production, prices up to 40% lower than competitors, and serves both the Netherlands and Belgium markets. Products are available in multiple transparency levels (blackout/verduisterend, light-filtering/lichtdoorlatend, transparent/transparant, and screen) and can be configured with various mounting options including drill-free installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Roller Blinds (Rolgordijnen) Roller blinds offered in blackout, light-filtering, transparent, and screen fabrics, available as custom-made or ready-made. Available with chain control, handle control, cord-side guidance, and cassette systems, sold directly to consumers via the e-commerce platform.
• Venetian Blinds (Jaloezieën) Venetian blinds in wood, bamboo, aluminum, and plastic materials, offered in custom-made and ready-made configurations for residential customers.
• Pleated Shades (Plisségordijnen) Pleated shades in blackout, light-filtering, and transparent variants, including top-down bottom-up functionality and drill-free mounting options for residential customers.
• Double Roller Blinds (Duo Rolgordijnen) Double-layer roller blinds with alternating transparent and opaque strips for adjustable light and privacy control, available in light-filtering and blackout options.
• Curtains (Gordijnen) Curtains including blackout, light-filtering, and transparent variants, plus over-curtains, in-between curtains, and sheers. Also includes curtain rails, rods, and rail rods sold as part of the range.
• Roman Blinds (Vouwgordijnen) Roman blinds in blackout, light-filtering, and transparent fabrics, available in custom-made and ready-made variants for residential windows.
• Vertical Blinds (Lamellen) Fabric vertical blinds available in custom-made and ready-made configurations.
• Insect Screens (Horren) Insect screens including insert screens, screen doors, surface-mounted screens, window screens, and roller screens, available in custom-made and ready-made options.
• Motorized Window Treatments (Elektrische Raamdecoratie) Motorized versions of roller blinds, double roller blinds, pleated shades, Venetian blinds (wood and aluminum), and curtain rails, controlled by remote, app, or smart home systems.
• Skylight Blinds (Dakraam Rolgordijnen) Roller blinds specifically designed for skylight windows, featuring side guides that keep the fabric taut against the window.
• Free Advisory and Measurement Service Free on-site service where a specialist visits the customer's home with color sample books, provides personalized recommendations, and professionally measures windows for custom orders, including a size guarantee.
• Free Color Samples (Gratis Kleurstalen) Service allowing customers to request up to eight free color samples delivered to their home to evaluate fabrics and finishes before purchase.
• Professional Installation Service (Montageservice) Paid professional installation of window treatments at customers' homes, priced at 59 EUR travel costs plus 29 EUR per product, available only in combination with the advisory and measurement service.
• Physical Showroom in Enter Physical showroom in Enter, Netherlands, where customers can experience products in person, touch fabrics, and receive personalized advice from specialists by appointment.

Quantifiable outcome

• 2,600,000+ windows have been fitted with Raamdecoratie.com products
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• NE DistriServiceminorOthersLogistics partner for delivery of large packages. Customers are informed in advance about the delivery date when this carrier is used.
• PostNL, DPD, UPS, GLSminorOthersCourier partners for standard package deliveries. Customers receive tracking numbers by email to monitor shipments online.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Bol.com: Largest Dutch marketplace, carrying a wide range of ready-made and custom window treatments from third-party sellers. Competes on breadth and delivery speed rather than specialization, but is a default destination for category search.
• Westwing: European curated online home and living shopping club with curated curtains, blinds, and home decoration. Competes for the same online home-decoration buyer in NL/BE, though focused on broader lifestyle assortment across flash sales.
• JYSK: Nordic home furnishings discounter with extensive NL/BE store network and significant curtain, blind, and home textile assortment. Competes for the same residential value-conscious shopper with strong in-store presence and broad product mix.
• HEMA: Iconic Dutch generalist retailer with a ready-made curtains and basic blinds assortment. Competes for budget-conscious residential buyers in NL/BE and on same-day in-store availability, though without a custom or made-to-measure configurator.
• Kwantum: Dutch home decoration and DIY retailer with custom curtains and made-to-measure blinds as a core category. Competes with Raamdecoratie.com in made-to-measure curtains and an omnichannel in-store/online model.
• IKEA: Global home furnishings retailer offering a wide range of ready-made and custom window treatments across multiple product types, with strong NL/BE store and digital presence. Overlaps in product but anchors on broader home assortment rather than window-treatment specialization.
• Leen Bakker: Dutch value home furnishings retailer with a significant curtains and window decoration assortment. Overlaps on price-conscious, ready-made curtains and basic blinds, anchored on a large physical retail footprint.

Direct peers

• Veneta.com: Italian-rooted online window decoration specialist that has expanded across several European markets with made-to-measure blinds and an online configurator. Competes on similar direct-to-consumer custom-blinds proposition and integrated measurement service.
• Luxaflex: Long-established manufacturer and retailer of custom blinds, shades, and shutters with dedicated Dutch operations. Directly competes in made-to-measure window treatments with similar product breadth and dealer-based installation model.
• Renson: Belgian-Dutch specialist in outdoor sun protection, screens, and ventilation products with a custom-made window treatment and patio cover offering. Overlaps with Raamdecoratie.com's insect screens, exterior shades, and made-to-measure proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raamdecoratie.com