frasassi
Frasassi (Grotte di Frasassi S.r.l.) operates one of Europe's largest karst cave systems in Genga, Italy, offering guided cave tours, speleological adventure routes, and VR educational experiences to general public tourists, school groups, and adventure enthusiasts through direct-to-consumer ticketing.
- Company typePrivate
- Founded-
- HeadquartersGenga, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What frasassi does
Frasassi, operating as Grotte di Frasassi S.r.l., manages the Frasassi Caves — one of Europe's largest karst cave systems located in the Marche Apennines near Genga, Italy. The company's core product is the Percorso Turistico, a 75-minute guided walk along a 1,500-metre illuminated pathway through caves maintained at a constant 14°C, priced at €20 for adults. On top of this baseline, Frasassi offers a tiered adventure portfolio: the Speleo-Avventura Azzurro (~2 hours, €40) for beginner speleological exploration and the Speleo-Avventura Rosso (~3 hours, €50) for advanced routes involving a 30-metre chasm and narrow catacomb passages, both including equipment provision and professional guides.
The company's technology stack includes an online ticketing platform (tickets.frasassi.com) integrated with CTS EVENTIM for payment processing across Visa, MasterCard, AmEx, and Diners Club, plus dedicated Frasassi Experiences and Audioguide mobile apps for visitor guidance. A Virtual Reality Laboratory, developed in partnership with the University of Camerino Geology Department, uses Oculus Quest 2 headsets to let visitors explore inaccessible cave areas. Distribution is direct-to-consumer through online and physical ticket offices, augmented by regional conventions with Touring Club Italiano, UNPLI, Riviera del Conero, reciprocal €2 discounts with 20+ regional attractions, and a Trenitalia cross-promotion. The legal entity is a privately held Italian S.r.l. with 15 employees, no disclosed funding, and an operating history of speleological tourism services dating to December 1993.
frasassi firmographics
Firmographics- Name
- frasassi
- Legal name
- Grotte di Frasassi S.r.l.
- Website
- https://frasassi.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Frasassi (Grotte di Frasassi S.r.l.) operates one of Europe's largest karst cave systems in Genga, Italy, offering guided cave tours, speleological adventure routes, and VR educational experiences to general public tourists, school groups, and adventure enthusiasts through direct-to-consumer ticketing.
- Ownership category
- akta.pro rank
frasassi industry classification
Industry- Product category
- Cave Tourism
- akta.pro primary industry
- Cave, Geology & Volcanic Experiences (THAJAIAI)
- akta.pro secondary industry
- Canyoning, Caving & Technical Exploration (THAJABAG)
Keywords
Where frasassi is headquartered
LocationHeadquarters
- HQ city
- Genga
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
frasassi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Cave Admission Tickets: One-time admission fees for standard tourist pathway visits, with tiered pricing for adults (€20), reduced (€18), children 6-14 (€14), and free entry for under 6, disabled, and Genga residents
- Speleological Tours: Adventure caving experiences on Blue path (~2 hours, €40) and Red path (~3 hours, €50), including equipment rental and professional guides
- Virtual Reality Workshop: Educational VR experience using Oculus Quest 2 headsets, developed with University of Camerino geology department
- Group and School Programs: Specialized educational tours for school groups with guided visits, educational materials, and reduced pricing (€30 for schools on Blue path)
- Service Fees: Additional fees for online ticket purchase, PDF delivery, and gift wrapping on the ticketing platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full Adult Ticket |
| Unit Pricing | Pay-as-you-go | Reduced Ticket |
| Unit Pricing | Pay-as-you-go | Children 6-14 Years |
| Unit Pricing | Pay-as-you-go | Personalized Guided Tour |
| Unit Pricing | Pay-as-you-go | Speleological Visit - Blue Path |
| Unit Pricing | Pay-as-you-go | Speleological Visit - Red Path |
| Unit Pricing | Pay-as-you-go | Sanctuary of Our Lady of Frasassi |
| Unit Pricing | Pay-as-you-go | Museums (with Frasassi ticket) |
| Other | Pay-as-you-go | Free Admission |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
frasassi product offering
Product offeringCore offering
Frasassi (operating as Grotte di Frasassi S.r.l.) manages the Frasassi Caves, one of Europe's largest karst cave systems located in Genga, Italy. The core offering is a 75-minute, 1,500-metre guided tourist pathway through the caves at a constant 14°C, complemented by two speleological adventure routes (Red and Blue), a Virtual Reality Laboratory developed with the University of Camerino, and dedicated school group programs.
Product overview
Frasassi is a natural cave system tourist attraction managed by Grotte di Frasassi Srl, offering a portfolio of visitor experiences centered around the Percorso Turistico (Tourist Pathway) as the core product — a 75-minute guided cave tour through one of Europe's largest karst cave systems. Additional add-on modules include two speleological adventure routes (Speleo-Avventura Rosso and Azzurro) for more physically demanding cave exploration, a Virtual Reality Laboratory developed with the University of Camerino for immersive educational experiences using Oculus Quest 2 headsets, and the Speciale Scuola program for educational school groups. The offering is supported by an Online Ticketing System (tickets.frasassi.com) for advance reservations, two mobile apps (Frasassi Experiences and Frasassi Audioguide) for visitor guidance, a complimentary Shuttle Bus Service connecting the parking area to the cave entrance, and access to nearby cultural sites including the Sanctuary of Our Lady of Frasassi and two local museums included in the standard entrance ticket.
Differentiator
Problem solved
Functional benefit
Brands
- Frasassi Experiences: Mobile application for visitors to access audio guides and additional content about the Frasassi Caves.
- Frasassi Audioguide
- Virtual Reality Laboratory
Products and services
- Percorso Turistico (Tourist Pathway) Primary 75-minute guided cave tour along a 1,500-metre accessible pathway with artificial walkways at constant 14°C, available to all visitors with professional guides in multiple languages.
- Speleo-Avventura Azzurro (Blue Speleological Adventure) Beginner-friendly 2-hour speleological tour featuring brief climbings, drifts, narrow passages and slides through cave areas without walkways or artificial lighting, with helmet, suit and boots provided.
- Speleo-Avventura Rosso (Red Speleological Adventure) Advanced 3-hour speleological tour for experienced adventurers, including a 30-metre deep chasm, hand-knees crawling sections, a 10-metre climb and narrow passages called Catacombs, with full equipment provision.
- Laboratorio Realtà Virtuale (Virtual Reality Laboratory)
Quantifiable outcome
- 75-90 minute cave visit duration with 1,500 metre pathway
- +1 more outcomes
Companies that use frasassi
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
frasassi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
frasassi partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- University of Camerino (Geology Department)coreAcademic partnership for Virtual Reality Laboratory development. University researchers and lecturers collaborate on educational content for VR experiences, enabling visitors to explore inaccessible cave areas and learn about hydrogeological topics through Oculus Quest 2 headsets.
- PIX S.r.l.coreTechnical service provider responsible for website management, hosting on PIX S.r.l. servers and Retelit cloud computing services, platform maintenance and updates, and processing systems for online form submissions. DPO contact is Pietro Forconi.
- Radio SubasiominorMedia partner for regional marketing and audience reach
- Gola della Rossa Regional ParkminorRegional nature park partnership for reciprocal discount programs
- TrenitaliaminorRailway advertising partnership for cross-promotion to train travelers
- Parco EldoradominorTheme park with reciprocal €2 discount on admission tickets (except August)
- Museo Bronzi Dorati della Città di PergolaminorMuseum with reciprocal €2 discount on admission tickets (except August)
- Museo del Tartufo di AcqualagnaminorMuseum with reciprocal €2 discount on admission tickets (except August)
- Museo del BaliminorMuseum with reciprocal €2 discount on admission tickets (except August)
- Riviera del Conero e Colli dell'InfinitominorRegional tourism organization with convention for discounted cave admission
- Unione Nazionale Pro Loco Italia (UNPLI)minorNational Pro Loco association with convention for discounted admissions
- Touring Club ItalianominorTravel organization with convention for discounted admissions
- Festival dei Due Mondi, SpoletominorMajor cultural festival with reciprocal €2 discount on admission tickets (except August)
- CTS EVENTIM AG & Co. KGaAcoreTicketing technology provider handling American Express and Diners Club credit card payments. German-based parent company of EVENTIM ticketing platform.
- CTS EVENTIM Nederland B.V.coreTicketing technology provider handling Visa and MasterCard credit card payments. Netherlands-based group company.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
frasassi competitors and assessment
Company assessmentEmerging players
- Grotte de Lascaux: French prehistoric cave replica site using advanced technology to recreate the original Lascaux cave paintings for public visitation. Comparable in using technology (originally facsimile reproductions, now VR/immersive exhibits) to extend access beyond the physical asset.
Broad incumbents
- Mammoth Cave National Park: World's longest cave system, operated by the US National Park Service with extensive guided tour options ranging from easy walking routes to wild caving expeditions. Comparable in offering tiered adventure experiences alongside standard tours.
- Carlsbad Caverns National Park: Massive US show cave system with self-guided and ranger-led tours. While operated by the US National Park Service rather than as a commercial entity, it competes for international cave-tourism interest and sets global benchmarks for cave visitor experiences.
Direct peers
- Škocjan Caves: UNESCO-listed Slovenian cave system offering guided underground tours through one of the world's largest known underground canyons. Comparable as a European karst show cave with strong educational and tourism positioning.
- Waitomo Glowworm Caves: New Zealand's premier show cave system offering guided boat tours through glowworm grottoes plus adventure caving add-ons. Highly comparable in product structure combining a core guided tour with premium adventure routes and educational content.
- Postojna Cave: Slovenia's flagship show cave and one of Europe's most-visited karst systems, offering cave train tours, adventure experiences, and educational programming. Highly comparable in scale, product structure, and target audience to Frasassi.
- Aven d'Orgnac - Grand Site de France: Major French show cave and UNESCO-listed geopark offering guided tours, adventure caving routes, and educational programming. Comparable European karst cave operator with tiered experiences and regional tourism positioning.
- Grotte di Castellana: Italy's other premier show cave system in Puglia, offering guided tourist pathways and adventure speleological routes similar to Frasassi's Blue and Red paths. Directly comparable product mix, ticketing model, and target market of Italian and European tourists.
- Grotte di Pertosa-Auletta: Show caves in Campania, Italy, combining guided tours with boat rides and adventure experiences. Operates a similar model of tiered ticketing, educational programs, and adventure add-ons in a comparable regional Italian tourism setting.
- Grotta dello Smeraldo (Blue Grotto): Famous Italian sea cave on the Amalfi Coast accessed by boat, offering a single guided cave experience. Directly comparable as an Italian natural cave tourism attraction with timed-entry ticketing and a single iconic geological asset.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
frasassi social profiles
Digital presencefrasassi financial estimates
Financial estimateRevenue estimate
Valuation estimate
frasassi leadership team
Management profileNumber of profiles
frasassi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
frasassi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about frasassi
What does frasassi do?
Frasassi (operating as Grotte di Frasassi S.r.l.) manages the Frasassi Caves, one of Europe's largest karst cave systems located in Genga, Italy. The core offering is a 75-minute, 1,500-metre guided tourist pathway through the caves at a constant 14°C, complemented by two speleological adventure routes (Red and Blue), a Virtual Reality Laboratory developed with the University of Camerino, and dedicated school group programs.
Is frasassi a public or private company?
frasassi is a private company. It is classified as unknown and is currently operating.
When was frasassi founded?
frasassi was founded in -1. It employs 11 to 50 people.
Where is frasassi based?
frasassi is headquartered in Genga, Italy, in the Europe region.
How does frasassi make money?
Five revenue lines are on record. Cave Admission Tickets are the primary driver. The others are speleological Tours, virtual Reality Workshop, group and School Programs and service Fees.
Who are frasassi's main competitors?
Grotte de Lascaux is listed as an emerging player. Broad incumbents are Mammoth Cave National Park and Carlsbad Caverns National Park. Direct peers are Škocjan Caves, Waitomo Glowworm Caves, Postojna Cave, Aven d'Orgnac - Grand Site de France, Grotte di Castellana, Grotte di Pertosa-Auletta and Grotta dello Smeraldo (Blue Grotto).
Does frasassi have an API?
No public API is recorded for frasassi.
What industry is frasassi in?
frasassi's product category is Cave Tourism. Its primary akta.pro industry code is THAJAIAI, Cave, Geology & Volcanic Experiences, with a secondary code of THAJABAG, Canyoning, Caving & Technical Exploration.