What Fraser & Partners does

Fraser & Partners is a privately held Australian architecture practice founded in 2022, operating nationally from offices in Melbourne (headquarters), Gold Coast and Brisbane with a team of approximately 47. The firm provides end-to-end architectural design services for large-scale property development commissions, with a portfolio spanning multi-residential towers, build-to-rent projects, mixed-use precincts, and branded hospitality — including Australia's first Mondrian Hotel at Burleigh Heads. Its work emphasises urban design at the intersection of ecology and technology, with particular focus on adaptive reuse of underutilised commercial stock and an "intergenerational housing" model that combines co-living, co-housing, and shared amenity for mixed-age residents.

The practice monetises through project-based professional services fees, with pricing determined by scope, scale and complexity rather than published rates. Distribution is exclusively direct: commissions are won through enterprise-level engagement with property developers (Vitale Property Group, Goldfields Group, Makris Group, Urban DC, Shakespeare Group), institutional capital partners (Merricks Capital), construction contractors (Hutchinson Builders, Maxcon Constructions), and hospitality operators (Mondrian/Ennismore). Fraser & Partners complements its built work with two proprietary research platforms — The New Standard (intergenerational housing) and an Adaptive Reuse framework — which function as thought-leadership IP and a differentiator in competitive pitches, although they are not standalone revenue lines. The firm is privately held with no disclosed external funding, parent entity, or public listing.

Name

Fraser & Partners

Legal name

Fraser & Partners

Website

https://fraserandpartners.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fraser & Partners is a privately held Australian architecture practice founded in 2022, providing end-to-end design for large-scale residential, build-to-rent, mixed-use and hospitality commissions for enterprise property developers across Melbourne, Gold Coast and Brisbane.

Ownership category

akta.pro rank

Product category

Architectural Design Services

NAICS

Architectural Services (541310)

akta.pro primary industry

Community Engagement & Participatory Planning (BPAHAKAO)

akta.pro secondary industry

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)

Keywords

• Architectural design services
• Urban design
• Residential architecture
• Hospitality architecture
• Mixed-use development

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Architectural Design Services: Fraser & Partners generates revenue through providing comprehensive architectural design services for large-scale property development projects, including residential, mixed-use, hospitality, and build-to-rent developments. Revenue is project-based, tied to the scale and complexity of commissions for developer clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Fraser & Partners provides end-to-end architectural design services for large-scale property development projects, including multi-residential towers, build-to-rent housing, mixed-use precincts, and hospitality developments. The firm combines urban design, sustainability, and adaptive reuse expertise to deliver bespoke design for developer clients across Australia. It also produces research frameworks (The New Standard and Adaptive Reuse) that inform its project approach and position the firm as a thought leader in housing affordability and urban regeneration.

Product overview

Fraser & Partners is a national Australian architecture practice operating at the intersection of ecology and technology. Their portfolio spans hospitality, residential, and mixed-use projects including hotels (Mondrian Gold Coast), build-to-rent developments (The Raleigh), multi-residential towers (601 St Kilda Road, Outer Circle Alphington), and waterfront destinations (Marina Mirage, Harbour Frankston). The firm also produces research platforms including The New Standard (intergenerational housing concept) and Adaptive Reuse (office-to-housing conversion framework), which serve as thought leadership publications alongside their built work.

Differentiator

Problem solved

Functional benefit

Products and services

• Mondrian Gold Coast Architectural design of Australia's first Mondrian Hotel at Burleigh Heads — a hospitality and residential development featuring a coastal-inspired podium, street-level cafés and restaurants, interwoven residences, and a civic-facing Grand Ballroom. Designed for developer Vitale Property Group and hotel operator Mondrian/Ennismore.
• Outer Circle Alphington Architectural design of four residential buildings within the Yarra Bend masterplan at Alphington, featuring the Paper Trail linear park, landscape-led design connecting to the Yarra River, and wellness-focused communal amenities. Designed for developer clients.
• The Raleigh Build-to-Rent Architectural design of a 44,500 sqm premium build-to-rent project in Windsor, Melbourne — a 15-storey dual-tower intergenerational housing development with studios, one, two, and three-bedroom residences alongside libraries, work clubs, gardens, and rooftop common areas. Designed for developer Goldfields Group.
• Marina Mirage Redevelopment Architectural design of the Marina Mirage redevelopment on the Gold Coast Southport Spit — a major waterfront retail and lifestyle precinct featuring oyster shell-inspired architecture, expansive terraces, curated retail tenancies, and elevated dining experiences oriented toward the Broadwater. Designed for developer Makris Group.
• 601 St Kilda Road Architectural design of a 57,000 sqm multi-residential master-planned development in Melbourne designed for the 'modern primate,' featuring parallel projection window technology, timber screens, signature tree identities for each building, and a Parisian Bibliothèque Nationale-inspired facade. Designed for developer Shakespeare Group.
• Harbour Frankston Architectural design of a 24,500 sqm 12-storey mixed-use coastal development at the Frankston foreshore, featuring curved slab architecture, ocean-view apartments, restaurant and café spaces, a wellness centre, and rooftop amenities. Designed for developer Urban DC.
• The New Standard Intergenerational Housing Research Proprietary research platform and visionary intergenerational housing model blending co-living studios for young professionals, co-housing apartments for older adults, and a creative members' club into a 'vertical village' concept addressing housing affordability and social isolation.
• Adaptive Reuse Research Framework Proprietary research proposal advocating conversion of approximately 1.5 million square metres of underutilised Melbourne CBD office space into approximately 31,000 affordable homes, with estimated avoidance of ~1,000,000 tonnes of CO2 emissions to address housing crisis and CBD revitalisation.

Quantifiable outcome

• 31,000 new affordable homes could be created by converting ~1.5 million sqm of underutilised Melbourne CBD office space through adaptive reuse
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and flagship.

• Vitale Property GroupcoreOthersVitale Property Group is the developer client for Mondrian Gold Coast, Australia's first Mondrian Hotel. The firm approached Fraser & Partners to create a world-class hotel and residential facility at Burleigh Heads, with the brief focused on creating a landmark that engages with its surroundings and community.
• Goldfields GroupcoreOthersGoldfields Group is the developer client for The Raleigh, a 44,500 sqm build-to-rent project in Windsor, Melbourne. Goldfields commissioned Fraser & Partners to design a premium intergenerational housing development as part of the build-to-rent platform.
• Makris GroupcoreOthersMakris Group is the developer client for the Marina Mirage redevelopment on the Gold Coast Southport Spit. Fraser & Partners was commissioned to reimagine the precinct as a contemporary lifestyle and retail hub grounded in place and cultural narrative.
• Urban DCcoreOthersUrban DC is the developer client for Harbour Frankston, a 24,500 sqm 12-storey mixed-use coastal development. Fraser & Partners designed the development at the urban-ocean interface to catalyse local growth through layered urban life.
• Shakespeare GroupcoreOthersShakespeare Group is the developer client for 601 St Kilda Road, a 57,000 sqm multi-residential master-planned development in Melbourne. Fraser & Partners designed the project for an emerging social group termed the 'modern primate'.
• Hutchinson Builders (Hutchies)coreOthersHutchinson Builders served as the builder/construction contractor for the Mondrian Gold Coast project, collaborating with Fraser & Partners as the architect and Vitale Property Group as developer.
• Maxcon Constructions Pty LtdcoreOthersMaxcon Constructions served as the builder for The Raleigh build-to-rent project in Windsor, Melbourne, working alongside Fraser & Partners as architect and Goldfields Group as developer.
• Mondrian Hotels & EnnismoreflagshipStrategic or Co-development PartnerMondrian Hotels (operated by Ennismore) partnered on the Mondrian Gold Coast — the first Mondrian property in Australia. Fraser & Partners designed the hotel and residences, and the brand operates the facility. This project represents the first of the firm's Neighbourhood Hotels platform in Australia, with Fraser & Partners designing an outward-facing, community-integrated hotel at Burleigh Heads.

Scale indicators5 records

Expansion highlights5 records

Direct peers

• Jackson Clements Burrows: Melbourne-based architecture firm with residential, hospitality, and mixed-use focus. Comparable typology and developer client profile, with similar design-led positioning and project scale, including multi-residential and coastal developments.
• Bates Smart: One of Australia's oldest and largest architecture practices with deep hospitality, residential, and commercial portfolios. Comparable in serving major developer clients on landmark projects, including hotel commissions and large-scale residential developments across Australian east-coast markets.
• Cox Architecture: Major Australian architecture firm with a multi-city footprint across commercial, residential, cultural, and mixed-use sectors. Comparable in scale, multi-office presence, and ability to deliver landmark projects across Australian cities, including major waterfront and mixed-use precincts.
• Architectus: Australian architecture and urban design firm with deep masterplanning and precinct expertise. Comparable in urban design thinking, large-scale precinct work, and research-led positioning, particularly relevant given Fraser & Partners' adaptive reuse and master-planned community focus.
• Hassell: Major Australian architecture practice with a national footprint across hospitality, residential, workplace, and urban design sectors. Comparable in scale, multi-sector typology, and ability to deliver landmark projects for institutional and developer clients across Australian cities.
• Elenberg Fraser: Melbourne-based architecture practice specialising in high-rise residential towers and mixed-use developments. The most direct peer given shared city, residential tower focus, and overlapping developer clientele; the firm's design lineage and principal background suggest methodological commonality in residential typology.
• Fender Katsalidis: Melbourne-headquartered architecture firm known for landmark residential towers (e.g., Eureka Tower) and mixed-use precincts. Comparable in residential tower typology, scale of developer commissions, and Victorian market positioning.
• Woods Bagot: Global architecture firm with Australian origins and strong hospitality, residential, and mixed-use portfolios. Comparable in delivering branded-residence, hotel, and large-scale mixed-use projects for international hotel brands and developers across Asia-Pacific.
• SJB: Sydney-based architecture and interior design practice with strong residential and hospitality focus. Comparable in design-led positioning across residential towers, hospitality, and branded-residence commissions for developer clients.

Broad incumbents

• Grimshaw: Global architecture firm with significant Australian presence and broad portfolio across transportation, commercial, education, and residential sectors. Comparable in delivering large-scale complex projects but operates as a broader incumbent rather than specialising in residential and hospitality typologies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FraserandPartners
• LinkedInlinkedin.com/company/fraser-and-partners
• Instagraminstagram.com/fraserandpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fraser & Partners