Fraternité Générale

What Fraternité Générale does

Fraternité Générale is a French nonprofit association (loi 1901) founded in 2015 by philosopher Abdennour Bidar and producer Fabienne Servan-Schreiber, established in response to the November 2015 Paris terrorist attacks. Its stated mission is to promote fraternity as a Republican and civic value through a portfolio of programmes combining annual television clip campaigns, pedagogical tools, sports tournaments, cultural events, and youth-oriented digital media. The association's core outputs are content artifacts rather than software: each year it produces a season of approximately 13 short TV clips broadcast on France's major networks (TF1, France Télévisions, M6, Canal+), a youth digital-media project (Le Bon Côté Des Choses / #BCDC), a structured pedagogical kit (La Mallette Pédagogique) distributed via the Ministry of Education's Réseau Canopé, sports tournaments co-organized with UFOLEP and professional football clubs, cultural dinners (Dîners en Couleurs), and — most recently — a documentary-lending and debate programme ("Regarder Ensemble") and a separate collective on citizenship and rule of law ("Au Contact Citoyens, Citoyennes!"). Distribution partners include the Ministry of Education (Réseau Canopé), Ligue de l'enseignement, TikTok, Sciences Po, APHG, and JC Decaux.

The association serves three beneficiary segments free of charge: youth aged roughly 12–30 (the primary audience), schools and educators (via the Réseau Canopé network), and the general French public (via national TV broadcasts and public events). It operates as a civic-content and coalition-coordination engine, with a small core team of approximately 5 employees and a Board of Directors including Florence Gastaud, Muriel Domenach, and Marie Trellu-Kane. Its "technology" is the production-and-distribution pipeline itself — a 10-year archive of broadcast campaigns, an institutional partner network, and the Labo de la Fraternité coalition of 48+ organizations.

The business model is that of a French association, not a commercial enterprise. Revenue is sourced from individual memberships processed through HelloAsso, institutional grants from public bodies (DILCRAH, CNC, SACEM), broadcast support from France Télévisions, and private sponsorship from JC Decaux. All programmes and resources are provided free of charge to participants; there is no commercial pricing. The organization has no venture-capital backing, no institutional investors, and operates exclusively on a France-only geographic footprint.

Name

Fraternité Générale

Legal name

Association Fraternité générale

Website

https://fraternite-generale.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Fraternité Générale is a French nonprofit (loi 1901) founded in 2015 that promotes civic fraternity via annual TV campaigns, educational toolkits, sports tournaments, and youth digital media targeting French youth, schools, and the general public free of charge.

Ownership category

akta.pro rank

Product category

Civic Education and Community Engagement

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (813410), Social Advocacy Organizations (8133), Grantmaking and Giving Services (81321)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

akta.pro secondary industries

Amateur & Grassroots Tournament Organizers (MPAKADAH), Nonprofit, Social Services & Community Development Congresses (THAHAJAO)

Keywords

• Civic education programs
• Community engagement events
• Fraternity advocacy campaigns
• Social cohesion initiatives
• Educational video content

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Membership fees: Individual membership through HelloAsso platform providing annual membership to supporters of the association.
2. Institutional and public partnerships: Fraternité Générale operates with support from institutional partners (government agencies), public establishments, and private sponsors. Funding sources include DILCRAH, CNC, SACEM, France Télévisions, and others listed on the partners page.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Fraternité Générale is a non-profit civic association that designs, produces, and deploys audiovisual campaigns, educational toolkits, sports tournaments, and cultural events to promote fraternity and Republican values in France. Its offerings are delivered free of charge and include annual TV clip campaigns (13 clips per season), the Le Bon Côté Des Choses (#BCDC) social media media project for youth, the mallette pédagogique for educators, the Au Contact Citoyens, Citoyennes! collective for citizenship and geopolitics education, and live community events such as Dîners en Couleurs and multi-sport tournaments.

Product overview

Fraternité Générale is a non-profit association (loi 1901) founded in 2015 that promotes fraternity through cultural, sports, and citizen actions. The organization operates as a multi-initiative platform rather than a single unified product. Its portfolio includes digital media initiatives (Le Bon Côté Des Choses #BCDC, Discours Fraternels en Ligne), educational tools (La Mallette Pédagogique, Les Débats Fraternels, A l'école de la Fraternité), audiovisual campaigns (Campagnes de Clips Vidéo), events (Les Dîners en Couleurs, Les Tournois Sportifs, La Tournée du Camion Fraternité), and youth engagement collectives (Au Contact Citoyens, Citoyennes ! with its sub-initiatives Regarder Ensemble, La Force des Docs, Parlons Stratégie, Parlons État de Droit). These products work together to valorize fraternity, educate youth, and unify diverse populations through cultural, sporting, and citizen events.

Differentiator

Problem solved

Functional benefit

Brands

• Au Contact Citoyens, Citoyennes!: Collective initiative activating exchanges with young people on citizenship, society, geopolitics, and rule of law through documentary filmmakers, fiction directors, and practitioners
• Regarder Ensemble
• La Force des Docs
• Parlons Stratégie
• Parlons État de Droit
• Journée Nationale de la Citoyenneté et de la Fraternité
• La Fraternité: Commençons par en parler
• A l'école de la Fraternité
• La Tournée du Camion Fraternité
• Dîners en Couleurs
• Tournois Sportifs
• Le Bon Côté Des Choses (#BCDC)
• Campagnes de Clips

Products and services

• Le Bon Côté Des Choses (#BCDC) Social media media arm of Fraternité Générale, sharing positive initiatives and fraternity values with young audiences aged 12-30 across Instagram (@fraternitegenerale, 42k+) and TikTok (@lebcdc, ~60k) platforms.
• La Mallette Pédagogique Pedagogical kit comprising 4 pedagogical sheets and numerous audiovisual resources, designed to help educators conduct debate sessions with young people aged 15-25 on fraternity and Republican values.
• Les Débats Fraternels Brotherly debate sessions organized in schools and municipalities throughout the year for young people, using the pedagogical kit to facilitate structured discussions on fraternity, citizenship, and living together.
• Au Contact Citoyens, Citoyennes ! Collective initiative activating exchanges with young people on citizenship, society, geopolitics, and rule of law by deploying documentary filmmakers, fiction directors, and practitioners into schools and community spaces.
• Campagnes de Clips Vidéo Annual video clip campaigns broadcasting fraternity, solidarity, and Republican values on national French TV channels (TF1, France Télévisions, M6, Canal+) and online platforms.
• A l'École de la Fraternité School program providing tools and content for understanding and practicing fraternity within school time or extracurricular activities, distributed via the Réseau Canopé and Ministry of Education partnership.
• Les Dîners en Couleurs Large shared meals bringing together diverse civil society actors (people in precarious situations, intellectuals, artists, refugees, politicians, students) for fraternity and living-together values in 8+ French cities.
• La Tournée du Camion Fraternité Mobile filming studio truck touring France to collect citizens' testimonies about their vision of fraternity and bring the association's mission directly to local communities.
• Les Tournois Sportifs Football and other sports tournaments promoting social mixing, fighting stereotypes and prejudice, and bringing together people from different backgrounds under the banner of fraternity, organized in partnership with UFOLEP, RedStar FC, OGC Nice, and OM Fondation.
• Discours Fraternels en Ligne Online discourse project developed to respond to the challenge of better integrating young people through positive digital and media presence on social networks, featuring a quiz on Republican values and educational videos in partnership with TikTok.

Quantifiable outcome

• 25,000+ Instagram followers and ~60,000 TikTok followers for the Le BCDC youth media project
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, major and minor.

• TikTokcoreGTM or Marketing Partner · 1 February 2022In February 2022, TikTok and Fraternité Générale launched the 'Discours Fraternels en Ligne' campaign featuring a quiz on Republican values and symbols, with educational videos reaching TikTok's young French user base.
• Hugo Travers / HugoDécryptecoreStrategic or Co-development Partner · 1 January 2017YouTube creator Hugo Travers partnered with Fraternité Générale to produce the 'Tour de France des solidarités' — a documentary series featuring 12 solidarity initiatives across France. Partnership continued through 2017–2021 clip campaigns.
• France TélévisionscoreGTM or Marketing Partner · 1 January 2016France Télévisions provides broadcast slots for annual clip campaigns and hosts a dedicated branded space on its france.tv platform. Major broadcasting partner for reaching the general French public.
• JC DecauxmajorGTM or Marketing PartnerJC Decaux provides outdoor advertising space (billboards, street furniture) for campaign visibility across French cities, extending reach beyond television and digital channels.
• RedStar FCmajorStrategic or Co-development PartnerRedStar FC (football club founded in 1897 by Jules Rimet) co-organizes annual 'Liberté, Égalité, Fraternité, Jules Rimet' football tournaments promoting mixité, citizenship, and fraternity through sport.
• UFOLEPmajorStrategic or Co-development PartnerUFOLEP (Fédération Française d'Utilisaton de la Loisir Educatif Physique) partners for multi-sport tournaments across France, providing the sports federation network and structure for tournament organization.
• OGC NiceminorGTM or Marketing PartnerOGC Nice football club provided support and generosity for the July 2020 fraternity football tournament in Nice, contributing to event success.
• OM FondationminorGTM or Marketing PartnerOlympique de Marseille's foundation supported the 2020 fraternity football tournament held in Marseille's Busserine neighborhood.
• Labo de la FraternitécoreStrategic or Co-development PartnerFraternité Générale is a founding member of the Labo de la Fraternité, a coalition of 15+ organizations publishing the annual Baromètre de la Fraternité and co-organizing major civic events including the Journée nationale de la citoyenneté et de la fraternité.
• Usbek & RicamajorStrategic or Co-development PartnerUsbek & Rica partnered with Fraternité Générale and the Labo de la Fraternité to host the 'Tribunal pour les Générations Futures' — a conference-spectacle event at the Musée de l'Homme in February 2022 debating the place of fraternity in French society.
• Réseau CanopécoreStrategic or Co-development PartnerRéseau Canopé, operator of the French Ministry of Education, partnered with Fraternité Générale to create and distribute the 'mallette pédagogique' and other educational resources on fraternity and Republican values to schools nationwide.
• Ligue de l'enseignementcoreStrategic or Co-development PartnerThe Ligue de l'enseignement, a major French popular education federation, is a key partner for developing and deploying pedagogical programs and events in schools and communities.
• Sciences PomajorStrategic or Co-development PartnerSciences Po's égalité des chances (equal opportunity) program partnered with Fraternité Générale for the 'Parlons Stratégie à Marseille' school outreach, bringing former ambassadors into lycées.
• APHG (Association des Professeurs d'Histoire-Géographie)majorStrategic or Co-development PartnerAPHG partnered with Fraternité Générale for the Marseille school outreach program, enabling former ambassador Gérard Araud to speak at six lycées in the region.
• So Good FestivalminorGTM or Marketing PartnerFraternité Générale ran a joint social media contest with the So Good Festival in August 2023, offering 3×2 festival tickets as prizes, promoting fraternity values to the festival's audience.
• CinétévécoreStrategic or Co-development PartnerCinétévé, led by founding member Fabienne Servan-Schreiber, is the production company behind Fraternité Générale's audiovisual campaigns and is the creative engine of the association.
• CineRural60minorImplementation/ SI/ Consulting PartnerCineRural60 provided technical projection services for the first 'Regarder Ensemble' film screening-debate in Cormeilles, Oise, enabling the community event.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Emmaüs France: Federation of French social-integration organizations promoting solidarity and dignity; comparable values-based civic engagement with grassroots community programs.
• Institut Français: Public institution promoting French civic and cultural education domestically and abroad; comparable in deploying civic/cultural content through institutional distribution networks.
• Réseau Canopé: Ministry of Education operator distributing educational resources to schools across France; serves as FG's distribution partner but is also a comparable incumbent in civic-education content delivery.
• Croix-Rouge française: Large French civic organization working on social cohesion, youth engagement, and humanitarian values; comparable broad civic-cohesion mandate though at much larger scale.

Others

• Fondation de France: Largest French grantmaking foundation distributing funds to civic, educational, and social-cohesion causes; comparable in funder ecosystem even though structurally a grantmaker rather than program operator.

Direct peers

• Ligue de l'enseignement: Major French popular education federation co-developing pedagogical tools and school programs with FG; operates in the same civic-education and Republican-values space at much larger national scale.
• Unis-Cité: France's pioneer civic service organization engaging young people in national cohesion programs; directly comparable to FG's youth civic-engagement mission and shares a board member (Marie Trellu-Kane).
• SOS Racisme: Long-standing French anti-discrimination association aligned with FG's DILCRAH-funded anti-racism and citizenship mission; comparable nonprofit operating in the same advocacy space.
• Singa France: French civic association promoting social inclusion of refugees and newcomers through cultural and community programs; comparable youth-targeted community-cohesion work.
• Reporters d'Espoirs: French nonprofit media initiative promoting positive journalism and solidarity stories; closely comparable to FG's Le BCDC media brand and its annual solidarity clip campaigns.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FraterniteGen
• YouTubeyoutube.com/channel/UC74f2Dbhowy7KwVHBy6Fy5A
• Facebookfacebook.com/fraternitegenerale
• LinkedInlinkedin.com/company/association-fraternit%C3%A9-g%C3%A9n%C3%A9rale
• Instagraminstagram.com/fraternitegenerale
• TikToktiktok.com/@lebcdc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fraternité Générale