Freddie's Farm

Name

Freddie's Farm

Legal name

Bramley Mount Fruit Drying Limited

Website

https://freddiesfarmsnacks.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Healthy Children's Snacks

NAICS

Dried and Dehydrated Food Manufacturing (311423), Fruit and Vegetable Canning, Pickling, and Drying (31142), Nonchocolate Confectionery Manufacturing (31134)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Fruit Snacks & Dried Fruit (CRADABAJ)

akta.pro secondary industry

Dried & Dehydrated Foods Manufacturing (AFAKACAK)

Keywords

• Healthy children's snacks
• Fruit and vegetable snacks
• Dehydrated fruit snacks
• British farm snacks
• Kids lunchbox snacks

Headquarters

HQ city

Boughton Aluph

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Distribution: Products are sold through major UK retail partners including Tesco, Sainsbury's, Ocado, Amazon, CenterParcs, Jet2, and English Heritage. The company does not sell directly online but redirects website visitors to retail partners for purchases.

Go-to-market motion1 record

Distribution channels9 records

Marketing channels4 records

Core offering

Freddie's Farm manufactures and sells two lines of healthy children's snacks — Fruity Bites (small tractor-shaped pieces) and Berry Bars (larger bar-shaped snacks) — made on-site at its family farm in Kent using a patented dehydration process that takes whole fresh British fruit and vegetables, grates and slowly dehydrates them (rather than baking), and presses them into shapes. The snacks contain no concentrates, purées, or added sugar, are non-HFSS compliant, vegan, Kosher certified, and packed in 100% kerbside-recyclable paper packaging, and are sold exclusively through third-party UK retailers rather than direct-to-consumer online.

Product overview

Freddie's Farm is a single-product-line company offering two distinct snack formats for children: Fruity Bites (small tractor-shaped snacks in Apple, Blueberry, and Raspberry flavors) and Berry Bars (larger bar-format snacks in Strawberry, Blueberry, and Raspberry flavors). All products are made on-site at their family farm in Kent using a patented dehydration process that starts with whole fresh British fruit and vegetables (rather than purées or concentrates), gently grated and slowly dehydrated before being pressed into shapes and packed in 100% kerbside recyclable paper packaging. The company does not sell products directly online; products are available through retail partners including Tesco, Sainsbury's, Ocado, Amazon, and Booths.

Differentiator

Problem solved

Functional benefit

Products and services

• Apple Fruity Bites

Quantifiable outcome

• The only snack compliant with Public Health England's latest guidance on free sugars

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• SocatotsminorStrategic or Co-development PartnerFreddie's Farm is proud to partner with Socatots, a children's sports activity provider. The partnership aligns with Freddie's Farm's focus on children's health and wellness, supporting active lifestyles through nutrition and physical activity.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ella's Kitchen: Major UK children's fruit snack and pouch brand, widely listed across the same grocery multiples as Freddie's Farm. Comparable on target demographic (toddlers/older children), HFSS-aware positioning, and supermarket distribution.
• Kiddylicious: UK children's snack brand (owned by Valeo Foods) covering fruit, vegetable and savoury snack formats aimed at toddlers and young children. Direct competitor for the same lunchbox and on-the-go occasions.
• Organix Brands: UK children's organic food and snack brand (part of Hero Group) selling fruit/veg snacks, baby puffs and cereals into Tesco, Sainsbury's and Ocado. Most directly comparable on product format, retail channels, and parent-targeted clean-label positioning.
• Annabel Karmel: Children's food brand offering snacks, meals and baking mixes through UK supermarkets. Comparable on family-oriented, healthier snack range and grocery retail presence.
• Bear Nibbles: UK fruit-snack brand making pureed-fruit 'fruit peels' and rolls. Comparable on format, retail channel presence, and parental health positioning; competitive threat on shelf space for fruit-based kids snacks.
• Pip Organic: UK children's organic fruit snack and juice brand distributed through major UK multiples. Comparable on natural/clean-label kids positioning and supermarket distribution model.
• Little Dish: UK fresh and ambient children's meals and snacks brand sold through Tesco and Sainsbury's. Comparable on parent-targeted, clean-ingredient positioning and grocery multiple listings.
• Plum: UK/US organic baby and toddler food brand with snack pouches, melts and bars. Overlaps on healthy kids snack positioning and UK grocery distribution.

Broad incumbents

• Nestlé (Gerber/Own Label Kids Snacks): Global CPG incumbent with significant presence in UK children's snacking via own-label and branded ranges. Represents the scale threat against which Freddie's Farm must compete for shelf space in the same multiples.
• HiPP Organic: Large European organic baby and kids food manufacturer with broad portfolio including fruit snacks and pouches. Comparable on category and clean-label credentials, but far broader portfolio and deeper retailer relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/freddiesfarmsnacks
• LinkedInlinkedin.com/company/freddies-farm
• Instagraminstagram.com/freddiesfarmsnacks

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freddie's Farm