Pip Organic
Pip Organic is a UK-based, family-owned organic food and beverage company producing certified-organic juices, smoothies, sparkling Fizz drinks, dried fruit snacks, and frozen lollies for health-conscious families with children, distributed through premium UK grocers and direct-to-consumer online channels.
- Company typePrivate
- Founded2004
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pip Organic does
Pip Organic is a UK-based independent family-owned organic food and beverage company, founded in 2004 by husband and wife Patrick and Karen O'Flaherty at London's Borough Market and now headquartered in Putney, South West London. The company produces and sells 100% organic fruit juices, smoothies, sparkling Fizz drinks, dried fruit snacks (Pipsticks), and frozen ice lollies and squeezers, all certified organic by the Soil Association and manufactured under BRC accreditation. Its core technology and IP is its clean-label formulation process: products contain no added sugar, sweeteners, flavorings, additives, preservatives, or concentrates, and many count toward the recommended five daily portions of fruit and vegetables. The 2024-launched Fizz range, extended with Apple Cherry Fizz in February 2026, is positioned as a market-first school-compliant clean-label kids' fizzy drink and represents the company's most differentiated product line.
Pip Organic operates a multi-channel go-to-market model combining direct-to-consumer e-commerce (piporganic.com shop with free UK mainland delivery over £30), national premium grocery retail (Waitrose, Ocado, Marks & Spencer, Abel & Cole), online marketplaces (Amazon Fresh), foodservice (Brewers Fayre kids' meals), and a network of independent health stores, farm shops, delis, cafes, and leisure sites across the UK. Pricing is uniformly unit-based at retail SKU level, with cases of 24 selling at £19.99–£35.99. The company targets three primary customer segments: health-conscious families with children (its core persona), tweens aged 8–14 (the Fizz range target), and schools/educational institutions seeking nutrition-compliant beverages. Marketing is concentrated in Instagram-led organic social, email newsletters, the community-based Pip Panel and Pip Kids Panel, content marketing, and giveaway partnerships with complementary family-oriented brands.
The business is registered as Booost Trading Limited in England and Wales (company number 4236843), remains privately held with no disclosed external institutional investment, and operates with 1–10 employees. Pip Organic has accumulated over 50 Great Taste Awards and recognition as a Great Taste Producer, and it has stated an ambition to expand internationally by seeking overseas distribution partners.
Pip Organic firmographics
Firmographics- Name
- Pip Organic
- Legal name
- Booost Trading Limited
- Website
- https://piporganic.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pip Organic is a UK-based, family-owned organic food and beverage company producing certified-organic juices, smoothies, sparkling Fizz drinks, dried fruit snacks, and frozen lollies for health-conscious families with children, distributed through premium UK grocers and direct-to-consumer online channels.
- Ownership category
- akta.pro rank
Pip Organic industry classification
Industry- Product category
- Organic Food and Beverages
- NAICS
- Dried and Dehydrated Food Manufacturing (311423), Other Specialty Food Retailers (44529)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000), Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)
- akta.pro secondary industries
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Fruit Snacks & Dried Fruit (CRADABAJ), Organic & Natural Beverage Wholesale (AFAIAJAE)
Keywords
Where Pip Organic is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Pip Organic business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer Sales: Online sales through piporganic.com shop with free delivery on orders over £30 in mainland UK. Customers can purchase products directly with standard delivery in 5-7 working days.
- Wholesale and Retail Distribution: Products sold through health stores, restaurants, farm shops, delis, cafes, leisure sites, and fine food establishments. Major retail partners include Waitrose, Ocado, Abel & Cole, and Amazon Fresh.
- School Market: School-compliant products sold through institutional channels targeting schools implementing nutrition compliance standards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Apple Cherry Fizz - 24 x 250ml canned sparkling drink |
| Unit Pricing | Pay-as-you-go | Apple Fizz - 24 x 250ml canned sparkling drink |
| Unit Pricing | Pay-as-you-go | Fruit Juices - 24 x 180ml carton drinks |
| Unit Pricing | Pay-as-you-go | Smoothies - 24 x 180ml carton drinks |
| Unit Pricing | Pay-as-you-go | Fruit Juice with Spring Water - 24 x 180ml carton drinks |
| Unit Pricing | Pay-as-you-go | Pipsticks - 24 x 18g snack packs |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
Pip Organic product offering
Product offeringCore offering
Pip Organic manufactures and sells 100% organic fruit and vegetable-based food and drink products for families. The range includes school-compliant sparkling Fizz drinks for tweens, carton juices and smoothies, dried fruit Pipstick snacks, and frozen ice lollies and squeezers containing hidden vegetables. Products are Soil Association certified organic, free from added sugar, sweeteners, flavourings and concentrates, and count towards the recommended five daily portions of fruit and vegetables, distributed via direct-to-consumer e-commerce and UK retail partners.
Product overview
Pip Organic is an independent family business offering 100% organic food and drink products for families, founded by Patrick and Karen O'Flaherty. The product portfolio spans four main categories: (1) Fizz sparkling drinks (Apple Fizz and Apple Cherry Fizz) targeting tweens with school-compliant, clean-label formulations; (2) Juices and smoothies in cartons (Cloudy Apple, Smooth Orange, Strawberry & Blackcurrant, Mango/Orange/Apple with Spring Water, Blackcurrant/Raspberry/Apple with Spring Water, Pineapple & Mango Smoothie, Strawberry/Banana/Purple Carrot Smoothie); (3) Pipsticks dried fruit snacks (Mango and Pineapple & Mango); and (4) Frozen products including Fruity Ice Lollies (Rainbow with cheeky veg, Tropical, Berry, Apple varieties) and Fruity Ice Squeezers (Tropical, Berry, Apple). All products are certified organic, free from added sugars, sweeteners, flavourings, additives, preservatives, and concentrates, and count towards the recommended five daily portions of fruit and vegetables. The company holds BRC and Soil Association accreditation.
Differentiator
Problem solved
Functional benefit
Products and services
- Fizz Range (school-compliant clean-label kids' sparkling drinks) Sparkling drink range targeted at tweens (8-14 year olds), offering clean-label, school-compliant fizzy drinks made from organic fruit and sparkling water with no added sugars, sweeteners or artificial ingredients.
- Apple Cherry Fizz 250ml canned sparkling drink made with organic apples, cherries, grapes and sparkling spring water. Counts as one of five daily portions, with no added sugar, flavourings or concentrated fruit juice, and a school-compliant formulation.
- Cloudy Apple Fruit Juice 100% organic cloudy apple juice made from 3.5 pressed organic apples per carton. Provides one of five daily portions, with no added sugars or artificial ingredients.
- Smooth Orange Fruit Juice 100% organic orange juice made from 2.5 pressed organic oranges per carton. Provides one of five daily portions, with no added sugars or artificial ingredients.
- Strawberry & Blackcurrant Fruit Juice 100% organic juice made from 85% organic apples, 12% strawberries and 3% blackcurrants. Provides one of five daily portions.
- Mango, Orange & Apple Fruit Juice with Spring Water Organic fruit juice blended with spring water for hydration. Made with organic apples, mangoes and oranges. School-compliant formulation.
- Blackcurrant, Raspberry & Apple Fruit Juice with Spring Water Organic fruit juice blended with spring water. Made with pressed organic apples, blackcurrants and raspberries. Dairy, gluten, lactose and nut free.
- Pineapple & Mango Smoothie Organic smoothie made from apples, pineapple, banana, mango and orange. No colourings, flavourings, preservatives or concentrates. Winner of a Gold Great Taste Award.
- Strawberry, Banana & Purple Carrot Smoothie Organic smoothie blending fruit with hidden vegetables. Made with apples, strawberries, banana, purple carrot and pumpkin, with no added sugars or sweeteners.
- Mango Pipstick Dried organic mango snack made using a three-step process of cutting, drying and mashing. Suitable for snacks and lunch boxes, and counts as one of five daily portions.
- Pineapple & Mango Pipstick Dried organic fruit snack made from pineapple and mango using a three-step cut, dry and mash process. No added sugar, preservatives or artificial ingredients.
- Rainbow Fruity Ice Lollies with Cheeky Veg Frozen ice lollies made with 93% organic fruit and 7% organic vegetables to add nutrition and colour. 19 calories per lolly, with fully recyclable packaging.
- Tropical Fruity Ice Lolly Frozen ice lolly made with organic tropical fruits including apple, pineapple, banana, grape, mango and orange. 22 calories per lolly.
- Berry Fruity Ice Lolly Frozen ice lolly made with organic berries and apples. 16 calories per lolly, and dairy, nut and gluten free.
- Apple Fruity Ice Lolly Frozen ice lolly made with organic apple juice, apple puree and grape juice. 17 calories per lolly.
- Tropical Fruity Ice Squeezer Frozen fruity ice squeezer made with organic tropical fruits in 75ml mess-free packaging designed for lunch boxes.
- Berry Fruity Ice Squeezer Frozen fruity ice squeezer made with organic apple, strawberry, grape and blackcurrant in 75ml mess-free packaging.
- Apple Fruity Ice Squeezer Frozen apple ice squeezer made with organic apple juice, apple puree and grape juice. 45 calories per squeezer, school compliant and contributes towards five-a-day.
Quantifiable outcome
- School-compliant beverages that count as one of five daily portions of fruit and vegetables
- +1 more outcomes
Companies that use Pip Organic
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Pip Organic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pip Organic partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Brewers FayreminorInstagram giveaway partnership offering winners £80 voucher to spend at Brewers Fayre pubs plus £80 Pip Organic juice bundle. Pip Organic positioned as healthy kids meal accompaniment with products offered alongside kids meal deals.
- Foxes ClubminorSummer camp partnership offering prize bundle of Foxes Club Holiday Camp passes plus Pip Organic drinks and snacks. Joint marketing to families seeking active holiday activities and healthy snacking.
- Abel & ColecorePremium organic food delivery service distributing Pip Organic Fizz range and other products to UK customers. Key direct-to-consumer and retail channel for the Apple Cherry Fizz launch.
- WaitrosecoreNational UK supermarket chain stocking Pip Organic products including smoothies and frozen items. Major retail distribution partner.
- OcadocoreOnline UK supermarket specialising in organic products, distributing Pip Organic product range to consumers nationwide.
- Amazon FreshminorOnline marketplace distribution for frozen Pip Organic products (lollies and cold-pressed items) that cannot be delivered through standard courier due to temperature requirements.
- Soil Association CertificationcoreOrganic certification body providing Soil Association accreditation, required for all Pip Organic products and operations.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Pip Organic competitors and assessment
Company assessmentBroad incumbents
- Tropicana (PepsiCo): Global juice incumbent with significant UK distribution, particularly in kids' juice cartons. Comparable on juice product format and supermarket presence though lacking organic / clean-label positioning.
- Innocent Drinks: Coca-Cola-owned UK smoothies and juice brand with overlapping fruit-based beverages and kids-adjacent ranges, but a much wider portfolio including adult smoothies and veg pots. Sets the bar Pip competes against in smoothie/juice aisles.
- Capri-Sun: Mass-market kids' drinks pouch brand owned by Coca-Cola and the incumbent Pip's Fizz range is implicitly challenging in the lunchbox/kids' beverage occasion. Represents the established competitor Pip must displace at shelf.
Direct peers
- Organix (Organix Brands): UK-based organic children's food brand offering baby snacks, finger foods and kids' meals with strong premium-retail distribution. Closely comparable on organic positioning, parent-targeted value proposition and UK supermarket presence.
- Cawston Press: UK pressed-juice and kids' juice brand sold through similar premium retailers including Waitrose and Ocado. Comparable on packaging format, target consumer (kids and families) and clean-label positioning.
- Press London: UK cold-pressed juice and wellness brand with similar premium retail presence including Whole Foods/Planet Organic and Waitrose. Comparable on cold-pressed/organic positioning though focused on adult functional beverages.
- Annabel Karmel: UK kids' food brand offering organic meals, snacks and pouches to the same parent demographic. Comparable on premium UK grocery distribution, child nutrition positioning and family-oriented brand.
- Ella's Kitchen: UK organic kids' food and drink brand with a near-identical target customer (parents of young children) and overlapping product formats including pouches, juices and snacks. Most direct comparable in the organic kids' CPG space.
- Belvoir Farm: UK premium drinks maker (cordials, presses, sparkling) with overlapping premium grocery distribution including Waitrose and independent farm shops. Comparable on UK premium retail presence and natural clean-label positioning, though targeting adults primarily.
Emerging players
- Plum Organics: US-based organic kids' food and snack brand owned by Campbell Soup. Comparable on organic kids' positioning and product format diversity, but operates primarily in North America rather than competing directly in UK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Pip Organic social profiles
Digital presencePip Organic compliance and trust
Trust signalCompliance2 records
Pip Organic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pip Organic leadership team
Management profileNumber of profiles
Profiles2 records
Pip Organic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pip Organic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pip Organic
What does Pip Organic do?
Pip Organic manufactures and sells 100% organic fruit and vegetable-based food and drink products for families. The range includes school-compliant sparkling Fizz drinks for tweens, carton juices and smoothies, dried fruit Pipstick snacks, and frozen ice lollies and squeezers containing hidden vegetables. Products are Soil Association certified organic, free from added sugar, sweeteners, flavourings and concentrates, and count towards the recommended five daily portions of fruit and vegetables, distributed via direct-to-consumer e-commerce and UK retail partners.
Is Pip Organic a public or private company?
Pip Organic is a private company. It is classified as family owned and is currently operating.
When was Pip Organic founded?
Pip Organic was founded in 2004. It employs 1 to 10 people.
Where is Pip Organic based?
Pip Organic is headquartered in London, United Kingdom, in the Europe region.
How does Pip Organic make money?
Three revenue lines are on record. Direct-to-Consumer Sales are the primary driver. The others are wholesale and Retail Distribution and school Market.
Who are Pip Organic's main competitors?
Broad incumbents on record are Tropicana (PepsiCo), Innocent Drinks and Capri-Sun. Direct peers are Organix (Organix Brands), Cawston Press, Press London, Annabel Karmel, Ella's Kitchen and Belvoir Farm. Plum Organics is listed as an emerging player.
Does Pip Organic have an API?
No public API is recorded for Pip Organic.
What industry is Pip Organic in?
Pip Organic's product category is Organic Food and Beverages. Its primary akta.pro industry code is AFAFABAB, Still Soft Drinks & Flavored Waters (Non-Carbonated), with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 311423 and its SIC code is 2086.