Free Bar
Free Bar (operating as Caddie) is a Hamilton, Ontario-based non-alcoholic beverage company that sells two proprietary NA beers (Breakfast Beer, Early Bird) targeted at golfers, plus a monthly subscription box service curating Canadian craft NA beverages, distributed via e-commerce, physical fridges, and wholesale channels.
- Company typePrivate
- Founded-
- HeadquartersHamilton, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Free Bar does
Free Bar, legally organized under the name Caddie, is a privately held Canadian non-alcoholic beverage company headquartered at 34 Angela Ave, Hamilton, Ontario, with production in Guelph. The company sells two proprietary non-alcoholic beers — Breakfast Beer, a Czech-style pilsner co-developed with Rainhard Brewery and cold-lagered for six weeks, and Early Bird, a Session IPA with gooseberry, white grape, and honey notes — both positioned for golfers and maintained at under 0.5% ABV. It also operates the Free Bar Collective subscription service, delivering monthly curated boxes of Canadian NA craft beverages (Beer, Cocktails, or Mixed) that have featured producers such as Harmon's Brewing, Collective Arts, Bellwoods, Wild Folk, Nonny, Henderson, and HP, with 200+ beverages taste-tested to date for sourcing.
The company runs a multi-channel go-to-market. Primary distribution is direct-to-consumer e-commerce through the Shopify storefront drinkcaddie.co, with one-time purchase and a 10% subscription discount (e.g., Breakfast Beer 6-pack at $18 USD, recurring at $16.20/month). Physical presence consists of two Free Bar Fridges — one at Dawson's Hot Sauce in Hamilton, one at The Golfer's Academy in Burlington — for same-day pickup, with applications open for additional GTHA locations. A wholesale program targets golf courses, restaurants/bars, grocery stores, and retail. Branded merchandise (Adidas golf polos at $50, hats $19-$23, t-shirts $28) extends the brand surface. Revenue streams are diversified across e-commerce sales, subscription recurring revenue, wholesale/transaction fees, and merchandise one-time sales. The company has ~10 employees, no disclosed external funding or institutional investors, and operates as DBA under Free Bar, Free Bar Collective, and Caddie.
The company has won the Best Non Alcoholic Beer Award in 2025 and 2026 for Breakfast Beer (back-to-back) and benefits from category tailwinds in the sober-curious and moderation-focused consumer segment. Its strategic positioning is to own the golf-vertical NA beer niche through brand identity (Caddie), physical placement on golf courses, and co-branded partnerships with established craft breweries.
Free Bar firmographics
Firmographics- Name
- Free Bar
- Legal name
- Caddie
- Website
- https://freebarco.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Free Bar (operating as Caddie) is a Hamilton, Ontario-based non-alcoholic beverage company that sells two proprietary NA beers (Breakfast Beer, Early Bird) targeted at golfers, plus a monthly subscription box service curating Canadian craft NA beverages, distributed via e-commerce, physical fridges, and wholesale channels.
- Ownership category
- akta.pro rank
Free Bar industry classification
Industry- Product category
- Non-Alcoholic Craft Beer
- NAICS
- Breweries (31212), Breweries (312120)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Malt Beverages (2082), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
- akta.pro secondary industries
- Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Free Bar is headquartered
LocationHeadquarters
- HQ city
- Hamilton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Free Bar business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- E-commerce Product Sales: Direct-to-consumer sales of NA beer (6-pack, 12-pack, 24-pack options) and branded merchandise (hats, shirts, polos). One-time purchase and subscription options available.
- Monthly Discovery Boxes: Curated subscription boxes (Beer, Cocktails, or Mixed) delivered monthly. Features rotating selection of Canadian NA craft beverages. 10% discount for subscribers.
- Wholesale/B2B: Wholesale distribution to golf courses, restaurants/bars, grocery stores, and retail locations. Free Bar Fridge program places refrigerated units at partner locations.
- Merchandise: Branded apparel including golf hats, t-shirts, and Adidas golf polos sold through e-commerce.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Early Bird Session IPA - $18.00 for 6-pack |
| Unit Pricing | Monthly | Breakfast Beer - $18.00 for 6-pack |
| Unit Pricing | Pay-as-you-go | Branded Merchandise |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Free Bar product offering
Product offeringCore offering
Free Bar produces and sells premium non-alcoholic craft beer (under 0.5% ABV) under the Caddie brand — including Breakfast Beer (Czech-style pilsner co-developed with Rainhard Brewery) and Early Bird (Session IPA) — targeting golfers in Canada. The company also operates Free Bar Collective, a curated monthly subscription box service delivering third-party Canadian craft NA beers, cocktails, and mixed selections. A line of branded golf apparel (hats, polos, t-shirts) supports the golf-lifestyle brand positioning.
Product overview
Free Bar (operating the Caddie brand) is a Canadian non-alcoholic beverage company and subscription service based in Hamilton, Ontario. The company offers two proprietary non-alcoholic beers (Breakfast Beer and Early Bird), a curated monthly subscription service (Free Bar Collective) featuring non-alcoholic craft beers and cocktails from Canadian producers, and branded merchandise including golf apparel and headwear. The core product line includes Breakfast Beer (a Czech-style pilsner collaboration with Rainhard Brewery) and Early Bird (a Session IPA), both marketed specifically to golfers. The Free Bar Collective subscription operates as a discovery platform, delivering curated boxes of third-party NA beverages alongside the company's own products.
Differentiator
Problem solved
Functional benefit
Brands
- Free Bar Collective: Monthly subscription service delivering curated non-alcoholic beers, cocktails, and mixed boxes from Canadian craft producers to customers' doors.
Products and services
- Breakfast Beer Premium non-alcoholic Czech-style pilsner brewed to tradition and cold-lagered for six weeks, featuring notes of fresh-cut grass and soft honey. Brewed in collaboration with Rainhard Brewery and sold under the Caddie brand. Sold in 6-pack ($18), 12-pack ($34), and 24-pack ($66) formats with 10% subscribe-and-save discount. Targeted at Canadian golfers and sober-curious consumers.
- Early Bird (Session IPA) Non-alcoholic Session IPA with refreshing notes of gooseberry, white grape, and honey, featuring a white head and crushable drinkability. Maintains less than 0.5% ABV while delivering full craft beer flavor. Sold in 6-pack ($18), 12-pack ($34), and 24-pack ($66) formats with subscribe-and-save option. Sold under the Caddie brand.
- Free Bar Collective NA Beer Box (subscription) Monthly curated subscription box delivering premium non-alcoholic craft beers from Canadian craft breweries to subscribers' doors. Features rotating seasonal selections and limited-run brews not commonly available at grocery stores. Subscribers receive a 10% recurring discount.
- Free Bar Collective NA Cocktails Box (subscription) Monthly curated subscription box delivering premium non-alcoholic cocktails (mocktails) from Canadian craft producers, including mojitos, margaritas, spritzes, and other ready-to-drink formats. Subscribers receive a 10% recurring discount.
- Free Bar Collective Mixed Box (subscription) Monthly curated subscription box combining non-alcoholic craft beers and cocktails from Canadian producers. Designed for variety-seekers who want to explore both beer and cocktail categories in a single delivery. Subscribers receive a 10% recurring discount.
- Caddie Adidas Golf Polo Premium golf polo shirt featuring Caddie branding with relaxed athletic fit, rib-knit collar, and three-button placket. Sold at $50 as part of the Caddie / Free Bar golf-lifestyle merchandise lineup.
- Caddie Bucket Hat 100% cotton twill bucket hat with sewn eyelets for ventilation. Practical headwear for golf and outdoor activities, priced at $22.
- Caddie Two Tone Hat Five-panel mid-profile cap with structured front panel, breathable polyester-cotton blend, adjustable snap closure, and slightly curved visor for a classic golf look. Priced at $19.
- Dad Hat Classic six-panel dad hat in 100% chino cotton twill with unstructured low-profile design, adjustable antique-buckle strap, and curved visor. Priced at $23.
- Distressed Dad Hat Classic dad hat featuring the Breakfast Beer logo with slightly distressed brim and crown fabric for added style. Priced at $22.
- Unisex Garment-Dyed Breakfast Beer T-Shirt 100% ring-spun cotton heavyweight t-shirt featuring the iconic Breakfast Beer graphic. Unisex fit with soft, breathable construction. Priced at $28.
Companies that use Free Bar
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles3 records
Free Bar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Free Bar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rainhard BrewerycoreCollaboration with Rainhard Brewery to produce Breakfast Beer, a signature Czech-style pilsner. Products co-branded as 'Free Bar x Rainhard Brewery'. This is a co-development partnership creating a signature product for Free Bar's golf-focused brand.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Free Bar competitors and assessment
Company assessmentDirect peers
- Partake Brewing: Partake Brewing is a Canadian craft non-alcoholic brewery producing IPAs, lagers, and stouts with a focus on flavor quality. Like Free Bar/Caddie, it targets consumers seeking premium NA craft alternatives and distributes through DTC plus retail/wholesale channels.
- Athletic Brewing Company: Athletic Brewing is the leading US craft non-alcoholic brewery with a use-case-specific positioning (athletic/fitness). Like Free Bar, it pairs premium NA beer with a defined lifestyle vertical, multi-channel DTC plus wholesale distribution, and a community/content moat — making it the closest comparable business model at larger scale.
- WellBeing Brewing Company: WellBeing Brewing is a craft NA brewery producing multiple beer styles (IPA, amber, wheat) with a mission-driven brand around mindful drinking. It parallels Free Bar's premium craft NA positioning and multi-channel distribution.
- Bravus Brewing Company: Bravus is a craft non-alcoholic brewery producing a range of styles (IPA, amber, stout, blonde). It competes with Free Bar in the premium craft NA segment with similar product breadth and DTC-plus-wholesale distribution.
- The Zero Proof: The Zero Proof is a content-and-commerce platform curating non-alcoholic beverages and cocktails for consumers seeking alcohol alternatives. It mirrors Free Bar Collective's discovery/subscription model and shared audience of sober-curious consumers.
- Surreal Brewing Company: Surreal Brewing is a craft non-alcoholic brewery focused on traditional beer styles without alcohol. It serves the same sober-curious consumer and competes in similar premium craft NA channels as Free Bar.
- Boisson: Boisson is a non-alcoholic beverage retailer and discovery platform curating premium NA brands for DTC customers. It directly parallels Free Bar Collective's subscription and curation model, serving the same sober-curious and moderation-focused consumer segment.
Regional players
- Nirvana Brewery: Nirvana Brewery is a UK-based craft non-alcoholic brewery producing traditional beer styles. It shares Free Bar's premium craft NA positioning and target consumer but operates in a different geography (UK/Europe), serving as a regional parallel rather than direct competitor.
Broad incumbents
- Heineken 0.0: Heineken 0.0 is the non-alcoholic line from Heineken, a global brewing incumbent. It directly competes with Free Bar in the NA beer category but offers mass-market distribution, scale economics, and marketing budgets orders of magnitude larger.
- Budweiser Zero / AB InBev NA Portfolio: AB InBev has expanded its NA portfolio (Budweiser Zero, Corona Cero, Stella Artois Libertine) into golf courses, sports venues, and retail globally. As a broad incumbent, it competes with Free Bar on shelf space, on-premise placement, and consumer awareness despite very different brand positioning.
Market position
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Free Bar social profiles
Digital presenceFree Bar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Free Bar leadership team
Management profileNumber of profiles
Profiles1 record
Free Bar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Free Bar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Free Bar
What does Free Bar do?
Free Bar produces and sells premium non-alcoholic craft beer (under 0.5% ABV) under the Caddie brand — including Breakfast Beer (Czech-style pilsner co-developed with Rainhard Brewery) and Early Bird (Session IPA) — targeting golfers in Canada. The company also operates Free Bar Collective, a curated monthly subscription box service delivering third-party Canadian craft NA beers, cocktails, and mixed selections. A line of branded golf apparel (hats, polos, t-shirts) supports the golf-lifestyle brand positioning.
Is Free Bar a public or private company?
Free Bar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Free Bar founded?
Free Bar was founded in -1. It employs 1 to 10 people.
Where is Free Bar based?
Free Bar is headquartered in Hamilton, Canada, in the North America region.
How does Free Bar make money?
Four revenue lines are on record. E-commerce Product Sales are the primary driver. The others are monthly Discovery Boxes, wholesale/B2B and merchandise.
Who are Free Bar's main competitors?
Direct peers on record are Partake Brewing, Athletic Brewing Company, WellBeing Brewing Company, Bravus Brewing Company, The Zero Proof, Surreal Brewing Company and Boisson. Nirvana Brewery is listed as a regional player. Broad incumbents are Heineken 0.0 and Budweiser Zero / AB InBev NA Portfolio.
Does Free Bar have an API?
No public API is recorded for Free Bar.
What industry is Free Bar in?
Free Bar's product category is Non-Alcoholic Craft Beer. Its primary akta.pro industry code is THAFALAB, Packaging & Production Breweries (Limited/No On-site Service), with a secondary code of CRAMABAG, Golf Equipment, Apparel & Pro Shop Retail. Its NAICS code is 31212 and its SIC code is 2080.