Free Event Entertainment & Production

What Free Event Entertainment & Production does

Free Event Entertainment & Production is an Italian full-service event management and live entertainment agency founded in 2007 in Faenza by CEO & Creative Director Andrea Camporesi. The company delivers end-to-end live event services — including creative direction, scenic and stage design, video production and video mapping, audio/visual and lighting execution, live streaming, artist management and booking, convention organization, team building and sporting event production — for large enterprise corporate clients, entertainment industry artists and labels, sports federations and luxury brands. Its client roster spans automotive (Ferrari, Volvo, Volkswagen, Lamborghini, Ducati, Visa Cash App RB F1 Team), telecommunications (TIM, Speedy Service), FMCG (Lavazza, Vorwerk Folletto), finance (Allianz Bank, EY, BDO), luxury (Giorgio Armani, Pershing Yachts), entertainment (Laura Pausini including the FIFA World Cup 2026 Closing Ceremony) and institutional customers (AIPS Sport Media Awards across Paris 2024, Seoul 2023, Rabat 2025 and Lausanne 2026, plus Comune di Forlì).

The business operates a project-based professional services model: pricing is quote-based with no published tiers, every engagement is won and managed through direct enterprise sales by a named account management team, and the firm holds ISO 9001 (quality), ISO 20121 (event sustainability) and UNI/PdR 125 (gender equality) certifications to support enterprise and public-sector tenders. There is no proprietary technology platform, software product, API or AI/ML capability disclosed; delivery rests on creative, production and project management talent. Revenue mechanics are project-driven, with notable scale signals including 60,000 spectators at Stadio Olimpico, 30,000 attendees at the Radio Subasio 40th anniversary show, and a 35% year-over-year turnover increase reported for 2023.

Free Event is privately held by founder Andrea Camporesi with no disclosed external institutional or PE/VC ownership. Headcount is 55+ employees across four offices (Faenza headquarters, Milan, London and a newly opened Barcelona hub in April 2026), supported by a board restructured in January 2025 as an all-female leadership team of Gloria Cova, Tania Zoffoli and Susanna Uguzzoni. In 2024 the company acquired a 44% stake in fmarket and co-developed the Deeposito food concept, extending its offering into the catering and F&B experience vertical alongside its core event production business.

Name

Free Event Entertainment & Production

Legal name

Free Event S.r.l.

Website

https://free-event.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Free Event Entertainment & Production is an Italian full-service live event and entertainment agency founded in 2007, delivering creative direction, production, artist management and convention services to enterprise, motorsport, luxury and institutional clients across Italy, the UK and Spain.

Ownership category

akta.pro rank

Product category

Event Management & Live Entertainment Production

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Event Technical Production Management & Crew (MPAGAKAH), Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG)

Keywords

• Event management services
• Live event production
• Corporate event planning
• Concert production services
• Brand activation events

Headquarters

HQ city

Milano, MI

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Professional Event Services: Full-service event management and live entertainment production for corporate and entertainment clients, including creative direction, staging, video mapping, artist booking, and event execution.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Free Event Entertainment & Production is a full-service event management and live entertainment production agency. The company ideates, produces, and executes corporate events, conventions, product launches, concerts, and large-scale live shows through in-house creative direction, video mapping, set design, artist booking, and on-site event management. It operates from offices in Faenza, Milan, London, and Barcelona, serving enterprise clients and entertainment properties across Europe and internationally.

Product overview

Free Event Entertainment & Production is an event management and production agency founded in 2007, offering a comprehensive suite of live event services. The company's core offering encompasses corporate event management, live show production, convention organization, product launches, team building programs, and artist management. Operating from offices in Faenza, Milan, London, and Barcelona, the agency delivers end-to-end event production including creative direction, stage design, video production, audio/visual services, and on-site execution. Notable portfolio events include Formula 1 Grand Prix activations, Laura Pausini world tours, Ferrari product reveals, and luxury brand conventions. The agency has been recognized among the Top 50 Best International Agencies at the BEA World Festival.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Event Management & Production Full-service event production for large corporate clients, including creative direction, event design, project management, and on-site execution across conventions, sales meetings, and brand activations.
• Live Show & Concert Production End-to-end production of live music events, concerts, and entertainment shows, including artist management, stage design, audio/video/lighting, and live streaming capabilities.
• Convention & Conference Management Planning and execution of corporate conventions, business meetings, and conference events, including content creation, speaker management, and multi-day program coordination.
• Product Launch Events Specialized production of new product reveal events featuring video mapping, LED walls, theatrical reveals, and live streaming for global audiences.
• Team Building & Incentive Programs Customized team building activities and incentive travel programs designed to strengthen corporate culture and employee engagement for enterprise clients.
• Artist Management & Booking Management and booking services for Italian and international artists for corporate events, private functions, and public concerts.
• Sporting Event Production Production services for sporting events including Formula 1 activations, Olympic-related events, and motorsport hospitality experiences.

Named customers26 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• fmarket (Deeposito)minorStrategic or Co-development Partner · 1 April 2024Free Event acquired a 44% stake in fmarket, the first urban marketplace combining market, cafeteria, and bistro concepts from a chef's perspective. Additionally, Free Event developed Deeposito, a new international food concept project for events and beyond, together with creator Fabrizio Mantovani. This represents the company's entry into the catering and food experience business.
• Social Media Platforms (Facebook, Twitter/X, LinkedIn, Google+)minorGTM or Marketing PartnerFree Event's website integrates social sharing plugins from Facebook, Twitter/X, LinkedIn, and Google+ for content distribution and social engagement. These platforms serve as marketing and audience reach channels.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• cievents: Germany-based global event management and live communication agency serving corporate clients with congresses, incentives, and event production. Comparable to Free Event's European mid-tier positioning with overlapping automotive and FMCG client base.
• DRPG: UK-headquartered integrated communication and event agency offering corporate events, video production and content services. Matches Free Event's full-service creative-plus-production model and similarly serves enterprise clients across multiple verticals.
• FILO ROSSO: Italian event and communication agency delivering corporate events, conventions and brand activations. Closely comparable boutique domestic peer competing for similar Italian and European corporate event mandates.
• Smyle: UK-based event production agency delivering corporate events, conferences, award ceremonies and brand experiences. Operates at comparable size and service breadth to Free Event, with cross-European premium-client overlap (e.g., AIPS-context work and corporate ceremonies).
• Filmmaster Events: Major Italian-headquartered event production company delivering corporate events, brand activations and large-format public ceremonies — the closest domestic full-service peer in scale and client mix, directly competing for Italian premium accounts like Ferrari, Ducati and major entertainment events.

Broad incumbents

• Sparks: Global experiential agency owned by Omnicom Group delivering live events, brand experiences and retail activations. Operates a similar end-to-end creative-plus-execution model for enterprise clients including several automotive and consumer brands.
• MCI Group: Switzerland-headquartered global events, association, and meetings management firm. Overlaps directly with Free Event's corporate convention and association/ceremony work (e.g., AIPS-type engagements) but operates at materially larger scale and with proprietary digital event technology.
• MKG (MKG Experiential): US-based global experiential marketing agency delivering live events, brand activations, and content for major consumer and entertainment brands. Operates the same end-to-end creative-plus-production value proposition at a larger scale and broader geographic footprint.
• George P. Johnson Experience Marketing: US-founded global experiential marketing agency serving technology, automotive and consumer brands. Directly comparable for trade shows, product launches, and corporate experiential programs, with significantly broader geographic and platform footprint.
• Jack Morton Worldwide: Global brand experience agency owned by IPG, delivering events, sponsorships, and content for major consumer and enterprise brands. Competes for the same automotive and entertainment launch budgets Free Event serves, but at a much larger global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/freeeventorganizzatoreeventi
• LinkedInlinkedin.com/company/freeeventsrl
• Instagraminstagram.com/freeeventofficial

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Free Event Entertainment & Production