The Free House Pub
- Company typePrivate
- Founded-
- HeadquartersMiddleton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
The Free House Pub firmographics
Firmographics- Name
- The Free House Pub
- Legal name
- The Free House
- Website
- https://freehousepub.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Free House Pub industry classification
Industry- Product category
- Neighborhood Pub / Casual Dining Restaurant
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Pubs & Gastropubs (THAFAEAB)
- akta.pro secondary industries
- Neighborhood Bars & Taverns (CRANACAA), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
Keywords
Where The Free House Pub is headquartered
LocationHeadquarters
- HQ city
- Middleton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Free House Pub business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Food and beverage sales: On-premise dining revenue from food items including sharables, salads, sandwiches, and entrees; alcoholic beverage sales including wine, cocktails, and draft beers; per-transaction model for individual menu items and drinks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sharables/Small plates ($12-$18) |
| Unit Pricing | Pay-as-you-go | Salads and Bowls ($16-$19) |
| Unit Pricing | Pay-as-you-go | Sandwiches ($varies) |
| Unit Pricing | Pay-as-you-go | Friday Fish Fry ($23) |
| Unit Pricing | Pay-as-you-go | Kids Menu ($6.50-$8) |
| Unit Pricing | Pay-as-you-go | Wine by glass ($9-$13) and bottle ($36-$52) |
| Unit Pricing | Pay-as-you-go | Craft cocktails and specialty drinks |
| Unit Pricing | Pay-as-you-go | Non-alcoholic beverages ($4.50-$5) |
| Unit Pricing | Pay-as-you-go | Draft and bottled beer |
Distribution channels1 record
Marketing channels1 record
The Free House Pub product offering
Product offeringCore offering
The Free House Pub is a single-location neighborhood gastropub in Middleton, Wisconsin that sells dine-in food and beverages. Its food menu includes sharables, salads & bowls, sandwiches, a Friday Fish Fry, and a kids menu. Its beverage program offers wine by the glass and bottle, craft and barrel-aged cocktails, non-alcoholic drinks (including NA craft beer and spirit alternatives), THC beverages, and a rotating selection of 22 draft beers with a Wisconsin/Midwest focus alongside bottled and canned options.
Product overview
The Free House is a neighborhood restaurant and pub offering a single, unified dining experience. The product portfolio consists of a food menu (Sharables, Salads & Bowls, Sandwiches, Friday Fish Fry, Kids Menu) and a beverage program (Wine & Cocktails, Beer selection). No technology platform, SaaS product, or modular product architecture exists — this is a traditional brick-and-mortar restaurant.
Differentiator
Problem solved
Functional benefit
Products and services
- Sharables Menu A dine-in sharables/small plates menu featuring items priced $12-$18, including Wisconsin Cheese Curds, Nashville Hot Chicken Wings, Sheet Pan Nachos, and Bacon Wrapped Jalapeno Poppers, served to dine-in pub patrons.
- Salads & Bowls Menu A dine-in salads and bowls menu priced $14-$22, including wedge and Caesar salads, Southwest and Blueberry Fields Forever salads, and hot bowls such as Wisco Mac, Pesto Zoodles, Teriyaki Chicken & Rice, and Cali Salmon Bowl.
- Sandwiches Menu A dine-in sandwiches menu with burgers, chicken, pork, and seafood options priced $16-$19, served with choice of side and optional upgrades to sweet potato fries, garlic parmesan waffle fries, or pub chips.
- Friday Fish Fry A traditional Wisconsin Friday Fish Fry featuring Walleye, Cajun Catfish, Cod, and a Cod Sandwich, served with tartar sauce, lemon, coleslaw, and a choice of side. Available as a signature weekly dine-in offering.
- Kids Menu A family-friendly kids menu priced $6.50-$8, featuring classic American options such as Hamburger, Cheeseburger, Grilled Cheese, Hot Ham & Cheese, Quesadilla, Chicken Tenders, and a plant-based Impossible Chicken Tenders option.
- Wine Program A curated wine program offering by-the-glass ($9-$13) and bottle ($36-$52) selections from Italy, France, Germany, Portugal, Spain, California, and Oregon, including reds, whites, rosé, and sparkling Cava.
- Cocktails Program A craft cocktail program featuring house-made and barrel-aged specialty drinks priced $11-$13, including the Free House Manhattan, a 3-week barrel-aged Up Fashioned, house sangria, and tequila- and gin-based signature cocktails.
- Non-Alcoholic Beverages A non-alcoholic beverage program priced $4.50-$11 offering NA cocktails (using Seedlip and Lyres N.A. spirits), Mionetto N.A. Prosecco, Athletic Brewing NA beers, Road King American Pilsner, and Guinness Zero.
- THC Beverages A THC-infused beverage menu priced $10-$11, including Tree Huggers THC sodas (10mg), Cornbread Blueberry THC Seltzer (5mg), and Climbing Kites Transfusion THC Cocktail (10mg).
- Beer Program A beer program featuring 22 rotating draft lines with a Wisconsin and Midwest focus, alongside bottled and canned options including macro lagers, craft beers, gluten-free selections (Lakefront New Grist), ciders (Down East), and hard seltzers (White Claw, High Noon).
Companies that use The Free House Pub
Customer profileSegments3 records
Ideal customer profiles2 records
The Free House Pub technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Free House Pub partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
The Free House Pub competitors and assessment
Company assessmentBroad incumbents
- Yard House: National upscale-casual gastropub chain known for 100+ rotating taps and a broad American menu. Conceptually aligned with The Free House's rotating-tap gastropub model but operating at national scale.
- BJ's Restaurant Brewhouse: National casual-dining chain with house-brewed beer and an extensive gastropub-style menu. Comparable in menu breadth and beer program concept to The Free House, though at significantly larger scale and pricing.
- HopCat: Midwest-based craft beer bar and restaurant chain with 100+ taps and a gastropub menu. Comparable to The Free House in beer-centric positioning, though operating at significantly larger scale and across multiple states.
Direct peers
- The Great Dane Pub & Brewing Company: Madison brewpub chain operating multiple locations with rotating taps and a full gastropub menu. The Free House's 22 rotating drafts and gastropub menu make it directly comparable, though The Great Dane also self-produces beer.
- Graze Gastropub: Madison-based gastropub with a chef-driven seasonal menu and craft cocktail program. Closely comparable operating model to The Free House: full table-service dining, sharables/small plates, craft beer focus, and neighborhood-anchored positioning.
- Vintage Brewing Company: Wisconsin brewpub and scratch-kitchen concept with locations in Madison-area suburbs. Closely comparable neighborhood pub-and-restaurant operating model with rotating house-brewed taps and a chef-driven food program.
- The Cooper's Tavern: Madison tavern and wine bar with elevated pub fare and a deep beer, wine, and spirits program. Comparable to The Free House in Wisconsin neighborhood-pub positioning with full dining service and a curated beverage list.
- The Old Fashioned: Iconic Wisconsin tavern in downtown Madison featuring classic Midwest pub fare, extensive cheese and cured-meat program, and a deep whiskey/cocktail list. Directly comparable to The Free House as a Wisconsin gastropub serving friends-and-neighbors clientele with a similar price-point menu and beer/cocktail focus.
Regional players
- Craftsman Table & Tap: Madison gastropub emphasizing craft beer, house-made food, and neighborhood atmosphere. Directly comparable operating model to The Free House in the same regional market, though with a slightly more upscale positioning.
Others
- Ian's Pizza: Madison-area casual dining concept with multiple locations and a strong neighborhood following. Useful as a comparable for the broader Madison casual-dining competitive set rather than direct concept overlap with The Free House.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
The Free House Pub social profiles
Digital presenceThe Free House Pub financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Free House Pub leadership team
Management profileNumber of profiles
The Free House Pub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Free House Pub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Free House Pub
What does The Free House Pub do?
The Free House Pub is a single-location neighborhood gastropub in Middleton, Wisconsin that sells dine-in food and beverages. Its food menu includes sharables, salads & bowls, sandwiches, a Friday Fish Fry, and a kids menu. Its beverage program offers wine by the glass and bottle, craft and barrel-aged cocktails, non-alcoholic drinks (including NA craft beer and spirit alternatives), THC beverages, and a rotating selection of 22 draft beers with a Wisconsin/Midwest focus alongside bottled and canned options.
Is The Free House Pub a public or private company?
The Free House Pub is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Free House Pub founded?
The Free House Pub was founded in -1. It employs 11 to 50 people.
Where is The Free House Pub based?
The Free House Pub is headquartered in Middleton, United States, in the North America region.
How does The Free House Pub make money?
One revenue line is on record: food and beverage sales.
Who are The Free House Pub's main competitors?
Broad incumbents on record are Yard House, BJ's Restaurant Brewhouse and HopCat. Direct peers are The Great Dane Pub & Brewing Company, Graze Gastropub, Vintage Brewing Company, The Cooper's Tavern and The Old Fashioned. Craftsman Table & Tap is listed as a regional player. Ian's Pizza is listed as an others.
Does The Free House Pub have an API?
No public API is recorded for The Free House Pub.
What industry is The Free House Pub in?
The Free House Pub's product category is Neighborhood Pub / Casual Dining Restaurant. Its primary akta.pro industry code is THAFAEAB, Pubs & Gastropubs, with a secondary code of CRANACAA, Neighborhood Bars & Taverns. Its NAICS code is 722410 and its SIC code is 5810.