Freemans Bakery & Gifts

Name

Freemans Bakery & Gifts

Legal name

Freeman's Bakery

Website

https://freemansbakerysc.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Retail Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industry

Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Retail bakery
• Fresh baked goods
• Custom cakes
• Bakery gifts
• Pastry shop

Headquarters

HQ city

Florence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Retail Bakery Sales: Freeman's Bakery generates revenue through direct in-store retail sales of baked goods. The company operates a physical storefront where customers purchase items at point-of-sale. Menu categories include regular bakery items, other/gift items, and various serving sizes. The bakery also offers a Rewards Program to encourage repeat customer purchases, suggesting a focus on customer retention and loyalty.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Freeman's Bakery & Gifts is a family-style retail bakery established in 1964 in Florence, South Carolina, that produces and sells fresh baked goods such as cakes, pastries, and cookies alongside gift items. All products are made and sold directly to walk-in consumers from a single storefront, with phone and email ordering available for special requests.

Product overview

Freeman's Bakery is a single-location retail bakery established in 1964, offering a straightforward product lineup centered around fresh baked goods. The core offerings include menu items (cakes, pastries, cookies, and sweet treats), other bakery items, and customizable serving sizes for events. The business operates a Rewards Program as a loyalty add-on for repeat customers. The company is a traditional bakery operation without a platform-based or multi-module architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Baked Goods

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Magnolia Bakery: Iconic retail bakery brand known for cupcakes, cakes, and baked goods sold through physical storefronts. Comparable product mix (desserts, custom cakes) and brand-led retail positioning, though operating at multi-city scale rather than a single location.
• Nothing Bundt Cakes: National retail bakery franchise specializing in celebration cakes and desserts sold through individual storefronts. Directly comparable to Freeman's in product focus (cakes, custom occasion items, gifts) and retail-only distribution model, but at vastly greater scale.
• Insomnia Cookies: Specialty cookie and dessert retailer with late-night delivery and storefront operations. Comparable product mix (cookies, sweet treats) and focus on occasion/convenience-driven purchases, though Insomnia's delivery model adds a digital dimension Freeman's lacks.
• Gigi's Cupcakes: Dessert-focused retail bakery chain selling cupcakes, cakes, and sweet treats via storefront locations. Comparable dessert-first product mix and giftable/occasion positioning, similar to Freeman's 'One Stop Sweet Shop' concept.
• Crumbl Cookies: Fast-growing specialty cookie and dessert retail franchise with rotating menu and strong brand presence. Comparable in that it sells packaged bakery sweets as gifts and treats via retail stores, competing for the same impulse and gifting occasions.

Broad incumbents

• Panera Bread: National bakery-cafe chain selling breads, pastries, and baked goods alongside meals. Comparable bakery product line and retail food experience, but operates at massive scale with broader menu and corporate backing — a broader incumbent rather than a direct neighborhood competitor.
• Publix Bakeries: In-store supermarket bakery divisions of Publix Super Markets, operating throughout the Southeast US including South Carolina. Directly competes with Freeman's on fresh breads, cakes, and custom celebration items via convenient one-stop grocery shopping, though within a much larger grocery footprint.
• Kroger Bakeries: In-store supermarket bakery operations of Kroger, producing breads, cakes, and pastries at scale for retail sale. Represents a structural competitive threat on price and convenience for everyday bakery purchases that Freeman's must differentiate against.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/freemans-bakery-&-gifts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freemans Bakery & Gifts