Nothing Bundt Cakes
Nothing Bundt Cakes is a Dallas-based specialty bakery franchise operating 800+ locations across 40+ U.S. states and Canada, selling handcrafted bundt cakes with proprietary cream cheese frosting for birthdays, weddings, holidays, and corporate gifting, generating approximately $1 billion in system-wide annual sales.
- Company typePrivate
- Founded1997
- HeadquartersDallas, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Nothing Bundt Cakes does
Nothing Bundt Cakes is a specialty bakery franchise founded in 1997 in Dallas, Texas, that produces and sells handcrafted bundt-style cakes under a proprietary recipe system. The company operates through a franchise-based distribution model with 779 total units at the end of 2025 (771 franchised and 8 company-owned), spanning more than 40 U.S. states and Canada, with a stated target of 1,000 units by mid-2027. Core products include Decorated Bundt Cakes (serving 8 guests), Big Bundt Cakes (serving 18), Tiered Cakes (serving 26), Bundtinis (mini cakes sold by the dozen), and individual Bundtlets, all crowned with a proprietary signature cream cheese frosting. The product portfolio spans 10+ year-round flavors plus seasonal limited-time offerings (e.g., S'mores Made With HERSHEY'S) and themed decorated cakes for sports and holiday occasions, including gluten-free options.
The company's revenue model operates primarily through franchise royalties at 6% of gross sales plus a 5% advertising fee, with one-time initial franchise fees of $35,000 and total franchisee investment requirements ranging from $256,800 to $386,500. System-wide sales across the franchise network are estimated at approximately $1 billion annually, based on average net revenue of $1.477 million per franchised bakery across 545 reporting units. Corporate franchisor revenue was $64.8 million in FY2025, up from $52.3 million in FY2024. The go-to-market motion combines direct-to-consumer retail (walk-in, online ordering, local delivery) with B2B corporate gifting sales for employee appreciation, client gifts, and holiday occasions.
The business is supported by a data-driven marketing platform (Zeta Global) for personalized customer engagement, a loyalty program (Bundtastic Rewards via Thanx) that accumulates points at 10 per dollar spent, and seasonal limited-time flavor launches to drive occasion-based repeat purchases. KKR acquired the company from Roark Capital for approximately $2 billion in May 2025 through its affiliated fund Bloom Topco LLC, with CEO Dolf Berle leading ongoing operations.
Nothing Bundt Cakes firmographics
Firmographics- Name
- Nothing Bundt Cakes
- Legal name
- Nothing Bundt Cakes Franchising, LLC
- Website
- https://nothingbundtcakes.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Nothing Bundt Cakes is a Dallas-based specialty bakery franchise operating 800+ locations across 40+ U.S. states and Canada, selling handcrafted bundt cakes with proprietary cream cheese frosting for birthdays, weddings, holidays, and corporate gifting, generating approximately $1 billion in system-wide annual sales.
- Ownership category
- akta.pro rank
Nothing Bundt Cakes industry classification
Industry- Product category
- Specialty Bakery
- NAICS
- Baked Goods Retailers (445291), Retail Bakeries (311811), Commercial Bakeries (311812)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH)
- akta.pro secondary industry
- Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)
Keywords
Where Nothing Bundt Cakes is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nothing Bundt Cakes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Franchise Royalties: Ongoing royalties from franchised bakery locations. Franchisees pay 6% royalty fee plus 5% advertising fee on sales. Company owns 8 locations out of 779 total units as of end of 2025.
- Initial Franchise Fees: One-time franchise fee of $35,000 for new franchisees joining the system
- Retail Bakery Sales: Direct product sales through company-owned and franchised bakery locations to consumer customers. Products include decorated Bundt cakes, Bundtlets, Bundtinis, and party supplies.
- Corporate Gifting: B2B sales of cakes and Bundtlet bundles for corporate occasions including holidays, client appreciation, employee recognition, and events
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Initial franchise fee for new franchisees |
| Transaction based/ take rate | Monthly | Ongoing royalty payments from franchisees |
| Unit Pricing | Multi-year contract | Total initial investment for franchisees |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Nothing Bundt Cakes product offering
Product offeringCore offering
Nothing Bundt Cakes is a specialty bakery franchise that produces and sells handcrafted bundt-style cakes crowned with its signature cream cheese frosting. The company operates a multi-format product line including Bundt, Big Bundt, and Tiered Cakes (serving 8-26 guests), personal Bundtlets, and Bundtinis (mini cakes by the dozen) across more than 10 flavors plus gluten-free options. Distribution is delivered through 800+ franchised and company-owned retail bakery locations in the U.S. and Canada, supported by online ordering, local delivery, catering, corporate gifting, and a fundraising program.
Product overview
Nothing Bundt Cakes is a specialty bakery franchise offering handcrafted Bundt cakes in various sizes and formats. The core product portfolio includes Decorated Bundt Cakes (serving 8 guests), Big Bundt Cakes (serving 18 guests), and Tiered Bundt Cakes (serving 26 guests), all crowned with signature cream cheese frosting. The company also offers smaller formats: Bundtinis (12-count mini Bundt cakes sold by the dozen), Individual Bundtlets, Bundtlet Towers (Single, Double, or Triple configurations), and Bundtlet Bundles (box of 12). Product flavors include Red Velvet, Confetti, Chocolate Chocolate Chip, White Chocolate Raspberry, Classic Vanilla, Lemon, Strawberries & Cream, OREO Cookies & Cream, Carrot, and seasonal offerings like S'mores Made With HERSHEY'S. Gluten-free options are available in Chocolate Chip Cookie and Lemon Raspberry flavors. The company sells party supplies (balloons, candles, serving packs) and operates Bundtastic Rewards, a loyalty program. Services include local delivery, in-bakery pickup, catering, and fundraising programs. Founded in 1997 and headquartered in Dallas, Texas, the franchise operates over 800 locations across the U.S. and Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- Decorated Bundt Cake Handcrafted Bundt cake crowned with signature cream cheese frosting, gift-wrapped in cellophane, serving approximately 8 guests. Available in multiple flavors and decoration options for personal celebrations.
- Decorated Big Bundt Cake Larger handcrafted Bundt cake crowned with signature cream cheese frosting and gift-wrapped in cellophane, serving approximately 18 guests for larger gatherings.
- Tiered Decorated Bundt Cake Two-tier cake combining a Bundt over a Big Bundt Cake, gift-wrapped in cellophane, serving approximately 26 guests for large celebrations such as weddings and milestone events.
- Bundtinis Box of 12 mini Bundt Cakes crowned with signature cream cheese frosting, sold by the dozen in signature and seasonal flavor assortments for parties and events.
- Individual Bundtlet Individually packaged personal Bundt cake crowned with signature cream cheese frosting, suitable for everyday treats, personal gifting, or single-serve occasions.
- Bundtlet Tower One to three personal Bundtlets individually packaged and gift-wrapped in cellophane with choice of ribbon and sentiment flag, offered as Single, Double, or Triple configurations for gifting occasions.
- Bundtlet Bundle Box of 12 individually packaged Bundtlets in choice of flavors, suitable for gifting, events, and corporate occasions.
- Red Velvet Flavor Signature cake flavor featuring velvety, rich cocoa cake baked with chocolate chips, crowned with signature cream cheese frosting. Available across Bundt, Bundtlet, and Bundtini formats.
- S'mores Made With HERSHEY'S Seasonal Flavor Limited-time summer seasonal cake flavor featuring HERSHEY'S milk chocolate chips, mini marshmallows, and butter graham streusel, crowned with signature cream cheese frosting.
- Gluten-Free Chocolate Chip Cookie Flavor Gluten-free cake option with vanilla and mini chocolate chips baked throughout, crowned with signature cream cheese frosting.
- Gluten-Free Lemon Raspberry Flavor Gluten-free zesty lemon cake hand-swirled with raspberry puree, crowned with signature cream cheese frosting.
- MVP Baseball Bundt Cake Baseball-themed decorated Bundt cake with customizable bow colors for sports-themed birthday celebrations and team events.
- MVP Basketball Bundt Cake Basketball-themed decorated Bundt cake with customizable bow colors for sports-themed birthday celebrations and team events.
- Local Delivery Service Same-day delivery option available from local bakeries, with pre-order up to 30 days in advance for special occasions.
- Catering Service Catering services for events and gatherings featuring Bundt cakes and party supplies.
- Fundraising Program Fundraising program allowing schools, nonprofits, and community organizations to raise money through bundt cake sales.
Quantifiable outcome
- Data-driven marketing with Zeta platform delivered 4x to 6x return on ad spend and doubled in-store traffic
- +2 more outcomes
Companies that use Nothing Bundt Cakes
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Nothing Bundt Cakes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Nothing Bundt Cakes partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- SnickersminorProduct collaboration creating co-branded Snickers-flavored bundt cakes and cupcakes for football season, featuring innovative desserts tailored for gameday festivities.
- HERSHEY'SminorIngredient supplier partnership for seasonal S'mores flavor made with HERSHEY'S milk chocolate chips and limited-time patriotic-themed products.
- Zeta GlobalcoreData partnership using Zeta's identity-based data platform to shift from occasion-based marketing to personalized, always-on customer engagement. Platform enables targeted messaging based on customer intent signals including birthday buyers, event hosts, and gift purchasers.
- Thanx Inc.coreThird-party loyalty program provider operating the Bundtastic Rewards program through thanx.com and mobile application.
Scale indicators10 records
Recent moves8 records
Expansion highlights5 records
Nothing Bundt Cakes competitors and assessment
Company assessmentDirect peers
- Crumbl Cookies: Crumbl is a rapidly growing franchised dessert chain specializing in cookies, with a rotating menu and strong digital/loyalty infrastructure. It is the most directly comparable franchise dessert brand in scale, growth profile, and D2C occasion-based marketing approach.
- Cinnabon: Cinnabon is a franchised specialty bakery chain (also previously under Roark Capital's Focus Brands) focused on a single product category (cinnamon rolls) sold through mall and travel-location retail. Same franchise bakery peer structure and category specialization as Nothing Bundt Cakes.
- Great American Cookies: Great American Cookies is a franchised dessert chain selling cookies, cookie cakes, and brownies, primarily in malls. Same franchisor model and celebration-occasion positioning as Nothing Bundt Cakes, and historically under Roark Capital/Focus Brands ownership.
- Mrs. Fields: Mrs. Fields is a franchised cookies and baked goods brand with mall-based and standalone retail, plus e-commerce gifting. Directly comparable as a franchised specialty dessert retailer with celebration/gifting positioning.
- Tiff's Treats: Tiff's Treats is a franchise and company-owned cookie delivery brand focused on warm cookie delivery for occasions. Comparable franchise model and occasion-based gifting/celebration consumer base, though delivery-led rather than retail-led.
- Insomnia Cookies: Insomnia Cookies is a late-night cookie delivery chain with physical bakeries serving college and urban markets. Comparable D2C dessert positioning and occasion-based demand, with delivery as a primary channel.
- Sprinkles Cupcakes: Sprinkles is a specialty cupcake and dessert retailer with both retail bakeries and cupcake ATM vending, plus nationwide shipping. Comparable celebration-occasion positioning and premium-priced specialty dessert category.
- Magnolia Bakery: Magnolia Bakery is a multi-unit dessert bakery chain known for cupcakes and celebration cakes, with retail storefronts in major U.S. cities and shipping. Comparable specialty bakery positioning serving celebration and gifting occasions.
- Smallcakes Cupcakery: Smallcakes is a franchise-based cupcake and dessert bakery chain offering a focused single-category menu. Comparable as a franchised single-product dessert bakery with similar unit-level economics and franchisee model.
- Gigi's Cupcakes: Gigi's Cupcakes is a franchised cupcake chain with multiple retail locations. Comparable as a franchise dessert bakery serving celebration occasions with a single-category specialty menu.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nothing Bundt Cakes social profiles
Digital presenceNothing Bundt Cakes compliance and trust
Trust signalCompliance1 record
Nothing Bundt Cakes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nothing Bundt Cakes leadership team
Management profileNumber of profiles
Profiles6 records
Nothing Bundt Cakes funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nothing Bundt Cakes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nothing Bundt Cakes
What does Nothing Bundt Cakes do?
Nothing Bundt Cakes is a specialty bakery franchise that produces and sells handcrafted bundt-style cakes crowned with its signature cream cheese frosting. The company operates a multi-format product line including Bundt, Big Bundt, and Tiered Cakes (serving 8-26 guests), personal Bundtlets, and Bundtinis (mini cakes by the dozen) across more than 10 flavors plus gluten-free options. Distribution is delivered through 800+ franchised and company-owned retail bakery locations in the U.S. and Canada, supported by online ordering, local delivery, catering, corporate gifting, and a fundraising program.
Is Nothing Bundt Cakes a public or private company?
Nothing Bundt Cakes is a private company. It is classified as private equity controlled and is currently operating.
When was Nothing Bundt Cakes founded?
Nothing Bundt Cakes was founded in 1997. It employs 251 to 500 people.
Where is Nothing Bundt Cakes based?
Nothing Bundt Cakes is headquartered in Dallas, United States, in the North America region.
How does Nothing Bundt Cakes make money?
Four revenue lines are on record. Franchise Royalties are the primary driver. The others are initial Franchise Fees, retail Bakery Sales and corporate Gifting.
Who are Nothing Bundt Cakes's main competitors?
Direct peers on record are Crumbl Cookies, Cinnabon, Great American Cookies, Mrs. Fields, Tiff's Treats, Insomnia Cookies, Sprinkles Cupcakes, Magnolia Bakery, Smallcakes Cupcakery and Gigi's Cupcakes.
Does Nothing Bundt Cakes have an API?
No public API is recorded for Nothing Bundt Cakes.
What industry is Nothing Bundt Cakes in?
Nothing Bundt Cakes's product category is Specialty Bakery. Its primary akta.pro industry code is THAFAFAH, Dessert-First Bakeries (Cupcakes, Cookies, Brownies), with a secondary code of HSACAGAI, Dessert & Bakery Catering (Cakes, Pastries, Candy). Its NAICS code is 445291 and its SIC code is 2050.