Free Mind event support & productions

What Free Mind event support & productions does

Free Mind event support & productions is a Netherlands-based event logistics and technical production firm founded in May 1999 by Jeffrey van der Hoorn in Waddinxveen, Zuid-Holland, and now co-run with Marcia van der Hoorn. The firm positions itself as a managing partner in logistical and technical processes for events, operating across pre-production planning, technical production, on-site logistics, and post-event execution for indoor and outdoor events across the Dutch market. Core venues served include RAI Amsterdam, Jaarbeurs Utrecht, and AHOY Rotterdam, and the firm combines more than 20 years of event experience with current safety, permit, and technique standards. The service portfolio comprises Pre-production & Advice (location, budget, permits, safety, technical requirements, crowd and traffic management), Technical Production (work drawings, time schedules, scripts, callsheets), Logistics Services (on-site setup and breakdown with dispatchers and foremen), Support Services (expert staffing of producers, coordinators, dispatchers, and machine/hardware/facilities specialists), two tiers of Reality Check services (second-opinion validation versus full solution-with-execution), and a Special Projects line for complex one-time logistical work such as relocations. The firm operates on a sales-led, project-based professional-services model with custom per-engagement pricing and multi-year contracts on anchor clients. Distribution is direct-to-client and referral-driven within the Dutch event industry, with no software platform, no app, no API, and no publicly disclosed revenue or external funding. The customer base spans concert promoters (A&A concerts), sports event organizers (Le Champion for Marathon van Amsterdam, Sportvibes for Tour de France Grand Départ), trade show venues and logistics clients (Europoort, Mets Trade, Horecava, RAI, Jaarbeurs, AHOY), corporate entities (ANWB, VNO-NCW), and an educational partner (Haagse Hogeschool).

Name

Free Mind event support & productions

Legal name

Free Mind

Website

https://freemind.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Free Mind is a Dutch event logistics and technical production firm providing pre-production advisory, on-site logistics management, technical production, and reality-check consulting to event organizers, trade show venues, corporate clients, and educational institutions across the Netherlands.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900), Services-Allied To Motion Picture Production (7819), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Technical Production Management & Crew (MPAGAKAH)

akta.pro secondary industries

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Event Stagehands & Production Support Crew (HSACAEAJ), Temporary Structures (Truss Roofs, Tents, Barricades) (MPAGAKAK)

Keywords

• Event production services
• Audio visual rental
• Lighting production
• Stage equipment rental
• Live event logistics

Headquarters

HQ city

Netherlands

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Support Services: Professional services for event logistics, technical production, and coordination including pre-production, production, and execution support for indoor and outdoor events.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Free Mind event support & productions provides integrated live event production services, including lighting, sound, video, stage construction, and crew staffing for corporate events, festivals, and entertainment productions. The company delivers these services using its own audiovisual equipment inventory and experienced technical personnel based in the Netherlands.

Product overview

Free Mind offers a unified event management service portfolio rather than a modular software platform. The core offering consists of Support Services (expert staffing with producers, coordinators, dispatchers, and specialists), Technical Production (drawings, schedules, scripts), Logistics Services (on-site setup/breakdown management), Pre-production & Advice (strategic planning, permits, safety, budgeting), and Reality Check services (validation and consulting). Special Projects addresses complex one-time logistical challenges. All services are delivered by a small team of event specialists with over 20 years of experience, combining hands-on execution with strategic advisory capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Lighting production services Provision of professional lighting design, rigging, and on-site operation for live events, intended for corporate event organizers, festival producers, and entertainment clients in the Netherlands.
• Sound production services Provision of professional sound reinforcement systems and audio engineering for live events, intended for event organizers, festival producers, and entertainment clients.
• Video production services Provision of video projection, display, and visual content delivery systems for live events, intended for corporate event organizers, festival producers, and entertainment clients.
• Stage construction and rental Provision of stage construction, rigging infrastructure, and related physical staging equipment for live events, intended for event organizers and production managers.
• Crew and technical staffing Provision of experienced technical crew and on-site event staff to operate lighting, sound, video, and stage equipment at live events, intended for event organizers, festival producers, and entertainment clients.

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered major, core and minor.

• SportvibesmajorStrategic or Co-development Partner · 1 January 2010Sportvibes (formerly Shivers) is a key client and strategic partner for major sports events. Free Mind worked with them on the Grand depart Tour de France Rotterdam, placing the temporary course, and continues collaboration on various sporting events.
• Le ChampioncoreStrategic or Co-development Partner · 1 January 2005Long-standing partnership with Le Champion for the Marathon van Amsterdam, providing coordination of setup and dismantling for this major annual sporting event.
• A&A concertsmajorChannel Partner/ Reseller/ DistributorConcert promoter for whom Free Mind has provided setup for multiple events including Kane Almere and Beatstad Pink on Malieveld.
• ANWBmajorStrategic or Co-development PartnerANWB (Dutch automobile association) partnered with Free Mind for professionalization of the ANWB Kampeerdagen event.
• VNO-NCWcoreStrategic or Co-development PartnerDutch employers' association. Free Mind worked on the 25-year anniversary projectenfestival at Malietoren, including creating a 3D printed replica for the opening ceremony performed by King Willem-Alexander.
• Haagse HogeschoolminorStrategic or Co-development PartnerEducational partnership where Free Mind provides guest lectures, site visits, and hands-on training for the Minor Event Management program, helping 20+ students organize 6 events in 6 weeks.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Production Resource Group (PRG): Global live event production services provider offering lighting, video, rigging, and staging. Overlaps with Free Mind's technical production offering at the high end of the Dutch event market, though PRG's scale and breadth are vastly larger.
• GL Events: French-listed global event services group providing temporary structures, exhibition services, and event logistics. Conceptually comparable to Free Mind's logistics and venue services, though at vastly larger scale and with owned venue infrastructure.
• NEP Group: Global provider of broadcast and live event production services with strong Benelux presence. Comparable technical production and on-site coordination capabilities, though serving a broader live/broadcast production market than Free Mind's niche.

Direct peers

• BeamSystems: Dutch event logistics and on-site services company focused on trade shows, exhibitions, and corporate events across the Netherlands. Closely comparable on dispatcher/foreman staffing and venue logistics at RAI, AHOY, and Jaarbeurs.
• Klinkhamer Group: Dutch event engineering and production services firm providing rigging, staging, and on-site logistics for concerts, festivals, and trade shows in the Netherlands. Comparable to Free Mind in core delivery (technical production, site coordination) and Dutch customer base.
• The Inside: Dutch event logistics and on-site services provider for trade shows, congresses, and corporate events. Overlaps with Free Mind on exhibition logistics, dispatcher coordination, and venue-based service delivery.
• B&S Groep: Dutch supplier of event logistics, personnel, and on-site services for major trade fairs and public events. Mirrors Free Mind's trade show dispatcher and foreman model and serves the same Dutch venue ecosystem.
• Total Facilities Company (TFC): Dutch facilities and event staffing services firm providing dispatchers, foremen, and logistics staff for trade shows and exhibitions. Closely comparable to Free Mind's staffing and venue-logistics foundation at RAI, AHOY, and Jaarbeurs.

Regional players

• Stageco: Belgian-headquartered staging and temporary structures specialist for large concerts and festivals. Comparable product overlap (temporary structures, staging, site coordination) but operates internationally and at a larger scale than Free Mind.
• RentAll: Benelux-based rental and event services company supplying equipment, staging, and technical production for live events. Comparable on production equipment and technical coordination services, though more rental-led than Free Mind's advisory-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/free-mind

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Free Mind event support & productions